Paraná Equipamentos The CAT Rental Store

What Paraná Equipamentos The CAT Rental Store does

PESA Rental is the heavy equipment rental division of Paraná Equipamentos S.A. (PESA), an official Caterpillar dealer operating 9 branches across Southern Brazil — covering Paraná, Santa Catarina, and Rio Grande do Sul. The company rents Caterpillar-branded heavy equipment — including hydraulic excavators (CAT 318D2L), backhoe loaders, motor graders, track dumpers, and amphibious buckets — to construction, mining, paving, energy, forestry, and logistics clients. The core rental offering is bundled with preventive maintenance, 24/7 technical support, and complete logistics and delivery across the region. The company operates certified 5-star Caterpillar workshops and emphasizes a modern, latest-generation fleet.

The underlying technology is third-party Caterpillar heavy machinery rather than proprietary IP; PESA's value-add lies in fleet curation, certified maintenance, and a regional branch network. Revenue is generated through quote-based rental contracts that vary by equipment type, rental period, and project scope, with the pricing model described as multi-year contract subscription/recurring. The go-to-market is enterprise field sales — direct outreach via phone, WhatsApp, email, and website inquiry forms — with a commercial team handling quote requests and equipment selection consultation for enterprise and mid-market clients.

PESA Rental sits within the broader PESA Group, which is structured as a Sociedade Anônima (S.A.) and includes complementary subsidiaries: PESA CAT (Caterpillar sales and after-sales service), PESA Energia (diesel, gas, biogas generator sets, solar energy, battery banks), PESA Seminovos (used equipment sales), PESA Empilhadeiras (Hyster forklift dealer), and CuriPeças (used and remanufactured parts). This ecosystem allows PESA to transition customers across rental, purchase, parts, and energy solutions pathways. Founded on August 13, 1946 as Sociedade Meridional de Materiais e Equipamentos Ltda by Leonidas Lopes Borio, Olavo Borio, and Carlos Macedo, the company adopted the PESA brand when it began selling Caterpillar products in 1993. It is family-owned with no disclosed institutional or private equity ownership, and remains operationally active with no regulatory actions, restructuring events, or recent M&A activity disclosed.

Name

Paraná Equipamentos The CAT Rental Store

Legal name

PESA - Paraná Equipamentos S.A.

Website

https://pesarental.com.br

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

PESA Rental is the heavy equipment rental division of Paraná Equipamentos S.A., an official Caterpillar dealer operating 9 branches across Southern Brazil. The company rents CAT excavators, backhoes, motor graders, and specialized equipment to construction, mining, paving, and energy clients with included maintenance and 24/7 support.

Ownership category

akta.pro rank

Product category

Heavy Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Refuse/Waste Collection Vehicles Leasing & Rental (TLABAEAG)

Keywords

• Heavy equipment rental
• Caterpillar dealer
• Construction machinery
• Mining equipment
• Equipment maintenance services

Headquarters

HQ city

Cascavel

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Heavy Equipment Rental: Rental of Caterpillar construction, mining, paving, and energy equipment on a contract basis. Equipment comes with maintenance, technical support, and logistics services. Pricing is quote-based and varies by equipment type, rental period, and project scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PESA Rental rents Caterpillar heavy machinery — hydraulic excavators (CAT 318D2L), backhoe loaders, motor graders, track dumpers, and amphibious buckets — plus Hyster forklifts, to construction, mining, paving, and energy companies across Southern Brazil. Rental contracts include preventive maintenance through certified 5-star Caterpillar workshops, 24/7 technical support, and complete transport and delivery logistics to job sites in Paraná, Santa Catarina, and Rio Grande do Sul.

Product overview

PESA Rental is a heavy equipment rental platform offering a unified fleet of Caterpillar machines for construction, mining, paving, and energy applications. The core offering centers on short and long-term rental of excavators, backhoe loaders, motor graders, crawler dumpers, and amphibious buckets, complemented by Hyster forklift rentals. Services include 24/7 technical support, preventive maintenance with 5-star certified workshops, and complete logistics across Southern Brazil. The company operates as part of the broader PESA Group ecosystem, which includes specialized divisions for Caterpillar sales (PESA CAT), generator and energy solutions (PESA Energia), used equipment sales (PESA Seminovos), forklift sales (PESA Empilhadeiras), and parts supply (CuriPeças), allowing customers to transition between rental, purchase, and financing pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• CAT Heavy Equipment Rental (PESA Rental)

Quantifiable outcome

• 75+ years of operation
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Caterpillar Inc.coreTechnology or IntegrationOfficial Caterpillar dealer since 1993, providing sales, rental, and aftermarket support for the complete CAT equipment line. PESA operates certified 5-star Caterpillar workshops and represents the CAT brand across Southern Brazil. The partnership provides access to latest-generation CAT equipment for the rental fleet.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hyster-Yale Materials Handling (Brasil): OEM of the Hyster forklifts and warehouse equipment that PESA Empilhadeiras distributes in Paraná. Comparable via the forklift distribution and rental overlap, though Hyster-Yale itself is the equipment manufacturer.

Direct peers

• Locar Equipamentos: One of Brazil's largest heavy equipment rental companies, operating a multi-brand fleet of cranes, aerial platforms, and earthmoving equipment nationwide. Directly comparable to PESA Rental on construction equipment rental and project-based B2B contracts.
• Orguel Locação de Equipamentos: Brazilian heavy equipment rental company specializing in tower cranes, formwork, and construction site solutions. Comparable on enterprise field-sales motion, fleet leasing model, and end-customers in civil construction and infrastructure.
• AESA - Aldo, Eberhardt e Schulz Equipamentos: Brazilian dealer and rental operator for earthmoving and construction equipment brands in Southern Brazil. Competes with PESA in the same regional market for CAT-class customers with similar fleet and service offerings.
• Mills Estruturas e Engenharia: Brazilian equipment rental and engineering services company with focus on formwork, shoring, and access solutions for construction. Comparable project-based rental model, geographically diversified across Brazil, and serving large construction contractors.

Broad incumbents

• Sotreq (Caterpillar Dealer Brazil): One of Brazil's largest Caterpillar dealers, operating nationally with sales, rental, and aftermarket services. Directly comparable on CAT dealer relationship and rental operations, but at significantly larger national scale than PESA's regional footprint.
• Finning CAT (LATAM): Global Caterpillar dealer with operations across Chile, Argentina, Bolivia, and Uruguay. Comparable as a CAT-aligned rental and equipment services provider, though primarily serves the Southern Cone mining and forestry segments rather than Brazil.

Regional players

• Solaris Equipamentos (Caterpillar Dealer): Caterpillar dealer serving Rio Grande do Sul and Southern Brazil states with equipment sales and rental. Direct competitor to PESA on CAT fleet availability and dealer territory overlap in the South.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pesa-thecatrentalstore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paraná Equipamentos The CAT Rental Store