Paraná Equipamentos The CAT Rental Store
PESA Rental is the heavy equipment rental division of Paraná Equipamentos S.A., an official Caterpillar dealer operating 9 branches across Southern Brazil. The company rents CAT excavators, backhoes, motor graders, and specialized equipment to construction, mining, paving, and energy clients with included maintenance and 24/7 support.
- Company typePrivate
- Founded1946
- HeadquartersCascavel, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Paraná Equipamentos The CAT Rental Store does
PESA Rental is the heavy equipment rental division of Paraná Equipamentos S.A. (PESA), an official Caterpillar dealer operating 9 branches across Southern Brazil — covering Paraná, Santa Catarina, and Rio Grande do Sul. The company rents Caterpillar-branded heavy equipment — including hydraulic excavators (CAT 318D2L), backhoe loaders, motor graders, track dumpers, and amphibious buckets — to construction, mining, paving, energy, forestry, and logistics clients. The core rental offering is bundled with preventive maintenance, 24/7 technical support, and complete logistics and delivery across the region. The company operates certified 5-star Caterpillar workshops and emphasizes a modern, latest-generation fleet.
The underlying technology is third-party Caterpillar heavy machinery rather than proprietary IP; PESA's value-add lies in fleet curation, certified maintenance, and a regional branch network. Revenue is generated through quote-based rental contracts that vary by equipment type, rental period, and project scope, with the pricing model described as multi-year contract subscription/recurring. The go-to-market is enterprise field sales — direct outreach via phone, WhatsApp, email, and website inquiry forms — with a commercial team handling quote requests and equipment selection consultation for enterprise and mid-market clients.
PESA Rental sits within the broader PESA Group, which is structured as a Sociedade Anônima (S.A.) and includes complementary subsidiaries: PESA CAT (Caterpillar sales and after-sales service), PESA Energia (diesel, gas, biogas generator sets, solar energy, battery banks), PESA Seminovos (used equipment sales), PESA Empilhadeiras (Hyster forklift dealer), and CuriPeças (used and remanufactured parts). This ecosystem allows PESA to transition customers across rental, purchase, parts, and energy solutions pathways. Founded on August 13, 1946 as Sociedade Meridional de Materiais e Equipamentos Ltda by Leonidas Lopes Borio, Olavo Borio, and Carlos Macedo, the company adopted the PESA brand when it began selling Caterpillar products in 1993. It is family-owned with no disclosed institutional or private equity ownership, and remains operationally active with no regulatory actions, restructuring events, or recent M&A activity disclosed.
Paraná Equipamentos The CAT Rental Store firmographics
Firmographics- Name
- Paraná Equipamentos The CAT Rental Store
- Legal name
- PESA - Paraná Equipamentos S.A.
- Website
- https://pesarental.com.br
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PESA Rental is the heavy equipment rental division of Paraná Equipamentos S.A., an official Caterpillar dealer operating 9 branches across Southern Brazil. The company rents CAT excavators, backhoes, motor graders, and specialized equipment to construction, mining, paving, and energy clients with included maintenance and 24/7 support.
- Ownership category
- akta.pro rank
Paraná Equipamentos The CAT Rental Store industry classification
Industry- Product category
- Heavy Equipment Rental
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industries
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Refuse/Waste Collection Vehicles Leasing & Rental (TLABAEAG)
Keywords
Where Paraná Equipamentos The CAT Rental Store is headquartered
LocationHeadquarters
- HQ city
- Cascavel
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Paraná Equipamentos The CAT Rental Store business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Heavy Equipment Rental: Rental of Caterpillar construction, mining, paving, and energy equipment on a contract basis. Equipment comes with maintenance, technical support, and logistics services. Pricing is quote-based and varies by equipment type, rental period, and project scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom rental contracts based on equipment type and duration |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Paraná Equipamentos The CAT Rental Store product offering
Product offeringCore offering
PESA Rental rents Caterpillar heavy machinery — hydraulic excavators (CAT 318D2L), backhoe loaders, motor graders, track dumpers, and amphibious buckets — plus Hyster forklifts, to construction, mining, paving, and energy companies across Southern Brazil. Rental contracts include preventive maintenance through certified 5-star Caterpillar workshops, 24/7 technical support, and complete transport and delivery logistics to job sites in Paraná, Santa Catarina, and Rio Grande do Sul.
Product overview
PESA Rental is a heavy equipment rental platform offering a unified fleet of Caterpillar machines for construction, mining, paving, and energy applications. The core offering centers on short and long-term rental of excavators, backhoe loaders, motor graders, crawler dumpers, and amphibious buckets, complemented by Hyster forklift rentals. Services include 24/7 technical support, preventive maintenance with 5-star certified workshops, and complete logistics across Southern Brazil. The company operates as part of the broader PESA Group ecosystem, which includes specialized divisions for Caterpillar sales (PESA CAT), generator and energy solutions (PESA Energia), used equipment sales (PESA Seminovos), forklift sales (PESA Empilhadeiras), and parts supply (CuriPeças), allowing customers to transition between rental, purchase, and financing pathways.
Differentiator
Problem solved
Functional benefit
Products and services
- CAT Heavy Equipment Rental (PESA Rental)
Quantifiable outcome
- 75+ years of operation
- +3 more outcomes
Companies that use Paraná Equipamentos The CAT Rental Store
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Paraná Equipamentos The CAT Rental Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paraná Equipamentos The CAT Rental Store partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Caterpillar Inc.coreOfficial Caterpillar dealer since 1993, providing sales, rental, and aftermarket support for the complete CAT equipment line. PESA operates certified 5-star Caterpillar workshops and represents the CAT brand across Southern Brazil. The partnership provides access to latest-generation CAT equipment for the rental fleet.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Paraná Equipamentos The CAT Rental Store competitors and assessment
Company assessmentEmerging players
- Hyster-Yale Materials Handling (Brasil): OEM of the Hyster forklifts and warehouse equipment that PESA Empilhadeiras distributes in Paraná. Comparable via the forklift distribution and rental overlap, though Hyster-Yale itself is the equipment manufacturer.
Direct peers
- Locar Equipamentos: One of Brazil's largest heavy equipment rental companies, operating a multi-brand fleet of cranes, aerial platforms, and earthmoving equipment nationwide. Directly comparable to PESA Rental on construction equipment rental and project-based B2B contracts.
- Orguel Locação de Equipamentos: Brazilian heavy equipment rental company specializing in tower cranes, formwork, and construction site solutions. Comparable on enterprise field-sales motion, fleet leasing model, and end-customers in civil construction and infrastructure.
- AESA - Aldo, Eberhardt e Schulz Equipamentos: Brazilian dealer and rental operator for earthmoving and construction equipment brands in Southern Brazil. Competes with PESA in the same regional market for CAT-class customers with similar fleet and service offerings.
- Mills Estruturas e Engenharia: Brazilian equipment rental and engineering services company with focus on formwork, shoring, and access solutions for construction. Comparable project-based rental model, geographically diversified across Brazil, and serving large construction contractors.
Broad incumbents
- Sotreq (Caterpillar Dealer Brazil): One of Brazil's largest Caterpillar dealers, operating nationally with sales, rental, and aftermarket services. Directly comparable on CAT dealer relationship and rental operations, but at significantly larger national scale than PESA's regional footprint.
- Finning CAT (LATAM): Global Caterpillar dealer with operations across Chile, Argentina, Bolivia, and Uruguay. Comparable as a CAT-aligned rental and equipment services provider, though primarily serves the Southern Cone mining and forestry segments rather than Brazil.
Regional players
- Solaris Equipamentos (Caterpillar Dealer): Caterpillar dealer serving Rio Grande do Sul and Southern Brazil states with equipment sales and rental. Direct competitor to PESA on CAT fleet availability and dealer territory overlap in the South.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Paraná Equipamentos The CAT Rental Store social profiles
Digital presenceParaná Equipamentos The CAT Rental Store compliance and trust
Trust signalCompliance1 record
Paraná Equipamentos The CAT Rental Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paraná Equipamentos The CAT Rental Store leadership team
Management profileNumber of profiles
Paraná Equipamentos The CAT Rental Store subsidiaries and ownership
Company hierarchySubsidiaries5 records
Paraná Equipamentos The CAT Rental Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paraná Equipamentos The CAT Rental Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paraná Equipamentos The CAT Rental Store
What does Paraná Equipamentos The CAT Rental Store do?
PESA Rental rents Caterpillar heavy machinery — hydraulic excavators (CAT 318D2L), backhoe loaders, motor graders, track dumpers, and amphibious buckets — plus Hyster forklifts, to construction, mining, paving, and energy companies across Southern Brazil. Rental contracts include preventive maintenance through certified 5-star Caterpillar workshops, 24/7 technical support, and complete transport and delivery logistics to job sites in Paraná, Santa Catarina, and Rio Grande do Sul.
Is Paraná Equipamentos The CAT Rental Store a public or private company?
Paraná Equipamentos The CAT Rental Store is a private company. It is classified as family owned and is currently operating.
When was Paraná Equipamentos The CAT Rental Store founded?
Paraná Equipamentos The CAT Rental Store was founded in 1946. It employs 51 to 100 people.
Where is Paraná Equipamentos The CAT Rental Store based?
Paraná Equipamentos The CAT Rental Store is headquartered in Cascavel, Brazil, in the Latin America region.
How does Paraná Equipamentos The CAT Rental Store make money?
One revenue line is on record: heavy Equipment Rental.
Who are Paraná Equipamentos The CAT Rental Store's main competitors?
Hyster-Yale Materials Handling (Brasil) is listed as an emerging player. Direct peers are Locar Equipamentos, Orguel Locação de Equipamentos, AESA - Aldo, Eberhardt e Schulz Equipamentos and Mills Estruturas e Engenharia. Broad incumbents are Sotreq (Caterpillar Dealer Brazil) and Finning CAT (LATAM). Solaris Equipamentos (Caterpillar Dealer) is listed as a regional player.
Does Paraná Equipamentos The CAT Rental Store have an API?
No public API is recorded for Paraná Equipamentos The CAT Rental Store.
What industry is Paraná Equipamentos The CAT Rental Store in?
Paraná Equipamentos The CAT Rental Store's product category is Heavy Equipment Rental. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks). Its NAICS code is 532412 and its SIC code is 7359.