PESI AU
PESI AU is the Australian subsidiary of PESI, Inc., operating a self-serve CPD e-learning platform of 734+ accredited courses for Australian mental health professionals including psychologists, counselors, and therapists.
- Company typePrivate
- Founded-
- HeadquartersChatswood, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What PESI AU does
PESI AU Pty Ltd is the Australian operating subsidiary of US-based PESI, Inc., delivering continuing professional development (CPD) courses to Australian mental health professionals. Founded in 2011 and headquartered at a mailing address in Chatswood, NSW, the entity operates with a small local team (5 employees) and is registered as a private Australian proprietary limited company (ABN 739 702 870 20). Its core product is a self-serve e-learning catalog of 734+ courses spanning 65+ mental health topics, including Trauma and PTSD, Anxiety, Depression, Children and Adolescent Behavioral Health, Couples Therapy, ADHD, Autism, and modalities such as EMDR, IFS, DBT, CBT, EFT, and Somatic Therapy, taught by internationally recognized presenters including Bessel van der Kolk, Sue Johnson, and Gabor Maté. Courses are accredited for CPD credit by Australian professional bodies (APS, AAPi, ACPA) and several international associations, giving the offering a compliance-driven pull for licensed practitioners.
The platform is built on CE21 technology and delivers content through four primary formats: Digital Seminars (on-demand recordings), Online Courses (self-paced programs), Live Webinars, and Live Webcasts (real-time broadcasts with archived replay for approximately 3 months). Pricing is one-time per course, ranging from approximately $70 to $460+ AUD, with premium certification programs at the upper end. Recurring revenue is modest and comes from a Consulting Rooms directory ($21.95/month or $159.95/year auto-renewing subscriptions) and an Additional Participant CPD feature that charges per-test for team-based certification. Distribution is direct-to-consumer through the pesi.com.au website and catalogue.pesi.com.au, supported by SEO, email marketing, social channels (Facebook, LinkedIn, Twitter, YouTube, Instagram), and event-driven webcasts. Enterprise demand is captured through an In-House Training inquiry channel, though no large healthcare-system contracts were disclosed. Overall, PESI AU functions as a localized distribution and accreditation layer over content originating from its US parent, rather than a standalone content-production business.
PESI AU firmographics
Firmographics- Name
- PESI AU
- Legal name
- PESI AU Pty Ltd
- Website
- https://pesi.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PESI AU is the Australian subsidiary of PESI, Inc., operating a self-serve CPD e-learning platform of 734+ accredited courses for Australian mental health professionals including psychologists, counselors, and therapists.
- Ownership category
- akta.pro rank
PESI AU industry classification
Industry- Product category
- Continuing Professional Development (Mental Health)
- NAICS
- Professional and Management Development Training (611430), Educational Services (611), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)
- akta.pro secondary industry
- Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)
Keywords
Where PESI AU is headquartered
LocationHeadquarters
- HQ city
- Chatswood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
PESI AU business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Course Sales: One-time purchase of individual courses, digital seminars, and online courses ranging from approximately $70 to $460+ AUD per program.
- Certification Programs: Specialized certification programs with accreditation for professional development, typically higher-priced comprehensive training packages.
- Live Event Registrations: Registration fees for live webcasts and webinars with real-time participation and Q&A capabilities.
- Consulting Rooms Advertising: Monthly and annual advertising listings for mental health professionals to advertise their consulting rooms to potential clients. Monthly listings at $21.95/month, annual at $159.95/year, with additional listing options.
- Additional Participant CPD: Separate test purchases for additional participants to obtain individual CPD certification for group viewing sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital Seminars and Online Courses |
| One time/ perpetual license | Pay-as-you-go | Live Webcast Events |
| Subscription | Monthly | Consulting Rooms 1-Month Listing |
| Subscription | Annual | Consulting Rooms 1-Year Listing |
| Subscription | Monthly | Additional Listing Options |
| Transaction based/ take rate | Pay-as-you-go | Additional Participant CPD |
Go-to-market motion5 records
Distribution channels3 records
Marketing channels6 records
PESI AU product offering
Product offeringCore offering
PESI AU is a continuing professional development (CPD) provider for Australian mental health professionals, selling accredited online and live training courses across topics such as trauma, anxiety, DBT, CBT, IFS, and somatic therapy. Core products include on-demand digital seminars, self-paced online courses, live webinars/webcasts, formal certification programs, and customised in-house training for organisations, delivered through the CE21-powered e-learning platform.
Product overview
PESI AU operates as a continuing professional development (CPD) platform for Australian mental health professionals, built on the CE21 technology platform. The core offering consists of Digital Seminars and Online Courses for on-demand/self-paced learning, alongside Live Webinars and Live Webcasts for real-time training events. The company also offers In-House Training Programs for organizational group bookings and professional Certification Programs in specialized areas such as ADHD, DBT, and Somatic Therapy. Additional services include Consulting Rooms (a directory listing service for practitioners) and Additional Participant CPD for team certification. The platform provides accredited CPD points across multiple therapeutic topics including Trauma and PTSD, Anxiety, Depression, Couples Therapy, ADHD, Autism, and various therapeutic modalities. The platform is powered by CE21 technology and supports closed captioning, with pricing in AUD.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Seminars
Companies that use PESI AU
Customer profileSegments4 records
Ideal customer profiles1 record
PESI AU technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PESI AU partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- CE21coreCE21 provides the underlying e-commerce and learning management platform technology powering the PESI AU catalog, course delivery, shopping cart, user accounts, and certification systems.
- VeraSafeminorVeraSafe serves as PESI AU's GDPR representative in the EU, UK representative for Article 27 compliance, and Data Protection Officer as required for European data protection regulations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PESI AU competitors and assessment
Company assessmentRegional players
- Altura Learning: Australia-based provider of online education and CPD for aged care, community, and health professionals including mental health. Comparable in e-learning delivery and CPD accreditation mechanics within the Australian market.
Direct peers
- PESI UK: UK arm of the PESI network, delivering CPD to British mental health professionals using the same platform architecture. Directly comparable in regulatory positioning, accreditation approach, and course catalog structure.
- PESI Europe: European arm of PESI providing continuing education to mental health practitioners across continental Europe. Comparable as a regional CPD sister entity with similar presenter-driven catalog and accreditation model.
- Ausmed: Australia-based online CPD platform for nurses, midwives, and allied health professionals, including mental health practitioners. Comparable in self-serve e-learning, accreditation mechanics, and Australian market positioning.
- Psychotherapy Networker: PESI-owned publication and training brand focused on psychotherapy continuing education. Comparable as a presenter-led mental health training destination with overlapping expert faculty and curriculum depth.
- PESI, Inc. (US): PESI AU's US parent and the originator of the PESI continuing education platform. Operates the same mental health CPD model with on-demand seminars, live webcasts, certification programs, and consulting-room-style services, serving as the direct template and content source for the Australian subsidiary.
- PESI Canada: Sister entity providing mental health and healthcare CPD to Canadian practitioners. Operates the same CE21-powered catalog and presenter model, offering a direct cross-border comparison for go-to-market, pricing, and content strategy.
- Psychwire: Online CPD platform delivering accredited continuing education to psychologists and mental health professionals, with a particular focus on evidence-based therapies. Directly competes with PESI AU for Australian practitioner training spend.
Emerging players
- Therapist.com: Digital property within the PESI ecosystem offering therapist resources and CE content. Overlaps with PESI AU in serving licensed mental health practitioners, with similar presenter and topic coverage.
- Australian Psychological Society (APS) Online Learning: Peak professional body offering CPD and continuing education programs to Australian psychologists. Comparable in target audience and CPD accreditation value, though operates as a member-association rather than commercial catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PESI AU social profiles
Digital presencePESI AU financial estimates
Financial estimateRevenue estimate
Valuation estimate
PESI AU leadership team
Management profileNumber of profiles
PESI AU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PESI AU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PESI AU
What does PESI AU do?
PESI AU is a continuing professional development (CPD) provider for Australian mental health professionals, selling accredited online and live training courses across topics such as trauma, anxiety, DBT, CBT, IFS, and somatic therapy. Core products include on-demand digital seminars, self-paced online courses, live webinars/webcasts, formal certification programs, and customised in-house training for organisations, delivered through the CE21-powered e-learning platform.
Is PESI AU a public or private company?
PESI AU is a private company. It is classified as corporate owned and is currently operating.
When was PESI AU founded?
PESI AU was founded in -1. It employs 1 to 10 people.
Where is PESI AU based?
PESI AU is headquartered in Chatswood, Australia, in the Oceania region.
How does PESI AU make money?
Five revenue lines are on record. Course Sales are the primary driver. The others are certification Programs, live Event Registrations, consulting Rooms Advertising and additional Participant CPD.
Who are PESI AU's main competitors?
Altura Learning is listed as a regional player. Direct peers are PESI UK, PESI Europe, Ausmed, Psychotherapy Networker, PESI, Inc. (US), PESI Canada and Psychwire. Emerging players are Therapist.com and Australian Psychological Society (APS) Online Learning.
Does PESI AU have an API?
No public API is recorded for PESI AU.
What industry is PESI AU in?
PESI AU's product category is Continuing Professional Development (Mental Health). Its primary akta.pro industry code is EDAAALAD, Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE), with a secondary code of EDADACAF, Continuing Education (CE/CPD) & Provider Accreditation Bodies. Its NAICS code is 611430 and its SIC code is 8200.