PESI AU

What PESI AU does

PESI AU Pty Ltd is the Australian operating subsidiary of US-based PESI, Inc., delivering continuing professional development (CPD) courses to Australian mental health professionals. Founded in 2011 and headquartered at a mailing address in Chatswood, NSW, the entity operates with a small local team (5 employees) and is registered as a private Australian proprietary limited company (ABN 739 702 870 20). Its core product is a self-serve e-learning catalog of 734+ courses spanning 65+ mental health topics, including Trauma and PTSD, Anxiety, Depression, Children and Adolescent Behavioral Health, Couples Therapy, ADHD, Autism, and modalities such as EMDR, IFS, DBT, CBT, EFT, and Somatic Therapy, taught by internationally recognized presenters including Bessel van der Kolk, Sue Johnson, and Gabor Maté. Courses are accredited for CPD credit by Australian professional bodies (APS, AAPi, ACPA) and several international associations, giving the offering a compliance-driven pull for licensed practitioners.

The platform is built on CE21 technology and delivers content through four primary formats: Digital Seminars (on-demand recordings), Online Courses (self-paced programs), Live Webinars, and Live Webcasts (real-time broadcasts with archived replay for approximately 3 months). Pricing is one-time per course, ranging from approximately $70 to $460+ AUD, with premium certification programs at the upper end. Recurring revenue is modest and comes from a Consulting Rooms directory ($21.95/month or $159.95/year auto-renewing subscriptions) and an Additional Participant CPD feature that charges per-test for team-based certification. Distribution is direct-to-consumer through the pesi.com.au website and catalogue.pesi.com.au, supported by SEO, email marketing, social channels (Facebook, LinkedIn, Twitter, YouTube, Instagram), and event-driven webcasts. Enterprise demand is captured through an In-House Training inquiry channel, though no large healthcare-system contracts were disclosed. Overall, PESI AU functions as a localized distribution and accreditation layer over content originating from its US parent, rather than a standalone content-production business.

Name

PESI AU

Legal name

PESI AU Pty Ltd

Website

https://pesi.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PESI AU is the Australian subsidiary of PESI, Inc., operating a self-serve CPD e-learning platform of 734+ accredited courses for Australian mental health professionals including psychologists, counselors, and therapists.

Ownership category

akta.pro rank

Product category

Continuing Professional Development (Mental Health)

NAICS

Professional and Management Development Training (611430), Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

akta.pro secondary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Professional development training
• Mental health CPD
• Online certification programs
• Continuing education courses
• Therapeutic training

Headquarters

HQ city

Chatswood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Sales: One-time purchase of individual courses, digital seminars, and online courses ranging from approximately $70 to $460+ AUD per program.
2. Certification Programs: Specialized certification programs with accreditation for professional development, typically higher-priced comprehensive training packages.
3. Live Event Registrations: Registration fees for live webcasts and webinars with real-time participation and Q&A capabilities.
4. Consulting Rooms Advertising: Monthly and annual advertising listings for mental health professionals to advertise their consulting rooms to potential clients. Monthly listings at $21.95/month, annual at $159.95/year, with additional listing options.
5. Additional Participant CPD: Separate test purchases for additional participants to obtain individual CPD certification for group viewing sessions.

Pricing tiers

Go-to-market motion5 records

Distribution channels3 records

Marketing channels6 records

Core offering

PESI AU is a continuing professional development (CPD) provider for Australian mental health professionals, selling accredited online and live training courses across topics such as trauma, anxiety, DBT, CBT, IFS, and somatic therapy. Core products include on-demand digital seminars, self-paced online courses, live webinars/webcasts, formal certification programs, and customised in-house training for organisations, delivered through the CE21-powered e-learning platform.

Product overview

PESI AU operates as a continuing professional development (CPD) platform for Australian mental health professionals, built on the CE21 technology platform. The core offering consists of Digital Seminars and Online Courses for on-demand/self-paced learning, alongside Live Webinars and Live Webcasts for real-time training events. The company also offers In-House Training Programs for organizational group bookings and professional Certification Programs in specialized areas such as ADHD, DBT, and Somatic Therapy. Additional services include Consulting Rooms (a directory listing service for practitioners) and Additional Participant CPD for team certification. The platform provides accredited CPD points across multiple therapeutic topics including Trauma and PTSD, Anxiety, Depression, Couples Therapy, ADHD, Autism, and various therapeutic modalities. The platform is powered by CE21 technology and supports closed captioning, with pricing in AUD.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Seminars

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CE21coreTechnology or IntegrationCE21 provides the underlying e-commerce and learning management platform technology powering the PESI AU catalog, course delivery, shopping cart, user accounts, and certification systems.
• VeraSafeminorOthersVeraSafe serves as PESI AU's GDPR representative in the EU, UK representative for Article 27 compliance, and Data Protection Officer as required for European data protection regulations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Altura Learning: Australia-based provider of online education and CPD for aged care, community, and health professionals including mental health. Comparable in e-learning delivery and CPD accreditation mechanics within the Australian market.

Direct peers

• PESI UK: UK arm of the PESI network, delivering CPD to British mental health professionals using the same platform architecture. Directly comparable in regulatory positioning, accreditation approach, and course catalog structure.
• PESI Europe: European arm of PESI providing continuing education to mental health practitioners across continental Europe. Comparable as a regional CPD sister entity with similar presenter-driven catalog and accreditation model.
• Ausmed: Australia-based online CPD platform for nurses, midwives, and allied health professionals, including mental health practitioners. Comparable in self-serve e-learning, accreditation mechanics, and Australian market positioning.
• Psychotherapy Networker: PESI-owned publication and training brand focused on psychotherapy continuing education. Comparable as a presenter-led mental health training destination with overlapping expert faculty and curriculum depth.
• PESI, Inc. (US): PESI AU's US parent and the originator of the PESI continuing education platform. Operates the same mental health CPD model with on-demand seminars, live webcasts, certification programs, and consulting-room-style services, serving as the direct template and content source for the Australian subsidiary.
• PESI Canada: Sister entity providing mental health and healthcare CPD to Canadian practitioners. Operates the same CE21-powered catalog and presenter model, offering a direct cross-border comparison for go-to-market, pricing, and content strategy.
• Psychwire: Online CPD platform delivering accredited continuing education to psychologists and mental health professionals, with a particular focus on evidence-based therapies. Directly competes with PESI AU for Australian practitioner training spend.

Emerging players

• Therapist.com: Digital property within the PESI ecosystem offering therapist resources and CE content. Overlaps with PESI AU in serving licensed mental health practitioners, with similar presenter and topic coverage.
• Australian Psychological Society (APS) Online Learning: Peak professional body offering CPD and continuing education programs to Australian psychologists. Comparable in target audience and CPD accreditation value, though operates as a member-association rather than commercial catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PESI_AU
• YouTubeyoutube.com/@PESI_AU
• Facebookfacebook.com/PESIAustralia
• LinkedInlinkedin.com/company/pesi-au
• Instagraminstagram.com/pesi_au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PESI AU