Petersfield Museum and Art Gallery

What Petersfield Museum and Art Gallery does

Petersfield Museum and Art Gallery is an independent charitable trust (registered charity 1108817, registered company 05370758) operating a single-site museum and art gallery in Petersfield, Hampshire, United Kingdom. The museum holds and exhibits specialised permanent collections — Archaeology, Social History, Photography, Flora Twort Art (1,000+ items), Fashion and Textiles, Reference Archive, and the Edward Thomas Centre — alongside rotating temporary exhibitions. Service is delivered Tuesday through Saturday at St Peter's Road, Petersfield, GU32 3HX, supplemented by an under-5s programme (Mischief Makers), educational Loans Boxes for schools, curator-led tours, artist competitions (South Downs Open), venue hire, and an on-site retail shop.

The underlying technology stack is conventional and largely outsourced: a website (petersfieldmuseum.co.uk) built by Oyster Marketing and Design, DigiTickets for online ticketing, Mailchimp for email marketing, WorldPay for payment processing, Xero for accounting, Google Analytics for web analytics, and Survey Monkey for visitor feedback. The museum holds Accredited Museum status from Arts Council England and is supported by Arts Council England and the National Lottery Heritage Fund.

Revenue is generated from eight streams: ticket sales, retail shop, venue hire, supporter/friend memberships, donations, Community Lottery, legacy giving, and event tickets. As an independent charity receiving no regular government funding, the museum is dependent on visitor footfall and contributed income. Its customer base is B2C and regional — general public visitors, schools (Key Stage 1–4), families with under-5s, regional artists, and supporters/donors — concentrated in Hampshire with some South Downs reach into West and East Sussex.

Name

Petersfield Museum and Art Gallery

Legal name

Petersfield Museum and Art Gallery Ltd

Website

https://petersfieldmuseum.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Petersfield Museum and Art Gallery is an independent charitable trust operating a single-site museum in Petersfield, Hampshire, UK, serving general public visitors, schools, families with under-5s, and regional artists through permanent collections, temporary exhibitions, educational programmes, and community events.

Ownership category

akta.pro rank

Product category

Cultural Museum and Art Gallery Services

NAICS

Museums (71211), Museums (712110)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Community museum services
• Art gallery exhibitions
• Heritage education programs
• Museum venue hire
• Cultural artifact preservation

Headquarters

HQ city

Petersfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Admission fees for museum entry, with tickets available online via DigiTickets platform or at the Welcome Desk
2. Retail Shop: Sale of locally sourced gifts inspired by art exhibitions, special collections, and local history
3. Venue Hire: Rental of museum spaces for private events and functions
4. Supporter and Friend Subscriptions: Annual membership programs offering benefits including free or discounted admission and exclusive access
5. Donations: One-time and monthly donations from supporters, including corporate sponsorship opportunities
6. Community Lottery: Community lottery program supporting the museum's charitable activities
7. Legacy Giving: Charitable bequests through wills to ensure long-term museum vitality
8. Event Tickets: Pre-booking for special events, workshops, tours, and activities

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Petersfield Museum and Art Gallery operates a community museum and art gallery in Petersfield, Hampshire, preserving and exhibiting local heritage collections with a primary focus on the Flora Twort Collection. The institution offers ticketed temporary exhibitions (Stanley Spencer, 1920s Fashion, South Downs Open), school Loans Boxes, family workshops (Mischief Makers, Creative Saturdays), curator-led tours, a museum shop, and venue hire for private events. Membership tiers (Supporter, Friend), donations, and corporate sponsorship sustain operations alongside grant funding from bodies such as Arts Council England and the National Lottery Heritage Fund.

Product overview

Petersfield Museum and Art Gallery is an independent charitable museum offering a unified visitor experience centered on its core admission product. The museum provides access to permanent collections (Archaeology, Social History, Photography, Flora Twort Art, Fashion and Textiles) and rotating temporary exhibitions. Supporting the core admission are multiple add-on programs: educational offerings (Loans Boxes, Lifelong Learning, Key Stage programs), family activities (Mischief Makers, Creative Saturdays, Sketch Club), specialized tours (Curator Tours, Stories from the Stores), and the annual South Downs Open art competition. Additional revenue streams include Venue Hire, the Museum Shop, membership programs (Supporter/Friend), Donations, Corporate Sponsorship, Community Lottery, Gift Vouchers, and the Mischief Makers Pass for families with under-5s.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum and Gallery Admission General public admission to the museum and art gallery, offering free entry with a suggested donation to support the charitable mission. Open year-round to individual visitors and families.

Quantifiable outcome

• Over 1,000 items in the Flora Twort Art Collection alone
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Two partnerships are on record, tiered notable and minor.

• Government Art CollectionnotableStrategic or Co-development PartnerLoan arrangement for Stanley Spencer's 'The Poultry Market, Petersfield, 1921' painting for temporary display - first time the painting has been shown in Petersfield, representing a major cultural milestone.
• Kids in MuseumsminorOthersEndorsement and partnership organization recognizing family-friendly museum experiences, indicated by museum's use of Kids in Museums logo.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/petersfield-museum

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petersfield Museum and Art Gallery