Petite Mu
Petite Mu is a Paris-based French media company and agency that produces content (comics, video, VR) and delivers corporate sensitization, training, and inclusive recruitment services focused on invisible disabilities, serving large French enterprises and public-sector clients.
- Company typePrivate
- Founded2022
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Petite Mu does
Petite Mu is a Paris-based French media company and agency founded in May 2022 by Alice Devès and Anaëlle Marzeliére, focused on invisible disabilities (mental health, chronic illness, neurodiversity, caregiving). It operates as a dual entity — Petite Mu Media, a content platform producing comic strips (BDs), video testimonials, and VR experiences that have built a community of approximately 150,000-160,000 members, and Petite Mu Agency, which delivers corporate sensitization, training workshops, and recruitment services to French enterprises.
The company's product surface includes a proprietary content library of 60+ comic strips and 500+ video interviews, custom interactive VR experiences for workplace training, a newer inclusive recruitment platform connecting employers with disabled candidates, and co-created educational games (e.g., 'Un coloc pour la vie' with Ariane Conseil). The technology stack is based on conventional media formats rather than AI-driven systems; no proprietary AI/ML models, patents, or AI hires are disclosed.
Revenue is generated through three streams: enterprise sensitization and training contracts (one-off and annual engagements), subscription/featuring fees on the inclusive recruitment platform, and social media content amplification. Customer evidence includes a roster of large French enterprises (MAIF, SNCF, IKEA, ENGIE, Generali, BPCE, Bel Group, Safran, Saint-Gobain, Wavestone, Cegid) and French government bodies (Ministères Sociaux, Défenseur des droits). The company is bootstrapped with no external funding, employs 7 people, and operates only in France.
Petite Mu firmographics
Firmographics- Name
- Petite Mu
- Legal name
- Petite Mu
- Website
- https://petitemu.fr
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Petite Mu is a Paris-based French media company and agency that produces content (comics, video, VR) and delivers corporate sensitization, training, and inclusive recruitment services focused on invisible disabilities, serving large French enterprises and public-sector clients.
- Ownership category
- akta.pro rank
Petite Mu industry classification
Industry- Product category
- Disability Awareness and Workplace Inclusion Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH)
- akta.pro secondary industry
- Accessible Media Production (Alt Formats, Captioning, Audio Description) (EDALAGAC)
Keywords
Where Petite Mu is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Petite Mu business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Enterprise sensitization and training: Petite Mu offers paid interventions to companies including conferences, webinars, roundtables, games, workshops, and VR experiences to sensitize employees to invisible disabilities. The company also creates bespoke content (comics, videos, exhibitions) for enterprise clients. Revenue is generated through direct enterprise contracts and service fees.
- Recruitment platform featuring: Companies pay for premium placement and highlighting of their disability-friendly job offers on Petite Mu's recruitment platform, targeting the 150,000+ community members.
- Social media content amplification for employers: Companies can pay to have their disability inclusion content distributed through Petite Mu's social media channels (LinkedIn, Instagram, TikTok, YouTube) to its community of 160,000 people.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels9 records
Petite Mu product offering
Product offeringCore offering
Petite Mu is a French media and agency that raises awareness of invisible disabilities. It operates a media platform (video interviews, articles, comic strips, white papers) and an enterprise agency delivering paid sensitization and training services (conferences, webinars, round tables, games, workshops, VR experiences, custom content) to French companies and public organizations, alongside a curated inclusive recruitment directory (recrutement.petitemu.fr).
Product overview
Petite Mu operates as a dual-function organization combining a media platform with an agency arm. The media platform (founded May 2022) provides four core content products: video interviews with people affected by invisible disabilities, editorial articles and newsletters, comic strips (BD) for awareness and taboo-breaking, and white papers on disability and recruitment topics. The agency arm (launched January 2023) extends the offering with corporate services including conferences, webinars, round tables, interactive games, workshops, and virtual reality experiences for workplace disability awareness, alongside employer branding and recruitment services. A dedicated inclusive recruitment platform (at recrutement.petitemu.fr) serves as a directory connecting disability-committed companies with Petite Mu's large community. All services use innovative, authentic formats including comic strips, video testimonies, and immersive experiences, unified by the goal of raising awareness about invisible disabilities in professional and public settings.
Differentiator
Problem solved
Functional benefit
Products and services
- Conferences and Training on Invisible Disability Paid interactive conferences and training programs blending video testimonies and comic strips to raise awareness about invisible disabilities, the RQTH framework, and inclusive management. Targeted at enterprise HR, managers, and disability mission teams in France.
- Webinars and Round Tables on Disability Interactive webinars and round tables on visible and invisible disabilities featuring authentic testimonies and concrete experiences from experts, caregivers, and people directly affected. Delivered as paid enterprise interventions.
- Games, Workshops and Virtual Reality Experiences Interactive games, workshops, and virtual reality experiences for immersive disability awareness training, including the co-created game 'Un coloc pour la vie' (with Ariane Conseil) covering health and fatigue management, social life, self-esteem, and career path. Delivered as paid enterprise interventions.
- Custom Comic Strip (BD) Creation for Enterprises Bespoke comic strips created by Petite Mu's in-house studio for enterprise clients, used for internal awareness campaigns, anniversary pathways (e.g., Cegid's 15-year sensitization path), and exposure panels. Customized to represent the client's own workforce.
- Recruitment & Employer Branding Service Paid service helping companies highlight their disability policy commitments via custom content creation, social media distribution through Petite Mu's channels (LinkedIn, Instagram, TikTok, YouTube), and recruitment platform promotion targeting 150,000+ community members.
- Inclusive Recruitment Platform (recrutement.petitemu.fr) A curated recruitment directory connecting companies committed to disability inclusion with Petite Mu's community of 150,000+ people, featuring pre-screened employer listings. Companies pay for premium featuring/highlighting of their disability-friendly job offers.
- Manager and HR Training Programs Targeted training programs on disability and health adapted to the specific needs of HR professionals, managers, and employees, covering disability inclusion and quality of life at work. Includes custom content pathways (e.g., anniversary sensitization paths for clients like Cegid).
Quantifiable outcome
- 94.3% trust Petite Mu to apply for job offers
- +4 more outcomes
Companies that use Petite Mu
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Petite Mu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Petite Mu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ariane ConseilcorePetite Mu co-created the game 'Un coloc pour la vie' (A Roommate for Life) with Ariane Conseil. The game helps participants understand the impacts of disability on quality of life at work by navigating four pillars: health and fatigue management, social life, self-esteem, and career path.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Petite Mu competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Petite Mu social profiles
Digital presencePetite Mu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petite Mu leadership team
Management profileNumber of profiles
Profiles5 records
Petite Mu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petite Mu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petite Mu
What does Petite Mu do?
Petite Mu is a French media and agency that raises awareness of invisible disabilities. It operates a media platform (video interviews, articles, comic strips, white papers) and an enterprise agency delivering paid sensitization and training services (conferences, webinars, round tables, games, workshops, VR experiences, custom content) to French companies and public organizations, alongside a curated inclusive recruitment directory (recrutement.petitemu.fr).
Is Petite Mu a public or private company?
Petite Mu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Petite Mu founded?
Petite Mu was founded in 2022. It employs 1 to 10 people.
Where is Petite Mu based?
Petite Mu is headquartered in Paris, France, in the Europe region.
How does Petite Mu make money?
Three revenue lines are on record. Enterprise sensitization and training is the primary driver. The others are recruitment platform featuring and social media content amplification for employers.
Does Petite Mu have an API?
No public API is recorded for Petite Mu.
What industry is Petite Mu in?
Petite Mu's product category is Disability Awareness and Workplace Inclusion Services. Its primary akta.pro industry code is EDAGALAH, Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning), with a secondary code of EDALAGAC, Accessible Media Production (Alt Formats, Captioning, Audio Description). Its NAICS code is 611710 and its SIC code is 8090.