Petr Čech Sport, a.s.

What Petr Čech Sport, a.s. does

Petr Čech Sport, a.s. is a Czech sports event management and sports marketing company founded in 1994 (originally as ČS MTB Team, renamed in 2014 following investment led by football goalkeeper Petr Čech) and headquartered in Prague with approximately 11 employees. The company organizes and markets a portfolio of mass-participation amateur sporting events across cycling, mountain biking, and cross-country skiing, operating as a platform of distinct branded event series rather than a single unified product. Flagship properties include Kolo pro život (since 2000) — positioned as the largest amateur mountain bike series in Europe with 18,000+ participants in its 21st edition and 15+ race days annually across the Czech Republic — alongside L'Etape Czech Republic by Tour de France (since 2021), T-Mobile Česká Enduro Serie (since 2013), Stopa pro život (since 2011), Zažij skialpy, the youth programs Cyklokroužky and Dětské sportovní dny, NOVA Junior Trophy, and Pražské schody (since 1994). Technical capability is operational rather than software-driven: event logistics, course design, safety provisioning in partnership with Mountain Rescue, registration via dedicated event websites (kolopro.cz, letapeczech.cz, enduroserie.cz, stopaprozivot.cz, zazijskialpy.cz, prazskeschody.cz, cyklokrouzky.cz), and integrated media production across TV Nova, ČT Sport, Radio Impuls, MAFRA, and Vltava Labe Media.

The business model is dual-stream. Transaction-based revenue comes from participant registration fees across the event portfolio, with average attendance exceeding 1,500 bikers per Kolo pro život race day and 30,000+ total participants annually. Advertising and sponsorship revenue is generated from corporate partners — T-Mobile holds title sponsorship of the Enduro Serie, and A.S.O. licenses the L'Etape Czech Republic brand — who pay for year-round branding, on-site activation, and bundled media exposure. The go-to-market is event-driven, serving two primary segments: the general public and families seeking accessible amateur sports (acquired through self-serve registration and multi-channel earned media) and corporate sponsors/advertisers seeking reach into an active, health-conscious demographic (sold via direct enterprise negotiations with custom, quote-based packages). Geographic scope is single-country, domestic Czech Republic.

Name

Petr Čech Sport, a.s.

Legal name

Petr Čech Sport, a.s.

Website

https://petrcechsport.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Petr Čech Sport, a.s. is a Czech sports event management company that organizes mass-participation amateur cycling, mountain biking, and cross-country skiing event series across the Czech Republic, monetizing via participant registration fees and corporate sponsorships including T-Mobile and A.S.O. (Tour de France).

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Amateur cycling events
• Mountain bike racing
• Cross-country skiing events
• Sports event management
• Corporate sports sponsorship

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Event participation fees: Revenue from participants registering for cycling and skiing events such as Kolo pro život, T-Mobile Česká Enduro Serie, Stopa pro život, and other sporting events. Participation fees fund event operations.
2. Sponsorship and marketing partnerships: Corporate sponsors pay for branding, advertising, and promotional opportunities during events. The company provides year-round event promotion, media coverage on TV Nova, ČT Sport, Radio Impuls, and MAFRA and Vltava Labe Media platforms to maximize sponsor visibility.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Petr Čech Sport, a.s. organizes and operates mass-participation amateur sports events in the Czech Republic, focused primarily on cycling (mountain biking, road cycling, enduro, juniors) and skiing (cross-country, ski touring). It runs branded annual event series such as Kolo pro život, L'Etape Czech Republic by Tour de France, T-Mobile Česká Enduro Serie, and Stopa pro život, serving amateur athletes and the general public while providing sponsored marketing platforms to corporate partners.

Product overview

Petr Čech Sport, a.s. is a sports marketing and event organization company offering a portfolio of distinct sports event products. The company operates as a platform of multiple branded event series rather than a single unified product, including cycling events (Kolo pro život, L'Etape Czech Republic by Tour de France, T-Mobile Česká Enduro Serie, Pražské schody), winter sports (Stopa pro život, Zažij skialpy), and youth development programs (Cyklokroužky, Dětské sportovní dny, NOVA Junior Trophy). The products serve all skill levels from beginners to elite professionals and families with children.

Differentiator

Problem solved

Functional benefit

Brands

• Kolo pro život (KPŽ): Largest amateur mountain bike series in Europe, with over 18,000 participants annually, including 15+ race days across the Czech Republic.
• L'Etape Czech Republic by Tour de France
• T-Mobile Česká Enduro Serie
• Stopa pro život
• Zažij skialpy
• Cyklokroužky
• Dětské sportovní dny
• Pražské schody

Products and services

• Kolo pro život (Bike for Life)

Quantifiable outcome

• 18,000+ participants in the 21st edition of Kolo pro život 2020
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• A.S.O. (Amaury Sport Organisation)flagshipStrategic or Co-development Partner · 1 January 2021A.S.O., the organizer of the Tour de France, partnered with Petr Čech Sport to bring L'Etape Czech Republic by Tour de France to the Czech Republic from 2021 to 2023. This exclusive road cycling event is organized under A.S.O.'s supervision, giving participants the opportunity to experience Tour de France-style riding.
• T-Mobile (Česká Enduro Serie title sponsor)coreGTM or Marketing Partner · 1 January 2013T-Mobile serves as the title sponsor of the T-Mobile Česká Enduro Serie, a mountain bike enduro race series organized by Petr Čech Sport since 2013. The partnership provides naming rights, branding, and marketing integration with the event series.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/petr-cech-sport-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petr Čech Sport, a.s.