Les Pétroles R.L. Inc.

What Les Pétroles R.L. Inc. does

Les Pétroles R.L. Inc., doing business as RL Énergies, is a privately held Quebec-incorporated regional energy company founded in 1970 and headquartered at 460 rue Racine Est, Chicoutimi, Québec. Its core business is the operation of a network of more than 30 service stations under the RL and Belzile brands across the Saguenay-Lac-Saint-Jean region, distributing gasoline and diesel to local vehicle owners, commercial fleet operators, and commuter traffic. The company also serves commercial clients through a rack/card program that provides wholesale fuel pricing for business accounts, supported by 24/7 emergency service availability. Reported headcount is 7 employees, suggesting a lean corporate structure that likely operates through owned stations supplemented by affiliated or branded retail partners.

In parallel with the traditional fuel business, RL Énergies has begun a stated diversification into energy transition products. It deployed Phase 1 of a public electric vehicle charging network comprising 19 rapid charging stations at 14 sites, with 160kW and 50kW units (the 160kW chargers described as unique to the region), and added compressed natural gas (GNC) refueling for natural gas vehicle operators. An automatic heating oil delivery service monitors customer consumption and schedules deliveries for residential and commercial heating oil customers. Underlying technology consists of standard petroleum product distribution infrastructure integrated with EV charging hardware and CNG dispensing at station sites, plus a rack-pricing information service.

Revenue mechanics combine per-transaction retail fuel sales, usage-based EV charging fees, B2B rack pricing spreads on commercial fuel accounts, transaction-based CNG sales, and recurring subscription-like automatic heating oil delivery. The go-to-market is direct-to-consumer through the owned station network, with B2B accounts acquired through direct sales and credit application flow. The company positions itself as a '100% régional' alternative to national chains, with explicit community involvement in regional organizations as a stated differentiator. No external institutional investors, parent companies, or funding events are referenced in the available source data, and ownership structure beyond the named executive Éric Larouche is not detailed.

Name

Les Pétroles R.L. Inc.

Legal name

Les Pétroles R.L. Inc.

Website

https://petrolesrl.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Pétroles R.L. Inc. (RL Énergies) is a privately held regional energy company operating 30+ gas stations across the Saguenay-Lac-Saint-Jean region of Quebec, with growing EV charging, CNG, and automatic heating oil delivery services.

Ownership category

akta.pro rank

Product category

Retail Fuel Distribution

NAICS

Gasoline Stations and Fuel Dealers (457), Fuel Dealers (4572), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Unbranded/Spot Fuels Distribution (Rack Sales) (EUALAIAC)

Keywords

• Retail fuel distribution
• Gas station services
• EV charging network
• Heating oil delivery
• Compressed natural gas

Headquarters

HQ city

Chicoutimi

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel

Revenue model

1. Petroleum Product Sales: Retail sale of gasoline, diesel, and other petroleum products directly to consumers at company-owned and affiliated gas stations across the Saguenay Lac-St-Jean region.
2. Wholesale/Rack Fuel Pricing: B2B pricing program offering fuel at wholesale rack prices to commercial clients who open business accounts.
3. EV Charging Services: Public electric vehicle charging services at 19 rapid charging stations across 14 sites in the region, with 160kW and 50kW chargers available.
4. Compressed Natural Gas (GNC/CNG): Sale of compressed natural gas for vehicles at RL stations, supporting the energy transition and serving natural gas vehicle operators.
5. Automatic Heating Oil Delivery: Automatic monitoring and delivery service for residential and commercial heating oil customers, using consumption analysis to anticipate delivery needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Les Pétroles R.L. Inc. (operating as RL Énergies) is a regional Quebec-owned fuel and energy retailer headquartered in Chicoutimi, operating more than 30 service stations under the RL and Belzile brands across the Saguenay-Lac-Saint-Jean region. The company sells gasoline and diesel at retail, operates public rapid EV charging stations (160 kW and 50 kW), supplies compressed natural gas (CNG/GNC), offers automatic heating oil delivery for homes and businesses, and provides wholesale rack pricing for commercial fleet accounts.

Product overview

Les Pétroles R.L. Inc. operates as a regional energy company doing business as RL Énergies, offering a multi-product energy portfolio centered on 30+ traditional gas stations across the Saguenay-Lac-Saint-Jean region. The company is actively diversifying into clean energy with its EV charging station network (offering 160kW and 50kW rapid charging at 14 sites), compressed natural gas (GNC) refueling services, automatic heating oil delivery, and transparent rack pricing information for fuel products. The portfolio includes core station infrastructure, new electric mobility services, and supplementary delivery/pricing tools.

Differentiator

Problem solved

Functional benefit

Brands

• RL: Primary brand for service stations operated by Les Pétroles R.L. Inc. across the Saguenay-Lac-Saint-Jean region.
• Belzile

Products and services

• RL and Belzile Retail Fuel Stations
• RL Énergies Electric Vehicle Charging Stations
• Compressed Natural Gas (CNG / GNC) Refueling
• Automatic Heating Oil Delivery
• Rack Pricing for Commercial Accounts

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Couche-Tard (Circle K): One of the largest independent convenience and fuel retailers in North America operating the Circle K banner. Comparable as a broad incumbent competitor in Quebec retail fuel and EV charging infrastructure.
• Shell Canada: Major integrated oil company with branded gas stations and Shell Recharge EV charging across Canada. Comparable as a broad incumbent fuel retailer with parallel EV charging strategy competing for Quebec motorists.
• Suncor Energy (Petro-Canada): Major Canadian integrated energy company operating Petro-Canada retail stations and the Petro-Canada EV charging network. Comparable as a large incumbent with both retail fuel and EV charging competing for the same customers RL serves.
• Parkland Corporation: Canadian fuel marketer and convenience operator with retail, commercial, and bulk fuel businesses across Canada. Comparable as a multi-channel fuel retail and commercial fueling peer operating at greater scale.

Direct peers

• Filgo: Quebec regional petroleum distributor and gas station operator serving local markets across the province. Highly comparable as a regional Quebec fuel retailer competing in the same provinces and customer segments as RL Énergies.
• Harnois Énergies: Quebec-based regional fuel retailer and energy transition operator running a network of gas stations plus EV charging and petroleum products. Comparable to RL Énergies as a regional Quebec incumbent diversifying into alternative transportation fuels.

Emerging players

• Flo (AddÉnergie): Quebec-headquartered EV charging network operator deploying public fast chargers across Canada. Comparable as an emerging alt-fuel retail peer focused specifically on the EV charging layer that RL is building.
• Soneri Energy: Emerging regional Canadian energy and fuel retail operator with EV charging ambitions. Comparable as a smaller-scale energy transition peer pursuing similar alt-fuel retail diversification in Canadian markets.

Others

• Tesla Supercharger Network: Largest dedicated EV fast-charging network in North America and a competitive substitute for RL's public EV charging offering. Relevant as the dominant ecosystem peer defining consumer expectations for rapid charging reliability.

Regional players

• Canadian Tire Petroleum: Canadian Tire's fuel and convenience division operating gas stations primarily adjacent to Canadian Tire retail locations. Comparable as a regional-scale fuel retailer with strong consumer loyalty program overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/les-p%C3%A9troles-r.l.-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Pétroles R.L. Inc.