PETRONAS Twin

What PETRONAS Twin does

The PETRONAS Twin Towers is a tourist attraction and visitor experience operated by Petrosains Sdn Bhd, a subsidiary of Malaysia's state-owned PETRONAS (Petroliam Nasional Berhad), located at Kuala Lumpur City Centre. The core product, branded as the Sky Xperience, encompasses three anchored experiences: the world's highest double-decker Skybridge connecting the two towers at Level 41/42 (170 meters above ground, 58.4 meters long, 750 tons), the Observation Deck on Level 86 at 370 meters viewing height, and the Sky Café @ 83 dining venue. The underlying asset is two 88-storey, 452-meter towers built on a 120-meter-deep foundation with an intelligent building management system coordinating telecommunications, environment control, power, lighting, fire/smoke control, and security.

The business operates a direct-to-consumer ticketing model with tiered pricing — Malaysian citizens (MyKad/MyKid holders) pay RM 20-45 while international visitors pay RM 65-137 for standard admission, with premium and priority-access tiers extending to RM 280 per person. Distribution channels include the official online ticketing platform (eticket2.petronastwintowers.com.my), physical ticket counters on-site, an email-based premium booking channel ([email protected], minimum 5 pax), a GlobalTix agent portal for travel agencies, and a dedicated e-commerce storefront for merchandise. Add-on modules include Priority Access skip-the-queue tickets, Premium Sky Access packages with merchandise, Sky Café @ 83 dining, and a 360° virtual tower view experience.

Customer segments span international tourists seeking a world-class landmark experience, domestic Malaysian visitors for leisure and national-pride outings, and travel agencies/tour groups purchasing bulk tickets (maximum 40 per day per visit). The attraction has accumulated 8.5 million visitors as of May 2026, holds Tripadvisor Traveller's Choice 2024 and Best of the Best 2026 recognition, and markets through the official website, Facebook, Instagram, YouTube, and TripAdvisor channels, with strategic alignment to Malaysia's national Visit Malaysia 2026 tourism campaign.

Name

PETRONAS Twin

Legal name

Petrosains Sdn Bhd

Website

https://petronastwintowers.com.my

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The PETRONAS Twin Towers is a state-owned tourist attraction in Kuala Lumpur, Malaysia, operated by Petrosains Sdn Bhd (a PETRONAS subsidiary). It offers visitors access to the iconic twin towers via the Skybridge at Level 41/42, the Observation Deck at Level 86, Sky Café @ 83 dining, and premium ticketed experiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Observation Deck and Skybridge Admission Tickets: Primary revenue from selling tickets for visitors to access the Skybridge (Level 41/42) and Observation Deck (Level 86). Tickets are sold at different price points for Malaysian citizens (MyKad/MyKid holders) and international visitors, with weekday and weekend pricing variations.
2. Sky Café @ 83 Dining Experience: Revenue from elevated dining experience at Level 83, recognized as the Highest Commercial Café in a Skyscraper in Malaysia. Located only at PETRONAS Twin Towers.
3. Premium Sky Access Packages: Premium experience packages offering exclusive access with merchandise, available at higher price points (RM 195-280). Sold exclusively via email booking ([email protected]) with minimum 5 pax requirement.
4. Priority Access Tickets: Skip-the-queue experience option allowing visitors to bypass long lines, priced at RM 80-169 depending on visitor category.
5. Souvenir and Merchandise Shop: E-commerce storefront (shop.petronastwintowers.com.my) and physical gift shop at the towers selling PETRONAS Twin Towers merchandise and souvenirs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

PETRONAS Twin Towers operates a ticketed visitor experience at the iconic 452-metre twin skyscrapers in Kuala Lumpur, including access to the double-decker Skybridge at Level 41/42 and the Observation Deck at Level 86. The attraction also offers elevated dining at Sky Café @ 83, premium access packages with merchandise, priority skip-the-queue entry, and a souvenir e-commerce shop. Operations are managed by Petrosains Sdn Bhd, a subsidiary of state-owned PETRONAS.

Product overview

The PETRONAS Twin Towers offers a unified visitor experience centered around its iconic twin skyscraper landmark in Kuala Lumpur. The core product is the Sky Xperience, which includes ascending the towers, crossing the SkyBridge (the world's highest double-decker bridge connecting the towers at Level 41/42), and visiting the Observation Deck at Level 86. Add-on modules include Sky Café @ 83 (elevated dining), Premium Sky Access Packages (enhanced access with merchandise), Priority Access (skip-queue option), E-SHOP merchandise, and a 360° virtual tower view experience. The experience is ticketed with tiered pricing for Malaysian citizens (MyKad/MyKid holders) and international visitors, with various admission segments including Normal Admission, Evening Experience, Premium Sky Access, and Priority Access.

Differentiator

Problem solved

Functional benefit

Brands

• Sky Café @ 83: Highest commercial café in a skyscraper in Malaysia, located on Level 83 of the PETRONAS Twin Towers offering elevated dining with panoramic views of Kuala Lumpur.
• Premium Sky Access
• Priority Access

Products and services

• Sky Xperience (Skybridge & Observation Deck Admission) The flagship ticketed tourist experience, providing visitors access to the double-decker Skybridge at Level 41/42 (170m above ground, 58.4m long) and the Observation Deck at Level 86 (370m above ground) with panoramic views of Kuala Lumpur. Available with tiered pricing for Malaysian citizens and international visitors across weekday and weekend time slots.
• Sky Café @ 83

Quantifiable outcome

• 8.5 million visitors up to May 2026
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bachy SoletancheminorImplementation/ SI/ Consulting PartnerConstruction partner responsible for completing the foundation works of PETRONAS Twin Towers. The foundations were completed within 12 months by Bachy Soletanche, with 120 meters deep solid foundation underneath the towers.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Top of the Rock Observation Deck: Rockefeller Center's observation deck offers tiered admission and sunset/special-experience pricing in a Manhattan landmark skyscraper. Comparable product architecture to Petronas' evening and priority access tiers.
• Empire State Building Observatory: New York icon offering observation deck experiences from the 86th and 102nd floors. Closest direct peer—similarly iconic skyscraper landmark monetized primarily through tiered ticketing, premium upgrades, and visitor amenities.
• One World Observatory: Three-floor observation experience atop One World Trade Center in New York, with timed-entry ticketing, SkyPod elevators, and premium add-ons. Directly comparable ticketing and experiential structure to the Petronas Sky Xperience.
• Taipei 101 Observatory: Taipei 101's 89th-floor indoor and 91st-floor outdoor observation decks operate as a ticketed attraction in an Asian capital. Closely comparable use case: observation deck revenue in a globally recognized skyscraper landmark.
• CN Tower (EdgeWalk and Observation): Toronto's CN Tower operates main observation levels plus premium experiences like EdgeWalk and 360 Restaurant. Comparable premium upsell structure (dining plus views) to Sky Café @ 83.
• Burj Khalifa - At the Top: Dubai's Burj Khalifa operates Levels 124/125 and 148 observation experiences as a flagship tourist attraction, with tiered general and premium admission. Comparable in operating a supertall observation deck as the primary revenue-generating tourism product.
• Willis Tower Skydeck: Chicago's Willis Tower operates the Skydeck on the 103rd floor including The Ledge glass boxes. Comparable premium observation experience with timed entry and add-on retail and event packages.
• Eiffel Tower (operating company SETE): Société d'Exploitation de la Tour Eiffel operates the Eiffel Tower's observation levels and summit as a tiered ticketed tourist attraction. Comparable landmark observation deck monetized through timed-entry tickets and premium summit access.
• Tokyo Skytree Tembo Deck and Galleria: Tokyo Skytree operates 350m Tembo Deck and 450m Galleria observation experiences as primary visitor attractions. Comparable Asian observation-deck-as-flagship-tourism-product model with retail and dining add-ons.
• Shanghai Tower Observation Deck: Operates observation experiences at 118F as the world's second-tallest building. Comparable supertall observation deck operating model with tiered access and a sightseeing-as-primary-business profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEAg-rTE-zTTjfjRm0fzmBQ
• Facebookfacebook.com/petronastwintowersofficial
• Instagraminstagram.com/petronastwintowers
• LinkedInlinkedin.com/company/petronas-twin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETRONAS Twin