ТОО "Petro Retail"

What ТОО "Petro Retail" does

ТОО "Petro Retail" (Petro Retail LLC) is a privately held Kazakh company that operates the Qazaq Oil branded retail gas station network across Kazakhstan. Founded in 2019 and headquartered in Nur-Sultan (Astana), the company runs a network of 400+ fuel stations spanning 15+ major Kazakh cities including Almaty, Karaganda, Aktau, Shymkent, and Ust-Kamenogorsk. The company claims that approximately 1 in 5 vehicle owners in Kazakhstan relies on Qazaq Oil, and sells AI-92, AI-95, AI-98 gasoline and diesel at retail prices typically ranging from 159-201 KZT/liter depending on grade and city. Revenue is generated through five primary streams: retail fuel sales of standard grades, the Tulpar premium branded fuel (higher-margin proprietary product), B2B/B2C fuel cards and electronic coupons (lock-in pricing and volume discounts), Q-CAFE on-site convenience retail, and station-based real estate and advertising rentals.

The company's product architecture is a platform-plus-modules model: the gas station network is the core physical platform, with Vlife serving as the customer-facing digital loyalty layer accessible via mobile app, supported by fuel cards and electronic coupons as add-on modules targeting corporate fleet customers. Customer portals (mycard.petroretail.kz and mycoupon.petroretail.kz) and the Qazaq Oil Business mobile app are powered by third-party technology provider IPS (Mastersoft). The CODO (Commissioned Operator Diesel Outlet) and QAZAQ OIL Partner franchise programs enable asset-light expansion, while the Vlife loyalty ecosystem extends into adjacent sectors through partnerships with Glovo (delivery) and Keruen inn (hotels). The business model is transaction-fee based for core fuel and ancillary sales, with licensing/royalty economics on station-based commercial rentals.

The company is privately held with no parent company, public shareholders, or disclosed funding rounds. In November 2025, PetroRetail announced restructuring and asset optimization at its PetroRetail PFS subsidiary, initiating the sale of 7 fuel stations across multiple regions. The company maintains regional brand identities (Qazaq Oil, Tulpar, Vlife, Q-CAFE) and operates a stated multi-level fuel quality control system covering the supply chain from refinery loading to end-customer dispensing. Core corporate headcount is reported at 68 employees, with the broader network comprising thousands of station-level staff including franchisee operators.

Name

ТОО "Petro Retail"

Legal name

ТОО «PetroRetail»

Website

https://petroretail.kz

Company type

Private

Operating status

Operating

Short description

ТОО "Petro Retail" operates the Qazaq Oil branded retail gas station network of 400+ stations across Kazakhstan, selling standard and premium (Tulpar) fuels alongside Vlife loyalty, fuel cards, and electronic coupons to individual vehicle owners and corporate fleet operators.

Ownership category

akta.pro rank

Product category

Fuel Retail / Gas Station Network

NAICS

Gasoline Stations with Convenience Stores (457110), Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

Keywords

• Retail fuel sales
• Gas station network
• Premium branded fuel
• Fleet fuel cards
• Fuel retail loyalty programs

Headquarters

HQ city

Multiple cities across Kazakhstan

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fuel Sales: Sale of petroleum products (AI-92, AI-95, AI-98 gasoline and diesel) through company-owned and operated gas station network across Kazakhstan
2. Premium Branded Fuel (Tulpar): Higher-margin premium fuel category sold under proprietary Tulpar brand at premium pricing
3. Fuel Cards and Electronic Coupons: B2B and B2C fuel card programs and electronic coupon systems allowing customers to pre-purchase fuel at locked-in prices with volume discounts
4. Non-Fuel Retail (Q-CAFE): On-site cafe and convenience retail at gas stations generating additional per-customer revenue
5. Real Estate and Advertising: Rental of commercial space at gas stations and advertising opportunities at station locations

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

ТОО "Petro Retail" operates the Qazaq Oil branded network of 400+ gas stations across Kazakhstan, retailing AI-92, AI-95, AI-98 gasoline and diesel fuel, including the proprietary Tulpar premium fuel line. The offering is extended by the Vlife loyalty program and mobile app, B2B physical and digital fuel cards, electronic coupons, the on-site Q-CAFE café brand, and partner redemptions through Glovo and Keruen inn.

Product overview

ТОО Petro Retail operates the Qazaq Oil branded gas station network across Kazakhstan. The core offering is a retail fuel network selling standard and premium (Tulpar) fuels, supported by the Vlife multi-channel loyalty ecosystem comprising a mobile app, physical/digital fuel cards, and electronic coupons. Business clients can manage fleets via dedicated fuel cards and electronic coupons through separate customer portals. Ancillary services include the Q-CAFE on-site café brand and Keruen Inn partner hotels, plus a delivery partnership with Glovo. The product portfolio is a platform-plus-modules architecture: the gas station network is the core, with Vlife as the customer-facing loyalty platform, and fuel cards/coupons/apps as connected modules. All customer-facing digital portals are powered by IPS (Mastersoft) software.

Differentiator

Problem solved

Functional benefit

Brands

• Vlife: Bonus/loyalty program for Qazaq Oil fuel stations - earn points on purchases and redeem for rewards
• Tulpar
• Q-CAFE
• Qazaq Oil Business
• CODO
• QAZAQ OIL Partner

Products and services

• Qazaq Oil Gas Station Network Nationwide network of 400+ company and franchise petrol/gas stations across Kazakhstan, retailing AI-92, AI-95, AI-98 gasoline and diesel fuel alongside ancillary services; aimed at individual vehicle owners and fleet customers.
• Tulpar Premium Branded Fuel Premium-grade branded fuel line (Tulpar) sold at Qazaq Oil stations under a proprietary brand, positioned as higher-quality fuel for vehicle performance, available in multiple fuel grades including diesel; for retail and fleet customers willing to pay a premium.
• Vlife Loyalty Program Multi-tier customer loyalty program where Qazaq Oil customers earn bonus points on fuel and ancillary purchases and redeem them for rewards, partner services (Glovo delivery, Keruen inn hotels), and promotional prizes; delivered to individual consumers and small business customers.
• Fuel Cards (Отын карталары) Physical and digital fuel card program for B2B fleet operators and individual customers, enabling locked-in pricing at the time of purchase, volume discounts, per-card spending limits, and automated accounting with full financial transparency.
• Electronic Coupons (Электрондық талондар) Digital fuel coupon product where customers pre-purchase fuel at a price locked at the time of purchase, with volume-based discounts available; aimed at fleet and individual customers seeking automated accounting and price certainty.
• Q-CAFE On-site café and food service brand operating at Qazaq Oil gas stations, serving travelers and station visitors with food and beverages as a non-fuel retail offering.
• CODO Franchise Program (Commissioned Operator Diesel Outlet) Franchise/licensed operator program enabling independent fuel station operators to join the Qazaq Oil brand network, with associated branding, supply, and operational support.
• Commercial Space Rental and Station Advertising Leasing of commercial space at Qazaq Oil gas stations and sale of advertising space at station locations, generating non-fuel revenue from the physical retail estate.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• GlovominorGTM or Marketing PartnerGlovo delivery service partnership allowing Vlife loyalty points to be used for food and goods delivery orders, extending the loyalty program utility beyond fuel purchases
• Keruen innminorGTM or Marketing PartnerHotel network partnership where Vlife loyalty points earn 10% bonus at Keruen inn locations, providing travel accommodation redemption option for loyalty members
• IPS (Mastersoft)coreTechnology or IntegrationTechnology provider for customer portal and loyalty management systems (mycard.petroretail.kz, mycoupon.petroretail.kz) powering digital fuel card and electronic coupon platforms

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• KazMunayGas / KMG Retail: Kazakhstan's national oil company operates an extensive retail fuel network across the country through KMG Retail. It is the most direct comparable to Qazaq Oil by geography and category, but is integrated upstream and significantly larger, giving it a structural supply advantage.
• Lukoil (Kazakhstan operations): One of Russia's largest integrated oil companies with a meaningful retail station presence in Kazakhstan. Competes directly with Qazaq Oil at the forecourt while bringing global supply and brand advantages from a much larger parent.
• Shell Kazakhstan: Operates branded retail stations in Kazakhstan under the global Shell brand with strong premium fuel positioning and loyalty programs. Competes with Qazaq Oil in the premium segment (vs. Tulpar) and in B2C fuel branding across major Kazakh cities.
• Gazprom Neft (Kazakhstan retail): Operates a fuel retail network in Kazakhstan tied to the Gazprom Neft parent. Competes with Qazaq Oil for retail fuel share and brings significant wholesale and refining integration advantages.
• Citgo Petroleum: A larger North American fuel retail and refining incumbent with extensive branded station and convenience retail operations. Comparable as a benchmark for the platform-plus-modules model (fuel + loyalty + convenience + fleet cards) that Qazaq Oil is building.

Direct peers

• Sinooil: A leading privately held Kazakh fuel retailer with a nationwide station network and similar non-fuel retail offerings. Sinooil competes head-to-head with Qazaq Oil for the same Kazakh motorists and corporate accounts, with directly overlapping B2C fuel and convenience store positioning.
• Helios (Kazakhstan): A Kazakh fuel retail chain operating branded gas stations across the country. Comparable to Qazaq Oil as a domestically focused retail fuel operator competing for the same consumer and fleet customers in Kazakhstan.

Regional players

• Aipertium / Ai Petrol: A Kazakh regional fuel retailer with a more limited station footprint than Qazaq Oil. Comparable as a domestic retail fuel operator with similar offerings (fuel, convenience retail, fleet cards) but with materially smaller scale.

BROAD_INCINCUMBENTs

• Couche-Tard / Alimentation Couche-Tard: One of the world's largest independent fuel and convenience retailers (Circle K). Comparable as a benchmark for the integrated fuel-station-plus-loyalty-plus-convenience-store model Qazaq Oil is pursuing with Vlife and Q-CAFE, though at vastly larger scale and global reach.

Emerging players

• WOG: A fuel retail network in Ukraine known for premium fuel branding, loyalty ecosystem, and on-site convenience cafés. Comparable to Qazaq Oil in CIS regional positioning, premium-branded fuel strategy (analogous to Tulpar), and café-at-station concept (analogous to Q-CAFE).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/4515244558492683
• Instagraminstagram.com/azs_qazaq_oil?igshid=13g4qgkxi620a

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ТОО "Petro Retail"