Petrosains Sdn Bhd

Name

Petrosains Sdn Bhd

Legal name

Petrosains Sdn. Bhd.

Website

https://petrosains.com.my

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Admission Tickets: Revenue from ticket sales for science center visits and Energy Capsule rides. Tickets priced differently for MyKad holders (Malaysian residents) and non-MyKad (international visitors), with weekday and weekend/holiday pricing tiers.
2. Membership Program: Annual membership providing unlimited visits and exclusive benefits with lifestyle, retail and hospitality partners. Generates recurring subscription revenue.
3. Gift Shop / XPLORASI: Sale of branded merchandise including Wildlife Warrior board game, VMY26 collaboration products, notebooks, keychains, enamel pins, bags, water bottles, stationery sets, and educational toys/kits
4. Space Rental / Event Hosting: Corporate events, stakeholder engagement, carnivals, showcases, and private event hosting at the venue
5. Workshops and Programs: Fees for workshops, school holiday programs, science shows, and Maker Studio experiences
6. Promotional Partnerships: Promotional campaigns with partners like Bank Muamalat offering discounts and incentives

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Petrosains Sdn Bhd operates Petrosains, The Discovery Centre, a science discovery center located at Level 4 of Suria KLCC in the PETRONAS Twin Towers. The center delivers STEM education through interactive exhibits (Energy Capsule, Tech Lab, Space, Geotime Diorama, 3D theater, Speed, SPARKZ), hands-on Maker Studio workshops, live science shows, school field trip programs, and branded merchandise. The company also runs four satellite PlaySmart centers across Malaysia and Maker Studio locations in Kuala Lumpur, Kuching, and Johor Bahru.

Product overview

Petrosains Sdn Bhd operates a science discovery center and museum ecosystem focused on STEM education. The core offering is Petrosains, The Discovery Centre at KLCC, featuring interactive exhibits including Energy Capsule ride, Tech Lab, Space, Geotime Diorama, 3D theater, Speed, and SPARKZ. The portfolio includes satellite PlaySmart centers in Kuantan, Johor Bahru, Kota Kinabalu, and Kuching for broader accessibility, and Maker Studio workshops at multiple locations offering drone simulation, robotics, coding, and 3D modeling activities. Supporting offerings include Pixel Studio for virtual tours, XPLORASI gift shop with merchandise and educational toys, Panca Sains live science shows, school field trip programs, Science Drama Competition, RBTX Challenge, and School Holiday Programmes. The company also offers Petrosains Membership for year-round access and Space for Hire for event rentals.

Differentiator

Problem solved

Functional benefit

Brands

• PlaySmart: Satellite science discovery centres providing interactive exhibits and hands-on scientific activities in communities across Malaysia.
• Maker Studio
• XPLORASI
• Pixel Studio
• The Discoverers League

Products and services

• Petrosains, The Discovery Centre (KLCC) Main science discovery center located at Level 4, Suria KLCC, PETRONAS Twin Towers, offering interactive STEM exhibits including Energy Capsule, Tech Lab, Space, Geotime Diorama, 3D theater, Speed, and SPARKZ. Targets families, school groups, tourists, and the general public.
• Energy Capsule Ride An immersive approximately 11-minute ride experience that takes visitors into a future-focused narrative about energy and sustainable living solutions. Available as standalone ticket or bundled with admission.
• PlaySmart Satellite Centres Satellite science centers located in Kuantan, Johor Bahru, Kota Kinabalu, and Kuching that bring interactive exhibits, live science demonstrations, and hands-on experiences to communities outside the Klang Valley.
• Maker Studio Workshops Interactive hands-on STEM workshops including drone simulator, BeeBot robotics coding, LED Race, Power The Grid Challenge, coding challenges, and 3D Modelling Design. Available at Kuala Lumpur, Kuching, and Johor Bahru locations.
• Petrosains Membership (The Discoverers League) Annual membership program providing unlimited visits to Petrosains plus exclusive benefits with selected lifestyle, retail, and hospitality partners. Subscription-based recurring offering.
• XPLORASI Gift Shop On-site and online merchandise store selling Petrosains-branded products, educational toys, science kits, souvenirs, and exclusive merchandise including the Wildlife Warrior board game, Mars Rover series, Space Out series, and The Selenophile collection.
• Panca Sains Live Science Shows Live science demonstrations including Sparky Citrus, Compost Show, Circular Fuel Show, Circular Carbon Show, and Circular Combustion Show, delivered at the Petrosains centre.
• Space for Hire (Corporate Event Rental) Event and space rental services for corporate events, stakeholder engagement, celebrations, and private functions within the Petrosains KLCC facility.
• School Field Trip Programs Educational programs designed for school groups including guided tours, workshops, and curriculum-aligned STEM learning experiences delivered at Petrosains venues.
• Petrosains Maker Kits Educational kits including Cubic Circuit, LED Frame, and Science In Action kits for hands-on STEM learning at home, covering ages 8-12 and 13+.

Quantifiable outcome

• Over 300 volunteers contribute annually
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Bank MuamalatminorGTM or Marketing PartnerSwipe & Save promotional partnership where Bank Muamalat cardholders can enjoy special promotions at Petrosains, including instant win fortune ball draws with prizes such as angpow vouchers and exclusive merchandise with every RM99 spend at XPLORASI gift shop.
• Dewan Suarah KuchingminorOthersVenue hosting arrangement for Maker Studio, Kuching located within Dewan Suarah Kuching premises.
• Perbadanan Perpustakaan Awam JohorminorOthersVenue hosting arrangement for Maker Studio, Johor Bahru located within the public library premises.
• VMY26minorStrategic or Co-development PartnerCollaboration for branded merchandise including Adventurer Pouch Bag, Batik Evolution Tote Bag, Adventurer Tote Bag, Robobud Enamel Pin, STEM Explorer Enamel Pin, STEM Club Enamel Pin, Sticker Pack, Hero Helmet Enamel Keychain, and STEM Genius Enamel Keychain products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Science Centre Singapore: Singapore's flagship science centre featuring interactive STEM exhibits, Omni Theatre, and educational programs for families and school groups across Southeast Asia - directly comparable in mission, exhibit-based learning approach, and visitor demographic to Petrosains.
• Exploratorium: San Francisco's pioneering interactive science museum with hundreds of hands-on exhibits spanning physics, biology, and cognition - widely regarded as the benchmark for inquiry-based STEM learning experiences similar to Petrosains.
• California Science Center: Major Los Angeles science center featuring interactive exhibits, IMAX theatre, and the Space Shuttle Endeavour display - directly comparable in STEM education focus and family-friendly science exhibit programming.
• Museum of Science (Boston): Boston-based interactive science museum with exhibits spanning broad science topics, plus an IMAX theatre and planetarium - a well-established STEM education institution operating a similar exhibit-based learning model.
• Copernicus Science Centre: Warsaw-based interactive science centre with hundreds of hands-on exhibits across physics, biology, and engineering - directly comparable in scale, exhibit-based learning approach, and STEM education mission to Petrosains.
• Questacon (National Science and Technology Centre): Australia's national science and technology centre operated as a federal agency with interactive STEM exhibits serving hundreds of thousands of visitors annually - shares Petrosains' government-affiliated positioning and science-education focus.

Emerging players

• KidZania: Global chain of educational role-play centres for children offering immersive career simulations - overlaps with Petrosains in target demographic (kids and families) and educational positioning, though vocation-focused rather than science-specific.

Regional players

• National Science Museum (Thailand): Thailand's national science museum operated under the Ministry of Higher Education, Science, Research and Innovation - direct regional analogue to Petrosains in Southeast Asia with similar government-operated STEM education positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/petrosains
• LinkedInlinkedin.com/company/petrosains-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petrosains Sdn Bhd