PETSplus

What PETSplus does

PETSplus (also styled Pets Plus) is a privately held, family-run Irish pet retail business headquartered in Cork, Ireland, founded in 2016. The company operates three physical stores in Cobh, Fermoy, and Cork City North Point, complemented by an e-commerce storefront at petsplus.ie that delivers across the Republic of Ireland. Its product catalogue covers six animal categories — dogs, cats, small pets, birds, fish, and reptiles — spanning food, treats, beds, harnesses, toys, grooming products, health and hygiene items, crates, and seasonal lines such as Christmas gift boxes, stockings, and clothing. The business also sells under the 'Power Paws' sub-brand and operates its own 'Pets Plus' private-label food range.

The company runs an omnichannel direct-to-consumer model with two revenue streams: one-time product retail sales (in-store and online) and in-store professional pet grooming services, with cat grooming highlighted as a specialty offering. Pricing is unit-based, with free delivery on orders over €50 (Republic of Ireland), a €4.99 delivery fee below that threshold, and a 10% first-purchase incentive for newsletter subscribers. Marketing channels include Facebook pages (PETSplusCobh, PETSplusNorthPointBlackpool), email newsletters, and on-site content marketing through a blog offering pet care advice. Payments are processed via Stripe.

Operationally, PETplus has no proprietary technology platform; the e-commerce presence is a standard online storefront. The company is 100% Irish-owned and led by Diana Gilley (Operations Manager) and Jennifer Gilley (Director). The business has not raised external funding, has no disclosed M&A activity, and serves a fragmented retail customer base of Irish pet owners with no enterprise accounts.

Name

PETSplus

Legal name

Pets Plus

Website

https://petsplus.ie

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PETSplus is a family-run, 100% Irish-owned pet retailer operating three physical stores in Cobh, Fermoy, and Cork City plus a nationwide e-commerce shop (petsplus.ie), serving Republic of Ireland pet owners with food, accessories, toys, and grooming services across dogs, cats, small pets, birds, fish, and reptiles.

Ownership category

akta.pro rank

Product category

Pet Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291)

akta.pro industry

PRIMARYCRALAIAI

Pet Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Services (Grooming, Training, Daycare)

SECONDARYCRALAIAJ

Pet Services (Grooming, Training, Daycare)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Services (Grooming, Training, Daycare)

SECONDARYCRAFAEAJ

Pet Supplies Omnichannel

Consumer Products & Retail/E-commerce & Marketplaces/Omnichannel Retail E-commerce

SECONDARYCRALAHAB

Pet Food & Treats Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAHAC

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

Keywords

• Pet retail supplies
• Pet food accessories
• Pet grooming services
• Online pet shop
• Pet care products

Headquarters

HQ city

Cork, Cork

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Retail Sales: One-time product sales through both physical retail stores and online e-commerce store. Products include pet food, accessories, toys, beds, grooming supplies, and other pet care items for dogs, cats, small pets, birds, fish, and reptiles.
2. Grooming Services: In-store pet grooming services offered at physical locations, including dog and cat grooming performed by staff member Joanne who is highlighted as a skilled cat groomer in customer reviews.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PETSplus is a family-run Irish pet retail business that sells pet food, accessories, toys, beds, grooming supplies, clothing, treats, and healthcare products for dogs, cats, small pets, birds, fish, and reptiles. Products are sold both through three physical retail stores in Cork (Cobh, Fermoy, and Cork City North Point) and through an online e-commerce store delivering nationwide across the Republic of Ireland. The company also provides professional in-store pet grooming services, with cat grooming highlighted as a specialty.

Product overview

PETSplus is a family-run Irish pet retail business operating both physical stores in Cobh, Fermoy, and Cork City North Point, as well as an e-commerce platform at petsplus.ie. The company offers a comprehensive portfolio of pet products across six animal categories (dogs, cats, small pets, birds, fish, reptiles) through its online shop and in-store locations. The product offering centres on core pet supplies including food, beds, toys, treats, grooming products, and accessories, complemented by branded sub-lines such as Power Paws (harnesses, gift boxes) and Pets Plus private-label foods. Seasonal products, particularly Christmas-themed dog items (stockings, pyjamas, jumpers, accessories), represent a notable product line. The company also provides professional pet grooming services at its physical locations. Key branded partnerships include Kong, Royal Canin, Burns, Trixie, Whiskas, Ancol, and Julius K9.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Grooming Services Professional pet grooming services performed at PetsPlus physical store locations (Cobh, Fermoy, and Cork City North Point) for dogs and cats, with cat grooming by Joanne highlighted as a specialty service.
• Power Paws Dog Gift Boxes Curated branded gift box sets for dogs combining toys, treats, collars, and accessories, including the Power Paws Personalised Christmas Dog Gift Box featuring Good Boy toys, Kong products, and Forthglade food.
• KarmaWrap Dog Anxiety Vest Branded anxiety-reducing garment for dogs that applies gentle pressure to calm anxious pets during noise, travel, separation anxiety, or thunderstorms, made from lightweight breathable 4-way stretch fabric.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Maxi Zoo Ireland: Fressnapf-owned pet retail chain operating across Ireland with stores and an online shop. Comparable omnichannel pet-supplies and grooming offering targeting Irish pet owners.
• Petstop: Irish independent pet retail chain with multiple locations. Competes with Pets Plus on the same core proposition of pet food, accessories, and grooming across the Republic of Ireland.
• Pets at Home: UK-listed omnichannel pet retailer combining extensive stores, grooming salons, and a veterinary services arm. The most developed comparable model to Pets Plus's store-plus-grooming-plus-online mix, though operating at vastly greater scale.
• Zooplus: Major European online pet retailer serving Ireland. Directly competes with petsplus.ie on online pet supplies, particularly in food and consumables categories where shipping economics favour large fulfilment operators.
• Jollyes: UK pet retailer with physical stores and in-store grooming services. Comparable mid-market omnichannel pet retail proposition targeting pet owners across multiple species.
• Petmania: Ireland's largest specialist pet retail chain with multiple stores nationwide. Directly comparable on product range, grooming services, and omnichannel strategy, but at significantly greater scale than Pets Plus.
• Bitiba: Online pet supplies retailer serving Ireland and Europe. Closely comparable online-only pet retail proposition competing for the same delivery-based customer.

Broad incumbents

• PetSmart: Large North American omnichannel pet retailer combining stores, grooming, and online. Comparable store-plus-services-plus-ecommerce business model though serving a different geography.
• Woodie's: Irish DIY and garden retailer carrying a meaningful pet supplies range alongside its core categories. Broader incumbent with overlapping pet assortment but without specialist grooming or pet-focused service.
• Petco: US omnichannel pet retailer with stores, grooming, and veterinary services. Comparable integrated pet retail and services model at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PETSplusCobh
• LinkedInlinkedin.com/company/petsplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETSplus