P.E. USA

What P.E. USA does

P.E. USA (P.E. Labellers North America) is the US operating entity of P.E. Labellers S.p.A., an Italian-headquartered manufacturer of modular automatic labeling machines. The US entity was formally founded in 2001 and operates a manufacturing headquarters in Cincinnati, Ohio and a West Coast Service Center in Corona, California. The company serves approximately 2,000 installed machines across the US and Canada in primary verticals of wine & spirits, food & dairy, and beverage, with secondary reach into pet food, personal & home care, chemical, and pharmaceutical manufacturing. The corporate parent is subject to direction and coordination by Dutch holding company Fojal III B.V., and P.E. Labellers operates as a product brand within ProMach's Decorative Labeling business line.

The company's product portfolio is built on modular rotary labeling machines (Modular SL, Modular CM) and linear machines (PackLab Wing) that support interchangeable labeling stations across pressure sensitive, cold glue, hot melt, and roll-fed technologies. Its flagship innovation is Simpl-Cut® technology, launched in 2020, which redefined roll-fed machine operation. The company has layered digital capabilities on top of its hardware including TelescoPE (AI-based machine digitization for remote monitoring) and XPERIENCE (a Digital AI-Based Ecosystem with components oPEn, PEter, and Universe). Add-on modules include vision systems, rejection systems, universal clamping starwheels, double carousels, and specialized conveyors.

P.E. USA generates revenue primarily through capital equipment sales of machines and interchangeable stations, supplemented by recurring service, maintenance, and spare parts revenue from the installed base. The go-to-market is a direct field-sales motion anchored by the Cincinnati manufacturing HQ and supported by 10 service specialists and 20 agencies across the US. Pricing is quote-based with multi-year service contracts, reflecting the customized nature of each machine configuration. Reported named customers include beverage manufacturers Refresco and Silver Springs, both of which adopted Simpl-Cut® technology.

Name

P.E. USA

Legal name

P.E. LABELLERS S.p.A a socio unico

Website

https://pe-us.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

P.E. USA (P.E. Labellers North America) manufactures modular automatic rotary and linear labeling machines, serving approximately 2,000 installed machines across the US and Canada in wine & spirits, food & dairy, beverage, and other manufacturing verticals. Operating as a ProMach product brand, it sells through direct field sales supported by agencies and service specialists from Cincinnati, Ohio and Corona, California.

Ownership category

akta.pro rank

Product category

Industrial Labeling Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Labeling, Coding & Marking Systems (IMAHAOAE)

akta.pro secondary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Automatic labeling machines
• Modular rotary labeling
• Decorative labeling equipment
• Shrink sleeve labeling
• Roll-fed labeling machines

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Labeling Machines and Equipment Sales: Sale of automatic labeling machines including Modular SL, Modular CM, and linear machines. Revenue generated from equipment sales, customization, and configuration services.
2. Labeling Stations and Components: Interchangeable labeling stations including pressure sensitive, cold glue, hot melt, and roll-fed stations that can be replaced quickly.
3. Service, Maintenance, and Spare Parts: Ongoing maintenance, remote assistance services, and spare parts supply for approximately 2,000 machines installed across the US and North America.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

P.E. USA manufactures and services fully modular automatic labeling machines for industrial container and bottle production, including rotary machines (Modular SL, Modular CM), linear machines (PackLab Wing), pre-cut hot melt machines (Futura SL), roll-fed machines (Simpl-Cut®, Rollmatic, Roll-Line), and shrink sleeve machines (Aurora 5.0®, 200SL). The machines support interchangeable labeling stations across pressure sensitive, cold glue, hot melt, and roll-fed technologies, and are complemented by AI-based digitization solutions (TelescoPE, XPERIENCE) plus aftermarket parts, maintenance, and remote service for an installed base of approximately 2,000 machines in the US and North America.

Product overview

P.E. Labellers is a manufacturer of fully modular automatic labeling machines, organized as a platform-plus-modules architecture. The core product line includes modular rotary labeling machines (Modular SL, Modular CM) and linear machines (PackLab Wing), supporting multiple labeling technologies including pressure sensitive, cold glue, hot melt, and roll-fed systems. The portfolio includes specialized solutions for shrink applications (Aurora 5.0, 200SL) and a range of optional add-on modules (Vision System, Rejection System, Universal Clamping Starwheel, Double Carousel, conveyors). The company has expanded into digital offerings with TelescoPE (AI-based machine digitization) and XPERIENCE (Digital AI-Based Ecosystem including oPEn, PEter, and Universe components). Simpl-Cut® technology, launched in 2020, represents their flagship innovation for roll-fed operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular SL Modular rotary labeling machine offering multiple configurations and application technologies with completely interchangeable labeling stations, supporting partial and/or wrap-around label applications. It is targeted at manufacturers needing flexible changeover across labeling technologies on a single platform.
• Modular CM Modular labeling machine variant with interchangeable stations designed for combined labelling technology applications, enabling mixed-technology labeling on a single rotary platform for industrial container manufacturers.
• PackLab Wing Advanced linear labeling machine developed by P.E. Labellers USA for diverse industry needs, providing linear-motion labeling for manufacturers requiring an alternative to rotary architectures.
• Simpl-Cut® Roll-fed labeling machine featuring proprietary Simpl-Cut® technology that redefines the operation of roll-fed machines for wrap-around label applications, optimizing cutting and production processes for beverage and consumer-goods manufacturers.
• Rollmatic Roll-fed labeling machine for wrap-around label applications with hot melt technology, aimed at high-volume container labeling lines.
• Roll-Line Roll-fed labeling machine for wrap-around label applications with hot melt technology, supporting efficient roll-fed labeling for industrial container production.
• Futura SL Pre-cut hot melt labeling machine for wrap-around label applications, providing hot melt adhesive labeling on a rotary platform.
• Aurora 5.0® Shrink sleeve labeling machine for full-body shrink sleeve label applications, used by beverage, personal care, and food manufacturers requiring premium 360° label coverage.
• 200SL Shrink sleeve labeling machine for shrink sleeve label applications on containers, complementing Aurora 5.0® for premium decoration needs.
• TelescoPE AI-based machine digitization solution enabling remote monitoring and optimization of labeling equipment, sold to manufacturers of installed P.E. Labellers machinery to improve uptime and operational performance.
• XPERIENCE Digital AI-Based Ecosystem Digital AI-Based Ecosystem providing comprehensive digital integration and automation capabilities across labeling operations, including the oPEn, PEter, and Universe components for open integration, ecosystem connectivity, and analytics.
• Parts, Maintenance, and Service Aftermarket offering providing spare parts, preventive maintenance, remote assistance, and field service for the approximately 2,000 P.E. Labellers machines installed across the US and North America, delivered through 20 agencies and 10 service specialists.

Quantifiable outcome

• 2,000 machines installed and serviced across the US and North America

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• ProMachcoreStrategic or Co-development PartnerP.E. Labellers is a product brand of ProMach, a major packaging machinery company. ProMach organizes its product brands into distinct business lines covering every function of the production line: Filling, Bottling & Capping, Decorative Labeling, Flexibles & Trays, Pharma, Handling & Sterilizing, Labeling & Coding, Robotics & End of Line, and Systems & Integration. P.E. Labellers falls under the Decorative Labeling business line.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Coesia Group: Italian industrial group owning multiple packaging machinery brands across labeling, wrapping, and cartoning. Adjacent competitor with overlapping customers in beverage, personal care, and tobacco; overlaps with P.E. USA's labeling portfolio via portfolio brands.
• Tetra Pak: Global packaging and processing incumbent offering end-to-end liquid food packaging solutions including labeling. Overlaps with P.E. USA in food & dairy and beverage end markets but operates a much broader portfolio.
• MULTIVAC: Established packaging machinery manufacturer spanning tray-sealing, labeling, and inspection systems. Overlaps with P.E. USA on industrial labeling and end-of-line solutions, particularly in food and pharmaceutical segments.

Others

• Beckhoff Automation: Supplier of PC-based control, drives, and IoT automation platforms widely used in packaging machinery OEMs. Comparable as an enabling technology partner feeding into P.E. USA's TelescoPE/XPERIENCE digital ecosystem and modular machine architecture.

Emerging players

• Novexx Solutions: Specialist in self-adhesive labeling and print-and-apply systems with a focused product range. Comparable to P.E. USA on pressure-sensitive labeling technology, though more focused on case/carton labeling than full rotary bottling lines.

Direct peers

• Sacmi: Italian-headquartered packaging machinery group offering roll-fed and self-adhesive labeling solutions alongside its core caps and container businesses. A direct competitor sharing P.E. Labellers' Italian packaging machinery heritage and global customer base.
• Krones AG: German packaging machinery leader offering a broad range of labeling equipment (including roll-fed and self-adhesive) for beverage, food, and consumer-goods customers. Most direct global competitor to P.E. Labellers in decorative and roll-fed labeling lines.
• SIPA: Italian manufacturer of stretch-blow molding, filling, and labeling equipment primarily for beverage and personal care. Competes with P.E. USA on integrated bottling lines that include rotary labeling stations.
• KHS GmbH: Manufacturer of filling and packaging systems for beverage and food, with a strong portfolio of labeling machines (cold glue, hot melt, roll-fed, self-adhesive). Directly competes with P.E. USA in beverage and food & dairy verticals.
• Sidel Group: Beverage-focused packaging machinery supplier with roll-fed and self-adhesive labeling systems integrated into complete bottling lines. Comparable to P.E. USA in serving enterprise beverage customers like Refresco with high-speed rotary labeling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/p.e.-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P.E. USA