Station de Peyragudes
Station de Peyragudes is a private four-season mountain resort in the French Pyrenees, operating ski areas, a 23-track Bike Park, and the Skyvall cable car as part of the N'PY network of 8 stations, serving families, skiers, mountain bikers, and Toulouse day-trippers.
- Company typePrivate
- Founded-
- HeadquartersLoudenvielle, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Station de Peyragudes does
Station de Peyragudes is a privately held four-season mountain resort operating across the Hautes-Pyrénées and Haute-Garonne departments in the French Pyrenees, part of the N'PY (Nouvelles Pyrénées) group that unifies 8 major Pyrenean ski stations under a shared booking platform, cross-station passes, and coordinated marketing. Its infrastructure centers on two ski areas (Peyresourde and Les Agudes) connected to the Loudenvielle valley base by the Skyvall cable car (opened 2019, 900m–1,600m in under 10 minutes), with summit terrain reaching 2,200m and a 250 km combined piste network across the Aure Louron partnership.
The product architecture is platform-plus-modules: core revenue comes from ski passes (day, multi-day, Early Ski discounted, Pass Fréquence 35h, and tiered season passes) and Bike Park access (23 tracks including the Pyrenees' longest green VTT at 13 km, with 6 new tracks added for 2026), augmented by equipment rental through six partner shops (Sport 2000, Intersport, Sarrat Sport, Nestier Sports, Soulit Sports, Casat Sport), ESF ski lessons, accommodation commissions across 400+ properties, on-mountain F&B, childcare via Peyrakid Club, and a broad summer activities portfolio (tyrolienne, via ferrata, canyoning, white-water sports, dog sledding). Technology is functional rather than differentiated — automated ski pass dispensers, live webcams, RFID-based Carte Flex, and the central N'PY booking system — with no disclosed AI/ML components.
Commercially, Peyragudes runs a direct-to-consumer model through peyragudes.com and N'PY channels, supplemented by channel partnerships for transport (Ski'Zy bus at €44 and Skirail train at €49 from Toulouse) and equipment. Pricing is heavily usage-based with dynamic Early Ski discounts up to 40% and the No Souci loyalty card providing up to 30% off across N'PY stations. The resort holds the Famille Plus family certification (since 2016-2017), targets a 22-person core team, and is positioning for the 2026 Mountain Bike World Cup as a summer cycling tourism anchor.
Station de Peyragudes firmographics
Firmographics- Name
- Station de Peyragudes
- Legal name
- Station de Peyragudes
- Website
- https://peyragudes.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Station de Peyragudes is a private four-season mountain resort in the French Pyrenees, operating ski areas, a 23-track Bike Park, and the Skyvall cable car as part of the N'PY network of 8 stations, serving families, skiers, mountain bikers, and Toulouse day-trippers.
- Ownership category
- akta.pro rank
Station de Peyragudes industry classification
Industry- Product category
- Ski Resort and Mountain Tourism Services
- NAICS
- Skiing Facilities (71392)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)
- akta.pro secondary industries
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD)
Keywords
Where Station de Peyragudes is headquartered
LocationHeadquarters
- HQ city
- Loudenvielle
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Station de Peyragudes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Ski Passes: Core revenue from ski passes including day tickets, multi-day packages, season passes, Early Ski discounted tickets, pedestrian passes, and frequency passes (35 hours). Also includes pedestrian and skibus-inclusive packages.
- Equipment Rental: Partnership with multiple rental shops (Sport 2000, Intersport, Sarrat Sport, Nestier Sports, Soulit Sports, Casat Sport) offering ski, snowboard, snowshoe, and summer bike rentals. Online booking with up to 20% discount.
- Accommodation Services: Commission from partner accommodations including apartments, hotels, campings, and vacation villages across Peyresourde and Les Agudes versants. Over 400 pitches available.
- Food & Beverage: Revenue from on-mountain restaurants and bars including Altibar 007, Skybar, L'Étape du Rider, and Quartier d'Hiver at various altitudes.
- Summer Activities: Revenue from summer activities including Bike Park (23 tracks), tyrolienne, hiking, via ferrata, canyoning, kayaking, dog sledding, and other outdoor experiences.
- Childcare & Kids Club: Revenue from Peyrakid Club for children 6-12 years and nursery services for children 2-5 years at 7€ per session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Early Ski Day Pass - Up to 40% off |
| Usage-based | Multi-year contract | Multi-day ski passes with 10% discount |
| Subscription | Pay-as-you-go | Pass Fréquence - 35 hours |
| Subscription | Annual | Season passes |
| Usage-based | Pay-as-you-go | Beginner passes |
| Usage-based | Pay-as-you-go | Skyvall cable car pedestrian return |
| Usage-based | Pay-as-you-go | Skyvall + Privilège + Lac complete ascent |
| Usage-based | Pay-as-you-go | Bike Park day pass |
| Hybrid | Pay-as-you-go | VTT + bike rental combo |
| Usage-based | Pay-as-you-go | Balnéa spa entrance |
| Usage-based | Pay-as-you-go | Garderie (nursery) |
| Usage-based | Pay-as-you-go | Tyrolienne zipline |
| Usage-based | Pay-as-you-go | Family baby equipment rental |
| Subscription | Pay-as-you-go | Ski'Zy bus package from Toulouse |
| Subscription | Pay-as-you-go | Skirail train package from Toulouse |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Station de Peyragudes product offering
Product offeringCore offering
Station de Peyragudes operates a four-season mountain resort in the French Pyrenees, selling ski lift access (day, multi-day, and season passes) along with a 23-track Bike Park, summer activities (tyrolienne, via ferrata, canyoning, hiking, paragliding), equipment rentals, ski school lessons (ESF), childcare (Peyrakid Club and Garderie), accommodation bookings, on-mountain dining, and transport packages (Ski'Zy bus, Skirail train). Core infrastructure includes the Skyvall cable car connecting Loudenvielle (900m) to Peyresourde (1600m) in under 10 minutes. The resort is integrated into the N'PY network of 8 Pyrenean stations and holds the Famille Plus family-services certification.
Product overview
Station de Peyragudes is a four-season mountain resort straddling the Hautes-Pyrénées and Haute-Garonne departments in the French Pyrenees, operated under the N'PY (Nouvelles Pyrénées) group. The resort is organized around three poles: Loudenvielle (valley base with lake and Balnéa spa), Peyresourde (ski area and Bike Park accessed via Skyvall cable car), and Les Agudes (ski area accessible from Luchon). The product portfolio is a platform-plus-modules architecture: the core ski resort platform centers on ski passes (daily, weekly, seasonal) and lift infrastructure (Skyvall cable car, chairlifts, drag lifts), supplemented by equipment rental, ski lessons via ESF schools, accommodation bookings, and childcare (Peyrakid Club). Summer operations center on the Bike Park (23 tracks with 6 new additions for 2026, including the longest green VTT trail in the Pyrenees at 13 km) alongside a broad range of outdoor activities (tyrolienne, cani-hiking, via ferrata, canyoning, climbing, white water sports, dog sledding, and guided hiking). The resort also offers ancillary services including transportation (Ski'Zy bus from Toulouse, Skirail train from Toulouse, shuttle buses), dining at altitude (4 restaurants/bars), and the Balnéa wellness center partnership. The Familie Plus label (since 2016-2017 season) certifies family-oriented services. A No Souci Pyrénées card provides cross-station discounts. Key new product development includes the 2026 Bike Park expansion with 6 new tracks.
Differentiator
Problem solved
Functional benefit
Brands
- Pass Fréquence: A lift ticket and season pass product offering 35 hours of skiing to use flexibly throughout the season.
- Early Ski
- Ski'Zy
- Skirail
- Peyrakid Club
- Balnéa
Products and services
- Ski Passes (Forfaits Ski) Ski lift passes available in daily, multi-day, weekly, and seasonal formats. Includes Early Ski dynamic pricing (up to 40% off), Pass Fréquence 35h (€330 for 35 flexible hours), beginner/baby passes, Tribu family formulas, pedestrian passes, and season passes (Peyragudes Classic, Premium, and Illimité tiers with N'PY cross-station access).
- Bike Park Peyragudes Mountain bike park accessible via Skyvall cable car and ski lifts, featuring 23 enduro/DH tracks ranging from green to black, e-bike and cross-country itineraries, with 6 new tracks added in 2026. Includes the longest green VTT trail in the Pyrenees (13 km, La Candy descending from 2200m to 950m). Day pass from €23; season pass €230 adult / €137 reduced.
- Skyvall Cable Car (Télécabine Skyvall) Cable car linking Loudenvielle valley (900m altitude) to Peyresourde ski resort base (1600m) in under 10 minutes. Operates as the primary access to the ski resort and Bike Park, also serving as a pedestrian sightseeing experience. Pedestrian return: adult €13.70, reduced €10.50.
- Beginner Zones (Espaces Débutants) Beginner-friendly ski zones at Peyresourde (2 covered carpets, 1 chairlift, ~2 hectares) and Les Agudes (1 covered carpet, 1 drag lift, 1 chairlift), including children's gardens managed by ESF for ages 3+. Provides gentle-slope access for first-time skiers.
- Snowparks & Freestyle Zones Freestyle areas including the Family Park at 2000m (Slopestyle with boxes, tables, and jumps), Funslope (combined snowpark and boardercross), Skicross zone, and Selfie Zone XXL summit camera installation capturing visitor videos with Pyrenees panorama.
- Ski Lessons (Cours de Ski) Ski and snowboard lessons delivered through two French Ski Schools (ESF Peyresourde and ESF Les Agudes), offering group and private lessons for all skill levels. Includes the Flex Card (hands-free zone detection) and Carte Flex for progressive learning.
- Equipment Rental (Location de Matériel) Equipment rental service across both sides of the resort (Peyresourde and Les Agudes), partnering with Sport 2000, Intersport Valnéa, Sarrat Sport, Nestier Sport, Soulit Sports, and Casat Sport. Offers ski, snowboard, snowshoe, VTT, and outdoor gear rental with online discounts up to 20%.
- Accommodation Booking (Hébergement)
Quantifiable outcome
- Overall guest satisfaction rating of 4.27/5 based on 394 verified reviews (Summer 2025)
- +2 more outcomes
Companies that use Station de Peyragudes
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
Station de Peyragudes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Station de Peyragudes partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- N'PY (Nouvelles Pyrénées)coreN'PY is a unified brand managing 8 Pyrenees ski stations including Peyragudes. Provides centralized booking platform, cross-station passes, coordinated marketing, and shared operational infrastructure.
- BalnéacoreFirst thermal relaxation complex in French Pyrenees, located at Loudenvienne lake near Skyvall departure. Offers themed bathing experiences (Amerindian, Roman, Japanese, Tibetan, Inca) plus Olympic swimming pool. Joint packages available combining Skyvall access with Balnéa entry.
- Sport 2000majorMajor equipment rental chain offering ski, snowboard, and summer sports equipment at Peyragudes with online booking through N'PY platform.
- Intersport (multiple locations)majorIntersport operates multiple rental shops at Peyragudes (Valnéa, Balestas, Loudenvielle, Agudes) offering equipment with up to 20% online booking discount.
- Sarrat SportminorLocal equipment rental shop in Germ offering ski and summer sports equipment.
- Nestier SportsminorEquipment rental shop on Les Agudes versant offering ski and bike rentals with online booking.
- Soulit SportsminorEquipment rental at Les Agudes village offering ski and mountain bike equipment.
- Casat SportminorEquipment rental shop in Luchon providing rentals for Les Agudes versant skiers.
- ESF Peyresourde (Ecole de Ski Français)majorSki school at Peyresourde versant offering group lessons and private instruction for all levels. Part of French Ski Instructors national federation.
- ESF Les Agudes (Ecole de Ski Français)majorSki school at Les Agudes versant providing group and private ski lessons for all skill levels.
- Faur EvasionmajorBus transport company operating Ski'Zy service from Toulouse to Peyragudes. Package includes transport, ski pass, hot drink, and optional equipment discount. 2-hour minimum.
- SNCFmajorNational railway operator partnering for Skirail service from Toulouse and intermediate stations to Luchon, combined with shuttle to Les Agudes.
- Hôtel Mercure PeyragudesminorPartner hotel offering accommodation with family-friendly services, listed under Famille Plus labeled properties.
- Ludéo LoudenvielleminorLeisure center at Loudenvielle offering indoor activities and family entertainment. Partner in summer activity packages.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Station de Peyragudes competitors and assessment
Company assessmentDirect peers
- Grand Tourmalet (La Mongie / Barèges): N'PY network Pyrenean resort (La Mongie + Barèges) offering directly comparable lift-served skiing, family positioning, and cross-station pass integration with Peyragudes.
- Piau-Engaly: N'PY sister station in the Pyrenees with similar lift-served skiing operations, four-season activity portfolio, and shared cross-station pass infrastructure.
- Cauterets: Mid-sized French Pyrenean ski resort with comparable lift infrastructure and similar reliance on Toulouse and Southwest France feeder markets. Operates both winter ski and summer thermal/outdoor activities.
- Saint-Lary Soulan: Pyrenean ski station that shares the Aure Louron pass with Peyragudes (combined 250km of pistes). Comparable family-oriented resort with similar seasonal operations and French domestic demand base.
- Val Louron: N'PY sister ski station in the Louron valley, sharing the Aure Louron pass with Peyragudes. Directly comparable mid-sized Pyrenean resort with similar lift infrastructure, family positioning, and operational model under the same N'PY group.
- Gourette: French Pyrenean ski station of comparable scale with similar family and beginner positioning. Operates within the same southwest France demand ecosystem as Peyragudes.
Broad incumbents
- La Plagne: Large French Alps ski resort and Paradiski partner with extensive beginner zones, family services, and bike park — a broader incumbent in the same integrated mountain resort category as Peyragudes but at materially larger scale.
- Les Arcs Bourg-Saint-Maurice: Major French Alps ski resort operating Paradiski (with La Plagne). Significantly larger than Peyragudes but operating the same lift-served, four-season, family-inclusive business model at greater scale and with broader international demand.
Regional players
- Baqueira-Beret: The largest ski resort in the Spanish Pyrenees, serving a comparable four-season mountain tourism market on the Iberian side. Comparable product portfolio (ski, bike park, family services) but in a distinct geographic catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Station de Peyragudes social profiles
Digital presenceStation de Peyragudes compliance and trust
Trust signalCompliance1 record
Station de Peyragudes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Station de Peyragudes leadership team
Management profileNumber of profiles
Station de Peyragudes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Station de Peyragudes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Station de Peyragudes
What does Station de Peyragudes do?
Station de Peyragudes operates a four-season mountain resort in the French Pyrenees, selling ski lift access (day, multi-day, and season passes) along with a 23-track Bike Park, summer activities (tyrolienne, via ferrata, canyoning, hiking, paragliding), equipment rentals, ski school lessons (ESF), childcare (Peyrakid Club and Garderie), accommodation bookings, on-mountain dining, and transport packages (Ski'Zy bus, Skirail train). Core infrastructure includes the Skyvall cable car connecting Loudenvielle (900m) to Peyresourde (1600m) in under 10 minutes. The resort is integrated into the N'PY network of 8 Pyrenean stations and holds the Famille Plus family-services certification.
Is Station de Peyragudes a public or private company?
Station de Peyragudes is a private company. It is classified as corporate owned and is currently operating.
When was Station de Peyragudes founded?
Station de Peyragudes was founded in -1. It employs 11 to 50 people.
Where is Station de Peyragudes based?
Station de Peyragudes is headquartered in Loudenvielle, France, in the Europe region.
How does Station de Peyragudes make money?
Six revenue lines are on record. Ski Passes are the primary driver. The others are equipment Rental, accommodation Services, food & Beverage, summer Activities and childcare & Kids Club.
Who are Station de Peyragudes's main competitors?
Direct peers on record are Grand Tourmalet (La Mongie / Barèges), Piau-Engaly, Cauterets, Saint-Lary Soulan, Val Louron and Gourette. Broad incumbents are La Plagne and Les Arcs Bourg-Saint-Maurice. Baqueira-Beret is listed as a regional player.
Does Station de Peyragudes have an API?
No public API is recorded for Station de Peyragudes.
What industry is Station de Peyragudes in?
Station de Peyragudes's product category is Ski Resort and Mountain Tourism Services. Its primary akta.pro industry code is THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding), with a secondary code of THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities). Its NAICS code is 71392 and its SIC code is 7900.