Station de Peyragudes

What Station de Peyragudes does

Station de Peyragudes is a privately held four-season mountain resort operating across the Hautes-Pyrénées and Haute-Garonne departments in the French Pyrenees, part of the N'PY (Nouvelles Pyrénées) group that unifies 8 major Pyrenean ski stations under a shared booking platform, cross-station passes, and coordinated marketing. Its infrastructure centers on two ski areas (Peyresourde and Les Agudes) connected to the Loudenvielle valley base by the Skyvall cable car (opened 2019, 900m–1,600m in under 10 minutes), with summit terrain reaching 2,200m and a 250 km combined piste network across the Aure Louron partnership.

The product architecture is platform-plus-modules: core revenue comes from ski passes (day, multi-day, Early Ski discounted, Pass Fréquence 35h, and tiered season passes) and Bike Park access (23 tracks including the Pyrenees' longest green VTT at 13 km, with 6 new tracks added for 2026), augmented by equipment rental through six partner shops (Sport 2000, Intersport, Sarrat Sport, Nestier Sports, Soulit Sports, Casat Sport), ESF ski lessons, accommodation commissions across 400+ properties, on-mountain F&B, childcare via Peyrakid Club, and a broad summer activities portfolio (tyrolienne, via ferrata, canyoning, white-water sports, dog sledding). Technology is functional rather than differentiated — automated ski pass dispensers, live webcams, RFID-based Carte Flex, and the central N'PY booking system — with no disclosed AI/ML components.

Commercially, Peyragudes runs a direct-to-consumer model through peyragudes.com and N'PY channels, supplemented by channel partnerships for transport (Ski'Zy bus at €44 and Skirail train at €49 from Toulouse) and equipment. Pricing is heavily usage-based with dynamic Early Ski discounts up to 40% and the No Souci loyalty card providing up to 30% off across N'PY stations. The resort holds the Famille Plus family certification (since 2016-2017), targets a 22-person core team, and is positioning for the 2026 Mountain Bike World Cup as a summer cycling tourism anchor.

Name

Station de Peyragudes

Legal name

Station de Peyragudes

Website

https://peyragudes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Station de Peyragudes is a private four-season mountain resort in the French Pyrenees, operating ski areas, a 23-track Bike Park, and the Skyvall cable car as part of the N'PY network of 8 stations, serving families, skiers, mountain bikers, and Toulouse day-trippers.

Ownership category

akta.pro rank

Product category

Ski Resort and Mountain Tourism Services

NAICS

Skiing Facilities (71392)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD)

Keywords

• Alpine ski resort
• Mountain tourism
• Ski lift services
• Winter sports activities
• Vacation accommodations

Headquarters

HQ city

Loudenvielle

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ski Passes: Core revenue from ski passes including day tickets, multi-day packages, season passes, Early Ski discounted tickets, pedestrian passes, and frequency passes (35 hours). Also includes pedestrian and skibus-inclusive packages.
2. Equipment Rental: Partnership with multiple rental shops (Sport 2000, Intersport, Sarrat Sport, Nestier Sports, Soulit Sports, Casat Sport) offering ski, snowboard, snowshoe, and summer bike rentals. Online booking with up to 20% discount.
3. Accommodation Services: Commission from partner accommodations including apartments, hotels, campings, and vacation villages across Peyresourde and Les Agudes versants. Over 400 pitches available.
4. Food & Beverage: Revenue from on-mountain restaurants and bars including Altibar 007, Skybar, L'Étape du Rider, and Quartier d'Hiver at various altitudes.
5. Summer Activities: Revenue from summer activities including Bike Park (23 tracks), tyrolienne, hiking, via ferrata, canyoning, kayaking, dog sledding, and other outdoor experiences.
6. Childcare & Kids Club: Revenue from Peyrakid Club for children 6-12 years and nursery services for children 2-5 years at 7€ per session.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Station de Peyragudes operates a four-season mountain resort in the French Pyrenees, selling ski lift access (day, multi-day, and season passes) along with a 23-track Bike Park, summer activities (tyrolienne, via ferrata, canyoning, hiking, paragliding), equipment rentals, ski school lessons (ESF), childcare (Peyrakid Club and Garderie), accommodation bookings, on-mountain dining, and transport packages (Ski'Zy bus, Skirail train). Core infrastructure includes the Skyvall cable car connecting Loudenvielle (900m) to Peyresourde (1600m) in under 10 minutes. The resort is integrated into the N'PY network of 8 Pyrenean stations and holds the Famille Plus family-services certification.

Product overview

Station de Peyragudes is a four-season mountain resort straddling the Hautes-Pyrénées and Haute-Garonne departments in the French Pyrenees, operated under the N'PY (Nouvelles Pyrénées) group. The resort is organized around three poles: Loudenvielle (valley base with lake and Balnéa spa), Peyresourde (ski area and Bike Park accessed via Skyvall cable car), and Les Agudes (ski area accessible from Luchon). The product portfolio is a platform-plus-modules architecture: the core ski resort platform centers on ski passes (daily, weekly, seasonal) and lift infrastructure (Skyvall cable car, chairlifts, drag lifts), supplemented by equipment rental, ski lessons via ESF schools, accommodation bookings, and childcare (Peyrakid Club). Summer operations center on the Bike Park (23 tracks with 6 new additions for 2026, including the longest green VTT trail in the Pyrenees at 13 km) alongside a broad range of outdoor activities (tyrolienne, cani-hiking, via ferrata, canyoning, climbing, white water sports, dog sledding, and guided hiking). The resort also offers ancillary services including transportation (Ski'Zy bus from Toulouse, Skirail train from Toulouse, shuttle buses), dining at altitude (4 restaurants/bars), and the Balnéa wellness center partnership. The Familie Plus label (since 2016-2017 season) certifies family-oriented services. A No Souci Pyrénées card provides cross-station discounts. Key new product development includes the 2026 Bike Park expansion with 6 new tracks.

Differentiator

Problem solved

Functional benefit

Brands

• Pass Fréquence: A lift ticket and season pass product offering 35 hours of skiing to use flexibly throughout the season.
• Early Ski
• Ski'Zy
• Skirail
• Peyrakid Club
• Balnéa

Products and services

• Ski Passes (Forfaits Ski) Ski lift passes available in daily, multi-day, weekly, and seasonal formats. Includes Early Ski dynamic pricing (up to 40% off), Pass Fréquence 35h (€330 for 35 flexible hours), beginner/baby passes, Tribu family formulas, pedestrian passes, and season passes (Peyragudes Classic, Premium, and Illimité tiers with N'PY cross-station access).
• Bike Park Peyragudes Mountain bike park accessible via Skyvall cable car and ski lifts, featuring 23 enduro/DH tracks ranging from green to black, e-bike and cross-country itineraries, with 6 new tracks added in 2026. Includes the longest green VTT trail in the Pyrenees (13 km, La Candy descending from 2200m to 950m). Day pass from €23; season pass €230 adult / €137 reduced.
• Skyvall Cable Car (Télécabine Skyvall) Cable car linking Loudenvielle valley (900m altitude) to Peyresourde ski resort base (1600m) in under 10 minutes. Operates as the primary access to the ski resort and Bike Park, also serving as a pedestrian sightseeing experience. Pedestrian return: adult €13.70, reduced €10.50.
• Beginner Zones (Espaces Débutants) Beginner-friendly ski zones at Peyresourde (2 covered carpets, 1 chairlift, ~2 hectares) and Les Agudes (1 covered carpet, 1 drag lift, 1 chairlift), including children's gardens managed by ESF for ages 3+. Provides gentle-slope access for first-time skiers.
• Snowparks & Freestyle Zones Freestyle areas including the Family Park at 2000m (Slopestyle with boxes, tables, and jumps), Funslope (combined snowpark and boardercross), Skicross zone, and Selfie Zone XXL summit camera installation capturing visitor videos with Pyrenees panorama.
• Ski Lessons (Cours de Ski) Ski and snowboard lessons delivered through two French Ski Schools (ESF Peyresourde and ESF Les Agudes), offering group and private lessons for all skill levels. Includes the Flex Card (hands-free zone detection) and Carte Flex for progressive learning.
• Equipment Rental (Location de Matériel) Equipment rental service across both sides of the resort (Peyresourde and Les Agudes), partnering with Sport 2000, Intersport Valnéa, Sarrat Sport, Nestier Sport, Soulit Sports, and Casat Sport. Offers ski, snowboard, snowshoe, VTT, and outdoor gear rental with online discounts up to 20%.
• Accommodation Booking (Hébergement)

Quantifiable outcome

• Overall guest satisfaction rating of 4.27/5 based on 394 verified reviews (Summer 2025)
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• N'PY (Nouvelles Pyrénées)coreStrategic or Co-development PartnerN'PY is a unified brand managing 8 Pyrenees ski stations including Peyragudes. Provides centralized booking platform, cross-station passes, coordinated marketing, and shared operational infrastructure.
• BalnéacoreStrategic or Co-development PartnerFirst thermal relaxation complex in French Pyrenees, located at Loudenvienne lake near Skyvall departure. Offers themed bathing experiences (Amerindian, Roman, Japanese, Tibetan, Inca) plus Olympic swimming pool. Joint packages available combining Skyvall access with Balnéa entry.
• Sport 2000majorChannel Partner/ Reseller/ DistributorMajor equipment rental chain offering ski, snowboard, and summer sports equipment at Peyragudes with online booking through N'PY platform.
• Intersport (multiple locations)majorChannel Partner/ Reseller/ DistributorIntersport operates multiple rental shops at Peyragudes (Valnéa, Balestas, Loudenvielle, Agudes) offering equipment with up to 20% online booking discount.
• Sarrat SportminorChannel Partner/ Reseller/ DistributorLocal equipment rental shop in Germ offering ski and summer sports equipment.
• Nestier SportsminorChannel Partner/ Reseller/ DistributorEquipment rental shop on Les Agudes versant offering ski and bike rentals with online booking.
• Soulit SportsminorChannel Partner/ Reseller/ DistributorEquipment rental at Les Agudes village offering ski and mountain bike equipment.
• Casat SportminorChannel Partner/ Reseller/ DistributorEquipment rental shop in Luchon providing rentals for Les Agudes versant skiers.
• ESF Peyresourde (Ecole de Ski Français)majorChannel Partner/ Reseller/ DistributorSki school at Peyresourde versant offering group lessons and private instruction for all levels. Part of French Ski Instructors national federation.
• ESF Les Agudes (Ecole de Ski Français)majorChannel Partner/ Reseller/ DistributorSki school at Les Agudes versant providing group and private ski lessons for all skill levels.
• Faur EvasionmajorChannel Partner/ Reseller/ DistributorBus transport company operating Ski'Zy service from Toulouse to Peyragudes. Package includes transport, ski pass, hot drink, and optional equipment discount. 2-hour minimum.
• SNCFmajorChannel Partner/ Reseller/ DistributorNational railway operator partnering for Skirail service from Toulouse and intermediate stations to Luchon, combined with shuttle to Les Agudes.
• Hôtel Mercure PeyragudesminorChannel Partner/ Reseller/ DistributorPartner hotel offering accommodation with family-friendly services, listed under Famille Plus labeled properties.
• Ludéo LoudenvielleminorStrategic or Co-development PartnerLeisure center at Loudenvielle offering indoor activities and family entertainment. Partner in summer activity packages.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Grand Tourmalet (La Mongie / Barèges): N'PY network Pyrenean resort (La Mongie + Barèges) offering directly comparable lift-served skiing, family positioning, and cross-station pass integration with Peyragudes.
• Piau-Engaly: N'PY sister station in the Pyrenees with similar lift-served skiing operations, four-season activity portfolio, and shared cross-station pass infrastructure.
• Cauterets: Mid-sized French Pyrenean ski resort with comparable lift infrastructure and similar reliance on Toulouse and Southwest France feeder markets. Operates both winter ski and summer thermal/outdoor activities.
• Saint-Lary Soulan: Pyrenean ski station that shares the Aure Louron pass with Peyragudes (combined 250km of pistes). Comparable family-oriented resort with similar seasonal operations and French domestic demand base.
• Val Louron: N'PY sister ski station in the Louron valley, sharing the Aure Louron pass with Peyragudes. Directly comparable mid-sized Pyrenean resort with similar lift infrastructure, family positioning, and operational model under the same N'PY group.
• Gourette: French Pyrenean ski station of comparable scale with similar family and beginner positioning. Operates within the same southwest France demand ecosystem as Peyragudes.

Broad incumbents

• La Plagne: Large French Alps ski resort and Paradiski partner with extensive beginner zones, family services, and bike park — a broader incumbent in the same integrated mountain resort category as Peyragudes but at materially larger scale.
• Les Arcs Bourg-Saint-Maurice: Major French Alps ski resort operating Paradiski (with La Plagne). Significantly larger than Peyragudes but operating the same lift-served, four-season, family-inclusive business model at greater scale and with broader international demand.

Regional players

• Baqueira-Beret: The largest ski resort in the Spanish Pyrenees, serving a comparable four-season mountain tourism market on the Iberian side. Comparable product portfolio (ski, bike park, family services) but in a distinct geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stationdepeyragudes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Station de Peyragudes