Proyecto Fronterizo de Educacion Ambiental A.C.

What Proyecto Fronterizo de Educacion Ambiental A.C. does

Proyecto Fronterizo de Educación Ambiental A.C. (PFEA) is a Mexican civil association (Asociación Civil) and authorized donee founded in 1991, headquartered in Tijuana, Baja California. The organization's stated purpose is to inspire cross-border communities to care for and appreciate the natural environment, with operating focus on the Tijuana-San Diego border region. PFEA delivers three interconnected program lines: Gestión integral del agua (water management with weekly citizen monitoring of enterococci at five Tijuana beach sites using IDEXX Quanti-Tray/2000 instrumentation), Corredores Ecológicos (habitat conservation and ecological connectivity), and Cero Basura (zero waste, beach cleanups, and the Restaurante Amigo del Mar certification for restaurants). Supporting offerings include the Playa, Punto de Encuentro environmental education curriculum and corporate/individual volunteer programs.

Underlying technology is limited to conventional scientific instrumentation (IDEXX Quanti-Tray/2000 with Enterolert reagent) and GIS-based mapping of ecological corridors; the organization does not develop proprietary software or AI/ML systems. PFEA's revenue model is donation-based, routed through donaronline.org and supplemented by corporate volunteer sponsorships and small grants; as a donataria autorizada since 1991 it can issue tax-deductible donation receipts in Mexico. Its exclusive Tijuana Waterkeeper license (Waterkeeper Alliance, 2010) is the key institutional asset underpinning its water quality advocacy franchise, and the organization's 55,000-volunteer / 250+ ton cleanup track record over 25 years forms its primary community engagement moat. The customer base consists of cross-border communities, certified SMB restaurants, corporate volunteer partners, and individual donors; no single dominant funder is publicly identified.

Name

Proyecto Fronterizo de Educacion Ambiental A.C.

Legal name

Proyecto Fronterizo de Educación Ambiental A.C.

Website

https://pfea.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

PFEA is a Mexican nonprofit civil association founded in 1991 that delivers cross-border environmental education, weekly citizen water quality monitoring at five Tijuana beaches, ecological corridor restoration, and zero-waste programs, serving border communities, certified restaurants, and corporate volunteer partners in the Tijuana-San Diego region.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219), Administration of Conservation Programs (92412), Administration of Environmental Quality Programs (9241)

SIC

Services-Commercial Physical & Biological Research (8731), Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Nature, Biodiversity & Ecosystem Conservation (BPADALAE)

akta.pro secondary industries

Parks, Recreation & Protected Areas Administration (BPAIAMAH), Environmental Education, Capacity Building & Community Engagement (BPADALAO), Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines) (BPAIAMAI), Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD), Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

Keywords

• Environmental education programs
• Water quality monitoring
• Beach cleanup campaigns
• Ecological corridor conservation
• Zero waste initiatives

Headquarters

HQ city

Tijuana

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and charitable contributions: As a registered civil association and authorized donee since 1991, PFEA receives donations from individuals, corporations, and institutional donors. Donations are processed through donaronline.org platform and directly fund environmental programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PFEA delivers cross-border environmental education, advocacy, and on-the-ground conservation through three program pillars: Corredores Ecológicos (ecological corridor restoration and habitat connectivity), Gestión integral del agua (water quality monitoring using IDEXX Quanti-Tray/2000 with Enterolert at five Tijuana beach sites, plus water access advocacy), and Cero Basura (responsible consumption, waste reduction, and the Restaurante Amigo del Mar certification). These are complemented by beach cleanup campaigns (Salvemos la Playa), youth environmental curricula (Playa, Punto de Encuentro), and a volunteer program engaging individuals and corporations.

Product overview

PFEA operates as a platform of interconnected environmental programs rather than a unified software product. Its core offerings include three main programs: Corredores Ecológicos (Ecological Corridors) for habitat conservation and restoration, Gestión integral del agua (Integral Water Management) for water quality monitoring and citizen science, and Cero Basura (Zero Waste) for waste reduction and responsible consumption. These programs are supported by specific services such as the coastal water quality monitoring system, the 'Restaurante Amigo del Mar' certification, and environmental education curricula. The organization also runs volunteer programs that enable community participation across all initiatives. PFEA is a civil association (donataria authorized since 1991) focused on environmental education in the Tijuana border region, not a technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• Corredores Ecológicos (Ecological Corridors Program)

Quantifiable outcome

• Over 250 tons of waste removed from beaches with 55,000+ volunteers over 25 years
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• One Coastal CommunitycoreStrategic or Co-development PartnerBinational initiative focused on creating a more resilient coastal community. PFEA participates as a strategic partner in this cross-border environmental collaboration.
• Waterkeeper AlliancecoreStrategic or Co-development PartnerGlobal environmental organization that granted PFEA the official license to serve as Tijuana Waterkeeper since 2010. Provides framework for water quality advocacy and protection.
• COFEPRISminorOthersComisión Federal para la Protección contra Riesgos Sanitarios - Mexican federal health authority that adopts WHO standards for water quality thresholds used in PFEA's monitoring program.
• Salvemos la Playa campaign partnerscoreGTM or Marketing PartnerMulti-stakeholder beach cleanup initiative operating for 25 years with over 55,000 volunteers, removing more than 250 tons of waste from beaches.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Waterkeeper Alliance: Global umbrella network that granted PFEA its Tijuana Waterkeeper license in 2010. Operates broadly across 300+ Waterkeeper organizations worldwide; comparable as the parent/incumbent in the same advocacy framework but operates at a global rather than local level.
• Ocean Conservancy: Major US-based ocean conservation nonprofit running the International Coastal Cleanup. Broad incumbent in beach cleanup campaigns and marine debris advocacy with significant overlap in zero-waste and cleanup programming at much larger scale.
• Surfrider Foundation: US-based coastal environmental nonprofit with beach cleanup, water quality monitoring, and plastic reduction programs. Broad incumbent in coastal conservation with overlapping beach cleanup and water testing programs but operates at significantly larger scale across the US.

Direct peers

• Pronatura Noroeste: Mexican conservation nonprofit focused on northwest Mexico including Baja California. Direct peer in regional biodiversity conservation, ecological corridors, and environmental education with comparable geographic focus and program mix.
• San Diego Coastkeeper: Sister Waterkeeper Alliance affiliate serving San Diego County. Direct peer in coastal water quality monitoring and advocacy on the US side of the same binational region PFEA serves; they are mentioned in PFEA's own award history (2009 Coastal Champion award).
• Wildcoast / CostaSalvaje: Mexico-US binational coastal conservation nonprofit focused on protected areas, marine reserves, and coastal cleanup in Baja California and the Pacific. Direct peer in cross-border coastal conservation with overlapping program areas in ecological corridors and beach protection.

Regional players

• Tijuana River Estuarine Research Reserve: US-based binational research reserve on the Tijuana-San Diego border focused on coastal ecosystem research, water quality, and habitat restoration. Comparable peer in cross-border coastal research and monitoring with a different geographic base.

Emerging players

• CEMDA (Centro Mexicano de Derecho Ambiental): Mexican environmental law and policy advocacy organization. Comparable in environmental advocacy and policy influence in Mexico but focuses on legal/regulatory dimensions rather than field conservation and water monitoring.
• Natura Mexicana / Naturalia: Mexican environmental NGO focused on biodiversity conservation, ecological restoration, and environmental education. Comparable as a Mexican nonprofit in the conservation and education space with similar community-engagement orientation but different geographic focus.

Others

• Red de Playas Limpias / Clean Beaches Coalition: Network of organizations working on beach water quality standards and clean water advocacy. Comparable in citizen beach water quality monitoring and policy advocacy but operates as a coalition/forum rather than a field operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pfea
• Facebookfacebook.com/pfea.org/?locale=es_LA
• Instagraminstagram.com/proyectofronterizo/?hl=es
• LinkedInlinkedin.com/company/proyecto-fronterizo-de-educacion-ambiental-a.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proyecto Fronterizo de Educacion Ambiental A.C.