Pferdeklinik Mühlen

What Pferdeklinik Mühlen does

Pferdeklinik Mühlen GmbH is a privately held equine veterinary clinic founded in 1985 by Dr. Hermann Josef Genn and headquartered in Mühlen, Lower Saxony, in the heart of the Oldenburger Münsterland horse-breeding region along the A1 corridor between Bremen and Osnabrück. The clinic is currently led by three managing directors and specialist veterinarians for horses and reproductive medicine: Dr. Holger Steinmann, Dr. Alexandra Görgens, and Dr. Malte Harland. It operates a 72-box inpatient facility on approximately four hectares of pasture, supported by eight treatment rooms, two operating theaters, a new movement hall (added November 2024), and an external field practice (Außenpraxis) serving horse owners throughout the region. Service lines span orthopedics, surgery, internal medicine, reproductive medicine (including advanced OPU/ICSI procedures via a partnership with Avantea in Italy), foal medicine, dentistry, purchase examinations, complementary medicine, and a 24/7 emergency hotline.

The clinical technology stack includes a state-of-the-art CT scanner purpose-built for equine use (operational since April 2024), digital radiography, high-resolution ultrasound, mobile endoscopy and gastroscopy, laser surgery, extracorporeal shock wave therapy, exercise ECG, and an in-house laboratory. The clinic also markets the Cura Sport proprietary line of feed supplements through its own German e-commerce storefront; key SKUs include Persist (muscle regeneration), Bone, Gastro Fit, Tendon, Bronchiosol, Hepasolution, Joint Support, Lacta 500, Muscle Fit, Performance, Performance Boost, Probiotic, Brilliance, Coolness, Clear Leg, DOBLOCK, Equitonin, and Skeleton, with Gastro Fit and Skeleton holding ADMR anti-doping compliance certifications. A free breeding calculator tool (Zuchtrechner) supports mare management. The clinic engages in community education via open days, info evenings, and partnerships with Boehringer Ingelheim (PPID diagnostics), Allianz Versicherung (equine insurance education), and Oldenburger Jungzüchter (breeder education). The operating model combines clinic-based specialty services, regional field visits, equine transport, DTC supplement sales, and event-driven community marketing.

Name

Pferdeklinik Mühlen

Legal name

Pferdeklinik Mühlen GmbH

Website

https://pferdeklinik-muehlen.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Pferdeklinik Mühlen GmbH is a German equine veterinary clinic founded in 1985 in Lower Saxony, delivering specialized horse healthcare across orthopedics, surgery, reproductive medicine, and CT diagnostics, and selling its own Cura Sport feed supplement line direct-to-consumer.

Ownership category

akta.pro rank

Product category

Equine Veterinary Services

NAICS

Veterinary Services (541940)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAMABAF

Equine Hospital & Surgical Services

Healthcare & Life Sciences/Veterinary & Animal Health/Large Animal & Equine Veterinary Services

Keywords

• Equine veterinary services
• Horse healthcare
• Equine diagnostics
• Horse breeding medicine
• Equine orthopedics surgery

Headquarters

HQ city

Mühlen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Veterinary Medical Services: Comprehensive equine veterinary services including consultations, diagnostics, surgeries, and treatments at the clinic and through external practice visits. Services include orthopedics, surgery, internal medicine, reproductive medicine, foal medicine, dentistry, purchase examinations, and complementary medicine.
2. Cura Sport Product Sales: Online shop sales of proprietary horse feed supplements under the Cura Sport brand including products for muscle development, joint support, digestive health, respiratory care, and performance enhancement. Products sold directly to horse owners.
3. 24/7 Emergency Services: Round-the-clock emergency veterinary services for critical cases
4. Transport Services: Horse transport services for patients requiring clinic visits

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pferdeklinik Mühlen operates a specialty equine veterinary clinic in the Oldenburger Münsterland region of Germany, delivering comprehensive horse healthcare services including orthopedics, surgery, CT diagnostics, internal medicine, reproductive medicine (with OPU/ICSI), foal medicine, dentistry, pre-purchase examinations, complementary medicine, and an in-house laboratory. The clinic also distributes its proprietary Cura Sport line of horse feed supplements directly to consumers through an online shop.

Product overview

Pferdeklinik Mühlen operates a veterinary clinic for horses and sells the CURA SPORT brand of feed additives and supplements. The CURA SPORT product line includes Persist (muscle building/bestseller), Bone (skeletal support), Gastro Fit (digestive/gastric health, ADMR compliant), Tendon (tendon support), Bronchiosol (respiratory), Hepasolution (liver), Joint Support (joints), Lacta 500 (muscle regeneration), Muscle Fit (muscle), Performance (competition), Performance Boost (energy), Probiotic (digestive), Brilliance (coat spray), Coolness (cooling), Clear Leg (clay paste), DOBLOCK, Equitonin, and Skeleton (bone health, ADMR compliant). The Zuchtrechner (breeding calculator) is a free tool showing key dates for mare pregnancy and foaling. The company also offers a comprehensive range of veterinary medical services including orthopedics, surgery, CT diagnostics, internal medicine, reproductive medicine, foal medicine, dentistry, pre-purchase examinations, complementary medicine, laboratory services, and transport service. Products are available through the online shop with shipping within Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Cura Sport: Horse feed supplement brand including products such as Persist (muscle building), Bone, Gastro Fit, Tendon, and various other nutritional supplements for horse health and performance.

Products and services

• Equine Orthopedics Diagnosis and treatment of musculoskeletal conditions in horses, including lameness evaluation, joint injections, regenerative therapies, and performance diagnostics for sport horses.
• Equine Surgery Surgical interventions including arthroscopy, orthopedic surgery, laser surgery for standing horses (dental extraction, sinus operations), and soft tissue surgery performed in two operating theaters.
• Computed Tomography (CT) State-of-the-art CT scanner specifically designed for horses, providing modern diagnostic imaging for complex cases; available from April 2024.
• Internal Medicine Diagnosis and treatment of internal diseases in horses including cardiology (exercise ECG), gastroenterology, endocrinology (PPID/Cushing diagnostics), and respiratory medicine.
• Reproductive Medicine Advanced equine breeding services including artificial insemination, embryo transfer, pregnancy monitoring, foaling assistance, and OPU/ICSI procedures performed in collaboration with Prof. Galli (Avantea, Italy).
• Foal Medicine Specialized medical care for foals including neonatal care, illness treatment, and developmental support during the foaling season.
• Equine Dentistry Dental care for horses including dental extraction and routine dental procedures performed with laser surgery capability.
• Purchase Examinations Pre-purchase veterinary evaluations for horses being bought or sold, including clinical examination, diagnostic imaging, and health assessment.
• Complementary Medicine Complementary and alternative veterinary therapies complementing conventional equine medical treatments.
• In-house Laboratory Internal laboratory providing rapid diagnostic test results for patients at the clinic, supporting timely clinical decision-making.
• Transport Service Horse transport service for patients requiring clinic visits, facilitating access to clinic-based treatment for owners without transport capability.
• Ortho Samstag (Ortho Saturday) Additional Saturday consultation clinic (08:00-12:00) for patients with orthopedic and internal medicine concerns, offered without weekend surcharge.
• Cura Sport Horse Feed Supplements Proprietary line of horse feed supplements and care products under the Cura Sport brand, including muscle (Persist, Lacta 500), digestive (Gastro Fit, Probiotic), joint and bone (Joint Support, Bone, Skeleton), respiratory (Bronchiosol), liver (Hepasolution), and topical care products (Brilliance, Clear Leg). Sold directly to horse owners via online shop with shipping within Germany.

Quantifiable outcome

• New movement hall and expansion to 72 boxes completed November 2024
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Boehringer IngelheimcoreStrategic or Co-development Partner · 15 August 2025Annual PPID/Cushing diagnostic campaign partnership. Boehringer Ingelheim sponsors diagnostic testing for pituitary pars intermedia dysfunction (Cushing's disease), with Pferdeklinik Mühlen performing examinations and blood collection. Laboratory costs covered by the program while veterinary services are charged separately.
• Oldenburger JungzüchterminorGTM or Marketing Partner · 30 November 2023Collaboration on educational events and information evenings for horse breeders. Joint hosting of info events at the clinic to educate about horse health topics and breeding.
• Allianz VersicherungminorGTM or Marketing Partner · 30 November 2023Partnership for educational info evening presentations. Allianz representatives provided information about surgical, medical, and life insurance for horses during the November 2023 info event.
• Prof. Galli / Avantea (Italy)coreStrategic or Co-development Partner · 1 September 2019Collaboration for OPU (Ovum-Pick-Up) and ICSI (intracytoplasmic sperm injection) procedures. Pferdeklinik Mühlen performs the egg retrieval (OPU) procedure, and oocytes are shipped to Avantea in Italy where Prof. Galli's team performs ICSI fertilization. Prof. Galli's lab has been performing horse cloning since 2003.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Höveler Pferdefutter: Long-established German manufacturer of equine feed and supplements. Comparable to the Cura Sport supplement line on product category, target buyer (German horse owners), and distribution through specialist retail and direct channels.
• Tierärztliche Klinik für Pferde Dr. Med. W. Schwarz: Long-established German equine clinic providing hospital and ambulatory equine veterinary services. Comparable in the mix of clinical services, specialist team structure, and German regional referral positioning.
• Pferdeklinik Leichlingen: Established German equine clinic offering surgery, orthopedics, internal medicine, and reproduction. Direct peer in service portfolio, though located in North Rhine-Westphalia rather than Lower Saxony.
• Rossdales Equine Hospital: Leading UK-based equine veterinary hospital and diagnostic practice with a broad specialist team and advanced equipment (including CT/MRI). Direct peer in capability stack (orthopedics, surgery, reproduction, diagnostic imaging) for an equine referral hospital.
• Tierklinik Lüsche: One of Germany's largest equine hospitals, located in Lower Saxony, offering comprehensive surgery, orthopedics, internal medicine, and reproduction services. Directly comparable to Pferdeklinik Mühlen in scope, capability mix, and German equine referral market positioning.
• Pferdeklinik Hochmoor: Major German equine clinic/hospital group with multiple locations in northwest Germany. Competes directly with Pferdeklinik Mühlen for referral cases, sport horse owners, and breeding clients in overlapping regional catchments.
• St. Hippolyt (EquoVet): German equine nutrition brand offering a broad range of feed supplements and functional feeds. Direct competitor to Cura Sport in the German equine supplement market, with much broader distribution and brand recognition.

Others

• Avantea: Italian advanced reproductive technology laboratory run by Prof. Cesare Galli — the ICSI partner of Pferdeklinik Mühlen. Related as a strategic upstream/downstream partner rather than a direct competitor, but central to the clinic's reproductive medicine offering.

Broad incumbents

• AniCura: Major pan-European veterinary group operating clinics across Germany and other countries. Broader incumbent offering overlapping equine services, plus significant capital backing and recruitment capabilities versus independent clinics.
• Evidensia (IVC Evidensia / Mars Veterinary Health): Europe's largest veterinary care group, with equine hospital and clinic operations across multiple European markets including Germany. Provides a comparable service portfolio at much larger scale and competes for specialist talent and referral cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pferdeklinik-m%C3%BChlen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pferdeklinik Mühlen