Wohnpark Freborg

What Wohnpark Freborg does

PflegeButler (legal name: Unternehmensgruppe PflegeButler Häusliche Pflege mit Stil GmbH) is a privately held German senior care provider founded in 2010 and headquartered in Friedeburg, Lower Saxony, with a secondary regional headquarters in Limburg an der Lahn. The company operates a network of more than 35 senior living facilities (Wohnparks and Seniorenzentren) across four German federal states — Niedersachsen, Hessen, Rheinland-Pfalz, and Schleswig-Holstein — serving approximately 2,000+ residents with a workforce of 2,500+ employees. Wohnpark Freborg, opened in 2012, is one of the group's established facilities in Friedeburg and is representative of the standardized Wohnpark product format. The business operates an integrated care model under the proprietary "PflegeButler-Konzept" that combines assisted living (Betreutes Wohnen), day care (Tagespflege), and ambulatory/home care (Ambulante Pflege) within each facility, supplemented by specialized services including dementia care, intensive care, young care, respite/short-term care, and free care consultation under §37 Abs. 3 SGB XI. Residents occupy barrier-free apartments that can be furnished with personal belongings, distinguishing the offering from traditional institutional nursing homes.

The underlying technology footprint is modest and operationally oriented rather than differentiating: the company runs a consumer-facing website with regional location search, Matterport-powered 360° virtual tours of facilities, an Airtable-based internal workflow system, and standard digital marketing tooling (Google Analytics, Google Ads, Instagram, Facebook, WhatsApp Business). No proprietary AI/ML systems, data platforms, or developer-facing APIs are disclosed. The competitive positioning rests on physical-asset density, integrated multi-service care delivery under one roof, and higher staffing ratios than typical German care providers, rather than on technology differentiation.

PflegeButler generates revenue primarily through recurring monthly subscription payments from residents combining apartment rent with tiered care packages (Pflegegrad 1–5), partially offset by allowances from the German statutory long-term care insurance (Pflegeversicherung / Pflegekasse). Secondary recurring streams include day care services billed to the Pflegekasse, ambulatory care delivered both to residents and external home-care customers, intensive 24/7 care, and respite care. Go-to-market is direct-to-consumer: prospective residents book free in-person consultations and facility tours at each location, supported by a website-based regional search and active social media presence. Pricing is not publicly disclosed and is individualized per care need and apartment selection. Distribution is fully owned — all facilities are company-operated with no third-party resellers — and managed through two regional administrative centers. The active development pipeline (Solms 2.0 by October 2026, Mittelbiel expansion by 2026, Oberbrechen by Q3 2027) indicates a multi-year capacity expansion program executed through strategic partnerships with real estate developers such as ABID.

Name

Wohnpark Freborg

Legal name

Unternehmensgruppe PflegeButler Häusliche Pflege mit Stil GmbH

Website

https://pflegebutler.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

PflegeButler is a privately held German senior care provider operating 35+ integrated assisted living, day care, and ambulatory care facilities across four federal states, serving 2,000+ elderly residents with 2,500+ employees. Wohnpark Freborg in Friedeburg is one of its established 2012-opened locations.

Ownership category

akta.pro rank

Product category

Senior Living and Care Services

NAICS

Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLADABAG

Large Campus / Multi-Building Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADAIAG

Respite-Focused Adult Day Programs (Caregiver Relief)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Adult Day Health Care & Senior Day Care

SECONDARYHSABANAD

Respite Adult Day Programs (Short-Term/Drop-In)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYHLADAKAB

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

Keywords

• Assisted living services
• Senior care services
• Ambulatory nursing care
• Day care services
• Dementia care programs

Headquarters

HQ city

Friedeburg, Lower Saxony

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living & Assisted Living Rent: The primary revenue stream comes from monthly rental income from residents living in assisted living apartments. Residents pay for their living space which includes basic amenities, with additional services available as add-ons. The model is recurring as residents typically have long-term stays.
2. Day Care Services (Tagespflege): Revenue from day care services provided to both residents and external guests. These services are billed to care insurance (Pflegekasse) based on care degree (Pflegegrad) classifications. The service operates 7 days per week with various activities.
3. Ambulatory/Home Care Services (Ambulante Pflege): Home nursing and care services provided to residents in their apartments and to external customers in their own homes. Services include basic care, medical care, and daily living support, billed through care insurance.
4. Intensive Care Services (Intensivpflege): Specialized 24/7 care services for clients requiring intensive medical supervision after hospital discharge or due to life-threatening conditions. Services include monitoring, treatment, and care provided by specially trained nursing staff and medical professionals.
5. Respite/Short-term Care (Kurzzeit- / Verhinderungspflege): Temporary care services when family caregivers are on vacation or otherwise unavailable. Provides full care services including activities and outings during the respite period.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wohnpark Freborg is a senior residential park opened in 2012 in Friedeburg, Lower Saxony, providing barrier-free, individually furnished apartments with 24-hour professional care. The facility operates under the PflegeButler integrated care model, combining assisted living (Betreutes Wohnen), day care (Tagespflege), ambulatory/home care (Ambulante Pflege), dementia care, intensive care, and respite/short-term care under one roof, with monthly rental fees and care charges partially covered by German long-term care insurance.

Product overview

PflegeButler operates a network of 35 residential parks (Wohnparks) and senior centers across Germany, offering an integrated care concept that combines assisted living (Betreutes Wohnen), day care (Tagespflege), and ambulatory/home care services under one roof. The core offering includes barrier-free apartments that residents can furnish personally, with access to 24-hour professional care, communal areas, dining services, and diverse activities. Specialized services include dementia care, intensive care, short-term/respite care, young care, and free care consultation. The company also operates a training/education division for nursing professions and maintains an online career portal for recruitment.

Differentiator

Problem solved

Functional benefit

Products and services

• Betreutes Wohnen (Assisted Living) Self-determined living in barrier-free apartments with 24-hour care and support available. Residents maintain independence in their own apartments with access to communal areas and flexible care services tailored to their changing care needs (Pflegegrad 1-5).
• Tagespflege (Day Care) Day care services providing active companionship and support in daily life, helping maintain independent living at home even with high care needs. Includes diverse activities, excursions, and individualized care; available 7 days a week with billing through the German Pflegekasse based on care degree.
• Ambulante Pflege (Ambulatory/Home Care) Professional nursing care services delivered at clients' homes, available 24/7. Includes basic care, medical care, and everyday assistance with a holistic approach for both Wohnpark residents and external customers.
• Demenzpflege (Dementia Care) Specialized care for people with dementia, featuring personalized care plans, memory-promoting activities (memory exercises, sensory stimulation, structured daily routines), and specially trained nursing staff to ensure safety and quality of life.
• Intensivpflege (Intensive Care) Intensive 24/7 nursing care for clients recovering from hospital stays or with life-threatening conditions. Services provided at home to maintain familiar environment, delivered by specially trained nursing staff and medical professionals including monitoring, treatment, and care.
• Kurzzeit-/Verhinderungspflege (Short-term/Respite Care) Temporary care services when family caregivers are on vacation or otherwise unavailable. Clients enjoy full access to residential park amenities, meals, activities, outings, and complete care services during the respite period.
• Pflegeberatung (Care Consultation) Free consultation services under §37 Abs. 3 SGB XI advising on nursing insurance benefits, support options, relief services, and care applications. Can be requested at any time.
• Junge Pflege (Young Care) Care services for younger people requiring nursing care due to illness, accident, or disability. Focuses on maintaining independence, supporting return to daily life, and providing dignified alternative to traditional elderly care settings.
• Wohnpark Freborg (Residential Park Facility) Residential park located in Friedeburg, opened in 2012. Offers spacious barrier-free apartments that can be individually furnished according to personal preferences, with lovingly designed rooms and well-maintained outdoor areas creating a comfortable atmosphere for a quiet and self-determined living environment with on-site care services.

Quantifiable outcome

• 2,000+ satisfied customers across all facilities
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered major.

• ABID Seniorenimmobilien GmbHmajorStrategic or Co-development Partner · 1 January 2026Real estate developer for the Seniorenzentrum Oberbrechen project. In close cooperation with PflegeButler as future operator, developing 51 high-quality care apartments (approximately 32 m² each), barrier-free design with wheelchair-accessible bathrooms, integrated day care, and on-site ambulatory care service. Completion planned for Q3 2027.
• ABID Solms PGZ GmbHmajorStrategic or Co-development Partner · 1 April 2025Construction and development partner for the Solms 2.0 project. ABID is developing a new nursing and health center with 75 modern care apartments, day care facilities, and a general medical practice on-site. Located at Heinrich-Baumann-Straße 13 in Solms, with completion planned for October 2026.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Alloheim Senioren-Residenzen: One of Germany's largest private assisted-living and care operators with a multi-state footprint combining stationäre Pflege, Tagespflege, and assisted living. PflegeButler's COO North Christian Wockenfuß previously led at Alloheim, confirming direct operational comparability in concept and scale.
• Victor's Group (Victor's Residenz): German family-owned operator running senior residences and care services nationwide, including assisted living and Pflege. Similar privately held, multi-facility profile to PflegeButler.
• Domicil Seniorenresidenzen: Privately held German operator of senior residences combining stationäre Pflege, Betreutes Wohnen, and Tagespflege — a directly comparable integrated model targeting mid-market seniors.
• Pro Seniore Residenzen: Operates Pro Seniore senior residences in Germany offering residential care, assisted living, and day care. Direct overlap in assisted living and integrated service offering.
• Johanniter Seniorenhäuser: Operates a network of senior care and assisted-living facilities across Germany combining stationäre Pflege with Betreutes Wohnen. Comparable multi-state network and care-level coverage, though non-profit.
• Augusta Seniorenresidenzen: Mid-sized German operator of senior residences providing assisted living and full-time care in a multi-facility format. Comparable private, regional-scale positioning.
• Convivo Holding: German operator offering ambulante Pflege, Tagespflege, and betreutes Wohnen — closely matching PflegeButler's integrated service triad under one brand.
• Kursana Seniorenvilla / Kursana Care: Operates senior residences and care facilities across Germany with assisted living, full-time care, and day-care offerings — overlapping service portfolio and similar facility-level care model.
• Cura Seniorencentrum: German private operator of senior care centers and residential facilities offering Vollstationäre Pflege, Kurzzeitpflege, and Tagespflege. Comparable mid-market positioning and German federal-state footprint.

Broad incumbents

• Korian Deutschland: The German arm of Europe's largest listed care group (formerly Orpea Germany), operating Pflegeheime, assisted living, and ambulatory services nationwide. Comparable service mix to PflegeButler but materially larger and institutionally owned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PflegeButlerNord
• Instagraminstagram.com/pflegebutler
• LinkedInlinkedin.com/company/wohnpark-freborg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wohnpark Freborg