Landeskompetenzzentrum Pflege & Digitalisierung BW

What Landeskompetenzzentrum Pflege & Digitalisierung BW does

Landeskompetenzzentrum Pflege & Digitalisierung BW (doing business as PflegeDigital@BW) is a state-government advisory and networking hub established in autumn 2020 under the Ministerium für Soziales, Gesundheit und Integration Baden-Württemberg, with operational management delegated to the Steinbeis Transferzentrum für Soziale und Technische Innovation in Tübingen. Its mission is to support the digital transformation of long-term care across Baden-Württemberg, where approximately 625,000 people have care needs (over 85% receiving home-based care), by combining technical expertise with social-science know-how.

The organization delivers its mandate through four service pillars — Beratung (consulting on digital solution selection and implementation), Netzwerkarbeit (networking across care stakeholders), Bildung (education and training), and Innovationsinfrastrukturen (innovation infrastructure support) — augmented by the Transfermobil (a mobile demonstration unit), the annual Fachtag expert conference series, recurring TI-Werkstattgespräche workshops, and a curated Wissensspeicher knowledge repository containing practice guides on topics such as NIS2 cybersecurity, § 8 Abs. 8 SGB XI funding, WLAN, BeVaP registration, and eHBA cards. PflegeDigital@BW coordinates the TI-Steuerungsgruppe Baden-Württemberg, a multi-stakeholder governance body of over 50 actors spanning nursing associations, Kassenärztliche Vereinigung Baden-Württemberg, AOK BW, Techniker Krankenkasse, and state/municipal administration, focused on integrating long-term care into the national Telematikinfrastruktur.

Its commercial position is non-commercial: PflegeDigital@BW is a publicly funded initiative offering all services free of charge to care facilities, advisory organizations, decision-makers, and people with care needs in Baden-Württemberg. The center has no proprietary software products, no disclosed revenue, and no commercial pricing model; its funding flows from the state ministry through Steinbeis, and its strategic priorities are set by public policy rather than market competition.

Name

Landeskompetenzzentrum Pflege & Digitalisierung BW

Legal name

Steinbeis Transferzentrum Soziale und Technische Innovation

Website

https://pflegedigital-bw.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Landeskompetenzzentrum Pflege & Digitalisierung BW (PflegeDigital@BW) is a state-funded advisory and networking hub in Tübingen, Germany, operated by Steinbeis Transferzentrum and mandated by the Baden-Württemberg Ministry for Social Affairs to support digitalization in long-term care across the state.

Ownership category

akta.pro rank

Product category

Healthcare Digital Advisory Services

NAICS

Ambulatory Health Care Services (621), Home Health Care Services (62161)

SIC

Services-Facilities Support Management Services (8744), Services-Health Services (8000)

akta.pro primary industry

Health Access & Social Care Innovations (Community Health, Telehealth for Underserved) (BPAGALAG)

akta.pro secondary industries

Revenue Cycle, Coding & Telehealth Compliance Platforms (for provider orgs) (HLALABAM), Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)

Keywords

• Long-term care digitalization
• Nursing facility consulting
• Telematics infrastructure integration
• Care workforce training
• Healthcare digital advisory

Headquarters

HQ city

Tübingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government funding (Ministerium für Soziales, Gesundheit und Integration Baden-Württemberg): PflegeDigital@BW is an initiative of the Ministry for Social Affairs, Health and Integration of Baden-Württemberg, operated by the Steinbeis Transfer Center for Social and Technical Innovation. As a publicly funded initiative, it does not generate commercial revenue. Its activities are funded by the state government of Baden-Württemberg.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

PflegeDigital@BW is a state-funded advisory and networking hub (Beratungs- und Vernetzungsstelle) for digital solutions in long-term care in Baden-Württemberg. It provides consulting, networking, education, and innovation infrastructure services to nursing professionals, care facilities, advisory organizations, and decision-makers, including a mobile demonstration unit (Transfermobil) for hands-on technology experiences. The center is an initiative of the Baden-Württemberg Ministry for Social Affairs, Health and Integration, operated by the Steinbeis Transfer Center for Social and Technical Innovation.

Product overview

PflegeDigital@BW operates as a unified advisory and coordination service rather than a traditional software product. The organization provides four interconnected service pillars: (1) Beratung (Consulting) for digital solution selection and implementation, (2) Netzwerkarbeit (Networking) connecting care stakeholders across Baden-Württemberg, (3) Bildung (Education) developing digital competencies through training, and (4) Innovationsinfrastrukturen supporting innovation infrastructure development. Supporting offerings include the Transfermobil (a mobile demonstration unit for hands-on technology experience), regular TI-Werkstattgespräch workshops on telematics infrastructure integration, annual Fachtag expert conferences, and a Wissensspeicher knowledge repository containing practice guides on cybersecurity, NIS2 compliance, WLAN networks, digital personnel location technology, and funding resources under § 8 Abs. 8 SGB XI.

Differentiator

Problem solved

Functional benefit

Brands

• Transfermobil: Mobile demonstration unit for experiencing digitalization in care settings, brought to various locations including trade fairs and events throughout Baden-Württemberg

Products and services

• Beratung (Consulting Services) Expert consulting services for long-term care facilities and organizations in Baden-Württemberg, providing guidance on selecting and implementing digital solutions, Telematikinfrastruktur integration, NIS2 cybersecurity, WLAN infrastructure, and funding programs such as § 8 Abs. 8 SGB XI.
• Bildung (Education and Training) Educational programs and training offerings focused on developing digital competencies among nursing professionals, including inhouse training sessions at nursing schools and care facilities, workshops, and the Zusatzqualifizierung Pflege Digital qualification.
• Netzwerkarbeit (Networking) Coordination and facilitation of networks connecting care providers, technology suppliers, policymakers, and other stakeholders, including the TI-Steuerungsgruppe Baden-Württemberg with over 50 actors and a multi-stakeholder Fachbeirat (expert advisory board).
• Innovationsinfrastrukturen (Innovation Infrastructure) Support services for establishing and developing innovation infrastructures that promote digital transformation in long-term care settings across Baden-Württemberg, including collaboration with co-location partners such as the Lebensphasenhaus Tübingen.
• Transfermobil (Mobile Demonstration Unit) A mobile demonstration unit that brings digital care technologies and solutions directly to care facilities, nursing schools, and events throughout Baden-Württemberg, enabling hands-on experience with assistive and digital care technologies for nursing staff.

Quantifiable outcome

• Over 160 participants at the 7th Fachtag; over 50 organizations in the TI-Steuerungsgruppe
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major, minor and case_study.

• Steinbeis Transferzentrum für Soziale und Technische InnovationcoreImplementation/ SI/ Consulting PartnerPflegeDigital@BW is operated by the Steinbeis Transfer Center for Social and Technical Innovation (TSTI), located at Auf der Morgenstelle 15, Tübingen. TSTI is an enterprise within the Steinbeis-Verbund, registered in Stuttgart (HRB 25312). It provides the organizational and operational infrastructure for the center.
• Ministerium für Soziales, Gesundheit und Integration Baden-WürttembergcoreOthersPflegeDigital@BW is an initiative of the Baden-Württemberg Ministry for Social Affairs, Health and Integration. The ministry funds the center and sets its strategic direction. Amanda Breckner from the ministry delivers opening remarks at Fachtage events, confirming the ongoing state government commitment.
• TI-Steuerungsgruppe Baden-WürttembergcoreStrategic or Co-development PartnerOver 50 actors from nursing associations, medical self-governance (Kassenärztliche Vereinigung Baden-Württemberg), cost carriers (AOK Baden-Württemberg, Techniker Krankenkasse), and state/municipal administration form the TI-Steuerungsgruppe Baden-Württemberg. Coordinated by PflegeDigital@BW, the group supports TI integration in long-term care and promotes TI specialist applications in care practice. The group has produced a TI-Wegweiser and the Bündnis für Kommunikation & Koordination TI.
• Kompetenzzentrum Digitalisierung und Pflege (GKV-Spitzenverband)coreStrategic or Co-development PartnerEstablished by the legislator under § 125b SGB XI at the GKV-Spitzenverband, this national competence center sits on the board of which the Landeskompetenzzentren are members. PflegeDigital@BW participates in the TI-Ressourcenpool and collaborates actively with the center on non-Baden-Württemberg-specific resources, training materials, and information sharing.
• AOK Baden-WürttembergcoreStrategic or Co-development PartnerAOK Baden-Württemberg participates in the TI-Steuerungsgruppe and is represented on the Fachbeirat by Michael Noll (Head of Digital Innovation). The health insurance fund is a key stakeholder in care digitalization funding decisions (§ 8 Abs. 8 SGB XI) and TI integration. It was centrally agreed that AOK would serve as the single point of contact for the entire correspondence and processing of digitization funding for PASODI's facilities.
• Techniker Krankenkasse (TK) Landesvertretung Baden-WürttembergcoreStrategic or Co-development PartnerTK is represented on the Fachbeirat by Nadia Mussa (Head of the Baden-Württemberg state representative office since 2021). TK actively contributes to the digital transformation in nursing, seeing major opportunities in making nursing more digital and less bureaucratic. TK is involved in the TI-Steuerungsgruppe.
• Diakonisches Werk WürttembergmajorStrategic or Co-development PartnerGabriele Hönes, Head of the Health, Age, Care department at Diakonisches Werk Württemberg, represents the interests of member facilities and care-dependent people in the Fachbeirat. The Diakonisches Werk Württemberg is the umbrella organization representing providers of ambulatory, inpatient, and semi-inpatient care facilities and hospice services in Baden-Württemberg.
• Alzheimer Gesellschaft Baden-Württemberg e.V. | Selbsthilfe DemenzmajorStrategic or Co-development PartnerUte Hauser, Managing Director of the Alzheimer Gesellschaft Baden-Württemberg e.V., represents the interests of people with dementia and their caregivers on the Fachbeirat. The organization advocates for digital technologies to be tailored to individual needs and for capacity-building to use digital technologies in line with self-help promotion.
• Kassenärztliche Vereinigung Baden-Württemberg (KVBW)coreStrategic or Co-development PartnerThe KVBW participates in the TI-Steuerungsgruppe and is represented on the Fachbeirat by Tobias Binder (Head of Service and Consulting and Stuttgart Branch Director). KVBW provides expertise on TI integration from the physician side, with Michael Gutekunst (eHealth and Telematics Officer) contributing to TI workshops on bridging TI to digital participation.
• BfArM (Bundesinstitut für Arzneimittel und Medizinprodukte)coreTechnology or IntegrationBfArM was assigned by the legislator to build the Beschäftigtenverzeichnis der ambulanten Pflege (BeVaP), which assigns the Lifelong Employment Number (LBNR) to care workers. PflegeDigital@BW publishes practice guides and provides a helpdesk overview for BeVaP registration, supporting ambulatory care services in Baden-Württemberg.
• gematikcoreTechnology or Integrationgematik is the national agency responsible for the Telematikinfrastruktur (TI). PflegeDigital@BW provides gematik resources on its website including the Onboarding checklist for care facilities and the Atlas zur Telematikinfrastruktur, helping care facilities navigate TI integration.
• Cybersicherheitsagentur Baden-Württemberg (CSBW)minorStrategic or Co-development PartnerCSBW provides entry-level cybersecurity information (awareness offerings) referenced in PflegeDigital@BW's Wissensspeicher on cybersecurity, offering low-threshold guidance and actionable recommendations for care facilities.
• Katholische Hochschule Freiburg (KH Freiburg)majorStrategic or Co-development PartnerProf. Dr. Michael Doh, Professor for Digital Transformation in Social and Health Sciences at KH Freiburg, is a member of the Fachbeirat and presented the DiBiWohn project on digital education for elderly people in assisted living at the 10th Fachtag, contributing research expertise on digital participation.
• Hochschule EsslingenminorStrategic or Co-development PartnerProf. Dr. Christiane Gödecke, Professor of Nursing Science at Hochschule Esslingen since 2018, is a member of the Fachbeirat, contributing expertise in specialist nursing development.
• Hochschule FurtwangenminorStrategic or Co-development PartnerProf. Dr. Peter König, Professor for Nursing and Rehabilitation Management at Hochschule Furtwangen, is a member of the Fachbeirat, contributing expertise from decades of nursing management and clinical nursing research experience.
• Berner Fachhochschule (Switzerland)minorStrategic or Co-development PartnerProf. Dr. Christoph Golz from Berner Fachhochschule delivered the second keynote at the 11th Fachtag on 'Technostress' in long-term care, contributing international research perspective on digital transformation impacts on nursing working conditions.
• PARITÄTISCHE Sozialdienste gGmbH (PASODI)case_studyOthersPASODI is featured as a practice case study (Praxisbeispiel) in an interview with Geschäftsführer Frank Ulrich. The organization (13 locations, ~700 employees, ~500 care places) successfully used § 8 Abs. 8 SGB XI funding to digitize care documentation across nine stationary facilities and introduced mobile documentation for ambulatory services.
• LEBEN – PFLEGE – DIGITAL (Berliner Landeskompetenzzentrum Pflege 4.0)minorStrategic or Co-development PartnerSimon Blaschke from the Berlin state competence center participated in the 10th Fachtag podium discussion, enabling cross-regional exchange between the Baden-Württemberg and Berlin state competence centers for nursing digitalization.
• memox Stuttgart (event venue)minorOthersThe 11th Fachtag was held at memox Stuttgart, a conference venue. This is an operational partnership for event hosting.
• Landesseniorenrat Baden-Württemberg e.V.majorStrategic or Co-development PartnerUte Weiberle, Managing Director of the Landesseniorenrat Baden-Württemberg since November 2025, is a member of the Fachbeirat, representing the interests of senior citizens and advocating for digitalization as a strategic tool for care quality improvement and process streamlining.
• BGF-Koordinierungsstelle BW (BGM/BGF)minorStrategic or Co-development PartnerThe BGF Coordination Office Baden-Württemberg participated in the 10th Fachtag's Markt der Möglichkeiten, providing information on corporate health management and health promotion for care organizations.
• Lebensphasenhaus TübingenminorOthersPflegeDigital@BW's office and the Tübingen location imagery references the Lebensphasenhaus (Life Phases House) Tübingen, indicating the center is co-located with or associated with this multi-generational living and care innovation center.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pflegepraxiszentrum Hannover: State-level competence center for nursing digitalization in Lower Saxony, operated as a parallel §125b SGB XI initiative. Shares the same public mandate, advisory + networking + education service pillars, and TI integration focus as PflegeDigital@BW, but serves a different German state.
• LEBEN – PFLEGE – DIGITAL (Berliner Landeskompetenzzentrum Pflege 4.0): The Berlin state competence center for nursing digitalization, established under the same §125b SGB XI framework as PflegeDigital@BW. Simon Blaschke from the Berlin center participated in the 10th Fachtag podium discussion, confirming direct peer collaboration across state boundaries.
• Kompetenzzentrum Digitalisierung und Pflege (GKV-Spitzenverband): The national competence center established under §125b SGB XI at the GKV-Spitzenverband, of which the Landeskompetenzzentren are members. PflegeDigital@BW collaborates actively on the TI-Ressourcenpool, training materials, and information sharing — the most direct institutional peer at federal level.
• PflegeDigital Hamburg: Hamburg's state-level competence center for digitalization in long-term care. Operates under the same §125b SGB XI framework with consulting, networking, and education pillars for care facilities — directly comparable in scope and mission to PflegeDigital@BW, but in a different state.

Emerging players

• AGP – Institut für angewandte Pflegeforschung: Freiburg-based nursing research institute generating applied research on long-term care and workforce development. Comparable to PflegeDigital@BW's research-adjacent content and stakeholder engagement, but focused on academic research rather than state-mandated coordination.
• Deutsches Institut für angewandte Pflegeforschung (DIP): Cologne-based applied nursing research institute producing practice-oriented studies on long-term care workforce and quality. Comparable to PflegeDigital@BW on the research-and-practice synthesis axis, but operates as an independent institute rather than a state initiative.
• ZQP – Zentrum für Qualität in der Pflege: Berlin-based foundation focused on improving care quality in Germany through evidence-based guidance and practitioner resources. Overlaps with PflegeDigital@BW in producing practice-oriented content and evidence synthesis for nursing professionals and care facilities.

Others

• Kuratorium Deutsche Altenhilfe (KDA): Germany-wide advisory body working on the future of aging, care, and demographic change. Comparable thematically to PflegeDigital@BW's policy-adjacent work but operates as an independent think tank rather than a state-mandated competence center.
• Fraunhofer IAO – Institut für Arbeitswirtschaft und Organisation: Fraunhofer institute whose researchers (e.g., Gabriel Parsyak) contribute to PflegeDigital@BW's Beratung offerings. Comparable as an adjacent research-and-advisory ecosystem player supporting digital transformation in healthcare and care settings.

Regional players

• Berner Fachhochschule – Departement Gesundheit: Swiss university of applied sciences with research on technology in care (Prof. Dr. Christoph Golz contributed the 11th Fachtag keynote on Technostress). Operates in a comparable space (digital transformation of nursing) within Switzerland's regulatory environment, providing a regional rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pflegedigitalbw

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Landeskompetenzzentrum Pflege & Digitalisierung BW