Wohn- und Pflegezentrum

What Wohn- und Pflegezentrum does

Die Gemeinnützige Pflege- und Betreuungsgesellschaft mbH der Stadt Frankfurt (Oder), operating under the brand Pro-Aura, is a municipal non-profit (gemeinnützige GmbH) wholly owned by the City of Frankfurt (Oder), Germany. Founded in 1981 with the opening of Seniorenhaus Neuberesinchen, the organization provides stationary, short-term, outpatient, and therapeutic care services across a portfolio of three facilities and several ancillary services. It employs approximately 25 named core staff and management personnel and serves a regional catchment in Brandenburg.

The core service offering comprises three stationary facilities totaling approximately 175 care places: Seniorenhaus Neuberesinchen (109 places, full stationary and short-term care for elderly at all Pflegegrade 1-5); Wohn- und Pflegezentrum (46 places split between 31 dementia-care places and 15 places for young physically disabled individuals, featuring a Snoezelroom and a 'Garten der Sinne' sensory garden); and Wohnstätte Am Arboretum (20 single-room places for chronically multiply-impaired addiction patients under SGB XII, with a training apartment for reintegration). Care delivery is grounded in Monika Krohwinkel's holistic nursing model with a Bezugspflege primary-caregiver system, supported by in-house Bobath/IBITA-certified physiotherapists and occupational therapists, an in-house kitchen, hairdresser, and a dedicated outpatient addiction-support service (Ambulante Suchtbetreuung).

The business model is a regulated subscription-style revenue model based on per-diem rates varying by care level (Pflegegrad 1-5 or HBG I-V), published transparently on the company's website. Daily rates range from EUR 52.64 (Wohnstätte HBG I) to EUR 195.93 (Wohn- und Pflegezentrum young physically disabled, Pflegegrad 5), with statutory insurance subsidies (SGB XI/V) covering a portion depending on care grade. Customer acquisition is direct-to-consumer via an online care-placement inquiry form (Pflegeplatzanfrage), supplemented by referrals from a regional healthcare network including Pflegestützpunkt FFO, AOK Nord-Ost, and Klinikum FFO. The operator holds no patents, runs no app or API, and has no disclosed venture funding — it is a stable, municipally governed care provider rather than a venture-backed growth business.

Name

Wohn- und Pflegezentrum

Legal name

Gemeinnützige Pflege- und Betreuungsgesellschaft mbH der Stadt Frankfurt (Oder)

Website

https://pflege-pro-aura.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Municipal non-profit care operator in Frankfurt (Oder), Germany, providing stationary nursing, dementia, disability, and addiction recovery services across three facilities (175 places) plus outpatient therapy, serving elderly residents, dementia patients, young physically disabled individuals, and addiction clients.

Ownership category

akta.pro rank

Product category

Residential Nursing Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Residential Mental Health and Substance Abuse Facilities (62322), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

Keywords

• Residential nursing care
• Dementia care services
• Addiction recovery support
• Occupational therapy services
• Physiotherapy services

Headquarters

HQ city

Frankfurt (Oder)

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Stationary Nursing Care Revenue: Full-stationary care services for elderly, dementia patients, and young physically disabled individuals. Revenue generated through daily care rates paid by residents including nursing care, accommodation/meals, investments, and training allowances.
2. Wohnstätte Care Revenue: Full-stationary care for chronically multiply-impaired addiction patients under SGB XII, with reintegration focus. Daily rates for different care levels (HBG I-V).
3. Outpatient Addiction Support Revenue: Ambulatory supported independent living services for individuals with addiction issues. Non-location-bound care provided in clients' homes or immediate environment.
4. Catering Services: In-house kitchen providing fresh daily meals including breakfast, lunch, dinner, and snacks with regional cuisine and seasonal themes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Die Gemeinnützige Pflege- und Betreuungsgesellschaft mbH der Stadt Frankfurt (Oder) operates three stationary care facilities (Seniorenhaus Neuberesinchen, Wohn- und Pflegezentrum, and Wohnstätte Am Arboretum) plus outpatient services including addiction support, physiotherapy, and occupational therapy. Services are delivered directly by employed staff using a holistic nursing model based on Monika Krohwinkel's concept, with specialized infrastructure for dementia care, young physically disabled residents, and addiction recovery with reintegration.

Product overview

The Gemeinnützige Pflege- und Betreuungsgesellschaft mbH der Stadt Frankfurt (Oder) operates a multi-facility care network offering residential, outpatient, and therapeutic services. The portfolio includes Seniorenhaus Neuberesinchen (109-place senior home with full stationary and short-term care), Wohn- und Pflegezentrum (46-place facility for dementia and young physically disabled), Wohnstätte Am Arboretum (20-place facility for people with addiction issues), and Ambulante Suchtbetreuung (outpatient addiction support). Therapeutic services include Ergotherapie and Physiotherapie, complemented by Catering and Beauty/Hairdresser support services. The facilities are located in Frankfurt (Oder), Germany, with a focus on holistic, individualized care based on Monika Krohwinkel's nursing model.

Differentiator

Problem solved

Functional benefit

Products and services

• Seniorenhaus Neuberesinchen (Full stationary and short-term care) A senior citizens' home offering 109 places for full stationary care and short-term care across five residential levels, serving elderly residents of all care levels (Pflegegrad 1-5). Features individual rooms, a Snoezelroom, structured daily activities, fresh daily meals, and 24/7 professional nursing care based on Monika Krohwinkel's concept.
• Wohn- und Pflegezentrum (Dementia and young physically disabled care) A living and care center with 46 care places distributed across two residential areas: 31 places for dementia care and 15 places for young physically disabled individuals. Features the Garden of the Senses (Garten der Sinne), in-house physiotherapy, and barrier-free accessibility. Includes integration fee for young physically disabled residents.
• Wohnstätte Am Arboretum (Addiction recovery residential) A residential facility for chronically multiply-impaired addiction patients providing 20 single rooms across two floors with a training apartment, woodworking workshop, and garden area. Services focus on reintegration for people with alcohol, drug, gambling, shopping, medication addictions, and hoarding syndrome, funded under SGB XII.
• Ambulante Suchtbetreuung (Outpatient addiction support) Outpatient addiction support providing assisted independent living for people with addiction issues including alcohol, drugs, gambling, shopping, medication dependency, eating disorders, and hoarding syndrome. Non-location-bound care delivered in clients' homes or immediate environment, including financial assistance, housing preservation, government liaison, and daily living support.
• Ergotherapie (Occupational therapy) Occupational therapy services for all ages covering orthopedics, neurology, geriatrics, psychiatry, and pediatrics, with special services including Bobath IBITA, hand therapy, mirror therapy, foot reflex zone massage, perception training, and art therapy.
• Physiotherapie (Physiotherapy) Physiotherapy practice offering KG-ZNS Bobath, manual therapy, lymphatic drainage, massage therapies, ultrasound, mud packs, electrotherapy, and home visits. In-house team includes Manual and Bobath therapists with osteopathic techniques (DOT).
• Gastronomie (In-house catering) In-house catering with fresh, vitamin-rich food, regional cuisine, weekend café with terrace, and special dietary accommodations. Residents participate in menu planning. Includes three fresh daily meals: breakfast, lunch, dinner, and snacks.
• Kosmetik / Friseur (Beauty / Hairdresser) In-house hairdressing services available Monday 08:30-15:00 and monthly pedicure services for residents and guests.
• Tagespflege (Day care placement) Day care placement service for elderly people who need temporary care support during the day, complementing the residential care offerings.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pflegestützpunkt FFOcoreOthersLocal care support point providing coordination and advisory services for nursing care in Frankfurt (Oder) region.
• AOK Nord-OstcoreOthersMajor health insurance provider (AOK) covering nursing care insurance contributions for residents. Insurance subsidies range from 131 EUR to 2096 EUR/month depending on care level.
• Klinikum FFOcoreOthersMunicipal hospital providing medical support, referrals, and emergency services for residents requiring acute medical care.
• Diakonissenhaus Lutherstift FFOminorOthersDiaconal institution providing potential referral pathways and collaborative care services for elderly and nursing care.
• Pflege- und Geriatrie-Netzwerk Frankfurt (Oder)coreOthersNursing and geriatrics network coordinating care services and best practices among providers in the Frankfurt (Oder) region.
• Hutten SchuleminorOthersEducational institution providing practical training opportunities for students in healthcare professions.
• WoWiminorOthersLocal partner organization for social welfare and nursing care coordination in Frankfurt (Oder).

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Johanniter Seniorenhäuser: Non-profit operator of senior residences under the Johanniter order. Comparable non-profit stationary nursing model with geographic concentration across German states.
• Diakonie Pflege: Protestant non-profit network operating numerous nursing homes and care services across Germany. Comparable non-profit governance model and similar mix of stationary, dementia, and outpatient offerings.
• Victor's Group: German operator of senior residences and care facilities including stationary nursing, dementia care, and outpatient services. Comparable breadth across residential, therapeutic, and ambulatory service lines.
• Caritas Pflege: Catholic non-profit network running German nursing facilities, dementia care, and social-care services. Similar mission-driven operator structure with comparable stationary and ambulatory service breadth.
• Deutsches Rotes Kreuz (DRK) Pflege: Non-profit operator under the German Red Cross running elderly care homes and ambulatory services. Comparable non-profit stationary care delivery and regional operating model.
• Curanum (Alloheim Group): Now part of Alloheim, operates stationary nursing and dementia care facilities across Germany. Comparable core offering in full-stationary care, dementia specialization, and short-term/respite placements.
• advita Pflegedienst: Operates combined residential and home-care services across Germany including stationary care and ambulante Pflege. Comparable in operating mixed stationary/outpatient models under the German Pflegeversicherung framework.
• Malteser Deutschland: Non-profit care provider operating stationary and ambulatory services across Germany. Comparable in non-profit governance and mixed residential/outpatient care portfolio.
• Alloheim Senior-Residenzen: One of Germany's largest private nursing home operators with stationary care, dementia specialization, and short-term/respite care. Directly comparable in core service model and acuity tiers, though at substantially larger scale.
• Kursana Seniorenresidenzen: Operates a network of German nursing homes and assisted living facilities with similar stationary care offerings. Comparable in providing elderly residential care across multiple care levels, though operates on a commercial rather than municipal non-profit basis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wohn--und-pflegezentrum

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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