Pleasant Grove-Lindon Chamber of Commerce

What Pleasant Grove-Lindon Chamber of Commerce does

The Pleasant Grove-Lindon Chamber of Commerce is a small, membership-based nonprofit organization serving retail and service businesses in Pleasant Grove and Lindon, Utah County. Founded in 1989 with roots tracing to the 1921 Wasatch Club that organized the first Strawberry Days, the chamber operates with a lean staff of five employees under President & CEO Eric Jensen, supported by a 16-member board. Its stated mission is to assist businesses in building a better community through partnership, education, and networking, while also partnering with large corporations to promote economic development. The chamber monetizes through six tiers of annual membership dues ranging from $100 (Home-Based Bronze) to $5,000 (Trustee), and hosts monthly Lunch & Learns, an Annual Awards Gala, an Annual Utah County Business Summit, plus golf and pickleball tournaments as its primary engagement vehicles.

The chamber's technology backbone is the Chamber Nation cloud-based membership management and website hosting platform, which powers the Chamber Lobby community portal, Traffic Catcher System marketing landing pages, Mobile Catalogs, Pocket Mobile Assistant mobile web apps, Business Showcase Booths, and Tourist Photo Booth features. These tools are designed to document member businesses for local and national search engine indexing, providing SMB members with online visibility they could not achieve independently. Distribution is primarily direct via the Chamber Nation platform and in-person events, with member-assistant services helping onboard businesses, and channel partnerships with Point of the Mountain, Valley Crossroads, Utah Valley, and Orem chambers extending reach across Utah County.

The go-to-market motion is community-led and event-driven: the organization depends on recurring event programming, peer-voted Excellence in Business Awards (monthly with annual gala culmination), and relationships with city leadership including the Mayor's Executive Council. Members include a long tail of SMBs (e.g., TeamLogic IT, Stonegate Wedding and Events, Allreds Ace Hardware, Aardvark Pest Solutions) and large corporate anchors (doTERRA, Close To My Heart, Mountain America Credit Union, Trucordia, St. John Properties) that serve as Trustees and Community Partners. Revenue is not publicly disclosed, and the organization has no parent company, no outside funding, and no M&A activity.

Name

Pleasant Grove-Lindon Chamber of Commerce

Legal name

Pleasant Grove-Lindon Chamber of Commerce

Website

https://pglindonchamber.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pleasant Grove-Lindon Chamber of Commerce is a nonprofit membership organization serving SMBs and corporate partners in Pleasant Grove and Lindon, Utah, monetizing through six tiers of annual dues ($100–$5,000) and delivering networking events, awards programs, and Chamber Nation–powered digital visibility tools for member businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Pleasant Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees at six levels (Trustee $5,000, Community Partner $2,200, Gold $850, Silver $400, Bronze $225, Home-Based Bronze $100). Dues are paid annually and provide access to member services, event registrations, and promotional tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Pleasant Grove-Lindon Chamber of Commerce is a membership-based nonprofit that provides tiered annual memberships to local businesses in Pleasant Grove and Lindon, Utah. Members gain access to digital visibility tools (landing pages, business catalogs, mobile apps), recurring networking events (monthly Lunch & Learns, Annual Awards Gala, Golf and Pickleball Tournaments), peer-recognition programming (Excellence in Business Awards), and advocacy on behalf of the local business community with city leadership.

Product overview

The Pleasant Grove-Lindon Chamber of Commerce operates the Chamber Lobby platform—a digital commerce hub designed to help local businesses achieve online visibility. The core product suite includes the Chamber Lobby digital platform, Traffic Catcher System marketing landing pages, Mobile Catalogs, Pocket Mobile Assistant apps, Business Showcase Booths, and Tourist Photo Booth features. These tools work together to document member businesses for search engine indexing, provide mobile access for business management, and create digital showcases. The Chamber also offers six membership tiers (Trustee, Community Partner, Gold, Silver, Bronze, and Home-Based Bronze) ranging from $100 to $5,000 annually, each with progressively more benefits including event access, marketing tools, and networking opportunities. The service is powered by Chamber Nation's hosted platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Chamber Membership Annual paid membership available to businesses in Pleasant Grove and Lindon, offered at six tiers (Trustee $5,000, Community Partner $2,200, Gold $850, Silver $400, Bronze $225, Home-Based Bronze $100), with each successive tier including all benefits of lower tiers plus added benefits such as board participation, mayor's executive council seats, summit and gala tickets, golf and pickleball tournament entries, driving range and corporate golf access, magazine listings, website banner ads, ribbon cuttings, and conference room use. Designed for retail, service, home-based, and corporate member businesses.
• Chamber Lobby Digital Platform A digital platform provided to Chamber members that documents their businesses for local and national search engine visibility, enabling small local businesses to compete effectively in the digital marketplace. Includes member landing pages (Traffic Catcher System), Mobile Catalog displays, Business Showcase Booths, Tourist Photo Booths, and a Member Dashboard for managing profiles, event registrations, deals, and member-to-member communications.
• Pocket Mobile Assistant A mobile web app provided to Chamber members (accessible by texting a keyword) that allows them to review performance stats, send surveys, add digital displays, add customer references, and request member assistant services from Chamber staff.

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Chamber NationcoreTechnology or IntegrationWebsite hosting and membership management platform provider. Powers the Chamber's online presence, member dashboard, business directory, and digital marketing tools. Services are hosted by Chamber Nation per their privacy policy.
• Point of the Mountain ChamberminorStrategic or Co-development PartnerNeighboring Utah County chamber with combined activities and events. Partners in expanding member networking opportunities and building a better business community.
• Valley Crossroads ChamberminorStrategic or Co-development PartnerNeighboring chamber in Utah County. Partners with Pleasant Grove-Lindon Chamber for combined activities and events to expand marketplace reach for members.
• Utah Valley ChamberminorStrategic or Co-development PartnerRegional chamber organization in Utah Valley. Participates in combined activities and events with other Utah County chambers to support unified business community building.
• Orem Business AllianceminorStrategic or Co-development PartnerBusiness alliance in neighboring Orem city. Partners with Pleasant Grove-Lindon Chamber for events and programs that benefit members across Utah County.
• Mountain America Credit UnionminorGTM or Marketing PartnerCommunity partner and financial institution serving as a supporter of chamber activities and events.
• Trucordia (formerly PCF Insurance Services)minorGTM or Marketing PartnerCommunity partner/trustee level insurance services provider supporting chamber events and community initiatives.
• Ace Intermountain RecyclingminorGTM or Marketing PartnerCommunity partner providing recycling services in the Pleasant Grove-Lindon area, supporting chamber community initiatives.
• St. John PropertiesminorGTM or Marketing PartnerCommunity partner/trustee supporting chamber through commercial real estate development presence in the area.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Point of the Mountain Chamber: Neighboring Utah County chamber that is a direct collaboration partner; operates the same membership-based community business model in an adjacent geography and shares combined events with PG-Lindon Chamber.
• Utah Valley Chamber: Regional Utah Valley chamber and partner of PG-Lindon; offers tiered SMB membership, advocacy, and large-scale events like the Business Summit in the same region.
• Sandy Area Chamber of Commerce: Suburban Salt Lake-area chamber offering equivalent SMB membership tiers, networking events, and digital visibility tools; comparable in scale and operations to PG-Lindon.
• Provo Chamber: Local Utah County chamber serving Provo SMBs; runs the same model of tiered membership, Lunch & Learn-style networking, and local business advocacy.
• Orem Business Alliance: Adjacent Utah County business alliance that co-hosts activities with PG-Lindon Chamber; serves the same target market of local SMBs with similar member-benefit structure.
• Valley Crossroads Chamber: Direct partner chamber serving neighboring Utah County communities; runs an equivalent SMB membership, networking events, and advocacy program structure.

Broad incumbents

• U.S. Chamber of Commerce: National umbrella chamber organization representing the broader U.S. chamber network; relevant as the apex trade body to which local chambers like PG-Lindon affiliate for advocacy and standards.
• Park City Chamber of Commerce: Established regional Utah chamber focused on Park City businesses; comparable member-tier structure but at a larger, tourism-driven scale with broader geographic reach.
• Boise Metro Chamber: Mid-sized regional chamber in a comparable Mountain West metro; runs a similar tiered SMB membership and advocacy model but at materially larger scale.
• Salt Lake Chamber: Utah's largest and longest-running chamber of commerce; a broad incumbent that offers the same SMB advocacy, networking, and tiered membership model at greater scale across the Wasatch Front.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pleasant-grove-lindon-chamber-of-commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleasant Grove-Lindon Chamber of Commerce