PG Golf & Sports Academy

What PG Golf & Sports Academy does

PG Golf & Sports Academy is a privately-held golf instruction and training business operating four locations across the Costa del Sol in southern Spain (Benahavís, Mijas, Marbella). Founded in September 2020 by Swedish ex-European Tour professional Peter Gustafsson, the company runs the only TrackMan Driving Range on the Costa del Sol and the largest 44-screen TrackMan virtual golf range in Spain, supported by 54 practice bays at its flagship Atalaya site. The core technology stack is TrackMan radar-based ball tracking combined with virtual golf and tournament software; the academy does not develop proprietary AI or software, instead licensing TrackMan as its primary technical platform.

The business generates revenue through a mix of individual and group golf lessons, multi-tier junior programs (ages 5–17) including year-round camps (€250/week) and quarterly Junior Golf School subscriptions (€300–€650 per 3 months), corporate group packages, an in-house PG Travel department selling international golf travel packages (€655–€2,620 per person), branded Pro Am tournaments hosted at partner clubs such as San Roque, and Atalaya membership. Go-to-market is sales-led and direct, leveraging WhatsApp, multilingual coaching staff (English, Spanish, Swedish, German, Dutch, French, Russian), self-serve online booking through GolfManager and OnTee, and paid digital acquisition via Meta Ads and Google Ads.

The legal entity is Peter Gustafsson Experience and Golf S.L, founder-owned with no external investment or parent company, operating under GDPR with a small team of approximately six employees spanning multiple physical sites. Customer concentration is highly distributed across individual golfers, families, juniors, corporate groups, and international golf tourists, with no disclosed anchor enterprise customers.

Name

PG Golf & Sports Academy

Legal name

Peter Gustafsson Experience and Golf S.L

Website

https://pgsportsacademy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PG Golf & Sports Academy is a Costa del Sol golf instruction business operating four locations with the region's only TrackMan Driving Range, serving individual golfers, juniors, corporate groups, and international golf tourists.

Ownership category

akta.pro rank

Product category

Golf Instruction & Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

akta.pro secondary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Golf instruction services
• Junior golf programs
• TrackMan driving range
• Golf academy training
• Golf travel packages

Headquarters

HQ city

Benahavís

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Golf Lessons & Coaching: Individual and group golf lessons with professional coaches, including TrackMan rental and specialized programs like Golf Made Simple and Get Your Golf License courses.
2. Junior Programs & Golf Camps: Year-round golf camps for children ages 5-17, including summer camps, weekend camps, and term-time programs at €250/week. Also includes Elite Junior Program and Junior Golf School with 3-month programs ranging from €300-€650.
3. Golf Travel Packages: Stay, Practice and Play packages including accommodation, coaching, and green fees. Packages range from €655 to €2,620 per person, covering various durations and luxury levels. PG Travel department handles global tournament, event, and green fee bookings.
4. PG Pro Am Events: International Pro Am tournaments such as the San Roque Club event (October 2025, max 25 teams), providing competition and networking opportunities for amateur and professional golfers.
5. Corporate Golf Groups: Tailored programs for companies seeking team-building or corporate golf experiences, including Pro Groups and company-specific coaching sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

PG Golf & Sports Academy is a multi-location golf training organization operating four facilities across the Costa del Sol, Spain, delivering professional golf instruction, TrackMan-powered driving range access, junior development programs, golf camps, and travel packages. The flagship Atalaya facility features the only TrackMan Driving Range on the Costa del Sol with 54 practice bays and a 44-screen TrackMan virtual golf range (the largest in Spain). Services are delivered by a multilingual team of coaches including ex-European Tour professionals.

Product overview

PG Golf & Sports Academy is a multi-location golf training organization operating four facilities across the Costa del Sol, Spain (Atalaya, Mijas, The Clubhouse Marbella, and PG by Magna Marbella Golf). The academy offers a unified platform of golf instruction and training services centered around TrackMan driving range technology. The core offering is the TrackMan Driving Range with virtual golf capabilities, complemented by structured golf lessons for adults (including intensive packages, play-with-a-pro sessions, and pro groups), comprehensive junior programs (golf school, elite training, and seasonal camps), equipment rental, tournament hosting (Pro Am events), golf travel packages, and facility memberships. All programs share a common focus on TrackMan-powered analytics and instruction from a multilingual team of teaching professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• TrackMan Driving Range The flagship offering featuring tour-proven TrackMan technology for golf-ball tracking with virtual golf, practice, and entertainment software. The only TrackMan Driving Range on the Costa del Sol, Spain, allowing golfers to compete virtually against players worldwide.
• Golf Lessons for Adults Golf instruction programs for adult learners covering all skill levels, taught by professional instructors including ex-tour professionals.
• Intensive Golf Package Comprehensive multi-day golf training programs designed for rapid skill development, leveraging TrackMan analytics and professional coaching.
• Golf Made Simple by PG Streamlined golf instruction program focusing on fundamental techniques and simplified learning approaches for beginner and intermediate adults.
• Play with a Pro On-course playing lessons where students learn by playing alongside a golf professional.
• Pro Groups Golf instruction tailored for groups of professional or advanced golfers seeking intensive coaching.
• Get Your Golf License Structured program enabling adults to obtain their official golf license through accredited instruction and assessment.
• Junior Golf School Structured golf education program for young players aged 5-16 with three levels of progression: basic (Level 1), intermediate (Level 2), and advanced (Level 3 includes physical and mental preparation), offered as 3-month subscriptions.
• Junior Elite Program High-level training program for ambitious junior golfers aged 10-16 seeking competitive golf development.
• Golf Camp for Kids Year-round golf camps for children ages 5-17, including summer, mid-term, Easter, and Christmas editions, with multilingual coaching (English, Spanish, Swedish, German, Dutch, French, Russian).
• TrackMan Rental Rental service for TrackMan 4 launch monitors, allowing golfers to use professional ball-tracking technology independently.
• PG Travel In-house department dedicated to organizing golf tournaments, events, travel packages, and green fee bookings globally, offering Stay/Practice/Play packs, Elite Programs, Long Stay packages, and Amateur/Pro packages.
• PG Pro Am Tournament International Pro-Am tournament hosted at San Roque Club featuring competition alongside golf professionals. Limited to 25 teams, includes tournament play and professional instruction.
• Birthday Parties at PG Golf-themed birthday party experiences for children at academy facilities.
• PG Academy Membership (Atalaya Member) Club membership program at Atalaya for regular access to academy facilities and benefits.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Atalaya Golf & Country ClubcoreStrategic or Co-development PartnerPG Golf & Sports Academy flagship location operates at Atalaya Golf & Country Club in Benahavís. The academy opened adjacent to Atalaya in September 2020. Atalaya serves as both the physical venue and a key partner for member services, including the Become an Atalaya Member program.
• Mijas Golf ClubcoreStrategic or Co-development PartnerPG Academy Mijas location operates at Mijas Golf Club, serving golfers in the Mijas area of Costa del Sol. The academy offers golf programs at this second location alongside the Atalaya flagship.
• Magna Marbella GolfcoreStrategic or Co-development PartnerPG by Magna Marbella Golf is the latest facility and collaboration that 'reinvents one of the most beloved courses in the area.' This represents an expansion into an additional premium golf course partnership.
• TrackMancoreTechnology or IntegrationTrackMan provides the core technology for the academy's driving range — the only TrackMan Driving Range on the Costa del Sol. TrackMan's radar technology enables golf ball tracking, virtual golf, and competition features that form the academy's primary technical differentiator.
• San Roque ClubminorStrategic or Co-development PartnerSan Roque Club Old Course hosts the annual PG Pro-Am International tournament (October 2025). Maximum 25 teams compete at this prestigious venue, one of the most impressive golf courses in the world.
• OnTeeminorChannel Partner/ Reseller/ DistributorOnTee is used as the booking platform for tee time reservations, integrated into the academy's booking ecosystem alongside GolfManager.
• GolfManagerminorChannel Partner/ Reseller/ DistributorGolfManager is the EU-based booking system used for lesson reservations at PG Academy Atalaya, enabling online self-serve booking for golf lessons.
• Sol Melia Marbella EsteponaminorStrategic or Co-development PartnerPartner hotel for the PG Amateur and Pro Package, offering accommodation as part of the travel package offering.

Scale indicators5 records

Recent moves5 records

Expansion highlights7 records

Broad incumbents

• David Leadbetter Golf Academy: Established global golf instruction brand operating multiple academies and instructor certifications. Comparable as a multi-location golf instruction business anchored by a single elite coach's reputation — the same founder-led model PG uses.
• IMG Academy: Global, multi-sport academy with a prominent golf program, junior-to-professional pathway, and tuition-based recurring revenue. Comparable in operating model (academy + junior pipeline + elite coaching) but at vastly larger scale and broader sport portfolio.
• Topgolf: Global golf entertainment operator with technology-enabled hitting bays, group/corporate experiences, and family-friendly programming. Comparable to PG's TrackMan-driven bay/lesson experience, though operating a fundamentally entertainment-led model at much larger scale.
• Butch Harmon School of Golf: Premium golf instruction brand serving elite amateur and professional golfers, with a strong reputation-driven model. Comparable to PG's positioning around celebrity/founding-pro credentials and instruction-led premium pricing.

Direct peers

• La Manga Club Golf Academy: Multi-facility Spanish golf and sports resort offering golf instruction, junior programs, and travel packages. Highly comparable to PG in being a Spanish golf-academy operator with bundled accommodation, coaching, and tournament offerings.
• La Cala Golf Resort: Costa del Sol golf resort operating multiple courses with golf academy services and stay-and-play packages. Competes head-to-head for the same regional golfer and tourist customer that PG targets.
• Montecastillo Golf & Sports Resort: Spanish golf and sports resort with academy-style instruction, junior programs, and tournament hosting. Comparable as a Spanish multi-venue operator combining instruction, travel, and event revenue streams.
• Villa Padierna Golf Club: Luxury golf club in Marbella offering instruction, membership, and corporate golf experiences. Direct competitor for premium Costa del Sol golf customers, including corporate and elite-amateur segments.
• Finca Cortesin Golf: Premium Costa del Sol golf destination with an on-site academy and high-end travel/event packages. Directly competes for the same premium inbound golfer on Costa del Sol, with overlapping customer profiles and price points.

Regional players

• Real Club Valderrama: One of Spain's most prestigious golf clubs and tournament venues, with elite instruction and member services. Comparable as a Spanish premium-golf destination competing for elite golfers and corporate-event budgets in the same Iberian market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pg-golf-&-sports-academy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PG Golf & Sports Academy