Phalaenova
Phalaenova is a privately held Dutch Phalaenopsis orchid grower founded in 2007, selling the broadest specialty orchid assortment in Europe to flower retailers and wholesalers through direct sales.
- Company typePrivate
- Founded-
- HeadquartersBrielle, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Phalaenova does
Phalaenova is a privately held Dutch horticultural company founded in 2007 and headquartered in Brielle, Netherlands, specializing in the cultivation of Phalaenopsis (moth) orchids. The company employs 9 people and operates a niche specialty grower model focused on producing top-quality orchids across a broad range of colors, color combinations, flower prints, and forms, marketed as the widest Phalaenopsis assortment in Europe.
Its commercial offering is structured around two branded product lines. The "Difference" line is the base assortment emphasizing unusual colors and varieties, while the "Exclusive" line comprises all-new discoveries available in limited quantities. Both lines are packaged with branded identification that differentiates them at retail. Current product availability is exposed to buyers through a customer portal on the Floriday trade platform.
Phalaenova serves flower retailers and wholesalers across Europe via a direct, relationship-based sales motion. Buyers can place orders and obtain quotes via phone (0181 - 745 810) or email ([email protected]). The company invests in tracking Western European interior and fashion trends, while relying on buyer feedback to adapt its assortment to regional preferences, holiday calendars, and cultural variations across its served European markets. Revenue is generated through one-time wholesale transactions on orchid plant sales; pricing is not publicly disclosed.
Phalaenova firmographics
Firmographics- Name
- Phalaenova
- Legal name
- Phalaenova
- Website
- https://phalaenova.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Phalaenova is a privately held Dutch Phalaenopsis orchid grower founded in 2007, selling the broadest specialty orchid assortment in Europe to flower retailers and wholesalers through direct sales.
- Ownership category
- akta.pro rank
Phalaenova industry classification
Industry- Product category
- Ornamental Plant Cultivation
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)
- akta.pro primary industry
- Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)
Keywords
Where Phalaenova is headquartered
LocationHeadquarters
- HQ city
- Brielle
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Phalaenova business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Phalaenopsis Orchid Sales: Revenue generated from the cultivation and sale of Phalaenopsis orchids, including their Difference (standard specialty) and Exclusive (limited edition) product lines to European buyers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Phalaenova product offering
Product offeringCore offering
Phalaenova cultivates top-quality Phalaenopsis (moth orchids) in greenhouses at its Brielle, Netherlands facility and sells the plants to flower retailers and wholesalers across Europe. The company offers two sub-branded product lines: "Difference" (a broad base assortment featuring unusual colors, color combinations, flower prints, and forms) and "Exclusive" (limited-availability newest discoveries and innovations). Current stock is listed to buyers through a Floriday platform integration and supported by stylish packaging that visually references each product group.
Product overview
Phalaenova is a Phalaenopsis orchid cultivator operating as a single unified product business rather than a platform-plus-modules architecture. The company offers two distinct product sub-brands: 'Difference' (the core/basic product line featuring the broadest assortment of unusual colors, color combinations, flower prints, and forms in Europe) and 'Exclusive' (the premium limited-availability line featuring the newest discoveries and innovations). Both product lines are distributed under stylish packaging that references the product groups in text and color. The company serves markets across Europe with current offerings accessible via their Floriday platform.
Differentiator
Problem solved
Functional benefit
Brands
- Difference: Basic assortment featuring unusual colors and types of Phalaenopsis orchids.
- Exclusive
Products and services
- Difference
Companies that use Phalaenova
Customer profileSegments1 record
Ideal customer profiles1 record
Phalaenova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Phalaenova partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Phalaenova competitors and assessment
Company assessmentDirect peers
- Opti-flor: Dutch Phalaenopsis specialist grower with a broad and unusual assortment and European B2B distribution. Directly comparable in single-crop orchid focus, unusual-variety positioning, and direct-to-retailer sales model.
- Anthura: Major Dutch breeder of Anthurium and Phalaenopsis serving growers worldwide. Comparable as a Netherlands-based Phalaenopsis breeder operating at much larger scale within the same product category.
- Sion Young Plants: Dutch orchid young-plant producer now part of Dümmen Orange, supplying Phalaenopsis starter material across Europe. Comparable as a Phalaenopsis specialist serving the European floriculture value chain.
- Ter Laak Orchids: Large Dutch sustainable Phalaenopsis producer serving European retailers. Comparable in single-crop orchid focus and B2B flower-trade distribution, though at meaningfully larger scale.
- Floricultura: One of the world's largest Phalaenopsis orchid breeders, headquartered in the Netherlands. Directly comparable as a specialist Phalaenopsis grower serving European and international wholesale customers.
- Bernhard Orchids: Dutch Phalaenopsis grower with broad assortment of colors and forms, distributing across European wholesale channels. Comparable in product mix (unusual colors/varieties) and B2B distribution model.
- Van der Hoorn Orchideeën: Family-owned Dutch Phalaenopsis grower offering a broad assortment of colors and forms to European retailers and wholesalers. Comparable in cultivation focus, market segment, and B2B go-to-market.
Others
- Royal FloraHolland: World's largest flower auction and marketplace cooperative whose Floriday platform Phalaenova uses to reach buyers. Not a competitor but a critical channel and ecosystem infrastructure provider in European floriculture.
- Koppert Cress: Dutch specialty edible-flower and micro-vegetable producer with European wholesale distribution. Thematically comparable as a Netherlands-based specialty horticulture cultivator with a similar B2B/wholesale model, though in a different crop category.
- Marginpar: Dutch grower of distinctive summer flowers and filler greens serving European florists. Thematically comparable as a Netherlands-based specialty ornamental grower with similar wholesale and florist channels, though focused on different crops.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Phalaenova social profiles
Digital presencePhalaenova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phalaenova leadership team
Management profileNumber of profiles
Phalaenova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phalaenova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phalaenova
What does Phalaenova do?
Phalaenova cultivates top-quality Phalaenopsis (moth orchids) in greenhouses at its Brielle, Netherlands facility and sells the plants to flower retailers and wholesalers across Europe. The company offers two sub-branded product lines: "Difference" (a broad base assortment featuring unusual colors, color combinations, flower prints, and forms) and "Exclusive" (limited-availability newest discoveries and innovations). Current stock is listed to buyers through a Floriday platform integration and supported by stylish packaging that visually references each product group.
Is Phalaenova a public or private company?
Phalaenova is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phalaenova founded?
Phalaenova was founded in -1. It employs 1 to 10 people.
Where is Phalaenova based?
Phalaenova is headquartered in Brielle, Netherlands, in the Europe region.
How does Phalaenova make money?
One revenue line is on record: phalaenopsis Orchid Sales.
Who are Phalaenova's main competitors?
Direct peers on record are Opti-flor, Anthura, Sion Young Plants, Ter Laak Orchids, Floricultura, Bernhard Orchids and Van der Hoorn Orchideeën. Others are Royal FloraHolland, Koppert Cress and Marginpar.
Does Phalaenova have an API?
No public API is recorded for Phalaenova.
What industry is Phalaenova in?
Phalaenova's product category is Ornamental Plant Cultivation. Its primary akta.pro industry code is AFAGAHAH, Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics). Its NAICS code is 1114.