PBC.Pharaonic

What PBC.Pharaonic does

PBC.Pharaonic (legal name: Pharaonic Securities Brokerage) is a privately-held Egyptian securities brokerage founded in 1994 and headquartered in Cairo, operating under licenses issued by Egypt's Financial Regulatory Authority (FRA). The company provides brokerage and execution services on the Egyptian Exchange (EGX), serving both individual retail investors and institutional clients through a multi-channel distribution stack comprising a proprietary iOS/Android mobile app (PBC Pharaonic), a web-based online trading platform, and a dedicated E-Trade terminal, supplemented by two physical offices in downtown Cairo (Talaat Harb) and Obour Buildings.

Its product surface covers T+0, T+1, and T+2 settlement on listed securities, margin trading, same-day (T+0) trading, short selling, technical analysis tools, DVP settlement for institutional counterparties, IPO intermediation on the EGX primary market, off-exchange ownership transfer and inherited-share services through the Central Depository, and a financial education program covering stock market fundamentals, technical and fundamental analysis, and risk management. The technology stack is described as web and mobile trading platforms with ease-of-use implementation and integration interoperability for institutional settlement, without disclosed AI/ML capabilities, APIs, or SDKs.

The business model is commission- and transaction-fee based: revenue is generated from brokerage commissions on primary and secondary market EGX trades, interest and fees from margin financing, IPO intermediary fees, and a small contribution from educational course fees. Pricing is pay-as-you-go and quote-based for institutional arrangements, with no publicly disclosed fee schedule. Customer segmentation is hybrid, with individual retail investors and institutional clients as primary segments and a secondary developing-investor cohort served by educational content; no public logos, AUM, or revenue figures are disclosed.

Name

PBC.Pharaonic

Legal name

Pharaonic Securities Brokerage

Website

https://pharonia.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

PBC.Pharaonic is a privately-held Egyptian securities brokerage founded in 1994, licensed by the FRA to trade on the EGX. It serves individual retail and institutional clients via a proprietary mobile app, web platform, and E-Trade terminal, plus margin, T+0, short selling, DVP, and IPO intermediary services.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (52315)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Full-Service Brokerage (Wirehouse/Universal) (FSAEACAA)

Keywords

• Securities brokerage services
• Equity trading platforms
• Margin trading services
• EGX market access
• Institutional settlement services

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Stock Brokerage Commissions: Commissions and fees earned from buying and selling listing securities on the Egyptian Exchange (EGX), including primary and secondary market transactions. Services include T+0, T+1, and T+2 settlement options.
2. Margin Trading: Interest income and fees generated from leveraged trading facilities provided to clients
3. IPO Intermediary Services: Fees earned from acting as intermediary in Initial Public Offering processes
4. Educational Courses: Revenue from financial education and trading courses offered to investors

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pharaonic Securities Brokerage operates a multi-channel securities brokerage platform for the Egyptian Exchange (EGX), enabling individual and institutional clients to trade listed equities. Core services include traditional stock brokerage with T+0/T+1/T+2 settlement, mobile app trading via the PBC Pharaonic App (iOS/Android), web-based online trading, margin trading, same-day trading, technical analysis, IPO intermediary services, ownership transfer and inherited shares processing through Central Depository, and DVP settlement for institutional clients. The firm is licensed by Egypt's Financial Regulatory Authority (FRA).

Product overview

PBC.Pharaonic (Pharaonic Securities Brokerage) operates as a comprehensive securities brokerage platform offering a multi-channel trading ecosystem. The core offering consists of three interconnected trading channels: the PBC Pharaonic App (mobile), Online Trading Platform (web), and E-Trade Platform. These are supported by a suite of brokerage services including stock trading with multiple settlement options (T+0, T+1, T+2), margin trading, technical analysis, and institutional services like DVP settlement. The company also provides educational courses for investor development and IPO intermediary services for the Egyptian Exchange primary market.

Differentiator

Problem solved

Functional benefit

Products and services

• PBC Pharaonic Mobile App Mobile trading application enabling individual investors to trade stocks, manage portfolios, and access real-time Egyptian Exchange (EGX) market data on iOS and Android devices.
• E-Trade Platform Web-based electronic trading platform allowing users to execute stock trades, access market analysis, and manage investments on the EGX through a browser interface.
• Online Trading Platform (Website) Website-based online trading platform that enables retail investors to execute stock trades and manage investments on the Egyptian Exchange.
• Stock Brokerage Services Traditional securities brokerage service for buying and selling listed equities on the Egyptian Exchange (EGX) with multiple settlement options (T+0, T+1, T+2).
• IPO Intermediary Services Intermediary service acting on behalf of clients in Initial Public Offering (IPO) subscription and allocation processes on the Egyptian Exchange primary market.
• Ownership Transfer & Inherited Shares Services Off-exchange service for processing ownership transfers and inherited shares through the Egyptian Central Depository, handling documentation and registration for clients.
• DVP Settlement for Institutional Clients Delivery-versus-Payment (DVP) settlement service tailored for institutional clients requiring secure and efficient settlement of large-volume equity transactions on the EGX.
• Educational Courses Financial education programs covering stock market fundamentals, EGX operations, fundamental and technical analysis, risk management, and trading behaviors, designed for new and developing investors.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• EFG Hermes: Egypt's largest investment bank and brokerage, offering retail and institutional equities trading, IPO intermediation, and margin financing on the EGX. Directly comparable as the dominant full-service Egyptian securities broker with similar franchise breadth and institutional relationships.
• Mubasher (Financial Services Holding): Regional financial markets platform providing brokerage execution, market data, and analysis across MENA exchanges including the EGX. Comparable as a direct competitor for retail trading flow and market-information-driven customer acquisition.
• Pioneers Securities: Egyptian securities brokerage firm providing online trading, margin, and IPO intermediation on the EGX. Comparable as a domestic multi-channel broker targeting the same retail and institutional customer segments.
• Commercial International Bank (CIB) - Brokerage Arm: Egypt's largest private bank also operates a brokerage and online trading platform for EGX retail and institutional clients. Comparable as a multi-channel securities broker leveraging bank distribution in Egypt.
• HC Brokerage (HC Securities): Egyptian securities broker offering online and mobile trading, margin, and IPO services on the EGX. Comparable as a similarly-sized domestic broker competing for retail trading volume and institutional mandates.
• CI Capital Holding: Egyptian investment bank with brokerage, ECM, and research services covering the EGX. Comparable as a mid-tier competitor for IPO intermediation and institutional DVP settlement on the same exchange.
• Beltone Financial Holding: Egyptian financial services group with brokerage, investment banking, and asset management across the EGX. Directly comparable as a multi-product Egyptian broker competing for retail trading and institutional IPO mandates.
• Naeem Brokerage: Egyptian brokerage firm offering online trading, margin, and institutional services on the EGX. Comparable as a similarly-sized domestic broker competing for retail and institutional execution flow.
• Arab African International Bank (AAIB) - Brokerage: Egyptian bank with brokerage operations offering online trading and institutional services on the EGX. Comparable as a bank-affiliated broker competing for both retail and institutional DVP settlement.

Emerging players

• Interactive Brokers: Global multi-asset broker increasingly accessed by high-net-worth Egyptian retail and institutional traders. Comparable as a benchmark online/mobile trading platform for execution quality, fee structure, and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pbc-pharaonic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PBC.Pharaonic