电子工业出版社

What 电子工业出版社 does

Publishing House of Electronics Industry (PHEI, 电子工业出版社有限公司) is a Chinese state-owned science and technology publishing house founded in 1982 and headquartered in Beijing. It operates across print publishing, digital education platforms, and international copyright trade, serving higher education institutions, vocational schools, K-12 schools, technology professionals, and general readers. Its core product portfolio spans computer science, electronic engineering, communications, economics and management, social sciences, and children's books, with hundreds of titles selected into the High Education Developing Program of China.

Its digital ecosystem includes the Hxedu resource platform (hxedu.com.cn), the 51zhy.cn platform family (悦读/悦学/悦知/悦智) for digital reading and learning, the Huaxin SPOC platform (hxspoc.cn) for institutional online course delivery, and a member-based online bookstore with WeChat login integration. The group owns four wholly-owned publishing subsidiaries covering computer/e-commerce, economics/management, social sciences, and entry-level computer books. Revenue mechanics combine physical book sales (one-time licenses), copyright licensing and royalties from both import and export (1,800+ exported copyrights in nearly 20 languages), digital education resources via subscription/recurring channels, and co-publishing arrangements with international partners including Pearson, John Wiley & Sons, McGraw-Hill, Elsevier, Cengage, and Springer Nature. Distribution is omnichannel through the company's own website, Tmall, JD.com, Dangdang, and WeChat mini-programs, with institutional sales into educational institutions.

Name

电子工业出版社

Legal name

电子工业出版社有限公司

Website

https://phei.com.cn

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

电子工业出版社 (PHEI) is a Chinese state-owned science and technology publishing house founded in 1982, distributing print and digital books across higher education, vocational, K-12, and professional audiences via its own website, Tmall, JD, and Dangdang, with 300+ international copyright partners and digital platforms spanning hxedu and the 51zhy.cn family.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

akta.pro secondary industries

Social Sciences (Psychology, Sociology, Political Science) (EDAGABAD), Children’s Nonfiction Publishing (MPAJAFAE), Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC), E-books, Digital Content & Licensing Distribution (CRAOALAE)

Keywords

• Book publishing services
• Science technology publishing
• Educational textbook publishing
• Digital learning platforms
• Copyright licensing trade

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physical Book Sales: Traditional print book publishing and sales across multiple categories including computer science, communications, electronic engineering, economics, management, and children's books, distributed through direct online sales and channel partners.
2. Copyright Licensing: International copyright trade including both import (from partners like Pearson, John Wiley & Sons, McGraw-Hill, Elsevier) and export (over 1,800 copyrights exported in nearly 20 languages).
3. Digital Education Resources: Digital educational content and resources distributed through hxedu.com.cn and other online platforms, including teaching materials, courseware, and supplementary resources for educational institutions.
4. Co-publishing and Translation Projects: Co-publishing partnerships with international publishers and participation in national translation subsidy projects (30+ books selected).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

PHEI is primarily a Chinese science and technology publishing house that creates, publishes, and distributes print and digital books across categories including computer science, electronics and communications, economics and management, social sciences, children's books, and educational textbooks. It supplements book publishing with a suite of proprietary digital platforms (hxedu.com.cn, the 51zhy.cn family of reading/learning platforms, and hxspoc.cn) and conducts international copyright trade, importing content from publishers such as Pearson, Wiley, McGraw-Hill, and Elsevier, and exporting more than 1,800 Chinese copyrights in nearly 20 languages.

Product overview

电子工业出版社 (Publishing House of Electronics Industry, PHEI) operates primarily as a traditional publishing company with digital platform extensions. The core offering consists of print and digital book publishing across multiple categories: science & technology (计算机, 电子通信), economics & management, social sciences & humanities, children's books, and educational materials. The digital product ecosystem includes the main PHEI website (phei.com.cn) providing online bookstore and member services, the Huaxin Education Resources Network (华信教育资源网 hxedu.com.cn) for teaching materials, and a suite of platforms branded as 悦 (悦读, 悦学, 悦知, 悦智) for digital reading and learning content. The 华信SPOC平台 supports institutional online learning. The group also includes four subsidiary publishing companies: 北京博文视点资讯有限公司 (specializing in computer/e-commerce books), 北京世纪波文化发展有限公司 (business/management), 美迪亚电子信息有限公司 (social sciences), and 天启星文化信息有限公司 (computer training materials). The company does not operate as a unified software platform but rather as a collection of publishing-focused offerings with complementary digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• 华信知识服务: Digital knowledge service platform operated by PHEI
• 华信教育资源网 (hxedu.com.cn)
• 悦读
• 悦学
• 悦智
• 悦知
• 华信SPOC平台
• 博文
• 产业经济评论
• 大数据
• 一带一路产业地图资源平台
• 集成电路投融资数据库

Products and services

• 华信教育资源网 (Huaxin Education Resources Network) Specialized education resource website for collection and sharing of education resources, providing courseware and solutions for teachers and students, with hundreds of titles selected into the High Education Developing Program of China.
• 悦读 (YueDu Digital Reading Platform) Digital reading platform offering e-books and reading resources for various subjects, part of the 51zhy.cn platform family.
• 悦学 (YueXue Learning Platform) Digital learning platform providing educational content and study resources, part of the 51zhy.cn platform family.
• 悦知 (YueZhi Knowledge Platform) Digital knowledge sharing and learning resource platform, part of the 51zhy.cn platform family.
• 悦智 (YueZhi Intelligence Platform) Digital intelligence and wisdom resource platform for educational content, part of the 51zhy.cn platform family.
• 华信SPOC平台 (Huaxin SPOC Platform) Small Private Online Course platform for institutional and course-specific online learning management, supporting digital education resource sales and access.
• 博文视点 (Broadview E-book Platform) E-book platform operated by PHEI subsidiary Beijing Bowen Vision Information Co., Ltd. (博文视点), focused on computer science and e-commerce titles excluding academic textbooks.
• 一带一路产业地图资源平台 (Belt and Road Industrial Map Resource Platform) Belt and Road industrial map resource platform providing industry mapping and related data resources.
• 集成电路投融资数据库 (Integrated Circuit Investment and Financing Database) Integrated circuit investment and financing database serving the semiconductor and IC industry.
• PHEI Official Website and Online Bookstore (phei.com.cn) The official portal of Publishing House of Electronics Industry providing book search, 24/7 online ordering, member services (points, tiers, discounts), and author manuscript submission. It serves as the central storefront for PHEI's book publishing business across science & technology, education, economics & management, and children's books.

Quantifiable outcome

• Over 1,800 copyrights exported in nearly 20 languages
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Pearson EducationcoreStrategic or Co-development PartnerMajor international publishing partner for copyright import, providing access to global educational content in science, technology, and business disciplines.
• John Wiley & SonscoreStrategic or Co-development PartnerStrategic copyright partner for importing academic and professional publishing content across multiple disciplines.
• McGraw-Hill EducationcoreStrategic or Co-development PartnerKey partner for importing educational content in science, technology, and business fields.
• ElseviercoreStrategic or Co-development PartnerAcademic and scientific publishing partner for importing high-quality research and educational content.
• Cengage LearningcoreStrategic or Co-development PartnerEducational publishing partner for importing textbooks and learning resources across academic disciplines.
• Springer NaturecoreStrategic or Co-development PartnerScientific and academic publishing partner for importing research-based educational content.
• European, American, and Belt and Road Publishing OrganizationsflagshipStrategic or Co-development PartnerStrategic co-publishing partnerships established with publishing organizations in Europe, America, and countries along the Belt and Road initiative, promoting international co-publishing and cultural exchange.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pearson Education: Global education and textbook publisher and a core copyright-import partner of PHEI. Comparable as a large incumbent operating across the same content categories (higher education, professional, technology) but at global scale rather than China-focused specialisation.
• Springer Nature: Global academic and scientific publisher and a core copyright-import partner of PHEI. Comparable in the academic monograph, STEM, and scholarly content categories that overlap with PHEI's academic publishing arm.
• John Wiley & Sons: Global academic and professional publisher and a core copyright-import partner of PHEI. Comparable in higher education, professional, and technology content categories where PHEI also operates.
• McGraw-Hill Education: Major international educational publisher and a stated core copyright-import partner of PHEI. Comparable in the higher education, science, and technology textbook categories that PHEI also addresses domestically.

Direct peers

• 中国人民大学出版社 (Renmin University Press, RUC Press): Top-tier Chinese academic publisher especially strong in economics, management, social sciences, and humanities. Directly comparable to PHEI's economics/management publishing arm and the 美迪亚 subsidiary.
• 高等教育出版社 (Higher Education Press, HEP): China's dominant higher education textbook publisher, especially for national-level planning textbooks. Competes with PHEI for the same Higher Education Developing Program adoptions and university curriculum mandates.
• 北京大学出版社 (Peking University Press, PKU Press): Leading Chinese university press with substantial academic, social science, and educational publishing. Comparable to PHEI in the social sciences, economics/management, and textbook segments.
• 清华大学出版社 (Tsinghua University Press, TUP): Major Chinese academic publisher with strong STEM textbook and digital learning platforms, including university-affiliated curriculum content. Overlaps with PHEI in higher education textbook adoption, professional/IT titles, and digital resource distribution.
• 机械工业出版社 (China Machine Press, CMP): One of China's largest technology and engineering publishers, with extensive higher education and vocational textbook catalogues in mechanical, electrical, and industrial engineering. Directly competes with PHEI for university textbook adoptions in overlapping technical disciplines.
• 人民邮电出版社 (People's Posts and Telecommunications Press, PTPress): Chinese state-owned publisher with deep focus on communications, electronics, IT, and technology textbooks. Closely comparable to PHEI in target customer base (universities, technology professionals) and product categories, and explicitly linked from PHEI's website as a sister publisher under the same industry group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E7%94%B5%E5%AD%90%E5%B7%A5%E4%B8%9A%E5%87%BA%E7%89%88%E7%A4%BE

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 电子工业出版社