Philadelphia Rebels

What Philadelphia Rebels does

The Philadelphia Rebels are a privately held junior hockey organization competing in the North American Hockey League (NAHL) East Division. Founded in its current Philadelphia incarnation in Spring 2022 (having relocated from Jamestown, NY and rebranded from the Aston Rebels/Jamestown Rebels lineage dating to 2015), the organization operates from Hollydell Ice Arena in Sewell, New Jersey. The team plays a 59-game regular-season schedule (28 home, 28 road, 3 at NAHL Showcase) at the Tier I junior hockey level, developing players aged 16-20 for advancement to NCAA Division I, II, and III collegiate programs and beyond. Head Coach/GM Justin Hale — whose prior tenure at USHL Dubuque produced nine NHL Draft picks and 51 Division I commitments — leads hockey operations, supported by an expanded regional scouting staff covering Eastern, Western, Michigan/Upper Midwest, Minnesota, and Indiana/Midwest territories and a formalized talent pipeline with the Philadelphia Hockey Club (PHC).

Revenue is generated through four primary streams: ticket sales (season ticket memberships, single-game, and group tickets for 10+), merchandise sold through a Breakaway Sports-powered online team store, corporate sponsorships at Hollydell Ice Arena and via NAHLTV.com broadcasts, and ancillary community programs (billet family hosting, anthem singers, game-help volunteers, player appearances). The team's commercial footprint is supported by 15+ small local corporate sponsors, group-discount programs, and subscription-based season ticket packages with early-bird pricing. Distribution channels are direct (online and box office), with global reach only through NAHLTV streaming. The business is essentially a single-arena live sports/entertainment and player-development operation with 24 employees, no disclosed revenue, no venture or institutional investment, and no parent company.

Name

Philadelphia Rebels

Legal name

Philadelphia Rebels

Website

https://phillyrebels.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Philadelphia Rebels are a privately held NAHL Tier I junior hockey organization based in Sewell, NJ, developing players aged 16-20 for NCAA advancement. They generate revenue from ticket sales, merchandise, and local corporate sponsorships at Hollydell Ice Arena under Head Coach/GM Justin Hale.

Ownership category

akta.pro rank

Product category

Junior Hockey Team / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Junior Tournament Organizers (MPAKADAL)

akta.pro secondary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Junior hockey team
• NAHL hockey
• Player development
• College hockey advancement
• Hockey ticket sales

Headquarters

HQ city

Sewell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue generated from selling season tickets, single-game tickets, and group tickets for home games at Hollydell Ice Arena. The team plays 28 home games per season as part of their 59-game regular season schedule.
2. Season Ticket Memberships: Season ticket packages offering 1 preseason game, 28 home games, 10% merchandise discount, and playoff tickets included. Early bird discount of 15% available if ordered by September 1.
3. Corporate Sponsorships: Partnership opportunities for local businesses to gain visibility at Hollydell Ice Arena and through NAHLTV.com broadcasts. Multiple sponsorship tiers and partnership options are offered.
4. Merchandise Sales: Online team store selling branded merchandise including game-worn jerseys. Season ticket holders receive 10% discount on merchandise purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Philadelphia Rebels operate a Tier I junior hockey team in the NAHL East Division, developing players aged 16-20 for NCAA collegiate advancement. The franchise sells season tickets, single-game and group tickets for 28 home games at Hollydell Ice Arena, branded merchandise through an online team store, and corporate sponsorship packages. Tryout camps (Futures Camp) and a national scouting network feed player recruitment, with documented NCAA Division I and III commitments as the core development outcome.

Product overview

The Philadelphia Rebels operate as a single-unit junior hockey organization in the NAHL East Division, offering game attendance through season tickets, single game tickets, and group packages; merchandise through an online team store; player development and tryout programs; and community engagement including corporate sponsorships, player appearances, and billet family housing. The organization functions as a unified team entity rather than a platform with modular components, with ticket sales, merchandise, community programs, and sponsorship opportunities representing distinct service offerings under one hockey program.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Multiple NCAA commitments annually to Division I and III programs
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Dunlop's Bar & GrillminorGTM or Marketing PartnerLocal restaurant and bar located at Hollydell Ice Arena. Provides food and beverage services for hockey games and events.
• Her's Snack FoodsminorGTM or Marketing PartnerSnack food company with local/regional presence. Corporate sponsor with logo displayed at arena.
• Fetch Family Pet ResortminorGTM or Marketing PartnerPet care services provider. Corporate sponsor displayed on team website and arena.
• CLM AdvisorsminorGTM or Marketing PartnerFinancial/business advisory services. Corporate sponsor with logo featured on team website.
• BlueHalominorGTM or Marketing PartnerTechnology/solutions company. Corporate sponsor displayed on team website and at arena.
• Ricco Demolition & DumpsterminorGTM or Marketing PartnerDemolition and waste management services. Corporate sponsor with logo displayed.
• Aversa BakeryminorGTM or Marketing PartnerLocal bakery. Corporate sponsor with logo featured on team website.
• Tire CorralminorGTM or Marketing PartnerTire sales and service provider. Corporate sponsor displayed on website.
• DSK RoofingminorGTM or Marketing PartnerRoofing contractor. Corporate sponsor with logo displayed on team website.
• BH Motel WildwoodminorGTM or Marketing PartnerMotel/hospitality business. Corporate sponsor featured on website.
• Pittman TitleminorGTM or Marketing PartnerTitle insurance services. Corporate sponsor with logo displayed on team website.
• Falisi ContractorsminorGTM or Marketing PartnerConstruction contractor. Corporate sponsor featured on team website.
• Heritage's Dairy StoresminorGTM or Marketing PartnerDairy/ice cream retailer. Announced as partnership with logo on website.
• East Coast Pool Step RepairminorGTM or Marketing PartnerPool maintenance services. Corporate sponsor displayed on team website.
• American Family CareminorGTM or Marketing PartnerUrgent care medical services. Corporate sponsor with logo featured on website.
• Hollydell Ice ArenacoreStrategic or Co-development PartnerHome venue and operational partner. The Rebels play all home games at Hollydell Ice Arena in Sewell, NJ. The facility houses team operations, ticketing, and merchandise sales. Contact: Nancy Boucher ([email protected]).
• Philadelphia Hockey Club (PHC)coreStrategic or Co-development PartnerYouth hockey organization that serves as the Rebels' primary talent pipeline. Many players develop through PHC programs before joining the NAHL team. PHC goaltender Bryan Schwartz and forward CJ Mistichelli were selected in the 2026 Futures Draft.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lone Star Brahmas: NAHL peer franchise with prior staff overlap (Rebels assistant coach Julian Biondo won a Robertson Cup with Lone Star in 2016-17); operates the same Tier-I junior model in a different geography.
• Northeast Generals: NAHL East Division peer competing in the same Tier-I junior hockey league with overlapping regional recruiting territory in the Northeast.
• New Hampshire Mountain Kings: NAHL East Division counterpart; identical junior hockey development structure serving similar NCAA-track player demographic.
• Elmira Aviators: NAHL East Division member and recently added peer team in the Rebels' division, with overlapping recruiting footprint in the Mid-Atlantic/Northeast corridor.
• New Jersey Titans: Same NAHL East Division rival. Both teams are NAHL Tier-I junior hockey organizations competing for the same regional player pool, billet families, and Philadelphia/New Jersey-area sponsorship dollars.
• Maryland Black Bears: NAHL East Division opponent and the team the Rebels open each season against. Operates the same junior hockey development model in an adjacent Mid-Atlantic geography.
• Johnstown Tomahawks: NAHL East Division competitor in a similar small/medium Pennsylvania market. Same league schedule, NCAA placement focus, and community-driven sponsorship model.
• Danbury Jr. Hat Tricks: NAHL East Division rival; directly comparable junior hockey franchise operating with similar revenue model and NCAA pipeline goals.

Emerging players

• Jamestown Rebels: The Rebels' previous incarnation; the franchise relocated from Jamestown to Philadelphia in 2022 but a Jamestown Rebels NAHL team still operates in the same league, making it a brand-lineage peer.
• Dubuque Fighting Saints: USHL Tier-I junior program where Rebels head coach Justin Hale previously coached. Functions as a step-up aspirational peer in the same junior-to-NCAA development category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PhillyRebels
• YouTubeyoutube.com/channel/UC7gMeqZBVlyYIExe_fnxnXA
• Facebookfacebook.com/philadelphiarebels
• Instagraminstagram.com/philadelphiarebels
• TikToktiktok.com/@philadelphiarebels
• LinkedInlinkedin.com/company/philadelphia-rebels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philadelphia Rebels