1. FC Phönix Lübeck GmbH

What 1. FC Phönix Lübeck GmbH does

1. FC Phönix Lübeck GmbH is a professional German football club founded in 1903 and the oldest football club in Lübeck, Schleswig-Holstein. The company operates a professional first team (Profis) competing in the Regionalliga Nord — the fourth tier of German football — along with a U23 reserve team in the Oberliga Schleswig-Holstein. Home matches are staged at the Buniamshof stadium (capacity 2,500, including 1,500 covered seats), which serves as the primary venue since the historic Stadion Flugplatz is no longer in active use. The squad is distinguished as the most nationally diverse in the Regionalliga Nord, with players from 12+ countries.

The club generates revenue through three principal streams: matchday income (single-match tickets and seasonal Dauerkarten at €170 regular / €130 reduced / €100 youth), corporate sponsorship packages sold to regional businesses (with adidas and Nikon SLM Solutions among the named partners), and merchandise sales through its online fan shop at phoenixfanshop.de with €5.95 flat-rate German shipping. Brand reach is amplified through mainstream earned-media coverage (NDR, Sportschau, Sat.1, RTL, n-tv, Süddeutsche Zeitung) and active social channels (Instagram, Facebook, YouTube, WhatsApp). The organisation has 12 employees and is led by Managing Director and Sport Director Frank Salomon, with Head Coach Christiano Adigo overseeing the first team.

The business model is event-driven and community-anchored. The club has executed a sustained competitive turnaround since 2012, climbing from the Kreisliga back into the Regionalliga Nord by 2020, finishing third in 2024, and winning the SHFV Landespokal (Schleswig-Holstein state cup) in both 2024 and 2026. No technology products, proprietary systems, or AI/ML capabilities are part of the offering; the entire proposition rests on sporting performance, brand heritage, and regional sponsorship inventory.

Name

1. FC Phönix Lübeck GmbH

Legal name

1. FC Phönix Lübeck GmbH

Website

https://phoenixadler.de

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

1. FC Phönix Lübeck GmbH is a 1903-founded German professional football club competing in the Regionalliga Nord, generating revenue from matchday tickets, regional corporate sponsorships (adidas, Nikon SLM Solutions), and online merchandise sales to fans in Schleswig-Holstein.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional football club
• Matchday ticketing
• Football sponsorship packages
• Fan merchandise
• Regional football entertainment

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home games at the Buniamshof stadium, including single-match tickets and season ticket subscriptions.
2. Sponsorship: Corporate sponsorship packages offering brand visibility during matches, in print and online media, and through social media channels. Partners receive regional exposure and marketing benefits.
3. Merchandise Sales: Online fan shop (phoenixfanshop.de) selling merchandise including fan articles, with delivery within Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

1. FC Phönix Lübeck GmbH operates a professional football club competing in the Regionalliga Nord (4th tier of German football), offering live sporting entertainment through home matches at Stadion Buniamshof. The club monetizes its football operations through single-match and season ticket sales, corporate sponsorship packages providing regional brand visibility, and official merchandise sales through the Phoenix Fan Shop (phoenixfanshop.de). The organization also fields a U23 reserve team competing in Oberliga Schleswig-Holstein and operates youth development programs.

Product overview

1. FC Phönix Lübeck is a traditional German football club (founded 1903) offering a unified product centered on its professional football team in Regionalliga Nord. The club's commercial offerings include official fan merchandise through the Fan Shop, single match tickets and season tickets (Dauerkarte), and customized sponsorship packages. The product portfolio is straightforward: the core sporting product (match events and team) supported by merchandise sales and corporate sponsorship packages.

Differentiator

Problem solved

Functional benefit

Products and services

• 1. FC Phönix Lübeck Professional Football Team (Profis) The professional football team competing in Regionalliga Nord, providing live sporting entertainment and matchday events to fans and the regional community. The team plays home matches at Stadion Buniamshof with a capacity of 2,500 (1,500 covered seats).
• Season Ticket (Dauerkarte) Annual season ticket subscription granting access to all home league matches in Regionalliga Nord for the 2026/27 season, plus all home matches of the U23 team in Oberliga Schleswig-Holstein. Transferable to family, friends, or colleagues. Pricing: Regular €170, Reduced (students, apprentices, retirees, disabled) €130, Child (7-17 years) €100, Children under 6 free.
• Single Match Tickets (Einzeltickets) Individual match tickets for home games at Stadion Buniamshof for Regionalliga Nord matches and other home fixtures, allowing fans to attend specific games on a one-time basis.
• Fan Merchandise (Fanartikel) Official club merchandise sold through the online Phoenix Fan Shop (phoenixfanshop.de), including fan articles and apparel. Available for delivery throughout Germany with flat shipping rate of €5.95 per order.
• Sponsorship Packages (Sponsoring-Pakete) Customized corporate sponsorship packages offering regional visibility during and outside match days, including brand promotion, networking opportunities, and employee motivation tools for corporate sponsors. Partners include Nikon SLM Solutions, adidas, KfZ Hastenteufel, TÜV Nord, and Ostseesportklinik Bad Schwartau.
• U23 Reserve Team (U23 Mannschaft) The U23 reserve team competing in Oberliga Schleswig-Holstein, providing a development pathway for young players transitioning from youth to senior football. Home matches are included with the season ticket subscription.

Quantifiable outcome

• Third place finish in Regionalliga Nord 2024
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Nikon SLM SolutionscoreStrategic or Co-development PartnerEquipment sponsor providing advanced manufacturing solutions. Nikon SLM Solutions appears as a partner on the club's sponsors page, indicating a commercial partnership for equipment or technology services.
• adidascoreStrategic or Co-development PartnerOfficial equipment supplier providing sports apparel and equipment for the team. adidas is featured prominently on the sponsors page as a key partner.
• KfZ HastenteufelminorStrategic or Co-development PartnerLocal automotive business partner. Appears on the club's sponsors page, suggesting commercial sponsorship support.
• TÜV NordminorStrategic or Co-development PartnerTechnical inspection and certification company. Listed as a sponsor partner, providing commercial support to the club.
• Ostseesportklinik Bad SchwartaucoreStrategic or Co-development PartnerSports medical clinic providing team doctor services. Dr. Jan Eßer and his team from Ostseesportklinik continue as trusted partners for the 2025/26 season, providing medical support to players.

Scale indicators5 records

Expansion highlights4 records

Direct peers

• VfB Lübeck: The other professional football club in Lübeck, historically playing in the same Regionalliga Nord and competing for the same local fans, sponsors, and media attention. Direct city rival and primary commercial competitor in the Lübeck market.
• BW Lohne: Regionalliga Nord club also competing in the same division. Defeated Phönix 2-1 in a recent fixture, illustrating direct head-to-head competition for league position and the same pool of regional sponsors.
• SV Werder Bremen II: Reserve team of SV Werder Bremen competing in Regionalliga Nord. Listed in Phönix's recent match results. Operates in the same league with similar ticketing, sponsorship, and youth-development dynamics.
• SC Weiche Flensburg 08: Fellow Regionalliga Nord club based in Schleswig-Holstein. Competes head-to-head with Phönix in the same league, operates on a similar tier-4 commercial model with regional sponsorship and matchday revenue.
• HSC Hannover: Regionalliga Nord competitor. Plays the same schedule as Phönix, recently drew 2-2 with Phönix at Buniamshof. Similar regional-club commercial structure with ticketing and local sponsorship revenue.
• SSV Jeddeloh: Regionalliga Nord club from Lower Saxony with similar regional-club structure. Comparable ticketing, local sponsorship, and small-stadium commercial dynamics.
• TSV Havelse: Regionalliga Nord club with recent experience in 3. Liga, providing a comparable blueprint for promotion economics. Operates the same ticketing/sponsorship/merchandise revenue model at the same tier.
• VfB Oldenburg: Historic northern German football club currently competing in Regionalliga Nord. Comparable business model: ticketing, regional sponsorship, and 4th-tier commercial ceiling with ambitions for 3. Liga promotion.

Regional players

• Holstein Kiel II: Reserve team of Holstein Kiel (currently Bundesliga). Operates in the same Schleswig-Holstein football ecosystem, sharing the regional sponsorship and talent pool with Phönix, though typically at a more favorable resource position due to parent-club support.
• Hamburger SV II: Reserve team of Hamburger SV, a major northern German club. Operates in the broader Hamburg/northern Germany football market where Phönix competes for regional media coverage, talent, and sponsorship attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTBdzle2yJju7I7N8z6F9g
• Facebookfacebook.com/1fc.phoenix.luebeck
• Instagraminstagram.com/1fc_phoenix_luebeck
• LinkedInlinkedin.com/company/1.-fc-ph%C3%B6nix-l%C3%BCbeck

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1. FC Phönix Lübeck GmbH