Phoenix Theater
- Company typePrivate
- Founded1951
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Phoenix Theater firmographics
Firmographics- Name
- Phoenix Theater
- Legal name
- Phoenix Drive-In
- Website
- https://phoenixdrivein.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Phoenix Theater industry classification
Industry- Product category
- Drive-in Theater Entertainment
- NAICS
- Drive-In Motion Picture Theaters (512132)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Drive-in Cinemas (MPADAKAC)
Keywords
Where Phoenix Theater is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Phoenix Theater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket sales (admission fees): Revenue generated from admission ticket sales for movie screenings. Standard pricing: $7 for children ages 3-12, $8 for teens and adults. Double feature pricing available: $8 for children, $9 for adults. Children 2 and under admitted free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Children ages 2 and under |
| Unit Pricing | Pay-as-you-go | Children ages 3-12 (single feature) |
| Unit Pricing | Pay-as-you-go | Teens and adults (single feature) |
| Unit Pricing | Pay-as-you-go | Children ages 3-12 (double feature) |
| Unit Pricing | Pay-as-you-go | Teens and adults (double feature) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Phoenix Theater product offering
Product offeringCore offering
Phoenix Theater operates a family-owned drive-in movie theater in Houston, Missouri, offering outdoor film screenings for up to 140 vehicles with showtimes typically starting at 9:00pm and parking opening one hour prior. In addition to standard movie showings (including double features when available), the venue accommodates private event bookings for business parties, birthday parties, and family gatherings with advance notice. Customers can also purchase gift cards through Square for theater credits.
Product overview
Phoenix Theater operates as a traditional drive-in theater venue rather than a technology platform. The company offers a single core service centered on outdoor movie screenings at their drive-in facility, which can accommodate approximately 140 vehicles. The primary product is the Drive-in Theater Services, where customers pay admission to watch movies from their vehicles. Additional offerings include Private Event Showings for exclusive group bookings and Gift Cards for customer purchases. The company does not offer a software-as-a-service product, app, or digital platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Drive-in Theater Services Outdoor drive-in movie theater offering family-friendly film screenings for up to 140 vehicles per showing, with shows typically starting at 9:00pm and parking opening one hour before showtimes. Includes double feature offerings when available.
- Private Event Showings Private theater rental service available for business parties, birthday parties, or family gatherings with advance notice, allowing groups exclusive use of the drive-in facility.
- Gift Cards Gift card ordering system available through Square, enabling customers to purchase and give theater credits for movie showings and concessions.
Quantifiable outcome
- Can accommodate up to 140 vehicles per showing
Companies that use Phoenix Theater
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Phoenix Theater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Phoenix Theater partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Phoenix Theater competitors and assessment
Company assessmentDirect peers
- B&B Theatres: Family-owned regional cinema chain headquartered in Missouri that operates multiple drive-in theaters alongside traditional multiplexes. Most directly comparable peer given its Missouri footprint and combination of drive-in and indoor exhibition under one operator.
- Malco Theatres: Privately held Mid-South cinema chain that owns and operates drive-in theaters among its portfolio of indoor locations. Comparable because it shares the family/operator-owned model with active drive-in exhibition as part of a multi-format strategy.
Regional players
- Goodrich Quality Theaters: Family-owned Midwest cinema chain with locations in Missouri and neighboring states. Operates traditional theaters serving similar family audiences in small/rural markets and represents a regional incumbent comparable to Phoenix's hometown-market positioning.
Broad incumbents
- Marcus Theatres: Large regional cinema operator in the Midwest with a portfolio spanning traditional multiplexes and select premium/experiential formats. Comparable as a broader incumbent in family-focused movie exhibition, though does not typically operate drive-ins.
- Cinemark Holdings: National movie-theater chain operating hundreds of screens across the U.S. with a similar family-ticketing model. Comparable as a broad incumbent in the same core industry of motion picture exhibition, though focused on indoor multiplexes.
- Emagine Entertainment: Midwest-based cinema operator offering premium and family-oriented moviegoing experiences. Comparable as a broader incumbent in regional movie exhibition with similar target audience of families, though not a drive-in operator.
- AMC Entertainment: Largest U.S. movie-theater chain offering mainstream theatrical exhibition. Comparable as a broad incumbent in motion picture exhibition serving families; differs in scale, indoor-only footprint, and absence of a rural/mid-Missouri drive-in offering.
Emerging players
- Rooftop Cinema Club: Outdoor cinema concept that screens films from rooftop and outdoor venues with food/beverage service across multiple U.S. cities. Comparable as an emerging outdoor-cinema operator that monetizes moviegoing through a hybrid ticketing-plus-F&B model rather than traditional projection.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Phoenix Theater social profiles
Digital presencePhoenix Theater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenix Theater leadership team
Management profileNumber of profiles
Profiles6 records
Phoenix Theater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenix Theater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenix Theater
What does Phoenix Theater do?
Phoenix Theater operates a family-owned drive-in movie theater in Houston, Missouri, offering outdoor film screenings for up to 140 vehicles with showtimes typically starting at 9:00pm and parking opening one hour prior. In addition to standard movie showings (including double features when available), the venue accommodates private event bookings for business parties, birthday parties, and family gatherings with advance notice. Customers can also purchase gift cards through Square for theater credits.
Is Phoenix Theater a public or private company?
Phoenix Theater is a private company. It is classified as family owned and is currently operating.
When was Phoenix Theater founded?
Phoenix Theater was founded in 1951. It employs 11 to 50 people.
Where is Phoenix Theater based?
Phoenix Theater is headquartered in Houston, United States, in the North America region.
How does Phoenix Theater make money?
One revenue line is on record: ticket sales (admission fees).
Who are Phoenix Theater's main competitors?
Direct peers on record are B&B Theatres and Malco Theatres. Goodrich Quality Theaters is listed as a regional player. Broad incumbents are Marcus Theatres, Cinemark Holdings, Emagine Entertainment and AMC Entertainment. Rooftop Cinema Club is listed as an emerging player.
Does Phoenix Theater have an API?
No public API is recorded for Phoenix Theater.
What industry is Phoenix Theater in?
Phoenix Theater's product category is Drive-in Theater Entertainment. Its primary akta.pro industry code is MPADAKAC, Drive-in Cinemas. Its NAICS code is 512132 and its SIC code is 7830.