The Phoenix On Westheimer
The Phoenix on Westheimer is a Houston neighborhood brewpub and soccer pub operating since 2006, combining on-site craft brewing with live match viewings as the official Houston watch-party home for Manchester City, FC Bayern, and Celtic supporter clubs.
- Company typePrivate
- Founded2006
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Phoenix On Westheimer does
The Phoenix on Westheimer is a privately held neighborhood brewpub and soccer pub operating in Houston, Texas since 2006 (originally as Firkin & Phoenix, rebranded in 2014). The company combines on-site craft brewing — launched in 2015 with award-winning flagship recipes including Phoenix Amber Ale and Montrose IPA brewed from local grains and custom hops — with a live soccer watch party experience featuring 15+ HD screens across three viewing zones with optimized spatial audio. The venue serves as the official Houston watch-party home for Manchester City, FC Bayern Munich, and Celtic FC supporter club branches, with documented 78-91% member engagement rates across these communities. The pub broadcasts Premier League, UEFA Champions League, Bundesliga, Scottish Premiership, La Liga, MLS, and FIFA World Cup fixtures, and has been designated an official Houston watch location for FIFA World Cup 2026.
The business operates on a walk-in only, first-come-first-served model with two Houston locations: the original Westheimer Road brewpub in the Montrose neighborhood and the El Segundo HTX pop-up venue on Navigation Blvd, which features an on-site taco truck, full bar, and open-air patio. A third custom-built location on Richmond Avenue (approximately 0.9 miles from Westheimer) is planned to open in late 2026, after which the current Westheimer location will close following the World Cup 2026 tournament. Revenue is generated primarily from in-person food and beverage sales (menu items priced $6-$18) supplemented by online ticket sales for special watch parties and tournament events, processed through Square payment infrastructure. The company employs approximately 6 people and maintains an active social media presence across Facebook, Instagram, and Twitter/X as its primary marketing channels, supplemented by community-driven word-of-mouth through official supporter club partnerships.
The Phoenix On Westheimer firmographics
Firmographics- Name
- The Phoenix On Westheimer
- Legal name
- The Phoenix on Westheimer
- Website
- https://phoenixow.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Phoenix on Westheimer is a Houston neighborhood brewpub and soccer pub operating since 2006, combining on-site craft brewing with live match viewings as the official Houston watch-party home for Manchester City, FC Bayern, and Celtic supporter clubs.
- Ownership category
- akta.pro rank
The Phoenix On Westheimer industry classification
Industry- Product category
- Brewpub / Soccer Pub Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Breweries (312120)
- SIC
- Retail-Eating & Drinking Places (5810), Malt Beverages (2082)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industry
- Pubs & Gastropubs (CRANACAB)
Keywords
Where The Phoenix On Westheimer is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Phoenix On Westheimer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: The primary revenue stream comes from food and drink sales at the physical brewpub location, including house-brewed craft beers, cocktails, wine, and a full kitchen menu. Menu items range from pub fare (wings, totchos, pretzels) to full entrees (steaks, curries, burgers), with prices from $6-$18.
- Event Tickets and Watch Parties: Revenue from ticket purchases for World Cup 2026 events and special watch parties, processed through the company website. Tickets are purchased in advance online, subject to availability and per-transaction limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full menu items ranging from small plates to full entrees |
| Other | Pay-as-you-go | Walk-in only seating policy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Phoenix On Westheimer product offering
Product offeringCore offering
The Phoenix on Westheimer is a walk-in neighborhood brewpub and soccer pub operating since 2006 in Houston's Montrose neighborhood. It sells on-site brewed craft ales (Phoenix Amber Ale, Montrose IPA), a full kitchen menu ranging from $6 to $18 including vegan and plant-based options, craft cocktails, and a live soccer broadcast viewing experience across 15+ HD screens covering Premier League, Champions League, Bundesliga, and FIFA World Cup. The venue is the official Houston watch-party headquarters for Manchester City, FC Bayern, and Celtic supporter clubs.
Product overview
The Phoenix on Westheimer is a soccer pub and brewpub operating since 2006 in Houston's Montrose neighborhood. The company operates its main Westheimer Road location and a pop-up venue (El Segundo HTX) for major tournaments. Core offerings include on-site micro-brewed craft beers (Phoenix Amber Ale and Montrose IPA), a full food menu with plant-based options, and live soccer watch party experiences for multiple leagues and tournaments. The company serves as the official Houston watch-party headquarters for Manchester City, FC Bayern, and Celtic supporter clubs, hosting their respective fan groups. A new Richmond Avenue location is planned for late 2026 following the conclusion of the Westheimer lease.
Differentiator
Problem solved
Functional benefit
Products and services
- Phoenix Amber Ale The flagship award-winning amber ale brewed on-site at The Phoenix since 2015 using local grains and custom hops recipes, served to walk-in brewpub guests.
- Montrose IPA A citrus-forward India Pale Ale brewed in-house on-site since 2015, part of The Phoenix's award-winning craft beer lineup.
- Pub Food Menu Freshly prepared pub fare including appetizers, salads, entrees (steaks, curries, burgers, seafood, poultry, beef, pork), brunch, kids menu, and desserts with vegan, vegetarian, and gluten-free options. Menu pricing ranges from $6 to $18.
- Soccer Watch Parties Live match viewing experience with 15+ HD screens across three viewing zones, optimized spatial audio, and broadcast coverage from Premier League, UEFA Champions League, Bundesliga, Scottish Premiership, La Liga, MLS, and FIFA World Cup. Operates as the official Houston watch-party home for Manchester City, FC Bayern, and Celtic supporter clubs.
- Signature Cocktails & Wine Bespoke craft cocktails and curated wine selection available alongside house-brewed beers and rotating selections from local Houston breweries.
- Event Tickets and Watch Parties Tickets purchased online via phoenixow.com for World Cup 2026 events and special watch parties, processed through Square payment processing with per-transaction limits and availability restrictions.
Quantifiable outcome
- 91% Houston member engagement rate for Celtic FC supporter club
- +1 more outcomes
Companies that use The Phoenix On Westheimer
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
The Phoenix On Westheimer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
The Phoenix On Westheimer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- World Cup 2026 Host City HoustonflagshipOfficial Houston watch location for FIFA World Cup 2026. The venue is positioned near NRG Stadium and accessible via METRORail. All 104 tournament fixtures to be shown across 15+ HD screens with multi-language support (Spanish, German, French, Portuguese).
- El Segundo HTXflagshipSecond Houston location operated by The Phoenix for World Cup 2026. Located at 4820 Navigation Blvd, Houston TX 77011. Features on-site taco truck, full bar, and open-air backyard patio for match viewing. The venue opened specifically to handle World Cup demand with all 104 fixtures shown live.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
The Phoenix On Westheimer competitors and assessment
Company assessmentBroad incumbents
- Buffalo Wild Wings: National sports-bar chain with extensive HD screen inventories and match-day programming; competes for the same casual sports-viewing occasion, especially with Houston locations, though lacks a soccer/supporter-club niche.
- True Anomaly Brewing: Houston craft brewery with taproom and rotating food trucks; comparable as a Houston neighborhood brewery-taproom concept, but does not focus on soccer broadcasting.
- Karbach Brewing Company: Houston craft brewery with a sizeable taproom and full kitchen; shares the on-site brewing + food + neighborhood gathering concept with The Phoenix but lacks the soccer supporter-club niche.
- 8th Wonder Brewery: Houston-based craft brewery with taproom events and sports/music programming; overlaps on local craft brewing and event-driven venue operations in the Houston market.
- Christian's Tailgate: Houston-area sports bar and grill chain with strong game-day focus; overlaps on the casual neighborhood sports-bar positioning but skews more NFL/MLB than soccer.
- St. Arnold Brewing Company: Houston's largest and most established craft brewery with a high-volume taproom and restaurant; comparable on the brewpub/brewery-taproom axis but operates at a much larger scale and broader beverage portfolio rather than soccer-focused.
Emerging players
- Boxing Bear Brewing Co. Houston-area craft brewery with taproom; comparable on the on-site brewing + food venue axis at a similar independent scale, though with limited soccer programming.
Direct peers
- Lucky's Pub: Houston sports bar chain known for aggressive live-sports scheduling, large screen inventory, and walk-in bar atmosphere; directly competes for the same sports-viewing foot traffic across Houston neighborhoods.
- Shakespeare's Pub: Long-established Houston pub also known as a premier soccer/football viewing venue; directly competes for the same Premier League/Champions League/World Cup watch crowd in Houston and is the closest comparable soccer-focused pub concept in the market.
Regional players
- The Commoner: Houston neighborhood gastropub concept; comparable as a Houston-area independent pub with elevated food and beverage program, though not as soccer-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Phoenix On Westheimer social profiles
Digital presenceThe Phoenix On Westheimer financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Phoenix On Westheimer leadership team
Management profileNumber of profiles
Profiles1 record
The Phoenix On Westheimer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Phoenix On Westheimer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Phoenix On Westheimer
What does The Phoenix On Westheimer do?
The Phoenix on Westheimer is a walk-in neighborhood brewpub and soccer pub operating since 2006 in Houston's Montrose neighborhood. It sells on-site brewed craft ales (Phoenix Amber Ale, Montrose IPA), a full kitchen menu ranging from $6 to $18 including vegan and plant-based options, craft cocktails, and a live soccer broadcast viewing experience across 15+ HD screens covering Premier League, Champions League, Bundesliga, and FIFA World Cup. The venue is the official Houston watch-party headquarters for Manchester City, FC Bayern, and Celtic supporter clubs.
Is The Phoenix On Westheimer a public or private company?
The Phoenix On Westheimer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Phoenix On Westheimer founded?
The Phoenix On Westheimer was founded in 2006. It employs 1 to 10 people.
Where is The Phoenix On Westheimer based?
The Phoenix On Westheimer is headquartered in Houston, United States, in the North America region.
How does The Phoenix On Westheimer make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are event Tickets and Watch Parties.
Who are The Phoenix On Westheimer's main competitors?
Broad incumbents on record are Buffalo Wild Wings, True Anomaly Brewing, Karbach Brewing Company, 8th Wonder Brewery, Christian's Tailgate and St. Arnold Brewing Company. Boxing Bear Brewing Co. is listed as an emerging player. Direct peers are Lucky's Pub and Shakespeare's Pub. The Commoner is listed as a regional player.
Does The Phoenix On Westheimer have an API?
No public API is recorded for The Phoenix On Westheimer.
What industry is The Phoenix On Westheimer in?
The Phoenix On Westheimer's product category is Brewpub / Soccer Pub Hospitality. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of CRANACAB, Pubs & Gastropubs. Its NAICS code is 722410 and its SIC code is 5810.