Phønix Tag Esbjerg A/S

What Phønix Tag Esbjerg A/S does

Phønix Tag Esbjerg A/S is the founding entity of a Danish nationwide chain of legally independent roofing centers established around 1920, operating under the Phønix Tag brand across 13+ branches in Denmark and Greenland. The firm specializes in tagpap (bitumen-based) roofing membranes built on polyester-felt reinforcement with SBS (Styrene-Butadiene-Styrene) modification, applied as a proprietary 2-layer heat-welded system with a TGA-documented minimum 50-year lifespan. Its product portfolio spans listedækning (shingle-style), glatdækning (smooth), plankedækning (plank-profile), green/sedum roofs, roof terraces, and bridge/parking-deck waterproofing, complemented by the NOXOUT photocatalytic membrane that degrades airborne NOx pollution.

The business operates through a vertically integrated ecosystem: Phønix Tag Materialer A/S manufactures the SBS membranes (with 15-year warranty), the branch network delivers installation and project management, and sister company Phønix Tag Energi installs solar PV using a patented PWP adhesive mounting system that bonds panels without penetrating the roof membrane. Revenue is generated through project-based quotes for new roof installation and renovation (one-time license revenue), supplemented by recurring maintenance/service contracts (subscription revenue) and bundled solar installations. The customer base is dual-channel: residential homeowners served locally via branches, and commercial/industrial clients including logistics operators (DSV, Sekura Cabins), public sector (Bygningsstyrelsen, Region Syddanmark, Greenlandic government institutions), institutional investors (PKA, PFA Pension), and signature architectural projects designed by firms such as BIG, 3XN, and AART.

The firm differentiates through 100+ years of brand heritage as "Denmark's leading roofing specialist," a nationwide branch network providing local service with national coordination, DGNB certification expertise, and the ability to execute complex projects from residential renovations to landmark buildings such as the 114m Akson Business Tower. Pricing is quote-based per square meter, varying by scope, materials, and roof complexity; service agreements provide recurring touchpoints post-installation.

Name

Phønix Tag Esbjerg A/S

Legal name

Phønix Tag A/S

Website

https://phonixtag.dk

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Phønix Tag Esbjerg A/S is a Danish roofing contractor operating a nationwide chain of 13+ independent branches specializing in SBS bitumen membrane roofing, solar integration via a patented PWP mounting system, green roofs, and DGNB-certified construction for residential, commercial, and public-sector clients across Denmark and Greenland.

Ownership category

akta.pro rank

Product category

Commercial and Residential Roofing Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)

akta.pro secondary industries

Modified Bitumen Roofing (IMADAFAG), Flat Roof Repair & Membrane Restoration (TPO/EPDM/PVC/Built-Up) (HSAGAKAE)

Keywords

• Bitumen roofing membranes
• Commercial roofing services
• Residential roof installation
• Solar panel integration
• Green roof systems

Headquarters

HQ city

Esbjerg N

HQ country

Denmark

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Roofing Installation Services: One-time project-based revenue from installation, renovation, and repair of bitumen roofing systems. Covers both new build and retrofit projects for flat and pitched roofs. Revenue is earned per project based on size, complexity, and materials specified.
2. Maintenance and Service Contracts: Recurring revenue from service agreements that include periodic roof inspections, cleaning, minor repairs, and preventative maintenance to maximize roof lifespan.
3. Solar Panel Installation (Phønix Tag Energi): Installation of photovoltaic solar panel systems, often integrated with roofing projects using the proprietary PWP mounting system. Can be sold as a combined total solution with roofing.
4. Building Integration Products: Sale of complementary products including skylights, roof windows, fire ventilation, steel trapezoid sheets, insulation, and vapor barriers as part of complete roof solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Phønix Tag Esbjerg A/S designs, installs, and maintains bitumen-based roofing membrane systems (tagpap) for residential, commercial, and public-sector buildings across Denmark and Greenland. The company delivers integrated solutions including green roofs (sedum), solar panel installations through its patented PWP mounting system, roof renovations, maintenance agreements, and DGNB-certified sustainable roofing for bridges, parking decks, and terraces.

Product overview

Phønix Tag is a nationwide chain of independent roofing centers providing comprehensive roofing solutions. The core offering centers on tagpap (bitumen-based roofing membrane) with various coverage techniques: listedækning (batten/shingle-style), glatdækning (smooth), plankedækning (plank-profile), and specialized systems for green roofs, solar panels, and roof terraces. The company operates through subsidiaries Phønix Tag Materialer (materials manufacturing with 15-year warranty and 50+ year TGA-certified lifespan) and Phønix Tag Energi (solar installations using patented PWP mounting system). Services include new roof installation, renovation, maintenance contracts, DGNB certification consulting, and specialized solutions for bridges/parking decks. NOXOUT photocatalytic tagpap rounds out the portfolio for industrial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Tagpap Roofing Membrane Installation Core bitumen-based roofing membrane installation service using SBS 2-layer membrane systems, delivered to residential and commercial clients in Denmark and Greenland.

Quantifiable outcome

• 50+ year documented lifespan for 2-layer SBS tagpap membrane (TGA-verified)
• +7 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Phønix Tag Materialer A/ScoreTechnology or IntegrationPhønix Tag Materialer manufactures all bitumen-based roofing membrane products used by the Phønix Tag branch network. Products include the proprietary 2-layer SBS membrane, NOXOUT tagpap, and supporting materials (dampspærre, isolering). Provides warranty coverage (15 years standard, extended with Tæthedsgaranti) and DGNB documentation.
• Phønix Tag Energi A/ScoreTechnology or IntegrationPhønix Tag Energi installs solar panel systems, often integrated into roofing projects. Uses the proprietary PWP mounting system. Offers total solutions where one contractor delivers both roofing and solar. Phønix Tag Energi is a sister company within the broader Phønix Tag ecosystem.
• DS FlexhalcoreStrategic or Co-development PartnerDS Flexhal is a major logistics hall constructor and Phønix Tag's key partner for large-scale industrial roofing projects. Multiple joint projects including the 40,000 m² DSV hub in Hedehusene, Sekura Cabins (17,500 m²), and others. DS Flexhal's project management culture and Phønix Tag's roofing expertise enable efficient delivery of complex large-volume projects.
• Bygningsstyrelsen (Danish Building and Property Agency)flagshipStrategic or Co-development PartnerPhønix Tag Fyn delivered the roofing on WoodHub — Denmark's largest timber office building — for the Danish Building and Property Agency. The 31,000 m² building for 8 government institutions in Odense is a pioneering sustainable public construction project.
• NCCflagshipStrategic or Co-development PartnerNCC was the total contractor on the WoodHub project in Odense, working with Bygningsstyrelsen. Phønix Tag Fyn served as the roofing subcontractor on this landmark timber construction project.
• BIG (Bjarke Ingels Group)flagshipTechnology or IntegrationBIG designed the Dymak headquarters in Odense — a circular, architecturally iconic building achieving DGNB Gold + DGNB Hjerte certification. Phønix Tag Odense delivered the roofing and Phønix Tag Energi installed 880 solar cells on the undulating roof.
• A. EnggaardflagshipStrategic or Co-development PartnerA. Enggaard is the main contractor and developer behind the Akson Business Tower and much of the Sydhavnskvarteret district in Aarhus. Phønix Tag Midt-Vest delivered the 2,300 m² roof on the 114m tower.
• AART ArchitectsflagshipTechnology or IntegrationAART Architects designed Akson Business Tower. Phønix Tag Midt-Vest executed the complex high-altitude roofing on the 26-story, 37,300 m² DGNB Gold-certified tower.
• 3XN (now Gottfriedsen & 3XN)flagshipTechnology or IntegrationInternationally renowned Danish architecture firm that designed Klimatorium in Lemvig. Phønix Tag Århus delivered the tagpap roof and Phønix Tag Energi installed the solar panels on this award-winning building.
• Per Aarsleff Grønland A/ScoreStrategic or Co-development PartnerPer Aarsleff Grønland was the main contractor for the Sikuki Nuuk Harbour container terminal project. Phønix Tag Grønland delivered the 3,700 m² membrane work.
• WR-Entreprise A/ScoreStrategic or Co-development PartnerWR-Entreprise commissioned Phønix Tag København for roofing and solar on the Valby Maskinfabrik urban development and Frederiks Brygge in Copenhagen.
• Arne Andersen Vrå A/ScoreStrategic or Co-development PartnerArne Andersen Vrå A/S was the main contractor for the Central Park Living project in Hjørring (59 apartments built on top of an operating shopping center) and the KOA residential project in Aalborg.
• Sekura CabinsminorStrategic or Co-development PartnerSekura Cabins near Randers — manufacturer of safety cabins for forestry and mining equipment. Phønix Tag Århus delivered 17,500 m² tagpap roof and Phønix Tag Energi installed a 121 kWp solar system (268 panels) covering full administration electricity consumption.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Carlisle Construction Materials: Major North American and European manufacturer of EPDM, TPO, and bitumen roofing membranes. Comparable to Phønix Tag in the commercial flat-roof membrane category, with overlapping specification presence on logistics and industrial projects.
• Icopal (BMI Group): A leading European bitumen and roofing-membrane manufacturer and contractor group with deep presence in Denmark. Directly comparable to Phønix Tag as a bitumen-membrane roofing specialist, but with broader pan-European scale and a wider product portfolio beyond SBS tagpap.
• Sika Roofing: Global construction-chemicals leader with a roofing-membranes and waterproofing division offering Sarnafil single-ply and bitumen systems. Comparable to Phønix Tag as a roofing-waterproofing supplier, but operating at far greater scale across multiple construction-chemical categories.

Regional players

• Protan: Norwegian manufacturer of single-ply PVC roofing membranes and roofing contractor serving the Nordic market. Comparable to Phønix Tag as a Nordic roofing-membrane specialist serving similar climates and building types, though differentiated by single-ply PVC versus bitumen technology.
• Bygma: Danish professional building-materials distributor and contractor with strong roofing product lines. Comparable to Phønix Tag as a Denmark-based roofing product and service supplier serving both contractors and end-customers, though distribution-led rather than installation-led.

Emerging players

• Bauder: German manufacturer of bitumen and single-ply roofing membranes with growing Nordic activity. Directly comparable product overlap with Phønix Tag's SBS tagpap and waterproofing offerings, primarily in commercial flat-roof applications.
• Renolit: European manufacturer of synthetic roofing membranes (PVC, TPO, EPDM) and waterproofing systems. Comparable to Phønix Tag in flat-roof commercial applications, with growing focus on sustainability and integrated solar-ready systems similar to Phønix Tag's PWP offering.

Direct peers

• MTH Sjælland: Danish roofing contractor specializing in commercial and industrial flat-roof projects, including bitumen and single-ply systems. Closely comparable to Phønix Tag in target customer, geography, and project mix, serving enterprise and public-sector clients in Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PhonixTag
• Facebookfacebook.com/profile.php?id=100075783716926
• LinkedInlinkedin.com/company/phonix-tag-esbjerg
• Instagraminstagram.com/phonixtag_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phønix Tag Esbjerg A/S