PHOTO CREATE PTY LTD

What PHOTO CREATE PTY LTD does

Photo Create Pty Ltd is a privately-held Australian print-on-demand fulfillment company headquartered in Glen Innes, NSW, and operating as a subsidiary of the Eastwood family-owned Eastmon Group (founded 1961). Established in 2006, the company produces personalised photo books, wall décor (canvas, glass, metal, framed prints), digital photo prints, and a broad range of dye sublimation gift products (mugs, blankets, puzzles, jigsaw puzzles, pillowcases, etc.) for B2B brand and retail clients. Its proprietary products include Sticky Prints™ (wall-mountable prints exclusive to AU/NZ), Australia's only Layflat wholesale book offering, and unique silver halide photo printing expertise. The company operates two production facilities (Digital Print & Bindery Factory and Gifting Factory) totalling over 5,000 square metres, supported by a fleet of Indigo, Igen, and Iridese digital presses and LEAN manufacturing systems.

The company's revenue model is anchored in wholesale B2B print-on-demand fulfillment on a transaction-fee basis, serving enterprise clients including Big W, Harvey Norman, Wonderbly, Blurb, Snapfish, Apple, and its own Dinkleboo retail brand. It also operates direct-to-consumer brands (Dinkleboo in 8 countries, Eastmon Online websites localised in French, Italian, and German) and earns licensing revenue through its parent company's multi-kiosk technology model licensed to Fujifilm. Go-to-market combines enterprise field sales, channel partnerships with major retailers, and direct-to-consumer e-commerce. The company has expanded internationally through joint ventures in New Zealand (2008) and the United States (Phoenix, Arizona, 2010), and offers an API platform (launched 2017) enabling third-party integration of personalisation capabilities.

Photo Create is the clear market leader in Australia for automated personalised print-on-demand products and is positioned as the first-choice localised fulfillment partner for international brands targeting the AU/NZ market. It is the largest employer in Glen Innes, NSW, and has demonstrated resilience and growth through COVID-19 lockdowns in 2020. The company remains privately held with no institutional investment, public listing, or disclosed financials.

Name

PHOTO CREATE PTY LTD

Legal name

Photo Create Pty Ltd

Website

https://photocreate.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Photo Create is an Australian automated print-on-demand fulfillment partner, producing personalised photo books, wall décor, and gift products for B2B brands and retailers including Big W, Harvey Norman, Wonderbly, Blurb, Snapfish, and Apple across AU, NZ, and USA.

Ownership category

akta.pro rank

Product category

Print Fulfillment Services

NAICS

Photofinishing Laboratories (except One-Hour) (812921), Commercial Photography (541922), Support Activities for Printing (32312)

SIC

Services-Photofinishing Laboratories (7384), Service Industries For The Printing Trade (2790), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industry

Production & High-Volume Printing Systems (HDACAEAJ)

Keywords

• Print-on-demand services
• Personalized photo products
• Custom photo books
• Wholesale print fulfillment
• Custom gift manufacturing

Headquarters

HQ city

Glen Innes

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Print Fulfillment Services: Photo Create provides print-on-demand fulfillment services to businesses around the world. The company creates on-demand personalised products and ships them directly to customers. Services include photo books, canvas prints, glass prints, metal prints, framed prints, digital prints, posters, blankets, gifts, and other personalised products. Revenue is generated through wholesale B2B relationships with brands and retailers.
2. Direct-to-Consumer Brand (Dinkleboo): The company operates Dinkleboo retail brand which has grown to have the largest range of personalised children titles in the world operating in 8 countries. This is a D2C revenue stream.
3. Licensing and Technology Services: Photo Create's parent company Eastmon Group licensed its multi kiosk business model to Fujifilm and partnered with Apple for photo processing work in the Australian market. This represents technology licensing revenue.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Photo Create is a B2B automated print-on-demand and fulfillment partner that creates on-demand personalized products—including photo books, canvas prints, glass prints, metal prints, framed prints, digital prints, Sticky Prints™, posters, blankets and dye sublimation gift products—and ships them directly to end customers using in-house software. The company operates two production facilities in Glen Innes, NSW (a Digital Print & Bindery Factory and a Gifting Factory) using Indigo, Igen and Iridese digital presses, silver halide, dye sublimation, laser engraving and LEAN manufacturing systems.

Product overview

Photo Create is an automated print-on-demand and fulfillment partner offering personalised products through its in-house software. The company operates two production facilities: a Digital Print & Bindery Factory for books, calendars, cards and digital prints; and a Gifting Factory for canvas, wall décor, fine art, dye sublimation, laser engraving, embroidery, direct to garment, sticky prints and name labels. The product portfolio centres on photo books (with PUR/stitch binding and Layflat options), wall décor products (canvas, glass, metal, and framed prints), digital photo prints using silver halide technology, proprietary Sticky Prints™, posters and enlargements, and an extensive range of dye sublimation gift products. The company leverages LEAN manufacturing systems with multiple print devices (Indigo, Igen, Iridese) for redundancy, variation, consistency and best value.

Differentiator

Problem solved

Functional benefit

Brands

• Dinkleboo: Retail brand launched by Photo Create/Eastmon Group. Has grown to have the largest range of personalised children's titles in the world and operates in 8 countries.

Products and services

• Photo Books
• Canvas Prints
• Glass Prints
• Metal Prints
• Framed Prints
• Digital Photo Prints
• Sticky Prints™
• Posters and Enlargements
• Dye Sublimation Gifts
• Custom Blankets
• API Integration Platform
• Laser Engraved Products

Quantifiable outcome

• First on-demand book maker in Australia and New Zealand
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• FujifilmflagshipStrategic or Co-development Partner · 1 January 2004Eastmon Group (Photo Create parent) formed strategic relationship with Fujifilm after leaving Kodak after 40 years. Fujifilm licensed the multi kiosk business model developed by Eastmon. Fujifilm rolled out the model to Big W and Harvey Norman. Eastmon took over management of Rabbit Photo stores (130 stores, ~3000 staff) and Camera House New Zealand (25 stores).
• ApplecoreTechnology or IntegrationPhoto Create forms relationship with Apple to do its photo processing work in the Australian market.
• NBNcominorOthersNBNco featured Photo Create in a case study about how a rural business embraced technology to overcome geographical challenges. Photo Create is highlighted as an example of entrepreneurship coupled with technology nous making the most of connectivity for global business.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nations Photo Lab: US-based professional photo lab providing print-on-demand photo books, prints, metal and canvas products to photographers and brands. Operates a similar wholesale fulfillment model with comparable SKU breadth.
• Gelato: Global print-on-demand platform enabling brands to produce personalized products locally across 30+ countries. Comparable API-driven, distributed fulfillment model serving international e-commerce brands.
• Mpix: US-based professional photo printing service offering photo books, prints, cards and gifts via professional and consumer channels. Closely comparable to Photo Create's product portfolio and B2B/professional go-to-market.
• Bay Photo Lab: US-based professional photo lab specializing in print-on-demand fulfillment for photographers and brands, including photo books, canvas, metal prints and gallery wraps. Highly comparable to Photo Create's wholesale B2B fulfillment model and product mix.
• WhiteWall: Germany-based premium photo printing company producing gallery-grade photo prints, canvas, metal, acrylic and framed products. Comparable in premium product positioning (especially glass/acrylic prints) and white-label brand fulfillment.
• Prodigi: Global print-on-demand network connecting brands to a distributed network of manufacturing partners for prints, photo books and gifts. Directly comparable as a wholesale POD fulfillment partner for international brands.

Broad incumbents

• Printful: Global print-on-demand platform for apparel, accessories and home goods serving e-commerce brands via API integration. Broader in product scope than Photo Create, but overlaps on photo/gift fulfillment and B2B brand positioning.
• Cimpress (VistaPrint): Global mass-customization platform (parent of VistaPrint) offering printing, marketing materials and personalized products across B2B and consumer. A broad incumbent in personalized printing whose scale dwarfs Photo Create.
• Shutterfly: US-based broad incumbent in personalized photo products, photo books, prints and gifts serving both consumers and enterprise/B2B partners. Overlaps with Photo Create's product categories at much larger scale.
• Snapfish: Large-scale consumer photo printing service (owned by Mignali) offering photo books, prints and gifts. Photo Create is already a fulfiller for Snapfish in Australia, making it both a customer and a broader-market comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/photo-create-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHOTO CREATE PTY LTD