PhotoVision
PhotoVision is a third-generation, family-run film developing and printing laboratory in Salem, Oregon, serving individual film photographers — from beginners to professionals — via direct-to-consumer e-commerce for processing, archival prints, and film stock.
- Company typePrivate
- Founded-
- HeadquartersSalem, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PhotoVision does
PhotoVision is a privately held, third-generation, family-run film developing and photographic printing laboratory headquartered at 3775 Market St NE in Salem, Oregon. Operating for over 50 years (firmographic records list year founded 1968), the company processes customer-submitted film and produces archival-quality photographic prints on premium photo paper, serving individual photographers ranging from absolute beginners to seasoned professionals.
The service portfolio consists of three transactional lines: professional film developing for multiple formats (35mm, 120, etc.), direct retail sale of film stock, and an online print ordering platform at photovisionprints.com that ships physical prints. Production is grounded in traditional wet chemistry film processing combined with digital scanning to convert negatives into digital files; the company does not describe proprietary software, AI models, or API-driven automation. A ancillary sub-brand, "The Color Game," provides an interactive web-based color calibration tool that complements the core lab services. Customer-facing infrastructure separates the marketing surface (photovision.co) from the print storefront (photovisionprints.com) and the account management portal (account.photovisionprints.com), with French localization live on the print portal.
PhotoVision runs a direct-to-consumer e-commerce model on a pay-as-you-go transaction cadence, with no enterprise customers, partnerships, or institutional ownership disclosed. Approximately 40 employees operate the single Salem lab. Customer acquisition is driven primarily by organic channels — an Instagram presence featuring named photographer testimonials, an educational blog, word-of-mouth, and a 30-minute consultative Q&A video call product — and is supported by family-ownership brand equity rather than paid acquisition. The company does not list any patents, certifications, regulatory actions, funding rounds, M&A activity, or leadership transitions in the source inputs.
PhotoVision firmographics
Firmographics- Name
- PhotoVision
- Legal name
- PhotoVision
- Website
- https://photovisionprints.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PhotoVision is a third-generation, family-run film developing and printing laboratory in Salem, Oregon, serving individual film photographers — from beginners to professionals — via direct-to-consumer e-commerce for processing, archival prints, and film stock.
- Ownership category
- akta.pro rank
PhotoVision industry classification
Industry- Product category
- Photo Printing and Film Developing Services
- NAICS
- Photofinishing Laboratories (except One-Hour) (812921), Photofinishing (81292), Photographic Services (54192)
- SIC
- Services-Photofinishing Laboratories (7384), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Photography & Photo Production (BPAFAIAF)
- akta.pro secondary industries
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ)
Keywords
Where PhotoVision is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PhotoVision business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Film Developing Services: Professional film developing services for various film types. Customers send in their film and receive developed negatives and/or digital scans.
- Photographic Printing: Printing services on true archival premium photo paper. Customers can order prints through their online print portal.
- Film Sales: Sale of film products to photographers who need film stock for their cameras.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Service-based pricing varies by film type and development options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PhotoVision product offering
Product offeringCore offering
PhotoVision is a professional film developing and photographic printing laboratory offering mail-in film processing services for various film formats, digital scanning of developed negatives, and archival-quality photographic prints on true premium photo paper. The company also sells film stock and offers a web-based color calibration tool (The Color Game), serving individual photographers from beginners to professionals.
Product overview
PhotoVision operates as a film and print laboratory offering a unified service portfolio centered on film developing and photographic printing. The core offerings include Film Developing Services for processing customer film, a Film Products store for purchasing film stocks, and an Online Print Ordering platform for obtaining physical prints. All printing is performed on archival premium photo paper. The Color Game serves as a complementary web-based tool for color calibration. The company positions itself as serving photographers from absolute beginners to seasoned professionals.
Differentiator
Problem solved
Functional benefit
Brands
- The Color Game: An interactive web game related to photography/color
Products and services
- Film Developing Services Professional film developing services for various film types (e.g., 35mm, 120), supporting both beginners and professional photographers. Customers mail in film and receive developed negatives and/or digital scans.
- Film Products (Film Stock Sales) Sale of film stock products for photographers who need film for their cameras, available through the photo lab's online store.
- Online Print Ordering (Photo Prints) Consumer-facing online platform for ordering physical photo prints on true archival premium photo paper, with delivery to customers.
- The Color Game (Color Calibration Tool) Interactive web-based tool accessible via browser to help photographers with color accuracy and calibration.
Companies that use PhotoVision
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
PhotoVision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PhotoVision partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
PhotoVision competitors and assessment
Company assessmentDirect peers
- Richard Photo Lab: Established California-based mail-in film processing and digital print lab serving professional and enthusiast photographers. Directly comparable business model, customer segments (35mm / 120 / sheet film shooters), and product mix (development, scans, archival prints).
- Nations Photo Lab: Online photo printing service with mail-in film processing, offering digital prints, film development, and photo products. Direct peer competing for the same enthusiast and professional film photography customer.
- Dwayne's Photo: Family-run Kansas-based mail-in photofinishing lab specializing in film developing (C-41, E-6, B&W), large-format prints, and photo products. Closely mirrors PhotoVision as a family-owned niche mail-in lab targeting the same film photographer segment.
- The Darkroom: Long-running US mail-in photofinishing lab offering film developing, scanning, and online photo prints. Direct competitor serving the same nationwide film-photographer customer base with a near-identical service portfolio to PhotoVision.
- Northcoast Photographic Services: California mail-in film processing lab offering C-41, E-6, and black-and-white development with high-quality scanning. Direct peer in the niche mail-in film lab space with overlapping services and customer base.
Broad incumbents
- Shutterfly: Largest direct-to-consumer photofinishing and photo-products company in the US. Broad incumbent overlapping with PhotoVision's online print business as a mass-market alternative, though positioned in the value mass segment rather than premium archival niche.
- Mpix: Major professional-grade online photo printing service offering prints, albums, and photo products. Broader incumbent that overlaps with PhotoVision's archival print ordering portal and competes for the same SMB/consumer print customer.
Emerging players
- Indie Film Lab: Mail-in film processing lab offering hand-development across multiple film stocks with a community-focused brand. Emerging direct competitor targeting the same enthusiast and professional film photographer segment with modern branding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PhotoVision social profiles
Digital presencePhotoVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
PhotoVision leadership team
Management profileNumber of profiles
Profiles1 record
PhotoVision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PhotoVision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PhotoVision
What does PhotoVision do?
PhotoVision is a professional film developing and photographic printing laboratory offering mail-in film processing services for various film formats, digital scanning of developed negatives, and archival-quality photographic prints on true premium photo paper. The company also sells film stock and offers a web-based color calibration tool (The Color Game), serving individual photographers from beginners to professionals.
Is PhotoVision a public or private company?
PhotoVision is a private company. It is classified as family owned and is currently operating.
When was PhotoVision founded?
PhotoVision was founded in -1. It employs 11 to 50 people.
Where is PhotoVision based?
PhotoVision is headquartered in Salem, United States, in the North America region.
How does PhotoVision make money?
Three revenue lines are on record. Film Developing Services are the primary driver. The others are photographic Printing and film Sales.
Who are PhotoVision's main competitors?
Direct peers on record are Richard Photo Lab, Nations Photo Lab, Dwayne's Photo, The Darkroom and Northcoast Photographic Services. Broad incumbents are Shutterfly and Mpix. Indie Film Lab is listed as an emerging player.
Does PhotoVision have an API?
No public API is recorded for PhotoVision.
What industry is PhotoVision in?
PhotoVision's product category is Photo Printing and Film Developing Services. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production, with a secondary code of MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle). Its NAICS code is 812921 and its SIC code is 7384.