Phuc Sinh Group
Vietnamese agricultural commodity exporter and processor (coffee, pepper, spices) operating a vertically integrated 3F model across 8 factories, serving B2B buyers in 120+ countries and B2C consumers via K Coffee/K Pepper brands, a 50+ store retail chain, and e-commerce.
- Company typePrivate
- Founded2001
- HeadquartersHo Chi Minh City, Vietnam
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Phuc Sinh Group does
Phuc Sinh Group is a Vietnam-headquartered agricultural commodity exporter and processor founded in 2001, operating a vertically integrated "3F" model (Farm-Factory-From Farm to Cup) across 8 modern factories and 3 sustainable cultivation regions in Dak Lak, Dak Nong/Lam Dong, and Son La. The company's core revenue stream is B2B export of pepper, coffee (Robusta, Arabica, specialty), cashews, cassia, star anise, desiccated coconut, chili, turmeric, and rice to buyers in 120+ countries, supplemented by B2C branded consumer products (K Coffee, K Pepper, Blue Son La specialty coffee, Cascara Tea) sold via a 50+ store retail cafe chain, 42+ domestic distributors across 63 Vietnamese provinces, and e-commerce platforms including a proprietary KPHUCSINH app and marketplace listings on Amazon, Walmart, Lazada, Shopee, and Tiki.
The company's technology stack centers on a proprietary digital traceability platform that links 6,300+ farming households to certified raw material areas spanning 8,000+ hectares, enabling compliance with EU anti-deforestation regulations (EUDR) and supporting 20+ international certifications (Rainforest Alliance — first in Vietnam in 2014, UTZ, Kosher, Halal, BRC, HACCP, ISO 9001:2015, ISO 14064-1:2018). Operational technology includes SAP Analytics Cloud (deployed with ATS Vietnam in 2023) for ESG-integrated business intelligence, modern processing lines with 30,000 tons/year total coffee capacity, and an in-house logistics/container fleet established in 2008.
Phuc Sinh's business model blends commodity export (primary revenue, ~$300M annual turnover per the European fund valuation report, $320M valuation), domestic consumer goods, and branded retail. Founder Chairman Phan Minh Thông — known as "Vua tiêu" (King of Pepper) — assumed direct control of the consumer division in September 2019 after prior leadership losses. International ESG-linked capital from Dutch institutions (&Green $25M in Aug 2024, DFCD €575K grant in Oct 2024, FMO $15M in Apr 2025) totaling over $40M has been directed toward specialty coffee processing capacity, traceability systems, and building a foundation for an overseas IPO.
Phuc Sinh Group firmographics
Firmographics- Name
- Phuc Sinh Group
- Legal name
- Công ty Cổ phần Phúc Sinh
- Website
- https://phucsinh.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- Vietnamese agricultural commodity exporter and processor (coffee, pepper, spices) operating a vertically integrated 3F model across 8 factories, serving B2B buyers in 120+ countries and B2C consumers via K Coffee/K Pepper brands, a 50+ store retail chain, and e-commerce.
- Ownership category
- akta.pro rank
Phuc Sinh Group industry classification
Industry- Product category
- Agricultural Commodity Exports
- NAICS
- Coffee and Tea Manufacturing (311920), Farm Product Raw Material Merchant Wholesalers (4245), Other Farm Product Raw Material Merchant Wholesalers (42459)
- SIC
- Food And Kindred Products (2000), Beverages (2080), Wholesale-Farm Product Raw Materials (5150), Agricultural Production-Crops (100)
- akta.pro primary industry
- Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)
- akta.pro secondary industries
- Tea, Coffee & Cocoa Farming (Beverage Specialty Crops) (AFAGAGAG), Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK), Ethnic & International Foods Distribution (CRAOABAG)
Keywords
Where Phuc Sinh Group is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices8 records
Markets served
Phuc Sinh Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Agricultural Commodity Export: Export of agricultural products including pepper (Arabica, Robusta, specialty), coffee beans, cashew nuts, cassia, star anise, desiccated coconut, chili, turmeric, and rice to 120+ countries worldwide. Primary revenue stream with Vietnam being world's second largest coffee producer and major pepper exporter.
- Consumer Goods (K Coffee & K Pepper): B2C sales of branded consumer products including K Coffee and K Pepper product lines through retail stores, supermarkets, e-commerce platforms, and distribution networks in Vietnam and internationally.
- K Coffee Cafe Chain: Retail coffee shop operations under K Coffee brand, expanding from 10 stores in 2023 to 50+ locations, generating approximately VND 286 million/month per store.
- Sustainable Agriculture Services: Sustainable development consulting and support services for farmer partnerships, including training, certification support, and agricultural best practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B agricultural commodity pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Phuc Sinh Group product offering
Product offeringCore offering
Phuc Sinh Group processes and exports Vietnamese agricultural commodities — primarily coffee (Robusta, Arabica, specialty), pepper, cashews, cassia, star anise, desiccated coconut, chili, turmeric, and rice — to buyers in 120+ countries through 8 factories under an integrated 3F (Farm-Factory-From Farm to Cup) model. The company also sells branded consumer goods (K Coffee, K Pepper, Cascara Tea, Blue Sonla specialty coffee) through domestic retail chains, K Coffee café stores, and e-commerce platforms.
Product overview
Phuc Sinh Group is a Vietnamese agricultural export conglomerate with a diversified product portfolio centered on coffee and pepper as core offerings, supplemented by cashew nuts, cassia, star anise, desiccated coconut, chili, turmeric, and rice. The company operates under two primary sub-brands: KCoffee (specialty coffee and retail cafe chain) and KPepper (premium pepper products including freeze-dried varieties). Key product launches include Cascara Tea (Vietnam's first domestically produced), and the KPHUCSINH e-commerce platform. The group has developed a closed-loop 3F (Farm-Factory-From Farm to Cup) system spanning 6 factories and a network of over 6,300 farmer households, with presence in 120+ countries. Recent digital initiatives include the KPHUCSINH mobile app for e-commerce and SAP Analytics Cloud integration for business intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- K Coffee: Premium Vietnamese coffee brand under Phuc Sinh, focusing on 100% pure coffee with sustainable sourcing. Available as retail products and through K Coffee cafe chain stores.
- K Pepper
- Blue Son La
- Vietspices
- Cascara Tea
Products and services
- Coffee (Robusta, Arabica, Specialty, Excelsa) Robusta and Arabica coffee beans, specialty coffee including Blue Sonla, supplied with Rainforest Alliance sustainable certification for international food manufacturers, beverage companies, and commodity buyers.
- Pepper (Black, White, Pepper in Brine, Freeze-dried) Premium pepper products including differentiated offerings such as Green Pepper in Brine and Freeze-dried Green Pepper, exported to USA, EU and other regions under Rainforest Alliance certification.
- Cashew Nuts Cashew nut kernels, roasted cashew nuts (with or without salt), and flavored roasted cashew nuts meeting AFI standards for international food industry buyers.
- Cassia Cassia products in various grades from Vietnam, supplied as spice and food processing partner for global customers.
- Star Anise Whole star anise from Northern mountainous provinces of Vietnam, harvested twice per year.
- Desiccated Coconut High fat medium and fine grade desiccated coconut made from coconut meat processed through modern production lines meeting strict international standards.
- Dried Red Chili Dried red chilies grown in Central Highland and Southern Vietnam, offering high-heat qualified products for the food industry.
- Turmeric Vietnamese turmeric with curcumin content of approximately 0.3%-0.4%, grown in Central Highlands, Northern mountains, and Southeast regions.
- Rice Vietnamese white rice (long grain) and Jasmine rice, double polished and sorted for export customers.
- K Coffee Branded Products Premium Vietnamese coffee brand offering 100% pure coffee products for retail consumers in Vietnam and international markets, sold through supermarkets, retail stores, and e-commerce.
- K Pepper Branded Products Premium pepper products brand including pepper grades, freeze-dried pink pepper, and pepper sauces for retail consumers.
- KPHUCSINH E-commerce Platform Mobile and web e-commerce platform for purchasing KCoffee, KPepper, and other Phuc Sinh products, available on iOS, Android, and website kphucsinh.vn for Vietnamese consumers.
- K Coffee Cafe Chain Brick-and-mortar K Coffee café chain in Vietnam with 50+ locations (HCMC, Hanoi, and expanding provinces) using an experiential retail model.
- Cascara Tea Tea product made from coffee cherry husks, processed at Vietnam's first cascara tea production facility at the Son La arabica raw material area.
Quantifiable outcome
- 36% average income increase for farming households participating in sustainable programs
- +4 more outcomes
Companies that use Phuc Sinh Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Phuc Sinh Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Phuc Sinh Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SNV Netherlands Development OrganizationcoreSNV partnered with DFCD to support Phuc Sinh's sustainable development projects, providing technical assistance and project management expertise for farmer training, traceability systems, and ESG compliance initiatives across Dak Lak, Dak Nong, and Son La regions.
- LNS International CorporationcoreDistribution partnership for K Coffee products in USA, Europe, Australia-New Zealand, and Japan markets. LNS distributes through major US retailers (1,000+ supermarkets), Amazon, Walmart, and Faire (B2B). LNS was established 2008, expanded globally from Vietnam base.
- SAP VietnamcoreSAP Analytics Cloud (SAC) implementation for business planning and intelligent management reporting. Partnership with SAP and ATS Vietnam to deploy digital transformation technology, integrating ESG factors into decision-making processes.
- ATS VietnamcoreATS Vietnam implementing SAP Analytics Cloud solution for Phuc Sinh's digital transformation. ATS has 17 years experience with self-built ERP systems, Microsoft & SAP partnership.
- C&T Produce Wholesale Inc. (L&V Food Supply)minorUS distribution partner with 20 years history, distributing Vietnamese products across 1,000+ supermarkets and food chains in nearly 40 US states.
- Rainforest AlliancecoreLong-standing certification partnership. Phuc Sinh was first enterprise in Vietnam to achieve Rainforest Alliance certification (2014). Over 8,000 ha now certified. Partnership for sustainable farming standards, anti-deforestation (Zero Deforestation program), and climate adaptation.
- Dutch Import CompaniescoreInitial partnership with prominent Dutch import company in 2008 that required all products to be certified by 2015, marking beginning of Phuc Sinh's sustainable development journey.
Scale indicators13 records
Recent moves7 records
Expansion highlights7 records
Phuc Sinh Group competitors and assessment
Company assessmentDirect peers
- Neumann Kaffee Gruppe: One of the world's largest green coffee trading groups, operating across origins (including Vietnam) with origination, processing, and export to roasters. Directly comparable to Phuc Sinh's coffee trading and processing business, though with a much broader global footprint.
- Sucafina: Global green coffee merchant with deep operations in Vietnam, Brazil, and East Africa, providing sourcing, processing, and logistics to roasters. Closely comparable to Phuc Sinh's vertically integrated coffee origination and export model.
- Volcafe (ED&F Man): One of the world's largest coffee traders, with origin operations across Vietnam and other producing countries and direct supply to roasters. Comparable to Phuc Sinh's coffee export and processing business with similar customer mix of international roasters.
- ECOM Trading: Global commodity merchant specializing in coffee, cocoa, and cotton with significant Vietnamese coffee operations. Comparable to Phuc Sinh's coffee and spice trading model with similar B2B customer base.
- Olam Food Ingredients (ofi): Spun off from Olam International, ofi is a major global supplier of coffee, cocoa, nuts, and spices with strong Vietnamese sourcing. Closely comparable diversified agricultural commodity trader operating in Phuc Sinh's core categories.
- Trung Nguyen Legend: Vietnam's largest domestic coffee brand and chain, with vertically integrated operations from bean to cup including retail cafes. Direct competitor in the Vietnamese coffee consumer market that Phuc Sinh's K Coffee chain competes against.
- Highlands Coffee: Major Vietnamese coffee retail chain with hundreds of stores, competing directly with Phuc Sinh's K Coffee chain in the domestic cafe market. Comparable in operating geography, target consumer, and specialty coffee positioning.
Broad incumbents
- Louis Dreyfus Company: Global commodity merchant with significant coffee and agricultural commodity operations across origins including Vietnam. Comparable business model but operates across a much broader commodity portfolio (oilseeds, grains, etc.).
- Cargill: One of the largest global agricultural commodity traders with significant coffee and cocoa operations. Overlaps with Phuc Sinh in commodity origination and supply to food manufacturers, though operates at vastly larger scale and broader commodity range.
Emerging players
- Tata Coffee (Tata Consumer Products): Vertically integrated Indian coffee company with plantations, processing, and branded retail products. Comparable in integrated coffee model though primarily focused on Indian origins and domestic/Asian markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Phuc Sinh Group social profiles
Digital presencePhuc Sinh Group compliance and trust
Trust signalCompliance8 records
Phuc Sinh Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phuc Sinh Group leadership team
Management profileNumber of profiles
Profiles3 records
Phuc Sinh Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
Phuc Sinh Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phuc Sinh Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phuc Sinh Group
What does Phuc Sinh Group do?
Phuc Sinh Group processes and exports Vietnamese agricultural commodities — primarily coffee (Robusta, Arabica, specialty), pepper, cashews, cassia, star anise, desiccated coconut, chili, turmeric, and rice — to buyers in 120+ countries through 8 factories under an integrated 3F (Farm-Factory-From Farm to Cup) model. The company also sells branded consumer goods (K Coffee, K Pepper, Cascara Tea, Blue Sonla specialty coffee) through domestic retail chains, K Coffee café stores, and e-commerce platforms.
Is Phuc Sinh Group a public or private company?
Phuc Sinh Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phuc Sinh Group founded?
Phuc Sinh Group was founded in 2001.
Where is Phuc Sinh Group based?
Phuc Sinh Group is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Phuc Sinh Group make money?
Four revenue lines are on record. Agricultural Commodity Export is the primary driver. The others are consumer Goods (K Coffee & K Pepper), K Coffee Cafe Chain and sustainable Agriculture Services.
Who are Phuc Sinh Group's main competitors?
Direct peers on record are Neumann Kaffee Gruppe, Sucafina, Volcafe (ED&F Man), ECOM Trading, Olam Food Ingredients (ofi), Trung Nguyen Legend and Highlands Coffee. Broad incumbents are Louis Dreyfus Company and Cargill. Tata Coffee (Tata Consumer Products) is listed as an emerging player.
Does Phuc Sinh Group have an API?
No public API is recorded for Phuc Sinh Group.
What industry is Phuc Sinh Group in?
Phuc Sinh Group's product category is Agricultural Commodity Exports. Its primary akta.pro industry code is AFAIAKAD, Coffee, Tea & Cocoa Trading/Wholesale, with a secondary code of AFAGAGAG, Tea, Coffee & Cocoa Farming (Beverage Specialty Crops). Its NAICS code is 311920 and its SIC code is 2000.