Phuket Cleanse
Phuket Cleanse is a founder-owned, all-inclusive wellness retreat in Rawai, Phuket, offering 25 rooms and 264+ weekly classes in fitness, Muay Thai, yoga, breathwork, longevity, and consciousness work for solo travelers aged 35–75 and groups.
- Company typePrivate
- Founded2010
- HeadquartersRawai, Thailand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Phuket Cleanse does
Phuket Cleanse, legally Phuket Cleanse Co., Ltd. (with affiliated operating entities RAW FITNESS Co., Ltd. and Mind Body Phuket Co. Ltd.), operates a premium all-inclusive wellness retreat in Rawai, Phuket, Thailand. Founded in December 2010 by Melanie and Stanton Procter, the business spans 25 rooms distributed across five properties on a single street, delivering 264+ classes per week across fitness, Muay Thai, yoga, breathwork, meditation, longevity, and consciousness disciplines. The integrated programming is built around three flagship modules: Boundless (VO2 max regenerative fitness), Superhuman (consciousness and breathwork including Soul Speak, Quantum Jumping, Shamanic Breathwork, and Tummo), and Age Backwards (a five-layer longevity system combining biological age testing, regenerative fitness, nutrition, and clinical referral). A proprietary Recoded cuisine system delivers Nutritional Technology meals, and a guest app provides scheduling, dietary, and recipe access.
The business runs on an all-inclusive per-night pricing model across five room categories (Standard, Standard-Plus, Superior, Supreme, Supreme-Plus) and three seasonal tiers (Low, High, Peak), with rates ranging from $210 to $460 per person per night and no minimum stay. The primary customer segment is solo wellness travelers aged 35–75 (80% of guests), with secondary segments comprising families, friend groups, corporate teams, retreat leaders hosting inside the Phuket Cleanse schedule, and celebration groups. Distribution is 100% direct: Cloudbeds booking engine and owner Stanton Procter's personal WhatsApp. Marketing is exclusively word-of-mouth and earned media, anchored by a TripAdvisor 5.0 rating across 687 reviews and Travellers' Choice recognition. A referral partnership with Lyfe Medical extends the offering into off-site clinical services such as peptide therapy and NAD+ protocols.
Phuket Cleanse firmographics
Firmographics- Name
- Phuket Cleanse
- Legal name
- Phuket Cleanse Co., Ltd.
- Website
- https://phuketcleanse.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phuket Cleanse is a founder-owned, all-inclusive wellness retreat in Rawai, Phuket, offering 25 rooms and 264+ weekly classes in fitness, Muay Thai, yoga, breathwork, longevity, and consciousness work for solo travelers aged 35–75 and groups.
- Ownership category
- akta.pro rank
Phuket Cleanse industry classification
Industry- Product category
- Wellness Retreat Services
- NAICS
- Other Personal Care Services (812199)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)
- akta.pro secondary industries
- Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)
Keywords
Where Phuket Cleanse is headquartered
LocationHeadquarters
- HQ city
- Rawai
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Phuket Cleanse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- All-inclusive nightly retreat rate: Core revenue is a per-person, per-night all-inclusive fee covering accommodation, all meals, unlimited juices/elixirs, full class access, recovery facilities, massages, Muay Thai sessions, excursions, and daily laundry. Five room categories across three pricing seasons (Low, High, Peak). Solo travellers pay a single rate; shared rooms are billed per person at roughly half the solo rate. No minimum stay required.
- Retreat leader hosting fees: Retreat leaders and wellness facilitators host their own programmes within the Phuket Cleanse schedule. Leaders receive preferential group rates (structured to allow them to build commercial margin into their own retreat pricing). Revenue from the retreat leader is the per-person group rate, not a separate hosting fee.
- Add-on services: Optional paid additions on top of the all-inclusive base: airport transfers, additional massages, additional private Muay Thai sessions, physiotherapy, Age Backwards clinical treatments, and off-site clinical services at partner clinics (Lyfe Medical). Approximately 50% of guests put wallets in the safe and spend nothing beyond the base rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Room — comfortable, warm, thoughtfully set up; varies in size and layout across five properties |
| Subscription | Pay-as-you-go | Standard-Plus Room — modern fittings, good light, quiet setting; step up from Standard in comfort and finish |
| Subscription | Pay-as-you-go | Superior Room — meaningful step up in comfort, space, and natural light; popular with returning guests |
| Subscription | Pay-as-you-go | Supreme Room — larger and more generous: emperor beds, separate bath and shower, space to sit and breathe |
| Subscription | Pay-as-you-go | Supreme-Plus Room — most private and spacious; currently the single finest room (P1 in Main Villa) with generous footprint, beautiful bathroom, and private pool |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Phuket Cleanse product offering
Product offeringCore offering
Phuket Cleanse is a premium all-inclusive wellness retreat in Rawai, Phuket offering comprehensive programming across fitness, yoga, meditation, breathwork, longevity science, consciousness work, and gourmet biohacking nutrition. The core product is an all-inclusive nightly stay across 25 rooms in five properties, encompassing 264+ diverse classes per week, three complimentary massages per week, private Muay Thai sessions, recovery facilities, excursions, and meals. The retreat is structured around three flagship offerings: The Experience (264+ weekly classes across 15+ disciplines), the Superhuman Programme (consciousness evolution), and the Age Backwards Programme (biological age reversal longevity system).
Product overview
Phuket Cleanse is a premium all-inclusive wellness retreat offering a unified platform combining accommodation, programming, and nutrition. The core offering is The Experience — 264+ diverse classes per week spanning fitness, Muay Thai, yoga, breathwork, meditation, longevity, and excursions — delivered alongside the Gourmet Biohacking Kitchen serving Recoded Cuisine. The programme integrates two flagship modules: the Superhuman Programme (consciousness and human potential work including breathwork, Soul Speak, Quantum Jumping, and Tantra Energy Activation) and the Age Backwards Programme (five-layer longevity system combining regenerative fitness through Boundless, biological age testing, nutrition, and clinical referral). Complimentary massage sessions, recovery facilities, and group/retreat hosting services complete the offering.
Differentiator
Problem solved
Functional benefit
Brands
- Recoded: Ancient food wisdom decoded for the modern human — a cuisine system rebuilding dishes from Indian, Persian, Korean and other ancient traditions for longevity.
- Age Backwards
- Superhuman
Products and services
- Phuket Cleanse Wellness Retreat Premium all-inclusive wellness retreat in Rawai, Phuket offering comprehensive programming spanning fitness, yoga, meditation, breathwork, longevity science, consciousness work, and gourmet biohacking nutrition across 25 rooms. All-inclusive pricing covers accommodation, meals, juices, classes, recovery facilities, three weekly massages, Muay Thai sessions, excursions, and laundry.
- Superhuman Programme Consciousness and human potential programme combining breathwork (Tummo, Shamanic Breathwork), meditation, Soul Speak, Quantum Jumping, Tantra Energy Activation, Group Intention, guided visualisation, intuition practices, and emotional release across seven Superhuman 'inner app' categories. Designed for guests exploring higher states of awareness.
- Age Backwards Programme Longevity programme built around biological age reversal, combining education on biological age testing (TruAge, TruDiagnostics, TruHealth), regenerative fitness through VO2 max training, gut health, sleep science, fasting protocols, peptide and NAD+ education, and clinical referral through partner clinics.
- Retreat Hosting Infrastructure and hosting service for retreat leaders, wellness facilitators, corporate teams, and specialist groups to run their own retreats within the Phuket Cleanse schedule. Includes reserved workshop slots, access to full programme (classes, recovery facilities, meals), and preferential group rates structured to allow commercial margin into the leader's own retreat pricing.
- Group Stays Customised group retreat experiences for families, friend reunions, corporate teams, milestone celebrations (weddings, birthdays, hen weekends), and special interest communities (running clubs, yoga groups, sports teams, creative collectives). Includes sliding-scale group discounts, schedule customisation, and bespoke programming across 4–25 rooms.
Quantifiable outcome
- 20,000+ guests transformed over 15 years
- +6 more outcomes
Companies that use Phuket Cleanse
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Phuket Cleanse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Phuket Cleanse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lyfe MedicalminorLyfe Medical is a cooperating medical facility referred to Phuket Cleanse guests for off-site clinical services including advanced aesthetic treatments, peptide therapy, NAD+ protocols, and hormonal health support. Phuket Cleanse facilitates the consultation and protocol design; treatments are provided by Lyfe Medical independently.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Phuket Cleanse competitors and assessment
Company assessmentBroad incumbents
- Six Senses Hotels Resorts Spas: Global luxury hospitality brand with dedicated wellness retreats across multiple geographies — comparable wellness programming but operates as a multi-property chain rather than a single-location community retreat.
- Canyon Ranch: US-based pioneering wellness resort brand offering all-inclusive multi-day programmes spanning fitness, nutrition, and longevity — comparable programme breadth and guest demographic.
- Chiva-Som Hua Hin: Established Thai luxury wellness resort with a longer operating history and broader international footprint; competes for the same high-end wellness traveller but offers a more clinical, larger-resort format.
- Clinique La Prairie: Switzerland-based premium longevity clinic and wellness retreat offering biological age optimisation, nutrition, and medical programmes — comparable premium longevity positioning but with a more medical-clinical delivery model.
Direct peers
- SHA Wellness Clinic: Spain-based medical wellness clinic and retreat combining longevity diagnostics, nutrition, and integrative health programmes — comparable in longevity/health-optimisation positioning but with a stronger clinical orientation.
- The Farm at San Benito: Philippines-based medical wellness retreat offering integrative detox, nutrition, and longevity programmes with all-inclusive multi-day stays — directly comparable in modality mix and Southeast Asian wellness positioning.
- Aro Hā Wellness Retreat: New Zealand-based boutique wellness retreat combining yoga, mindfulness, fitness, and plant-forward nutrition in a small-capacity residential format — comparable intimate, programme-dense retreat model.
- Kamalaya Koh Samui: Premium Thai-based wellness retreat offering integrated holistic programmes including detox, yoga, and fitness in a residential coastal setting — closely comparable all-inclusive multi-day retreat model in the same country.
- Ananda in the Himalayas: India-based premium wellness retreat integrating Ayurveda, yoga, nutrition, and detox into multi-day immersive programmes — comparable scope and duration of stay to Phuket Cleanse.
- Como Shambhala Estate: Bali-based luxury wellness retreat combining fitness, yoga, nutrition, and longevity programmes with all-inclusive pricing — comparable multi-day immersive wellness experience for affluent international guests.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Phuket Cleanse social profiles
Digital presencePhuket Cleanse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phuket Cleanse leadership team
Management profileNumber of profiles
Profiles2 records
Phuket Cleanse subsidiaries and ownership
Company hierarchySubsidiaries2 records
Phuket Cleanse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phuket Cleanse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phuket Cleanse
What does Phuket Cleanse do?
Phuket Cleanse is a premium all-inclusive wellness retreat in Rawai, Phuket offering comprehensive programming across fitness, yoga, meditation, breathwork, longevity science, consciousness work, and gourmet biohacking nutrition. The core product is an all-inclusive nightly stay across 25 rooms in five properties, encompassing 264+ diverse classes per week, three complimentary massages per week, private Muay Thai sessions, recovery facilities, excursions, and meals. The retreat is structured around three flagship offerings: The Experience (264+ weekly classes across 15+ disciplines), the Superhuman Programme (consciousness evolution), and the Age Backwards Programme (biological age reversal longevity system).
Is Phuket Cleanse a public or private company?
Phuket Cleanse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phuket Cleanse founded?
Phuket Cleanse was founded in 2010. It employs 11 to 50 people.
Where is Phuket Cleanse based?
Phuket Cleanse is headquartered in Rawai, Thailand, in the Asia region.
How does Phuket Cleanse make money?
Three revenue lines are on record. All-inclusive nightly retreat rate is the primary driver. The others are retreat leader hosting fees and add-on services.
Who are Phuket Cleanse's main competitors?
Broad incumbents on record are Six Senses Hotels Resorts Spas, Canyon Ranch, Chiva-Som Hua Hin and Clinique La Prairie. Direct peers are SHA Wellness Clinic, The Farm at San Benito, Aro Hā Wellness Retreat, Kamalaya Koh Samui, Ananda in the Himalayas and Como Shambhala Estate.
Does Phuket Cleanse have an API?
No public API is recorded for Phuket Cleanse.
What industry is Phuket Cleanse in?
Phuket Cleanse's product category is Wellness Retreat Services. Its primary akta.pro industry code is THAJAHAB, Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs), with a secondary code of THAJAHAI, Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs). Its NAICS code is 812199 and its SIC code is 8090.