QSI International School of Phuket

What QSI International School of Phuket does

QSI International School of Phuket is a not-for-profit American international school operating in Phuket, Thailand, as a member of the Quality Schools International (QSI) network of 37 schools across 31 countries. Founded in August 2000 when QSI assumed ownership of the Phuket International Nursery School (PINS), it is the first preschool-through-Grade 12 international school on the island and the only school on Phuket fully licensed and accredited by the Middle States Association (MSA), a status held since 2005 and reaffirmed through a virtual reaccreditation in May 2021.

The school's core product is a mastery-learning educational program for students ages 3–18, structured around a four-level outcome hierarchy (Exit Outcomes, Program Outcomes, Course Outcomes, Unit Outcomes) with daily computerized status tracking and five status reports per year. Supporting products include Advanced Placement courses (delivered in-person and via QSI Virtual School), an Intensive English program, a Saturday Language School offering English/Chinese/Russian/Thai instruction, a Summer Camp program, and a Photography program launched in 2024. The underlying technology stack includes the proprietary Mastery Learning curriculum framework, the QSI Virtual School (QVS) distance learning platform, NWEA MAP assessments for placement and progress monitoring, OpenApply for admissions, and Finalsite CMS for digital presence.

The school generates revenue primarily through recurring tuition (subscription-style, paid by parents annually), supplemented by one-time-fee Saturday Language School courses (6,000–8,900 THB per 6-week session) and Summer Camp programs (12,000–12,500 THB per week). As a not-for-profit entity, surplus funds are reinvested into educational quality rather than distributed to shareholders. Customer segments are split between transient expatriate families (the primary segment) and local Thai families seeking English-medium education; current enrollment is approximately 65 students (rebounding from a pre-COVID peak of 120), drawn from over 16 nationalities.

Name

QSI International School of Phuket

Legal name

QSI International School of Phuket

Website

https://phuket.qsi.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

QSI International School of Phuket is a not-for-profit American international school in Phuket, Thailand, serving expatriate and local families with a preschool-through-Grade 12 English-language program built on a mastery-learning model. It is the only MSA-accredited school on the island and a member of the QSI network of 37 schools in 31 countries.

Ownership category

akta.pro rank

Product category

International K-12 Education Services

NAICS

Elementary and Secondary Schools (611110), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industries

English Language Schools (ESL/EFL) (EDAIAEAB), Private/Independent Online K–12 Schools (EDAJADAC), General Language Schools (Multi-Language) (EDAIAEAA)

Keywords

• International school education
• Mastery learning curriculum
• Preschool through secondary
• English language instruction
• AP courses program

Headquarters

HQ city

Phuket

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition Revenue: As a not-for-profit American international school, QSI Phuket funds operations primarily through tuition payments. Tuition revenue covers the cost of education delivery including teacher salaries, facilities, materials, and educational technology. The not-for-profit status means surplus funds are reinvested into the school's educational quality rather than distributed to shareholders. The school provides AP courses, Intensive English instruction, and abundant school activities without hefty additional fees.
2. Saturday Language School: Weekend language enrichment programs offered to the broader community (not limited to enrolled students). Courses offered include English, Chinese, Russian, and Thai language instruction for kids (5-15 years) and adults (16+). Thai Language with Cooking Class is also offered as a premium tier. Revenue is per-course, per-session.
3. Summer Camp Programs: Seasonal summer camp programs for children aged 4-6 and 7-12, offered during school holidays (June–July). Programs include themed weeks with field trips, activities, meals, and materials bundled into the weekly fee. Provides supplementary revenue and community engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

QSI International School of Phuket delivers American international education for students ages 3–18 (Preschool through Secondary IV) under the proprietary Mastery Learning model, in which students must demonstrate mastery (A or B grade) of each defined unit outcome before progressing. The school supplements the core curriculum with AP courses (in-person and via QSI Virtual School), an Intensive English program for language learners, weekend Saturday Language School classes (English, Chinese, Russian, Thai), and a seasonal Summer Camp. It operates as a not-for-profit school under Quality Schools International's network of 37 schools in 31 countries.

Product overview

QSI International School of Phuket offers a comprehensive preschool through secondary school educational program (ages 3-18) built on mastery learning philosophy. The core offering includes traditional academic programs with AP courses, supplemented by the Intensive English Program for language support, Distance Learning via QSI Virtual School for advanced coursework, Saturday Language School for additional language instruction, and seasonal Summer Camp programs. The school provides instruction in Mathematics, Science, English, Creative & Applied Arts, Cultural Studies, Personal Health, and multiple foreign languages (Thai, French, Spanish, Russian, Chinese).

Differentiator

Problem solved

Functional benefit

Products and services

• Preschool through Secondary School Programs Comprehensive educational program for ages 3-18 covering Preschool through Secondary IV under the Mastery Learning model, focused on 21st Century Learning skills including critical thinking, problem solving, leadership, collaboration, cultural awareness, and digital literacy. Subjects taught include Mathematics, Science, English, Creative & Applied Arts, Cultural Studies, Personal Health, and foreign languages (Thai, French, Spanish, Russian, Chinese).
• Advanced Placement (AP) Courses College Board AP courses covering Calculus, Statistics, Biology, Chemistry, Physics, Environmental Science, Literature, Language & Composition, Studio Art, Art History, Music Theory, European History, US History, World History, Comparative Government, Economics, Human Geography, Psychology, French, and Spanish. Delivered in-person and through QSI Virtual School. Targeted at secondary students preparing for university admission.
• Intensive English Program Specialized English language support program for students ages 6-13 with limited or no English proficiency. Features small teacher-student ratios with teacher assistants or pulled-out tutoring, with students exiting to mainstream Reading and Writing classes in stages as academic performance indicates readiness. Included at no extra cost.
• QSI Virtual School (QVS) Distance Learning Online distance learning platform operated across the QSI network that allows schools to offer secondary-level AP and advanced courses not available on-site. QVS follows the same QSI mastery learning curriculum with aligned essential units and outcomes as on-campus instruction.
• Saturday Language School Weekend language enrichment program open to the Phuket community (not limited to enrolled students). Courses in English, Chinese, Russian, and Thai languages for kids (ages 5-15) and adults (16+), plus a premium Thai Language with Cooking Class for kids. Classes run Saturdays 10:00 AM – 12:00 PM for 6-week sessions; minimum 5, maximum 10 students per class. Pricing: 6,000 THB per 6-week course; Thai with Cooking at 8,900 THB; 10% family discount for 2+ family members.
• QSI Kids Summer Fun Camp Seasonal summer camp program for children ages 4-6 and 7-12, featuring two themed weeks (Discovery Week and Adventure Week) with field trips, arts activities, football training, cooking masterclasses, team games, and water games. Open to both enrolled and non-enrolled students. Pricing: 12,000 THB/week for ages 4-6 (8:00 AM – 3:30 PM); 12,500 THB/week for ages 7-12 (9:00 AM – 5:00 PM); meals, materials, and field trips included.
• Photography Program Photography and media arts class covering technical camera skills, aperture, shutter speed, lighting, composition, and multiple photography genres including portraiture, architectural, landscape, and product photography.

Quantifiable outcome

• Class sizes consistently under 15 students per classroom in both elementary and secondary
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Quality Schools International (QSI) — Parent OrganizationcoreStrategic or Co-development Partner · 1 January 1991QSI Phuket is a member school of Quality Schools International, a non-profit educational organization co-founded by James E. Gilson and Duane Root in 1991. QSI operates 37 schools in 31 countries on 5 continents. The parent organization provides the Mastery Learning curriculum framework, accreditation through MSA, teacher recruitment support, QSI Virtual School (QVS) for distance learning, and the network's international transfer system.
• RUSVIET PHUKET CO., LTD.minorStrategic or Co-development PartnerRussian language program provider contracted by QSI Phuket to offer Russian language instruction 2-3 days per week for Russian-speaking students. The program enables Russian students to maintain their Russian language learning requirements and ensure a successful transition back to Russian schools.
• Oriental Bamboo Language SchoolminorStrategic or Co-development PartnerAfter-school Chinese language program provider for QSI Phuket, offering Chinese language instruction as an extracurricular activity to students.
• NWEA (Measures of Academic Progress)coreTechnology or IntegrationQSI Phuket uses NWEA's Measures of Academic Progress (MAP) assessments for student placement testing and ongoing progress monitoring in reading, language usage, and mathematics. MAP results are used to determine instructional levels and track student growth toward literacy objectives.
• College Board (SAT Testing)coreTechnology or IntegrationQSI Phuket is an official College Board SAT testing center, hosting the SAT assessment on campus. The school also offers AP courses aligned with College Board standards, and graduates have been accepted to universities worldwide.
• CEESA (Central and Eastern European Schools Association)minorChannel Partner/ Reseller/ DistributorCEESA is an association of international schools that QSI Phuket participates in, providing opportunities for interscholastic activities, athletic competitions, and professional development among member schools.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsBaR9Ry5y2xMllzmQdSnqA/videos
• Facebookfacebook.com/qsi.phuket
• Instagraminstagram.com/qsiphuket
• LinkedInlinkedin.com/company/qsi-phuket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QSI International School of Phuket