Physiofusion Dublin

What Physiofusion Dublin does

Physiofusion Dublin is an independent, founder-owned physiotherapy and Pilates clinic operating from a single site at 16 Warner's Lane, Ranelagh, Dublin 6, established in 2009 by Clinic Director Lorraine O'Reilly. The clinic delivers evidence-based musculoskeletal and sports physiotherapy, Pilates instruction, Manual Lymphatic Drainage (Dr Vodder Method), orthotic prescription including 3D-printed custom insoles, acupuncture/dry needling, and physio-led personal training, all delivered by a team of approximately 10-11 CORU-registered Chartered Physiotherapists and specialists with postgraduate credentials spanning Masters-level musculoskeletal physiotherapy, sports medicine, strength and conditioning, and lymphatic therapy. The practice is differentiated by senior clinical talent (Director experience with the IRFU, FAI, and London Olympic Games), embedded referral relationships with Mater Private Hospital and Irish Life Health, and clinical-environment investments such as the Novaerus Protect 200 air disinfection system and Output Sports movement-monitoring software.

The business operates on a direct-to-consumer, fee-for-service model supplemented by insurance channel volume. Revenue streams include per-session physiotherapy (€80-€100 for new-patient assessments, €80-€90 follow-ups), 7-week Pilates courses (€165), specialist MLD sessions (€80-€850 depending on course length), orthotic assessments, physio-led personal training packages, and insured volume through the Irish Life Health BackUp Programme (up to six sessions per patient for a once-off €65 patient fee, with Irish Life Health paying the balance direct). Acquisition is predominantly word-of-mouth, Google reviews, and clinician-driven referral, with secondary channels including SEO-targeted content marketing, free introductory consultations, and online booking via Bookwhen and Cliniko. Hybrid in-studio and Zoom Pilates delivery extends reach beyond Dublin 6 without a second site.

The operating model is bootstrapped, single-site, and locally anchored. The clinic is privately held with no disclosed external investors, subsidiaries, or acquisitions. Growth has been organic over 16 years, supported by service-line extension rather than geographic expansion, with demand pressure visible in the Director's closed new-patient list until mid-2025. Technology adoption is targeted at clinical quality (Output Sports, 3D-printed orthotics, Novaerus air system) and operational scheduling rather than at AI-enabled service delivery.

Name

Physiofusion Dublin

Legal name

Physiofusion Dublin

Website

https://physiofusion.ie

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Physiotherapy and Musculoskeletal Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industry

Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG)

Keywords

• Physiotherapy services
• Manual lymphatic drainage
• Pilates classes
• Sports injury rehabilitation
• Orthotic prescription

Headquarters

HQ city

Ranelagh, Dublin 6

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Physiotherapy Consultations: Fee-for-service physiotherapy consultations including new patient assessments (45 mins) and follow-up sessions (30-45 mins). No additional costs for dry needling, exercise programmes, traction, or taping. Extended sessions available at a premium.
2. Pilates Classes: Group Pilates classes sold as 7-week course packages (€165 for a 60-minute small group class of up to 6 participants). Classes include Back Pain Pilates, Improvers Pilates, Pilates for All, and specialised senior classes.
3. Personal Training Sessions: Physio-led one-on-one personal training with Strength & Conditioning physiotherapist Kaitlyn Casper, including a Buddy-up Package for two participants. Offered as individual sessions or New Year Package of 5 sessions.
4. Manual Lymphatic Drainage Sessions: Specialist MLD sessions including initial assessment (€80), single follow-up sessions (€150 for 60 min), and course of 6 sessions at €850. Also includes lymphoedema treatment packages with intensive and maintenance phases.
5. Irish Life Health BackUp Programme: Registered provider for Irish Life Health BackUp Programme, where patients pay a once-off €65 fee and receive up to 6 physiotherapy sessions for neck and back pain. The clinic invoices Irish Life Health directly for the remainder.
6. Orthotic Prescription: Orthotic assessment and prescription services including arch supports, prescription insoles, and custom 3D-printed orthotics moulded to individual foot shape.
7. Chronic Sinusitis MLD Sessions: Single MLD sessions of 45 minutes for facial/head/neck lymphatic drainage targeting sinus issues at €120 per session.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Physiofusion Dublin operates a single-location physiotherapy and Pilates clinic in Ranelagh, Dublin 6, delivering musculoskeletal physiotherapy, sports injury rehabilitation, Manual Lymphatic Drainage (Dr Vodder Method Level 3), orthotic prescription including 3D-printed custom insoles, osteoporosis and bone health programmes, physio-led personal training, and small-group Pilates courses for general, back pain, prenatal/postnatal, and senior populations. All clinical services are delivered by senior CORU-registered Chartered Physiotherapists, with select Pilates classes also offered via Zoom.

Product overview

Physiofusion Dublin is a physiotherapy clinic offering a unified service model combining physiotherapy treatments, specialist services, and exercise classes. The core offering includes physiotherapy for musculoskeletal conditions and sports injuries, supported by specialist services such as Manual Lymphatic Drainage, Orthotic Prescription, and Osteoporosis & Bone Health programmes. Group exercise classes including Pilates (Back Pain, Improvers, Prenatal/Postnatal, Pilates for All) and Senior Strength & Flexibility classes complement the treatment services. The clinic also offers Physio-led Personal Training and participates in the Irish Life Health BackUp Programme for back pain treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy & Sports Injuries Comprehensive musculoskeletal physiotherapy and sports injury service treating neck and back pain, shoulder, knee, hip, ankle and foot conditions, including sports injuries, frozen shoulder, tennis elbow, Achilles tendon problems, sciatica, disc protrusions, facet joint dysfunctions, osteoarthritis, spondylolisthesis, and post-surgical rehabilitation. Delivered by senior CORU-registered Chartered Physiotherapists.
• Pilates Classes Group and individual Pilates instruction taught by Chartered Physiotherapists, including Back Pain Pilates, Improvers Pilates, Pilates for All, Prenatal and Postnatal Pilates, and Senior classes. Sold as 7-week courses (€165 per course) with small groups of up to 6–7 participants, with selected classes available via Zoom.
• Manual Lymphatic Drainage (MLD)

Quantifiable outcome

• Up to 6 physiotherapy sessions covered by Irish Life Health BackUp Programme for a once-off €65 patient fee.
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Irish Life Health (BackUp Programme)coreChannel Partner/ Reseller/ DistributorPhysiofusion is a registered provider in the Irish Life Health BackUp Programme for neck and back pain. The programme covers up to 6 physiotherapy sessions per patient for a once-off €65 patient fee, with Irish Life Health paying Physiofusion directly for the balance. A case manager triages patients by phone before referral.
• Mater Private Hospital (Mr Derek Cawley, Consultant Spinal Orthopaedic Surgeon)coreStrategic or Co-development PartnerLorraine O'Reilly works alongside Mr Derek Cawley on a Friday sessional basis at the Mater Private Hospital consulting rooms, providing combined consultations for neck and back pain patients. This facilitates rapid referral to specialist care when required. Patients can access combined consultations without attending A&E.
• IRFU (Irish Rugby Football Union) — High Performance CentreminorStrategic or Co-development PartnerLorraine O'Reilly has worked part-time as a sports physiotherapy contractor with the Irish Women's Senior squad at the IRFU High Performance Centre. The clinic applies the same high standards and expectations of effective sports injury results to all patients.
• FAI (Football Association of Ireland)minorStrategic or Co-development PartnerLorraine O'Reilly worked with the International Medical Department of the FAI, travelling to European competition at U17 and U19 level and the Algarve Cup with the Senior Women's International squad. She has also worked with youth rugby, soccer, and hockey players at Senior Cup Rugby and Leinster underage level.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spectrum Health: Multi-site Irish physiotherapy, sports medicine and wellness provider offering outpatient PT, Pilates, S&C and rehab classes. Overlaps with Physiofusion across musculoskeletal PT, Pilates courses and sports rehab, but with substantially broader geographic footprint across Ireland.
• The Physio Company: One of Ireland's largest private physiotherapy clinic chains with multiple sites across Dublin and other Irish cities. Directly comparable outpatient musculoskeletal and sports-injury physiotherapy model serving self-pay and insured patients, but at materially greater scale and broader geographic reach than Physiofusion.
• Kinesis Physiotherapy: Dublin physiotherapy clinic focused on musculoskeletal assessment, manual therapy and rehabilitative exercise. Overlaps with Physiofusion on outpatient PT and rehab, including specialist women's health and Pilates-adjacent offerings.
• Premier Physiotherapy: Dublin-based physiotherapy clinic delivering outpatient musculoskeletal and sports-injury services. Comparable in service mix and Dublin market positioning to Physiofusion, competing for similar self-pay and insured back, neck and sports-injury patients.
• Core Physio: Dublin outpatient physiotherapy practice offering manual therapy, sports injury rehabilitation and Pilates-led exercise programming. Directly comparable in service scope and target patient profile to Physiofusion's Ranelagh clinic.

Broad incumbents

• Sports Surgery Clinic: Established Dublin specialist hospital focused on orthopaedic and sports medicine, including on-site physiotherapy and rehabilitation. Overlaps with Physiofusion on sports injury rehabilitation, but operates as a broader hospital-led incumbent with surgeon access rather than an outpatient PT specialist.
• UPMC Sports Medicine Ireland: UPMC's Irish outpatient and sports medicine network offering physiotherapy, orthopaedics and rehabilitation services across Dublin and the South East. Comparable on sports-injury and rehab services, but as a multi-specialty international hospital group rather than a single-site PT boutique.

Emerging players

• MLD Ireland: Irish network of certified Manual Lymphatic Drainage practitioners serving lymphoedema, post-surgical and chronic swelling patients. Directly comparable to Physiofusion's MLD service line and competing for the same HSE, insurer and self-pay lymphatic patient pool in Ireland.

Others

• Children's Health Ireland (CHI): Ireland's paediatric hospital network where multiple Physiofusion clinicians hold primary posts. Not a competitor, but a key talent pipeline and clinical referral relationship underpinning part of the Physiofusion team's paediatric and adolescent exposure.
• Mater Private Physiotherapy (Dublin): Inpatient and outpatient hospital group in Dublin whose physiotherapy department overlaps with Physiofusion's clinical scope. Not a direct competitor in the boutique PT space, but an adjacent channel via the existing Mater Private referral relationship with Lorraine O'Reilly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/physiofusion-dublin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physiofusion Dublin