Pi Artworks
Pi Artworks is a privately-held contemporary art gallery founded in 1998, operating dual gallery spaces in London and Istanbul to represent and exhibit an internationally acclaimed roster of contemporary artists for private collectors, museums, and cultural institutions worldwide.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Pi Artworks does
Pi Artworks is a privately-held contemporary art gallery founded in 1998, operating dual physical gallery spaces in London (Hackney Road, headquarters) and Istanbul (Piyalepaşa Bulvarı). The gallery's core business is artist representation and the curation of exhibitions for an international roster of contemporary artists including Michael Rakowitz, Susan Hefuna, Fabio Lattanzi Antinori, Jyll Bradley, and Mehmet Ali Uysal — artists whose works are held in major public collections including Tate Modern, MoMA, Guggenheim, Centre Pompidou, and the British Museum. Pi Artworks' service offering spans gallery representation, exhibition programming, art fair participation, public art commissions, and an online store for artwork transactions.
The gallery operates a traditional gallery business model, generating revenue primarily through artwork sales (one-time transactions with gallery commissions) and participation in major international art fairs including Art Basel Hong Kong, ARCO Madrid, The Armory Show, and Frieze. Pricing is determined per artwork with variable gallery commission structures; no recurring contracts or subscription revenue are disclosed. The technology footprint is minimal — the website (built by Artlogic) supports standard content, mailing list, and e-commerce functionality, but no proprietary technology, API, AI capability, or data platform is present.
The gallery serves two primary customer segments: private art collectors (acquiring works for collections and investment) and museums/cultural institutions (exhibitions and collection acquisitions), with a smaller segment of commercial developers commissioning public art installations (e.g., Landsec's Cardinal Place project). Distribution occurs through physical gallery spaces, international art fairs, direct institutional sales, and an online storefront. The gallery is independently owned with no disclosed external investment, parent company, or institutional shareholders.
Pi Artworks firmographics
Firmographics- Name
- Pi Artworks
- Legal name
- Pi Artworks
- Website
- https://piartworks.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Pi Artworks is a privately-held contemporary art gallery founded in 1998, operating dual gallery spaces in London and Istanbul to represent and exhibit an internationally acclaimed roster of contemporary artists for private collectors, museums, and cultural institutions worldwide.
- Ownership category
- akta.pro rank
Pi Artworks industry classification
Industry- Product category
- Contemporary Art Gallery
- NAICS
- Art Dealers (459920)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Pi Artworks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Pi Artworks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Artwork Sales: Primary revenue stream from selling contemporary artworks by represented artists. The gallery operates both physical gallery spaces and an online store for artwork transactions.
- Art Fair Participation: Revenue generated from participation fees and sales commissions at international art fairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Gallery artwork sales |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Pi Artworks product offering
Product offeringCore offering
Pi Artworks is a contemporary art gallery that represents a roster of international contemporary artists working across diverse media including painting, sculpture, photography, film, and installation. The gallery operates physical exhibition spaces in London and Istanbul, hosts curated exhibitions, participates in major international art fairs, and runs an online shop for artwork sales. It also delivers public art commissions and programming such as artist talks, performances, and screenings.
Product overview
Pi Artworks is a contemporary art gallery operating as a unified gallery platform with physical exhibition spaces in London and Istanbul. The company offers artist representation services as its core product, supplemented by exhibition programming, international art fair participation, events curation, and an online art shop. The gallery specializes in representing contemporary artists working across diverse media including installation, sculpture, photography, video, performance, and textile works.
Differentiator
Problem solved
Functional benefit
Products and services
- Gallery Representation Services Ongoing representation of contemporary artists working across diverse media, including management of artist careers, exhibition programming, and sales of their works through gallery channels, art fairs, and institutional placements.
- Exhibition Services
Quantifiable outcome
- Artists represented have won major international awards including Nasher Prize (2020) and Fourth Plinth commission (2018-2020)
- +1 more outcomes
Companies that use Pi Artworks
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Pi Artworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pi Artworks partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, core and minor.
- Landsec GroupmajorLandsec Group selected Fabio Lattanzi Antinori (represented by Pi Artworks) as winner of a competition to develop public art for Cardinal Place in London's Victoria. The project 'The Four Winds' was developed in collaboration with Maich Swift Architects and producer Aldo Rinaldi.
- Maich Swift ArchitectscoreArchitecture firm collaborated with Pi Artworks artist Fabio Lattanzi Antinori on the Cardinal Place public art project, designing wayfinding elements and integrating the artwork into the architectural space.
- Green Art Gallery (Dubai)coreGreen Art Gallery in Dubai hosted Michael Rakowitz's 'The invisible enemy should not exist' exhibition (September-November 2022), expanding the artist's presence in the Middle East market.
- Royal Society of SculptorscorePi Artworks artist Fabio Lattanzi Antinori was awarded the First Plinth: Public Art Award (2019) by the Royal Society of Sculptors, with his sculpture 'The Cost of Your Words' installed at Queen Elizabeth Olympic Park.
- Turner ContemporarycoreTurner Contemporary commissioned Pi Artworks artist Michael Rakowitz for an outdoor public artwork 'April is the cruellest month' displayed at Margate's Royal Crescent Promenade from May-November 2021.
- Hellenic Ministry of CulturemajorCollaboration on 'Michael Rakowitz & Ancient Cultures' trilogy, opening with 'Allspice' exhibition at the Acropolis Museum (2025), exploring cultural heritage themes.
- NEON OrganizationmajorNEON Organization partnered with the Hellenic Ministry of Culture and Acropolis Museum for the 'Michael Rakowitz & Ancient Cultures' exhibition trilogy.
- MKM Museum KüppersmühlemajorMKM Museum Küppersmühle in Duisburg presented Susan Hefuna's first major survey exhibition in Germany ('passage', 2025-2026), compiled by curator Stephan Kunz.
- Pinakothek der Moderne / Modern Art CollectionmajorTen-year cooperation with Modern Art Collection in Pinakothek der Moderne for 'Sweeter than Honey' exhibition featuring Susan Hefuna and over 60 artistic positions.
- Creative FolkestoneminorCreative Folkestone commissioned Jyll Bradley's iconic installation 'Green/Light' for the Folkestone Triennial in 2014, and continues to support the artist's work.
- Wellin Museum of ArtcoreWellin Museum of Art at Hamilton College commissioned Michael Rakowitz's 'Nimrud' exhibition (2020-2021), re-creating Assyrian palace reliefs destroyed by ISIS.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pi Artworks competitors and assessment
Company assessmentDirect peers
- White Cube: One of the largest contemporary art galleries globally, with London (Bermondsey, Mason's Yard, Hong Kong, New York, Paris, Seoul) locations. Direct peer in contemporary artist representation and international art fair participation.
- Hauser & Wirth: Major international contemporary art gallery with locations across Europe, Americas, and Asia. Directly competes for top-tier contemporary artists and institutional exhibition programming.
- Lisson Gallery: Established London contemporary art gallery with locations in London, New York, Shanghai, and Los Angeles. Direct competitor for represented artists, museum placements, and art fair presence.
- Stephen Friedman Gallery: London-based contemporary art gallery representing international artists with major institutional exhibitions. Comparable in size and roster to Pi Artworks.
- Sadie Coles HQ: London-based contemporary art gallery with strong international artist roster and major art fair participation. Directly comparable in business model and positioning.
- Victoria Miro: London and Venice-based contemporary art gallery with a roster of internationally recognized artists. Direct competitor for institutional programming and collector base.
- Green Art Gallery: Dubai-based contemporary art gallery focused on Middle Eastern and international artists. Already a Pi Artworks channel partner; comparable in regional focus and artist roster.
Broad incumbents
- Pace Gallery: Global mega-gallery with locations worldwide representing blue-chip contemporary artists. A larger incumbent in the same contemporary art space, with broader geographic reach and deeper capital base.
- Gagosian: Largest global network of contemporary art galleries with extensive artist roster and institutional relationships. A dominant incumbent that defines the high end of the contemporary market Pi Artworks competes in.
Emerging players
- Goodman Gallery: Contemporary art gallery with locations in Johannesburg, Cape Town, and London, focused on artists from Africa and its diaspora. Comparable in size and contemporary mission, with cross-cultural positioning similar to Pi Artworks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Pi Artworks social profiles
Digital presencePi Artworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pi Artworks leadership team
Management profileNumber of profiles
Pi Artworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pi Artworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pi Artworks
What does Pi Artworks do?
Pi Artworks is a contemporary art gallery that represents a roster of international contemporary artists working across diverse media including painting, sculpture, photography, film, and installation. The gallery operates physical exhibition spaces in London and Istanbul, hosts curated exhibitions, participates in major international art fairs, and runs an online shop for artwork sales. It also delivers public art commissions and programming such as artist talks, performances, and screenings.
Is Pi Artworks a public or private company?
Pi Artworks is a private company. It is classified as unknown and is currently operating.
When was Pi Artworks founded?
Pi Artworks was founded in -1.
Where is Pi Artworks based?
Pi Artworks is headquartered in London, United Kingdom, in the Europe region.
How does Pi Artworks make money?
Two revenue lines are on record. Artwork Sales are the primary driver. The others are art Fair Participation.
Who are Pi Artworks's main competitors?
Direct peers on record are White Cube, Hauser & Wirth, Lisson Gallery, Stephen Friedman Gallery, Sadie Coles HQ, Victoria Miro and Green Art Gallery. Broad incumbents are Pace Gallery and Gagosian. Goodman Gallery is listed as an emerging player.
Does Pi Artworks have an API?
No public API is recorded for Pi Artworks.
What industry is Pi Artworks in?
Pi Artworks's product category is Contemporary Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920 and its SIC code is 7330.