Pickapeppa

What Pickapeppa does

Pickapeppa is a Jamaican food company established in 1921 in Shooter's Hill, Jamaica, that manufactures and sells a line of aged sauces, hot sauces, and jerk marinades. The company produces its products using traditional methods, including a one-year minimum oak barrel aging process and cane vinegar as a natural preservative, with raw ingredients sourced from seven countries. The product portfolio centers on the Pickapeppa Original Sauce (often compared to A1 steak sauce) and includes Hot Pepper Sauce, three mango-based variants (Spicy Mango, Gingery Mango, and Hot Mango), and two jerk marinades (Original and Spicy). All products are 100% natural with no artificial ingredients, gluten-free, and allergen-free.

The company sells direct-to-consumer through its own e-commerce site at pickapeppa.com and distributes wholesale to US retail grocery stores and restaurants through Warbac Sales, a family-owned, woman-owned New Orleans-based importer that has held exclusive US distribution rights since 1982. Products enter the United States through the Port of New Orleans and reach grocery chains and fine restaurants nationwide, while the brand claims availability in 'every country' and presence on tables at fine restaurants worldwide. The product offering includes 5 oz retail bottles ($5.12-$6.40), multi-pack bundles, 1-gallon bulk containers ($79.99-$100.00), variety packs, gift certificates, and branded merchandise (t-shirts, caps, aprons, cocktail napkins).

Revenue is generated through one-time direct sales via the e-commerce platform and wholesale transactions with retail and food-service buyers, with no subscription or recurring component. Customer segments span individual consumers, restaurants and food-service operators, grocery retailers, and industrial bulk buyers. Manufacturing is concentrated at the Jamaican production site, while US operations are handled by Warbac Sales under a long-standing exclusive partnership. The company operates with a minimal direct headcount of 8 employees and has no disclosed funding, M&A, or institutional investment activity.

Name

Pickapeppa

Legal name

Pickapeppa Company

Website

https://pickapeppa.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

Pickapeppa is a privately held Jamaican sauce manufacturer founded in 1921, producing oak-barrel-aged original, hot pepper, mango, and jerk marinade sauces for consumers, restaurants, and grocery retailers via its e-commerce site and exclusive US distributor Warbac Sales.

Ownership category

akta.pro rank

Product category

Condiments and Sauces

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Spice and Extract Manufacturing (311942)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

BBQ Sauce & Marinades Manufacturing (AFAKADAH)

akta.pro secondary industries

Hot Sauce & Chili Sauce Manufacturing (AFAKADAE), Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes) (AFAJANAI)

Keywords

• Jamaican condiments
• Hot sauces
• Jerk marinades
• Steak sauces
• Mango sauces

Headquarters

HQ city

Shooter's Hill

HQ country

Jamaica

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Sauce Sales: Pickapeppa generates revenue through direct sales of its sauces, marinades, and condiments via its e-commerce platform. Products include the classic Original Pickapeppa Sauce, Hot Pepper Sauce, Gingery Mango, Spicy Mango, and Hot Mango sauces, along with Jerk Marinades. The company sells individual bottles, multi-packs, and bulk gallon containers at varying price points to individual consumers and wholesale buyers.
2. Wholesale/Retail Distribution: Through their exclusive US importer Warbac Sales, Pickapeppa distributes products to retail grocery stores and restaurants nationwide. The company supplies fine restaurants worldwide and has become integrated into Cajun and Creole cooking traditions in New Orleans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pickapeppa manufactures and sells Jamaican-style sauces and marinades under the Pickapeppa brand, including the flagship Original Sauce, Hot Pepper Sauce, three mango variants (Spicy, Gingery, Hot), and Original and Spicy Jerk Marinades. All sauces are aged in oak barrels for a minimum of one year using 100% natural ingredients preserved by cane vinegar, and sold directly to consumers via the company's e-commerce site and wholesale to grocery stores and restaurants via Warbac Sales.

Product overview

Pickapeppa is a Jamaican food company established in 1921, specializing in premium sauces and marinades. The core product portfolio centers on Pickapeppa Original Sauce (a sweet, tangy, mildly spicy Jamaican condiment often compared to A1 sauce), complemented by Hot Pepper Sauce, and three mango-based sauces (Spicy Mango, Gingery Mango, and Hot Mango). The company also offers Spicy Jerk Marinade and Original Jerk Marinade for meat marinating. Products are sold in various sizes from 5 oz bottles to 1 gallon jugs, with numerous multi-pack and variety bundle options available. All products are all-natural, contain no artificial ingredients, and are gluten-free and allergen-free. The company sells branded merchandise including t-shirts, caps, aprons, and cocktail napkins, plus gift certificates. Products are aged in oak barrels for one full year before bottling, with ingredients sourced from multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• Pickapeppa Original Sauce: The classic Jamaican sauce made with cane vinegar, onions, sugar, tomato paste, sea salt, peppers, raisins, ginger, mango concentrate, cloves, thyme, garlic, black pepper and orange peel. Sweet, tangy, savory and mildly spicy.
• Pickapeppa Hot Pepper Sauce
• Pickapeppa Spicy Mango Sauce
• Pickapeppa Gingery Mango Sauce
• Pickapeppa Hot Mango Sauce
• Pickapeppa Jerk Marinade

Products and services

• Pickapeppa Original Sauce 5 oz The classic Jamaican sweet, tangy, savory, mildly spicy sauce made from cane vinegar, onions, sugar, tomato paste, sea salt, peppers, raisins, ginger, mango concentrate, cloves, thyme, garlic, black pepper and orange peel. Sold to consumers as a versatile table condiment, steak sauce, and marinade base.
• Pickapeppa Hot Pepper Sauce 5 oz Hot sauce with distinctively sweet flavor made from red peppers, sugar, cane vinegar, sea salt, annatto, and pimento. Marketed as rarely produced and highly sought after for consumers seeking heat with the Pickapeppa sweetness profile.
• Pickapeppa Spicy Mango Sauce 5 oz Slightly more intense mango sauce with fire and heat, made from mango concentrate, sugar, vinegar, peppers, raisins, onions, ginger, garlic, and turmeric. Low sodium, gluten-free, 100% natural, oak barrel aged for a minimum of one year.
• Pickapeppa Gingery Mango Sauce 5 oz Combines mango and ginger flavors with cane vinegar, mangoes, sugar, raisins, pepper, onions, and spices. Smooth on the palate with mango sweetness sharpened by cane vinegar and ginger.
• Pickapeppa Hot Mango Sauce 5 oz An explosion of mango flavor combined with high heat, made from mangoes, sugar, cane vinegar, ginger, peppers, raisins, onions, garlic, and sea salt. Marketed as a high-heat mango hot sauce.
• Pickapeppa Spicy Jerk Marinade 11 oz Complex, spicy flavours and aromas with lingering heat from Jamaican red peppers, designed for marinating meat. Made with escallion, sea salt, red pepper, cane sugar, pimento, cane vinegar, black pepper, garlic, thyme, mango concentrate, raisins, and onion.
• Pickapeppa Original Jerk Marinade 11 oz Jerk marinade with traditional Jamaican flavours, made from escallion, sea salt, red pepper, cane sugar, pimento, cane vinegar, garlic, thyme, mango concentrate, raisins, and onion. Designed specifically for marinating meat.
• Pickapeppa Sauce 1 Gallon Large format 1 gallon jug of Pickapeppa Original Sauce, created in Shooter's Hill, Jamaica in 1921 and still made there today, prepared with cane vinegar and aged in oak barrels. Targets food service and bulk buyers.
• Pickapeppa Spicy Mango Sauce 1 Gallon 1 gallon jug of Spicy Mango Sauce made from tomatoes, onions, sugar, cane vinegar, mangoes, raisins, peppers, and spices, aged in oak barrels for one full year. Targeted at food service and industrial buyers.
• Pickapeppa Gingery Mango Sauce 1 Gallon 1 gallon jug of the Gingery Mango Sauce, with mango sweetness sharpened by cane vinegar and Jamaican ginger. Targeted at food service and industrial buyers.
• Mixed Pack of All Pickapeppa Sauces Variety pack containing 1 bottle each (5 oz) of Original Pickapeppa Sauce and Pickapeppa Hot Pepper Sauce, with the full sauce assortment in a single purchase.
• Variety Package of Pickapeppa Sauces Mango Lovers Pack containing Pickapeppa Gingery Mango Sauce, Pickapeppa Hot Mango Sauce, Pickapeppa Spicy Mango Sauce, and Original Brown Pickapeppa Sauce, one 5 oz bottle of each.
• Package of Red & Pickapeppa Sauce Package combining 1 bottle of Original Pickapeppa Sauce 5 oz and 1 bottle of Pickapeppa Red Hot Pepper Sauce 5 oz.

Quantifiable outcome

• Available in every country
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Warbac SalescoreChannel Partner/ Reseller/ Distributor · 1 January 1982Warbac Sales has been importing Pickapeppa to the US since 1982. The company is a family-owned, woman-owned and operated business run by the Backer family, representing three generations in the food business in New Orleans. Warbac Sales handles all US wholesale distribution, with products entering through the Port of New Orleans. The partnership has established Pickapeppa as a vital part of New Orleans' Cajun and Creole cooking traditions.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pickapeppa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickapeppa