Pickering Luxury Garage

What Pickering Luxury Garage does

Pickering Luxury Garage is a family-owned, single-location luxury and prestige motorcar dealership based in Southport, Gold Coast, Queensland, Australia, operating under the Pickering Automotive Group alongside a 40-plus-year-old Australian automotive business. The core offering is a curated, hand-selected inventory of pre-owned and occasional new/demonstration luxury, supercar, sports, SUV and collectable vehicles from marques including Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, Porsche, Rolls-Royce, Maserati, Jaguar, Alfa Romeo and Fiat. Ancillary revenue lines include vehicle finance, insurance, in-house servicing and parts (run from a separate Bailey Crescent site), a Sell-Your-Car / consignment service, national delivery, and a notable cryptocurrency payment option.

The business operates on a direct, showroom-led enterprise field-sales motion with bespoke, personalised service for each high-net-worth client; all transactions are completed in person or via direct correspondence with the dealership's sales team, and there is no online transactional marketplace. Supporting go-to-market is multi-channel: a website and editorial blog (with content drawn from sources such as Robb Report and Robb Report AU), email newsletter subscription, and a community-event programme spanning supercar meets (Supercars & Spritz), brand- and charity-sponsored drive days (Hazelwood Drive Day, Thunderbolt Run Gold Coast Southern Downs Supercar Takeover, The Sunset Run for LIVIN) and lifestyle media partnerships (Ocean Road Magazine, Venturi Media). The dealership has no proprietary technology platform — its digital presence runs on Dealer Studio — and reports a headcount of approximately five employees with Managing Director Maurice Pickering in charge.

Name

Pickering Luxury Garage

Legal name

Pickering Luxury Garage

Website

https://pickeringluxurygarage.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pickering Luxury Garage is a family-owned, single-location Australian luxury and prestige car dealership in Southport, Gold Coast, curating and selling pre-owned supercars, sports cars and collectable vehicles to high-net-worth collectors and enthusiasts nationwide, with ancillary finance, insurance, servicing and crypto payment services.

Ownership category

akta.pro rank

Headquarters

HQ city

Southport

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: The primary revenue stream is the sale of pre-owned and new luxury, prestige, and collectable motorcars, including supercars, sports cars, luxury SUVs, and classic vehicles. Revenue is generated through one-time transactions on individual vehicles, with national delivery services offered as part of the purchase experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pickering Luxury Garage is a curated luxury and exotic motorcar dealership located in Southport, Gold Coast, Queensland. It hand-selects and sells pre-owned supercars, sports cars, luxury SUVs, and classic/collectable vehicles from marques such as Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, Porsche, Rolls-Royce, Maserati, and Jaguar, alongside new and demonstrator Alfa Romeo and Fiat vehicles. The dealership also offers ancillary automotive services including vehicle finance, insurance, in-house servicing, parts supply, cryptocurrency payment, and a vehicle consignment/"Sell Your Car" service with national delivery.

Product overview

Pickering Luxury Garage is a luxury car dealership operating as a single-location, curated showroom dedicated to pre-owned and select new luxury, prestige, and collectable motorcars. The core offering centers on hand-selected supercars, sports cars, luxury SUVs, and classic vehicles from marques including Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, Porsche, Rolls-Royce, Maserati, Jaguar, Alfa Romeo, and Fiat. Supporting the vehicle sales are complementary services including finance, insurance, vehicle servicing, parts supply, cryptocurrency payment options, and national delivery. The dealership also handles trade-ins through its 'Sell Your Car' service. The product portfolio is a unified dealership model where vehicles are the primary product and ancillary automotive services (finance, insurance, servicing) function as integrated add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Luxury Vehicles

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Her Supercar LifeminorGTM or Marketing PartnerHer Supercar Life (hosted by Rachel) partnered with Pickering Luxury Garage for the 'Supercars & Spritz' event — a Supercar Meet hosted at the Pickering Luxury Garage showroom. The event featured Wildflower Gin tasting, live music, and networking among supercar enthusiasts. Her Supercar Life contributed VIP guests and lifestyle influencer content for the event.
• Two Six CreativeminorGTM or Marketing PartnerTwo Six Creative contributed to the 'Supercars & Spritz' event as a promotional or creative partner, providing marketing or event production support for the supercar meet.
• Wildflower GinminorGTM or Marketing PartnerWildflower Gin participated as a brand partner at the 'Supercars & Spritz' event, providing gin tasting experiences for VIP guests during the supercar meet.
• Ocean Road MagazineminorGTM or Marketing PartnerOcean Road Magazine is a lifestyle media outlet that has featured or partnered with Pickering Luxury Garage for event coverage and editorial content around automotive lifestyle and events.
• Venturi MediaminorGTM or Marketing PartnerVenturi Media, a lifestyle media company, has featured Pickering Luxury Garage events and brand content, providing editorial and media coverage for the luxury automotive brand.
• Thunderbolt RuncoreStrategic or Co-development PartnerPickering Luxury Garage formed a first drive day collaboration with Thunderbolt Run for the Gold Coast Southern Downs Supercar Takeover — a major sponsored event bringing together supercar owners and enthusiasts for a drive day experience. This is described as the company's 'first drive day collaboration' indicating a strategic, ongoing partnership.
• Gold Coast Motor Museum / Stanley's BarnminorStrategic or Co-development PartnerThe Gold Coast Motor Museum in Coomera, co-founded by Carl Amor, hosted a stop on Pickering Luxury Garage's drive day events, providing automotive education and dining (at Stanley's Barn) for clients and owners. The museum showcases cars past and present and serves as a partner for exclusive drive day experiences.
• Hazelwood EstateminorGTM or Marketing PartnerAward-winning Hazelwood Estate in Beechmont served as the final destination for Pickering Luxury Garage's exclusive drive day events, hosting a sumptuous dinner with paired wines for clients. The partnership provides an experiential, luxury destination for customer events.
• LIVIN CharityminorOthersPickering Luxury Garage was a major sponsor of The Sunset Run Gold Coast Takeover, an automotive and lifestyle experience for supercar owners and enthusiasts, raising money for the LIVIN charity — a mental health awareness organisation.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Classic Throttles: Australian-based specialist in luxury, exotic and collectable vehicles. Comparable to Pickering as a curated multi-marque dealer of premium and collectable motorcars.
• Tom Hartley: UK-based supercar specialist dealer known for ultra-high-end and rare luxury vehicles. Highly comparable to Pickering's positioning in the curated exotic/collectable segment, with a shared ethos of bespoke service to ultra-HNW buyers.
• Hexagon Classics: London-based dealer of classic, modern and collectable luxury motorcars. Comparable to Pickering's 'classics and collectables' pillar, with a similar emphasis on heritage marques and bespoke client experience.
• European Automotive Imports: Sydney-based importer and dealer of luxury and exotic European vehicles. Comparable business model to Pickering as a specialist retailer of high-end European marques serving Australian HNW buyers.
• Dutton Garage: Australian prestige and exotic car dealership with multiple locations. Comparable to Pickering as a multi-brand luxury dealer offering curated inventory of premium marques plus ancillary services across the Australian market.
• LCT Luxury Car Traders: Australian luxury car dealership offering a curated range of premium and exotic vehicles. Comparable business model and customer target to Pickering.
• Lorbek Luxury Cars: Melbourne-based dealer of exotic and luxury vehicles (Ferrari, Lamborghini, Rolls-Royce, Bentley, Aston Martin). Directly comparable to Pickering as a multi-marque luxury/prestige retailer targeting Australian HNW buyers, with a larger inventory and broader geographic reach.

Broad incumbents

• H.R. Owen: Long-established UK luxury and supercar dealer group with multiple marques and locations. Comparable to Pickering as a prestige multi-brand retailer, but operating at much larger scale and geographic footprint.
• Park Place Dealerships: Large US luxury automotive group with multiple prestige brands. Comparable to Pickering's luxury dealer profile, but at significantly larger scale and broader geographic reach.

Regional players

• Manhattan Motorcars: US luxury and exotic car dealer representing multiple premium marques. Comparable business model and customer profile to Pickering, but operating in the North American market rather than Australia/APAC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pickering-luxury-garage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickering Luxury Garage