Pickleball Palace

Name

Pickleball Palace

Legal name

Pickleball Palace

Website

https://pickleballpalacenj.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Recreational Sports Facilities

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAB

Arenas & Indoor Sports Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKAEAL

Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Pickleball court rentals
• Pickleball instruction
• Recreational sports facilities
• Pickleball leagues
• Youth sports programs

Headquarters

HQ city

Whippany

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Instructional Programs: Revenue from group clinics, private/semi-private lessons, and Play With Pro sessions. Programs run as sessions (8-12 weeks) or drop-in format.
2. Court Rentals: Hourly court rental fees for indoor and outdoor courts. Pricing varies by location (West Orange vs Whippany) and time of day.
3. Leagues and Open Play: Recurring fees for skill-leveled leagues and round-robin open play sessions.
4. Private Events: Corporate events, fundraisers, and birthday parties. Facility rentals for larger events or designated party spaces for smaller groups.
5. Gift Certificates: Gift certificates sold for use on any programs or rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pickleball Palace operates premium indoor and outdoor pickleball facilities in New Jersey offering hourly court rentals, professional group and private instruction (clinics, lessons, Play With Pro sessions), skill-leveled leagues and round-robin open play, junior and adaptive pickleball programs, and private event hosting for corporate outings, birthdays, and fundraisers under a no-membership, pay-for-play model.

Differentiator

Problem solved

Functional benefit

Products and services

• Court Rentals Hourly rental access to Pickleball Palace's indoor and outdoor courts for individual players and small groups. Pricing varies by location (West Orange vs Whippany) and time of day, with peak and off-peak tiers.
• Group Clinics 60- or 90-minute drill-based group instructional sessions grouped by skill level, with a maximum 4:1 player-to-pro ratio. Open to players at all skill levels with appropriate skill-based placement.
• Private Lessons One-on-one pickleball instruction with a certified teaching pro, available in 30- or 60-minute sessions with peak and non-peak pricing.
• Semi-Private Lessons Two-player instructional sessions with a teaching pro, priced per person. Both players must enroll.
• Play With Pro Gameplay-focused small-group sessions (3 players plus a teaching pro) emphasizing positioning, strategy, and live play rather than drills. Available in 60- or 90-minute formats.
• Leagues and Round Robin Recurring season-based competitive play organized by skill level, with weekly stats tracking. Includes DUPR-eligible leagues as part of Pickleball Palace's status as an official DUPR club.
• Open Play Drop-in round-robin play sessions (90 minutes or 2 hours), available weekday and weekend, with an optional Pro-led version for guided gameplay.
• Private Events Facility and party-space rentals for corporate events, team building, client appreciation, company retreats, fundraisers, and birthday parties of various sizes. Includes full facility rentals for larger events and designated party spaces for smaller groups.
• Junior Programs Pickleball instruction and play programs for children and teens ages 8-17, including junior clinics, leagues, summer camps, and birthday parties.
• Pickle Pals Adaptive Pickleball Adaptive pickleball program for children ages 10-17 with special needs, pairing participants with high school volunteer 'Pals' to encourage friendship and social interaction through pickleball and agility activities.
• Gift Certificates Prepaid gift certificates redeemable across Pickleball Palace's programs and court rentals, available for purchase online and via dedicated email contact.

Quantifiable outcome

• High player retention rate attributed to skill development focus and community atmosphere

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Legacy PickleballminorOthersPartner discount program offering 10% off with code PBPalace.
• Pickleball CentralminorOthersPartner discount program offering 5% off with code CRPPalace.
• Pickleball Paddle ShopminorOthersPartner discount program offering 10% off with code Palace10.
• PCKLminorOthersPartner discount program offering 15% off with code PALACE15.
• Core Pickleball USAminorOthersPartner discount program offering 35% off with code Palace35.
• DAPS ExportsminorOthersPartner discount program offering 10% off with code PALACE10.
• DUPR (Dynamic Universal Pickleball Rating)coreTechnology or IntegrationPickleball Palace is an official DUPR club hosting DUPR eligible leagues and socials. Official rating partner for competitive events.
• Court ReservecoreTechnology or IntegrationAll-in-one reservation and management platform required for booking. Web and mobile apps for iPhone/Android. Single sign-on with other clubs supported.
• Anchor GolfcoreStrategic or Co-development PartnerCo-location partnership at Anchor Golf facility for outdoor courts at 21 NJ-10. Pickleball Palace operates 4 dedicated outdoor courts at this location.

Scale indicators5 records

Recent moves2 records

Direct peers

• iPickle: Multi-location indoor pickleball club offering court rentals, lessons, leagues, and tournaments on a pay-for-play basis. Direct operating model overlap with Pickleball Palace.
• Pickle & Social: Indoor pickleball and social entertainment venue combining courts with food/beverage service and community programming. Mirrors Palace's combination of instruction, leagues, and event hosting.
• Chicken N Pickle: Multi-unit indoor/outdoor pickleball operator combining courts with restaurant and bar. Highly comparable business model — pay-to-play courts, lessons, leagues, leagues, and events — but at significantly larger scale across multiple U.S. metros.
• The Pickle Pad: Dedicated pickleball club concept offering indoor courts, instruction, leagues, and open play with a pay-for-play model. Closest direct comparable in facility type, programming mix, and target customer.

Broad incumbents

• Topgolf (Callaway): Large entertainment venue operator expanding into pickleball under the Topgolf brand. Adjacent in combining sports play with hospitality and events; competes for corporate event and group-outing spend.
• America's Pickleball (Drive Shack): Public-company-backed pickleball venue operator (sibling to Topgolf) building large-format indoor pickleball entertainment complexes. Represents a much larger, better-capitalized competitor entering the same market category.
• Lifetime Fitness (Life Time Pickleball): Large national fitness club chain that has aggressively added dedicated pickleball courts and instruction across its U.S. locations. Competes for the same instructional and league players but operates within a broader fitness membership ecosystem.

Emerging players

• PB Studio (DICK'S Sporting Goods): DICK'S House of Sport pickleball concept pairing retail with indoor courts, lessons, and programming. Partially overlapping customer journey and target beginner-to-intermediate players.
• Rally Pickleball: Emerging pickleball club operator focused on indoor facilities, open play, and DUPR-rated leagues. Comparable target audience and tech-forward booking experience.

Others

• Goldfish Swim School / Pinstripes (hospitality-entertainment venues): Bowling/bocce/dining entertainment venue chain. Not a pickleball competitor but competes for the same private-events and group-outing customer wallet share in the same geographic markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pickleballpalacenj
• LinkedInlinkedin.com/company/pickleball-palace

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickleball Palace