PICKLES COMPANY

What PICKLES COMPANY does

Pickles Company (legal entity: Emerald Isle Theatre Company, operating as a French Association loi 1901 nonprofit, Siret 530 530 583 00018) is a touring English-language theatre company that has delivered live performances and workshops to secondary schools in France and Belgium since 2008. The company positions itself as the original English-language theatre-in-education provider for foreign-language learners, with a product portfolio split into a Junior Show (currently 'Off Trail', for ages 11-14) and a Senior Show (currently 'Dust and Dynamite', for ages 15+), plus workshops for mixed ages. All productions are specially commissioned, written with high language repetition, clear speech, embedded student roles, and audience interaction so that comprehension is not gated by English proficiency.

The core delivery model is human-led: the company recruits native English-speaking actors and field teams — 15 actors organized into 5 touring teams of 3, supported by 2 dedicated artistic directors — who travel to school facilities (gymnasiums, canteens, halls, large classrooms) and perform on-site. Underlying production assets include a multi-year library of commissioned scripts, companion media such as 'Dark Trail' podcast tie-ins, and downloadable teacher support materials. There is no software product; the technology stack is a marketing/content website plus booking workflows.

The business model is professional-services/event-driven: schools book shows and workshops directly through the company website or through French cultural-spending platforms — specifically the Adage cultural budget platform and the Pass Culture student credit program — that allow bookings to be paid out of government cultural allocations. The company is privately held as a nonprofit association under parent organization EITC, with no disclosed funding, no disclosed revenue, and a small permanent headcount of 7 employees supplemented by seasonal acting talent. Geographic reach is limited to France and Belgium, and operations are aligned to the European academic year.

Name

PICKLES COMPANY

Legal name

Emerald Isle Theatre Company

Website

https://picklescompany.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Pickles Company is a French nonprofit (EITC) that has been touring English-language theatre performances and workshops to secondary schools in France and Belgium since 2008, serving students aged 11+ learning English as a foreign language via on-site live shows and curriculum-aligned workshops.

Ownership category

akta.pro rank

Headquarters

HQ city

Not explicitly stated

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. School performance bookings: Direct bookings with schools for theatre performances and workshops, operating on a touring model where the company travels to school facilities
2. Adage platform bookings: Bookings through the French cultural budget platform Adage, allowing schools to use government cultural budgets
3. Pass Culture integration: Partnership with Pass Culture for student access to cultural activities

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pickles Company (Emerald Isle Theatre Company, EITC) is an English-language theatre company that produces and tours live theatre shows and accompanying workshops to secondary schools in France and Belgium. The company fields 15 actors organized into 5 touring teams of 3, working under the artistic direction of 2 artistic directors, and offers two age-tailored scripted productions plus interactive workshops as a language-learning service to schools.

Product overview

PICKLES COMPANY is the original English language theatre company that presents shows and workshops in secondary schools for students learning English as a foreign language since 2008. The company offers two core products: the Junior Show 'Off Trail' for students aged 11-14 and the Senior Show 'Dust and Dynamite' for students aged 15 and up, both featuring specially commissioned plays full of comedy, action, and songs. Additionally, they provide interactive theatre workshops for all ages, led by native English-speaking actors who combine physical activity with language learning. The company operates across France and Belgium, bringing performances directly to school facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Show "Off Trail"
• Senior Show "Dust and Dynamite"
• English-Language Workshops

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• AdagecoreChannel Partner/ Reseller/ DistributorAdage is a French cultural budget management platform used by schools to allocate government cultural funding. Pickles Company is listed on Adage, allowing schools to book their English theatre performances using allocated cultural budgets.
• Pass CulturecoreChannel Partner/ Reseller/ DistributorPass Culture is a French initiative that provides cultural credits to students. Pickles Company is integrated with Pass Culture, enabling students to access their theatre performances through the platform.
• EITC (Emerald Isle Theatre Company)coreOthersEITC (Emerald Isle Theatre Company) is the parent organization of Pickles Company. The company is legally registered as 'Emerald Isle Theatre Company - Association loi 1901'. EITC provides the organizational structure and branding under which Pickles operates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Theatre Centre: UK TIE producing company creating original theatre productions for school and youth audiences through touring. Comparable producing/touring TIE service for school markets.
• Tangled Feet: UK theatre company working in theatre-in-education and participatory arts for schools and young people. Comparable TIE service delivery with touring school programming.
• Big Brum TIE: UK Theatre-in-Education charity delivering touring educational theatre programmes to schools and youth audiences. Comparable nonprofit TIE model with school-facing programming.
• Theatre Lingua: US-based bilingual/multilingual Theatre-in-Education company producing and touring curriculum-aligned theatrical programming to schools. Directly comparable service model and ELL target audience.
• M6 Theatre Company: UK-based Theatre-in-Education company touring interactive educational theatre productions to schools and young people across regions. Directly comparable TIE service model for school audiences.

Broad incumbents

• Reduced Shakespeare Company: US-based touring comedy theatre company with educational performances and school tour programming. Broader comedic/Shakespeare repertoire but analogous touring-to-schools business model and education-skewed audience.

Regional players

• English Theatre Berlin: Berlin-based English-language performing arts company producing theatre for international and school audiences. Comparable English-language theatre focus in a different European market.
• The English Theatre Frankfurt: English-language theatre company based in Frankfurt serving international audiences including school and youth programming. Comparable English-language theatre service in a different country.
• Vienna's English Theatre: English-language theatre company in Austria presenting productions to school and family audiences. Comparable English-language theatre product aimed at school audiences in another European country.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/picklescompany
• Instagraminstagram.com/pickles.company
• LinkedInlinkedin.com/company/pickles-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PICKLES COMPANY