Picón & Asociados

What Picón & Asociados does

Picón & Asociados is a Peruvian boutique tax and legal advisory firm founded in 2001 by Jorge Picón and headquartered in San Isidro, Lima. The firm operates with approximately 40-43 professionals, including 15 specialized lawyers of whom 90% focus on tax matters, and delivers services across eight core practice areas: tax and investment planning, tax auditing, tax advisory, ongoing tax compliance, tax litigation, tax due diligence, transfer pricing, and IGV/VAT refund recovery. Its client base spans Peruvian corporates, agroexporters affected by SUNAT's tightened refund requirements, and high-net-worth individuals seeking capital repatriation and wealth management services.

Revenue is generated through project-based professional services fees billed under negotiated, quote-based engagements — there are no public pricing schedules or productized offerings. The go-to-market is relationship-driven, anchored by senior-partner engagement, thought-leadership content (two authored books, a weekly YouTube series called Capsules Millennials, and regular commentary in Gestión newspaper), and an international referral channel established through its April 2018 collaboration agreement with Andersen Global, which provides access to a 92-country network. Distribution is direct and referral-based, with no resellers, marketplaces, or digital self-serve channels.

The firm does not develop or deploy proprietary technology, software, or AI-driven tools — its offering is purely human-delivered professional advisory. Headquartered at a single Lima office, the firm has explicitly stated a quality-over-scale philosophy, projecting only 20-40% headcount growth following the Andersen partnership and indicating willingness to slow expansion if service quality is compromised. The ownership structure is private and founder-controlled, with no external equity investment or public listing.

Name

Picón & Asociados

Legal name

Picón & Asociados

Website

https://piconasociados.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Picón & Asociados is a Lima-based boutique tax and legal advisory firm serving Peruvian corporates, agroexporters, and high-net-worth individuals with specialized tax planning, litigation, transfer pricing, IGV refund recovery, and wealth management services, operating as a member firm of Andersen Global.

Ownership category

akta.pro rank

Product category

Tax Advisory and Legal Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Accounting Services (541219)

akta.pro industry

PRIMARYBPAAAGAI

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

SECONDARYBPAHANAL

Estate, Gift & Trust Valuation

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Valuation, Appraisal & Forensic Services

Keywords

• Tax advisory services
• Legal consulting
• Tax litigation
• Transfer pricing
• Wealth management

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tax and Legal Advisory Services: The firm generates revenue through professional services fees for tax legal consulting, tax processes, tax control, wealth management, and related legal services. Revenue is project-based and relationship-driven, typical of law firm billing for specialized advisory.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Picón & Asociados is a Peruvian boutique law firm specializing in tax legal advisory, offering services across corporate tax consulting, tax planning, tax auditing, permanent tax compliance, tax litigation before administrative and judicial authorities, tax due diligence, transfer pricing, VAT/IGV refund recovery, and wealth management. The firm operates as the Peruvian member of Andersen Global, serving corporate clients, agroexporters, and high-net-worth individuals with complex tax matters.

Product overview

Picón & Asociados is a Peruvian law and tax advisory firm offering a unified suite of professional services centered on tax law, corporate legal matters, and auditing. Its service portfolio spans eight core offerings: Tax and Investment Planning (Planeamiento Tributario y de Inversiones), Tax Auditing (Auditoría Tributaria), Tax Advisory (Asesoría Tributaria), Permanent Tax Compliance (Control Tributario Permanente), Tax Litigation (Patrocinio de Procesos Tributarios), Tax Due Diligence (Due Diligence Tributario), Transfer Pricing (Precios de Transferencia), and VAT/IGV Refund Services (Servicios de devolución de IGV y otros impuestos). The firm also covers Corporate Tax Consulting, Tax Processes, Tax Control, and Wealth Management. As a member firm of Andersen Global since 2018, Picón & Asociados operates from Lima, Peru, and leverages the international network of Andersen Global across 92 countries. The firm does not offer a technology product per se; its offering is a service-based practice focused on legal, tax, and customs advisory.

Differentiator

Problem solved

Functional benefit

Products and services

• Planeamiento Tributario y de Inversiones (Tax and Investment Planning)

Quantifiable outcome

• The firm helped clients recover IGV refunds valued at approximately S/ 726.1 million in the agroexport sector, as referenced in 2018 publications.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Andersen GlobalflagshipStrategic or Co-development Partner · 26 April 2018Picón & Asociados signed a collaboration agreement with Andersen Global, becoming its member firm in Peru. The partnership grants access to Andersen Legal & Tax's global network of 92 countries across Latin America, Europe, Africa, and Asia. Jorge Picón leads the Peru team. The collaboration allows the firm to bid on multinational legal service contracts and access cross-border client referrals. The firm plans to expand its corporate legal services (corporate, contracts, labor) as part of the agreement, with a projected 20-40% growth in headcount.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PwC Peru: Big Four firm in Peru with significant tax and legal services. Comparable in serving corporate clients on tax planning, transfer pricing and tax compliance, but competes from a much larger scale and broader service portfolio.
• Andersen Tax LLC (US): US member firm of the Andersen Global network and the brand anchor of Picón's parent network. Comparable in providing tax and legal advisory services through the same Andersen Global affiliation, but operating at vastly larger scale and as the network's flagship member.
• EY Peru (Ernst & Young): Big Four professional services firm in Peru with a large tax and legal practice. Comparable in offering corporate tax advisory, transfer pricing, tax compliance and tax controversy services, but as part of a much broader global portfolio.

Direct peers

• Miranda & Amado Abogados: Top-tier Peruvian law firm with a strong tax, corporate and finance practice. Directly comparable in providing tax advisory, tax litigation and corporate legal services to Peruvian enterprises and multinationals.
• Payet, Rey, Cauvi, Pérez Abogados: Established Peruvian law firm with a recognized tax and customs practice. Directly comparable in serving corporate clients on tax planning, tax controversy and customs matters in the Peruvian market.
• Lazo, De Romaña & CMB Abogados: Peruvian law firm with corporate and tax advisory capabilities. Directly comparable as a competitor in the Peruvian corporate tax and legal advisory market.
• Estudio Echecopar (Baker McKenzie Peru): Member firm of Baker McKenzie in Peru, one of the leading full-service law firms with a strong tax and corporate practice. Directly comparable as a tax/legal advisory firm serving corporate and multinational clients in the same Peruvian market.
• Rodrigo, Elías & Medrano Abogados: One of the largest and most established full-service law firms in Peru, with a leading tax practice. Directly comparable in serving corporate clients on tax planning, tax litigation and transfer pricing matters within the same Peruvian market.
• Bullard, Falla & Ezcurra: Highly regarded Peruvian law firm with deep experience in tax controversy and regulatory litigation. Directly comparable in defending clients in SUNAT disputes and complex tax matters.
• Rebaza, Alcázar & De Las Casas: Prominent Peruvian full-service law firm with active tax and corporate practices. Directly comparable as a competitor for corporate tax advisory and SUNAT-facing work in Peru.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpwEHmBGZ9WAkWEOgNWsOpg
• LinkedInlinkedin.com/company/picon-asociados

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picón & Asociados