Picture Tree Television Production Company
- Company typePrivate
- Founded-
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
Picture Tree Television Production Company firmographics
Firmographics- Name
- Picture Tree Television Production Company
- Legal name
- Picturetree
- Website
- https://picturetree.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Picture Tree Television Production Company industry classification
Industry- Product category
- Television and Film Production Services
- NAICS
- Motion Picture and Video Production (51211), Advertising Agencies (541810)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)
Keywords
Where Picture Tree Television Production Company is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Picture Tree Television Production Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels2 records
Picture Tree Television Production Company product offering
Product offeringCore offering
Picturetree is a South African television, film, and commercial production company that delivers scripted dramas and feature films, unscripted reality shows and documentaries, and brand commercials for broadcasters, streaming platforms, and commercial clients. The company operates from offices in Johannesburg and Cape Town with associations in Nigeria and Kenya, and supplements production services with a separate equipment-service business (Picturetree Service).
Product overview
Picturetree is a television and film production company operating as a single unified production house with three core service offerings: Scripted Content Production (dramas, feature films, short films), Unscripted Content Production (reality shows, documentaries), and Commercials Production. Their portfolio includes the drama series Dam (seasons 1 and 2), the reality cooking competition My Kitchen Rules South Africa (seasons 2, 3, and 4), feature films such as Vehicle 19 and Retribution, the short film Skewe Reenboog, and the documentary Tears of Mbashee (upcoming). The company also offers a separate commercial production service with a roster of showcase directors. They maintain offices in Johannesburg and Cape Town with associations in Nigeria and Kenya.
Differentiator
Problem solved
Functional benefit
Products and services
- Scripted Content Production Production of scripted television and film content including dramas, feature films, and short films, delivered for broadcasters, streaming platforms, and rights-holders. Notable outputs include the drama series Dam (Seasons 1 and 2), feature films Vehicle 19 and Retribution, and short film Skewe Reenboog.
- Unscripted Content Production Production of unscripted television content including reality competition shows and documentaries, delivered for broadcasters and streaming platforms. Notable outputs include the reality cooking competition My Kitchen Rules South Africa (Seasons 2, 3, and 4) and the upcoming documentary Tears of Mbashee.
- Commercials Production Commercial advertising content production services delivered by a roster of in-house showcase directors (Marcus Mashopale, Curtis Gallon, Richard Truter, Gersh Kgamedi, Joshua Walker, and Matthew Stonier) for brand advertisers and agencies across formats.
Companies that use Picture Tree Television Production Company
Customer profileSegments2 records
Ideal customer profiles2 records
Picture Tree Television Production Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Picture Tree Television Production Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Companies in NigeriaminorAssociation with production companies in Nigeria, expanding Picture Tree's footprint across the African continent.
- Companies in KenyaminorAssociation with production companies in Kenya, enabling East African market access and regional production capabilities.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Picture Tree Television Production Company competitors and assessment
Company assessmentDirect peers
- Penguin Films: Long-established South African production company producing scripted dramas, reality formats and feature films for local broadcasters and streamers — a direct competitor in Picturetree's core scripted and unscripted verticals.
- Ochre Moving Pictures: South African production company with a portfolio spanning scripted series, feature films and commercials — comparable to Picturetree's three-format model and broadcaster/brand client mix.
- Bomb Productions: South African production house producing scripted drama, telenovelas and unscripted formats for local broadcasters — directly comparable in format mix and broadcaster commissioning relationships.
- Word of Mouth Productions: South African production studio producing commercials, branded content, and select scripted/unscripted TV work — overlapping with Picturetree's commercials-led service offering and brand-client focus.
- Tshedza Pictures: Johannesburg-based South African production house producing premium drama series (e.g., House of Zwide, Gomora) and reality content for major local broadcasters — comparable in scope, talent base, and client set to Picturetree.
- Quizzical Pictures: Cape Town-based South African production company delivering both scripted drama and reality/talent formats for broadcasters and streamers — a same-country peer with overlapping genre and format coverage.
Broad incumbents
- Fremantle: Global content production and distribution group (RTL Group/Bertelsmann) with a major presence in African formats through local production subsidiaries — sets the competitive ceiling on premium African commissions that Picturetree may pursue.
- Banijay: World's largest independent content producer, with multi-territory operations including African production capabilities — represents the global-scale incumbent whose international formats Picturetree would compete against for local commissions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Picture Tree Television Production Company social profiles
Digital presencePicture Tree Television Production Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picture Tree Television Production Company leadership team
Management profileNumber of profiles
Profiles9 records
Picture Tree Television Production Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picture Tree Television Production Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picture Tree Television Production Company
What does Picture Tree Television Production Company do?
Picturetree is a South African television, film, and commercial production company that delivers scripted dramas and feature films, unscripted reality shows and documentaries, and brand commercials for broadcasters, streaming platforms, and commercial clients. The company operates from offices in Johannesburg and Cape Town with associations in Nigeria and Kenya, and supplements production services with a separate equipment-service business (Picturetree Service).
Is Picture Tree Television Production Company a public or private company?
Picture Tree Television Production Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Picture Tree Television Production Company founded?
Picture Tree Television Production Company was founded in -1. It employs 11 to 50 people.
Where is Picture Tree Television Production Company based?
Picture Tree Television Production Company is headquartered in Johannesburg, South Africa, in the Africa region.
Who are Picture Tree Television Production Company's main competitors?
Direct peers on record are Penguin Films, Ochre Moving Pictures, Bomb Productions, Word of Mouth Productions, Tshedza Pictures and Quizzical Pictures. Broad incumbents are Fremantle and Banijay.
Does Picture Tree Television Production Company have an API?
No public API is recorded for Picture Tree Television Production Company.
What industry is Picture Tree Television Production Company in?
Picture Tree Television Production Company's product category is Television and Film Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPAAAAAG, Video/Film Creative Agencies (Concept-to-Creative). Its NAICS code is 51211 and its SIC code is 7812.