Pieces

What Pieces does

Pieces is a New York City-based creative studio that operates at the intersection of jewelry, home goods, fine art, and interactive media, producing a portfolio of physical products and digital experiences tied together by a proprietary fictional universe of recurring characters (Melly, Grace, Naysayer, Ambition). The company physically manufactures and sells jewelry (earrings, rings, pendants, bracelets, necklaces) in sterling silver, gold over brass, and solid gold; home goods and sculptural objects (resin stools, side tables, sculptures) priced from $250 to $3,200; and framed fine art prints. The product line ranges from $50 apparel to $28,253 solid gold jewelry, with a 4-time payment plan on higher-priced items and free US shipping worldwide. The studio also develops narrative-driven digital media, including the Land of Love third-person cinematic shooter game (Mac/PC, $12), the Land of Ambition socio-emotional educational app (free, with merchandise unlocks), and a VR experience created for the Games for Change XR Brain Jam, alongside music composition and sound design work.

Pieces sells direct-to-consumer through its e-commerce storefront (piecesnewyorkcity.com), accepts wholesale inquiries, and offers bespoke custom design services for artists, agencies, and individuals. Founded and operated by Nicholas Moore, the company is privately held, bootstrapped, and supported by no disclosed external funding. The customer base is predominantly long-tail individual consumers seeking symbolic, story-driven jewelry and art, with secondary engagement from artists, creative agencies (e.g., Only The Elites), and educational institutions (e.g., LAB Middle School). Distribution is single-channel e-commerce by default, with a small operational footprint of approximately five employees. The model's principal risk is its dependence on a single founder-operator across both physical manufacturing and digital development, which constrains leverage and scaling.

Name

Pieces

Legal name

Pieces

Website

https://piecesnewyorkcity.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pieces is a New York City-based creative studio that designs and sells symbolic jewelry, home goods, art prints, and narrative-driven video games, serving individual consumers, artists, and educational institutions through direct-to-consumer e-commerce and custom commissions.

Ownership category

akta.pro rank

Product category

Artisan Jewelry and Sculptural Objects

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Costume Jewelry & Novelties (3960), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industries

Luxury Writing Instruments & Desk Accessories (CRAKAEAI), Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

Keywords

• Artisan jewelry design
• Narrative home decor
• Custom jewelry commissions
• Sculptural art objects
• Narrative video games

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Jewelry and Accessories Sales: Primary revenue stream from selling symbolic jewelry including pendants, earrings, rings, bracelets, and sculptural accessories. Products range from $50-$28,000+ with various metal options (sterling silver, 14k/18k gold over brass, solid gold).
2. Home Goods and Sculptural Objects: Sale of home decor items including resin sculptures, furniture pieces (stools, side tables), framed artwork, and prints. Products like the Sit On Water Stool range from $3,200-$13,000.
3. Digital Video Game Sales: Sale of 'Land of Love' video game for $12 in both PC and Mac versions. Game available as digital download after purchase.
4. Custom Design and Commission Services: Bespoke design services for custom jewelry, branding, sound design, and collaborations. Includes work for artists like Ludovic Nkoth and agencies like Only The Elites.
5. Educational Programs: Game design education services, including collaboration with LAB Middle School where founder Nicholas Moore taught students character development, environmental design, and game mechanics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pieces is a New York City creative studio that designs, produces, and sells symbolic jewelry, sculptural home goods, and framed fine art prints tied to a fictional universe of characters. The company also develops narrative video games (Land of Love and Land of Ambition) and VR experiences, and accepts bespoke custom design commissions for artists, agencies, and individuals. Products are sold primarily through a direct-to-consumer online storefront with worldwide shipping.

Product overview

Pieces is a New York City-based brand operating at the intersection of media, design, and education. The company offers a portfolio of products organized into three main categories: (1) Body Collection - handcrafted jewelry including earrings, rings, pendants, bracelets, and necklaces made from materials like gold over brass, sterling silver, and resin, many tied to the Pieces fictional universe of characters; (2) Home Collection - functional art pieces including stools, side tables, and sculptures for indoor/outdoor use; and (3) Framed Fine Art Prints - digital artwork in gallery frames. Additionally, Pieces produces interactive media including the Land of Ambition educational game/app (Mac/PC) and the Land of Love narrative video game ($12, Mac/PC). The company also offers custom jewelry design services and a 4-time payment plan for high-value items.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewelry and Body Collection Handcrafted jewelry including earrings, rings, pendants, bracelets, necklaces, and custom pieces made from gold over brass, sterling silver, red resin, and sandstone; each piece carries symbolic meaning tied to the Pieces universe of characters.
• Home Collection (Sculptural and Functional Objects) Functional art and sculptural home decor including stools, side tables, sculptures, and serving pieces in resin, polymer, and stainless steel, featuring themes from the Pieces universe.
• Framed Fine Art Prints Digital paintings and artwork presented in gallery frames, including The Peace Series, The Nightlife Series, and character-themed prints.
• Land of Love (Video Game) Narrative third-person cinematic shooter game for Mac and PC ($12) exploring five emotional-growth stages of relationships: attraction, connection, vulnerability, conflict, and commitment.
• Land of Ambition (Pieces App) Free-to-play educational adventure game for Mac and PC in which players navigate a virtual world collecting items while learning about socio-emotional development, with unlocks for special offers on real Pieces merchandise.
• Custom Pieces (Bespoke Design Services) Bespoke design services for individuals and organizations, including custom jewelry, 3D animations, lyric videos, and game design workshops. Past commissions include 1-of-1 pieces for painter Ludovic Nkoth and a lyric video and 3D titles for Only The Elites Agency.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ludovic NkothcoreStrategic or Co-development PartnerCameroonian painter whose work is shown at galleries from New York to London and recognized by Christie's. Commissioned Pieces to create 1-of-1 custom jewelry items based on his family mask. Pieces also incorporated his mask into the Pieces App as an interactive feature.
• Only The Elites AgencyminorStrategic or Co-development PartnerNew York-based talent agency. Pieces created a lyric video for artist Stillyz's song 'Needed' designed within the Pieces Universe, plus 3D title animation for the agency.
• Games for Change XR Brain JamcoreStrategic or Co-development PartnerVR experience collaboration where Pieces founder Nicholas Moore built a VR experience rooted in 'Failure' - exploring how failure equals valuable learning opportunities. Experience available on itch.io.
• LAB Middle SchoolminorStrategic or Co-development PartnerEducational partnership where founder Nicholas Moore taught students game design for a trimester, covering character development, environmental design, game mechanics, and more.
• NYC Jewelry WeekminorGTM or Marketing PartnerListed as a maker/profile on NYC Jewelry Week platform, providing visibility within the jewelry and design community.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AUrate: NYC-based direct-to-consumer fine jewelry brand offering payment plans, e-commerce checkout, and a symbolic/values-driven brand narrative — overlapping Pieces' NYC DTC jewelry positioning.
• Pura Vida Bracelets: DTC accessories brand built around symbolic, story-driven jewelry (charity-linked bracelets), with comparable global e-commerce distribution and meaning-anchored product positioning.
• Gorjana: California-based DTC jewelry and accessory brand with comparable price tiers, payment plan support, and direct-to-consumer retail model overlapping Pieces' Body Collection.
• Miansai: Miami-based DTC jewelry brand combining symbolic design with unisex/accessibility positioning, operating a similar e-commerce-plus-payment-plan model and price-tier ladder.
• KidSuper: NYC creative-studio brand crossing fashion, art, music, and storytelling with a founder-driven narrative universe — directly comparable to Pieces' multidisciplinary creative identity and NYC origin.
• Catbird: Brooklyn-based independent jewelry brand with narrative-driven collections, DTC e-commerce, and a similar mix of symbolic/meaningful pieces comparable to Pieces' Body Collection.
• Mejuri: Direct-to-consumer fine jewelry brand operating a similar e-commerce-first model with payment plans, narrative-driven collections, and symbolic/personalized product positioning — directly comparable in target customer, channel mix, and pricing architecture.

Broad incumbents

• Kidrobot: Established designer toy/collectible figurine brand with strong artist-collaboration DNA and crossover into apparel/home goods — comparable to Pieces' sculptural collectibles and artist-commission model (e.g., Ludovic Nkoth).

Regional players

• Wolf & Badger: UK-based multi-brand retailer specializing in independent designers; Pieces has already hosted an app release event at their SoHo location, evidencing direct channel and customer-base overlap.

Others

• thatgamecompany: Narrative-driven game studio (Journey, Sky: Children of the Light) with a documented crossover into physical merchandise tied to its emotional/narrative IP — conceptually adjacent to Pieces' Land of Love universe plus symbolic physical products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxPU59Pciq2OKEVwm6B_V1Q
• Instagraminstagram.com/piecesnewyorkcity
• LinkedInlinkedin.com/company/pieces-newyorkcity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pieces