PIE Co.,Ltd.

What PIE Co.,Ltd. does

PIE Co., Ltd. (파이주식회사) is a South Korean medical device manufacturer specializing in AI-powered skin and scalp diagnostic equipment, headquartered in Suwon-si, Gyeonggi-do. Formally incorporated in 2013 though its product lineage dates to 2001, the company designs and sells hardware-software imaging systems including the JANUS Pro Hybrid (Xenon Flash + 385nm UV LED, 32.5MP Canon EOS R7 camera), JANUS Pro Sunlike (solar-spectrum SunLike LED), Focuskin V2 (marketing-oriented skin analyzer), SIF Pro (AI hair/scalp analyzer with liquid lens), HIVE Pro (digital magnifying scope), JANUS-III, and the legacy CLREO line, with a forthcoming DuoRay device announced for 2026. Core technology combines proprietary multi-spectral imaging under multiple light sources (Normal, Cross-Polarized, Parallel-Polarized, UV) with patented face recognition algorithms (PFR-2 with 70 facial coordinates), automated AI analysis across 13+ skin metrics (pores, wrinkles, elasticity, pigmentation, sebum, porphyrin, skin tone), a 16-skin-type classification system, and a benchmarking database built from approximately 170,000 skin measurements.

PIE generates revenue primarily through one-time enterprise hardware sales priced on a quote basis, complemented by remotely delivered software updates (functionally recurring) and professional services including remote assistance and training. The go-to-market is B2B across dermatology clinics, aesthetic centers, cosmetics brands (LG Electronics, LG Household & Health Care), hospitals, and research institutions (Seoul National University, Ajou University Hospital, KITECH). Customer acquisition is event-driven through major international exhibitions (KIMES, Cosmoprof, Dubai Derma, IMCAS Asia, Beautyworld Middle East, interCHARM Korea), supported by an in-house Korean direct sales team and a global distribution partner network spanning 89+ countries.

The company holds registered patents covering multi-directional light source design, gray reference panel image correction, skin texture measurement, and sensitive data security, plus pending applications for DuoRay and DualCap technologies. PIE maintains ISO 9001 (since 2014), ISO 13485, ISO/IEC 27001:2022 (renewed 2025), and product-level CE, FCC, KC, and EAC certifications, as well as a Korean Medical Device Manufacturing Permit and Medical Device Sales Business Registration Certificate. With a reported headcount of only nine employees, PIE operates as an unusually lean organization; export revenue grew from $1M USD (2022) to $3M USD (2025), earning the 3 Million Dollar Export Tower award in consecutive years (2022, 2024, 2025).

Name

PIE Co.,Ltd.

Legal name

PIE Co.,Ltd.

Website

https://pie.co.kr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

PIE Co., Ltd. is a South Korean medical device manufacturer developing AI-powered skin and scalp diagnostic systems for dermatology clinics, aesthetic centers, cosmetics brands, and research institutions, with hardware-software imaging products exported to 89+ countries.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Diagnostic Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

akta.pro secondary industries

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• AI skin analysis
• Dermatology diagnostic devices
• Scalp analysis systems
• Aesthetic medical imaging
• Multi-spectral imaging

Headquarters

HQ city

Suwon-si

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Sales - AI Skin Analyzers: Sale of AI-powered skin analysis devices including JANUS Pro Hybrid, JANUS Pro Sunlike, Focuskin, SIF Pro, and JANUS-III. One-time hardware purchase with accompanying software.
2. Software Updates and Maintenance: Continuous software updates delivered automatically to existing devices, enhancing functionality and analysis capabilities over time.
3. Professional Services: Remote assistance support, customer training, and technical support services for device operation and maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

PIE Co., Ltd. designs, manufactures, and sells AI-powered skin analysis and hair/scalp diagnostic hardware devices (JANUS Pro Hybrid, JANUS Pro Sunlike, Focuskin, SIF Pro, JANUS-III, CLREO, HIVE Pro) equipped with proprietary multi-spectral imaging, face recognition, and AI-driven skin-type classification. Devices are sold to dermatology clinics, hospitals, aesthetic centers, cosmetics brands, and research institutions, with continuous software updates and EMR/CRM system integrations supporting clinical workflows.

Differentiator

Problem solved

Functional benefit

Brands

• JANUS: Face mapping skin analysis system - flagship product line including JANUS-III and JANUS Pro series
• Focuskin
• SIF/SIF Pro
• CLREO
• Beauty Place
• HIVE Pro
• APHRODITE

Products and services

• JANUS Pro Hybrid High-resolution AI skin analyzer combining Xenon Flash and 385nm UV LED hybrid light sources with a 32.5MP Canon EOS R7 camera, offering 13 analysis sections, self-sterilization, voice guidance, and brightness retention. Designed for professional dermatology clinics, hospitals, and aesthetic centers.
• JANUS Pro Sunlike Premium AI skin analyzer using SunLike LED (CRI 95, TM-30 96) that replicates the solar spectrum for color-accurate imaging, paired with a 24.1MP Canon EOS R100 camera and 13 analysis sections. For professional dermatology and aesthetic clinics.
• Focuskin AI-powered facial skin analyzer optimized for marketing and customer consultation, with fast and accurate analysis and personalized consultation features. Available in multiple color options (Obsidian, Aquamarine, Royal Gold).
• SIF Pro AI-powered hair and scalp analysis system with liquid lens technology (50x-300x magnification), 4 LED light sources, Full HD imaging, and automated AI measurements of hair thickness, density, hair root/scalp type, and hair loss scoring. For hair loss clinics and scalp care centers.
• JANUS-III Upgraded J

Quantifiable outcome

• Exports to 89+ countries globally
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature14 records

Partnerships

Ten partnerships are on record, tiered minor, core and major.

• Japanese & Chinese PartnersminorStrategic or Co-development Partner · 1 January 2025Collaboration for development of web-based rental service for IPL devices.
• Japanese PartnerminorStrategic or Co-development Partner · 1 January 2025Collaboration for EMS Beauty Device Mobile App development.
• MotionEcoreTechnology or Integration · 1 January 2024EMR integration partnership with MotionE system for medical record connectivity.
• Litting Labs (리팅랩스)majorStrategic or Co-development Partner · 12 December 2023Academic research collaboration resulting in KSC Korean Society of Cosmetology Best Paper Award for JANUS Pro elasticity measurement technology applied to lifting research.
• Seoul National University Hospital DermatologymajorStrategic or Co-development Partner · 1 January 2022JANUS Pro Hybrid officially recognized and selected as research equipment for dermatological research.
• LG ElectronicsmajorStrategic or Co-development Partner · 1 January 2021LG Electronics selected JANUS Pro Hybrid as research equipment for product development and testing, demonstrating enterprise validation of PIE technology.
• Ysarang (UB CARE)coreTechnology or Integration · 1 January 2021EMR+CRM integration partnership for beauty clinic management system linkage with PIE analysis devices.
• Smart DoctorcoreTechnology or Integration · 1 January 2021EMR+CRM integration partnership for clinic management system connectivity.
• Eghis HealthcarecoreTechnology or Integration · 1 January 2021EMR+CRM integration partnership for healthcare system connectivity.
• Ajou University HospitalmajorStrategic or Co-development Partner · 1 January 2021JANUS Pro Hybrid designated as official research equipment for dermatology research.

Scale indicators5 records

Expansion highlights6 records

Direct peers

• Bomtech: Korean manufacturer of dermatology and aesthetic medical devices including skin analysis systems. Comparable to PIE as a domestic Korean competitor targeting clinics with diagnostic imaging equipment.
• Dermascan: European specialist in skin analysis and documentation systems used by dermatologists and cosmeticians. Directly comparable to PIE's JANUS/Focuskin product lines with similar clinical workflow integration.
• Canfield Scientific: US-based leader in clinical imaging systems including VISIA and Vectra for skin analysis. Directly comparable to PIE's JANUS line, serving dermatology clinics, plastic surgeons, and cosmetics R&D with multi-spectral facial imaging.
• Moritex: Japanese manufacturer of optical imaging components and skin/scalp analysis systems. Comparable to PIE in combining lighting/optics expertise with skin diagnostic devices for Asian and global dermatology markets.
• FotoFinder Systems: German developer of medical imaging systems including AI-based skin analysis (ATBM bodyscan, FotoFinder aesthetics). Comparable to PIE in serving dermatology clinics with AI-augmented diagnostic imaging.
• Courage + Khazaka Electronic: German manufacturer of professional skin measurement devices (Corneometer, Sebumeter, Mexameter). Directly comparable to PIE's diagnostic hardware, focused on biophysical skin parameter measurement for clinical and cosmetics R&D.
• Aram Huvis: Korean competitor producing AI-powered skin and scalp analyzers (e.g., Mark View, Morpheyes). Closest geographic direct peer to PIE with overlapping product lines for dermatology and beauty clinics in Korea and globally.

Emerging players

• Emage Medical: Provider of 3D facial imaging and skin analysis solutions for aesthetics and plastic surgery. Overlaps with PIE's enterprise customer base and JANUS Pro use cases in aesthetic consultations.
• Miravex: Irish developer of the Antera 3D skin analysis device. Overlaps with PIE's JANUS Pro Hybrid on multi-spectral facial imaging for aesthetic clinics, though smaller scale and narrower geographic footprint.

Others

• Sciencesoft: Healthcare IT vendor providing custom EMR/EHR and medical device integration services. Adjacent to PIE's EMR/CRM integration partnerships with Ysarang, Smart Doctor, and Eghis Healthcare platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaGxvlth5r_yXhbLIs2Oe0A
• Facebookfacebook.com/PIE.Official.kr
• Instagraminstagram.com/pie_official_kr
• LinkedInlinkedin.com/company/pie-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIE Co.,Ltd.