Piedro International B.V.
Piedro International B.V. is a Dutch orthopaedic footwear company founded in 1957 that designs and manufactures semi-orthopaedic and custom-made shoes for women, men, and children, selling through its own webshop, certified dealer network, and certified orthopaedic shoemakers across Europe.
- Company typePrivate
- Founded1957
- HeadquartersGouda, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Piedro International B.V. does
Piedro International B.V. is a Dutch orthopaedic footwear company founded in February 1957 in Rotterdam by Willem Struijs Sr. and now headquartered in Gouda, South Holland. The company designs, manufactures, and sells semi-orthopaedic and fully custom orthopaedic shoes for women, men, and children, with specialized lines for diabetic and sensitive-foot patients. Its core technology is a multi-dimensional fitting system offering 32 length sizes (15 to 46) and up to eight width fittings per model, combined with removable supportive footbeds that accept custom insoles; product lines span construction types including AGO, Flexible, Rehabilitation/Corset/Anti-varus, and Orthosis (AFO). Piedro pioneered the world's first children's shoes with removable supportive footbeds in 1957 and was the first manufacturer to offer multiple width fittings in children's footwear, a heritage differentiator that remains central to the brand.
The company operates a multi-brand portfolio under the Piedro® trademark, including Livingstone and Livingstone Klassiek (premium men's leather leisure), Piedro Sport (athletic children's), LEF by Piedro (children's fashion), and Muoviti. All footwear is produced at Piedro's owned manufacturing facility in Portugal, which combines traditional shoemaking craftsmanship with modern manufacturing and minimal-waste processes, enabling made-to-order custom orthopaedic shoes with a 6-8 week lead time and faster turnaround for stock items and made-to-order fashion SKUs (approximately 3 weeks).
Piedro makes money through two channels: direct-to-consumer sales via its official webshop (www.piedro.com), and wholesale distribution through a network of certified Piedro dealers and certified orthopaedic shoemakers who access inventory through the Modulair/OSB and Ortho Comfort portals (portal.piedro.pt). Unit pricing ranges from approximately EUR 69.95 for sale items to EUR 224.95 for premium Livingstone models; payment processing is handled by Mollie (iDEAL and credit card) and shipping by DHL. The orthopaedic channel is referral-driven, requiring a medical specialist to determine suitability before measurement, scanning, trial fitting, and final production. The legal retail entity is Piedro Retail B.V. (registered in Gouda); the company is privately held with no institutional investment or public listing disclosed.
Piedro International B.V. firmographics
Firmographics- Name
- Piedro International B.V.
- Legal name
- Piedro Retail B.V.
- Website
- https://piedro.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Piedro International B.V. is a Dutch orthopaedic footwear company founded in 1957 that designs and manufactures semi-orthopaedic and custom-made shoes for women, men, and children, selling through its own webshop, certified dealer network, and certified orthopaedic shoemakers across Europe.
- Ownership category
- akta.pro rank
Piedro International B.V. industry classification
Industry- Product category
- Orthopaedic Footwear
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821), Footwear Manufacturing (316210), Shoe Retailers (4582)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear (CRAAACAG)
- akta.pro secondary industries
- Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)
Keywords
Where Piedro International B.V. is headquartered
LocationHeadquarters
- HQ city
- Gouda
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Piedro International B.V. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Shoe Sales (B2C): Piedro sells shoes directly to consumers through its official webshop (www.piedro.com) for both orthopaedic and fashion footwear. Products include semi-orthopaedic shoes, orthopaedic shoes (custom-made), and fashion shoes under various labels.
- Wholesale to Dealers: Piedro distributes products through a network of certified Piedro dealers and retailers who purchase wholesale and sell to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all categories |
| One time/ perpetual license | Pay-as-you-go | Custom orthopaedic shoes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Piedro International B.V. product offering
Product offeringCore offering
Piedro International B.V. designs, manufactures, and sells orthopaedic and semi-orthopaedic footwear for women, men, and children, offering shoes in 32 length sizes (15-46) with up to 8 width fittings per model and removable supportive footbeds that accommodate custom insoles. Products are sold direct-to-consumer through the official Piedro webshop (fashion and orthopaedic lines) and via a network of certified dealers and certified orthopaedic shoemakers who place custom orders through the Modulair/OSB and Ortho Comfort portals. All footwear is produced at the company's own manufacturing facility in Portugal, combining traditional shoemaking craftsmanship with modern technology.
Product overview
Piedro International B.V. operates a multi-brand footwear portfolio built around semi-orthopaedic and orthopaedic shoes. The core offering is the Piedro semi-orthopaedic shoe collection for women, men, and children, featuring supportive removable footbeds in multiple length and width sizes. This is complemented by the Piedro Orthopedie line of fully orthopaedic and semi-orthopaedic shoes ordered through certified orthopaedic shoemakers via the Modulair/OSB and Ortho Comfort portals. Sub-brands include Livingstone (premium men's leather footwear), Livingstone Klassiek (classic men's), Piedro Sport (athletic children's), LEF by PIEDRO (children's fashion), and Muoviti. A B2C e-commerce platform (fashion webshop) is operated by Piedro Retail B.V., while all footwear is manufactured at the company's own production facility in Portugal. The company was founded in 1957 by Willem Struijs in Rotterdam.
Differentiator
Problem solved
Functional benefit
Brands
- Piedro Kids: Children's semi-orthopaedic shoes sub-brand offering sizes and widths for children's foot support needs.
- Piedro Sport
- LEF
- Livingstone
- Livingstone Klassiek
- Muoviti
Products and services
- Piedro Semi-Orthopaedic Shoes
Quantifiable outcome
- First children's shoes with removable supportive footbeds (1957)
- +1 more outcomes
Companies that use Piedro International B.V.
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Piedro International B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Piedro International B.V. partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Piedro International B.V. competitors and assessment
Company assessmentEmerging players
- Podartis: Italian specialist in diabetic and orthopaedic footwear with focus on extra-depth shoes and biomechanical design. Comparable niche overlap with Piedro's diabetic and sensitive-foot range, particularly in Southern European markets.
Direct peers
- Finn Comfort: German manufacturer of handcrafted orthopaedic and wellness footwear with removable footbeds and anatomical fit. Closely mirrors Piedro's premium construction approach, multiple width fittings, and European orthopaedic-specialist positioning.
- Drew Shoe: US therapeutic and orthopaedic footwear brand offering multiple widths, removable footbeds, and diabetic-friendly constructions. Direct comparable to Piedro in medically-oriented product architecture and prescription-channel distribution.
- Apex Foot Health: US orthopaedic footwear manufacturer focused on diabetic, therapeutic, and comfort shoes with multiple widths. Comparable to Piedro in medical-channel positioning, though concentrated in North America.
- Durea Schoenen: Dutch orthopaedic and comfort footwear brand offering multiple width fittings and removable footbeds. Closest domestic Dutch peer to Piedro with overlapping women/men/children segments and similar medical-fitted distribution model.
- Birkenstock: Global leader in contoured footbed comfort footwear with strong orthopaedic heritage. Directly comparable to Piedro in combining foot-health functionality with mainstream lifestyle appeal, though operating at vastly greater scale.
- Mephisto: French-based premium comfort and orthopaedic footwear brand with handcrafted production in Europe. Comparable to Piedro in targeting foot-health consumers with removable insoles, multiple widths, and medically-oriented constructions.
- Waldläufer: German comfort and orthopaedic footwear brand with removable footbeds and broad width fittings. Comparable to Piedro in women/men orthopaedic-comfort positioning and European specialty retail distribution.
- Dr. Comfort: US-based medical footwear brand specializing in diabetic, orthopaedic, and therapeutic shoes sold through healthcare professionals. Comparable to Piedro's medically-prescribed orthopaedic line, including custom and semi-custom constructions.
Broad incumbents
- New Balance: Global athletic footwear incumbent with substantial orthopaedic, diabetic, and walking-shoe lines sold through DME and healthcare channels. Overlaps with Piedro in supportive, multi-width constructions, though operating as a broad portfolio brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Piedro International B.V. social profiles
Digital presencePiedro International B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piedro International B.V. leadership team
Management profileNumber of profiles
Piedro International B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piedro International B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piedro International B.V.
What does Piedro International B.V. do?
Piedro International B.V. designs, manufactures, and sells orthopaedic and semi-orthopaedic footwear for women, men, and children, offering shoes in 32 length sizes (15-46) with up to 8 width fittings per model and removable supportive footbeds that accommodate custom insoles. Products are sold direct-to-consumer through the official Piedro webshop (fashion and orthopaedic lines) and via a network of certified dealers and certified orthopaedic shoemakers who place custom orders through the Modulair/OSB and Ortho Comfort portals. All footwear is produced at the company's own manufacturing facility in Portugal, combining traditional shoemaking craftsmanship with modern technology.
Is Piedro International B.V. a public or private company?
Piedro International B.V. is a private company. It is classified as family owned and is currently operating.
When was Piedro International B.V. founded?
Piedro International B.V. was founded in 1957. It employs 11 to 50 people.
Where is Piedro International B.V. based?
Piedro International B.V. is headquartered in Gouda, Netherlands, in the Europe region.
How does Piedro International B.V. make money?
Two revenue lines are on record. Direct Shoe Sales (B2C) is the primary driver. The others are wholesale to Dealers.
Who are Piedro International B.V.'s main competitors?
Podartis is listed as an emerging player. Direct peers are Finn Comfort, Drew Shoe, Apex Foot Health, Durea Schoenen, Birkenstock, Mephisto, Waldläufer and Dr. Comfort. New Balance is listed as a broad incumbent.
Does Piedro International B.V. have an API?
No public API is recorded for Piedro International B.V..
What industry is Piedro International B.V. in?
Piedro International B.V.'s product category is Orthopaedic Footwear. Its primary akta.pro industry code is CRAAACAG, Comfort, Orthopedic & Medical Footwear, with a secondary code of IMAOAIAI, Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom). Its NAICS code is 3162 and its SIC code is 3842.