PIENSOS ORTIN SA

What PIENSOS ORTIN SA does

PIENSOS ORTIN S.A. is a privately held Spanish manufacturer of pet food and livestock feed, incorporated as a Sociedad Anónima in Murcia, Spain, with 60 years of continuous operation since its founding in 1964. The company operates a single production site in Alquerías (Murcia), a headquarters and logistics warehouse in Cañadas de San Pedro, and a separate distribution facility on the same campus, and distributes a broad product range that includes dry and wet pet food under brands such as Ortín Premium, Golden Can, Golden Cat, Can King, Extrucan, Fenómeno, Cats Basic, and Cat Micifu; livestock feed formulations for horses, chickens, turkeys, rabbits, pigs, sheep, pigeons, and partridges; and adjacent pet-care categories such as antiparasitic and hygiene products, snacks, and pet accessories including carriers, dog houses, scratchers, cages, cradles, and litter trays. The core technology is conventional feed and pet food manufacturing combining protein sources (chicken, beef, lamb) with cereals and other ingredients, with no proprietary processes, patents, or AI-driven capabilities disclosed.

The business model is wholesale B2B product sales: the company sells through its own delivery fleet in Spain's border regions, transport agencies across the rest of Spain, and distributor and reseller partners throughout most of the European Union and select non-EU countries across three continents. Pricing is not publicly disclosed, the company is privately held with no outside funding rounds, no public ticker, no disclosed parent or subsidiary structure, and no reported management team in the available sources. The corporate website (piensosortin.com) is available in Spanish and English and functions primarily as a product catalog rather than a transactional or direct-to-consumer channel, and the company has no mobile app, API, SDK, or social media presence disclosed. The lack of disclosed revenue, headcount consistency, or named customer accounts is a material information gap for any investor-grade assessment.

Name

PIENSOS ORTIN SA

Legal name

PIENSOS ORTIN S.A.

Website

https://piensosortin.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

PIENSOS ORTIN SA is a privately held Spanish manufacturer of pet food and livestock feed, founded in 1964 and based in Murcia, selling multiple in-house brands through B2B distribution across Spain, the EU, and select non-EU countries.

Ownership category

akta.pro rank

Product category

Pet Food and Animal Feed Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Dry Pet Food (Kibble) (AFADAFAA)

akta.pro secondary industries

Pet Treats & Chews (AFADAFAF), Small Animal Food (rabbit/guinea pig/hamster) (CRADAFAJ), Semi-Moist Pet Food (AFADAFAC)

Keywords

• Pet food manufacturing
• Livestock feed production
• Animal nutrition products
• Dry pet food
• Wet pet food

Headquarters

HQ city

Cañadas de San Pedro (Murcia)

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Pet Food Sales: Manufacturing and selling dry and wet pet food (dog and cat food) under multiple brands including Ortin Premium, Golden Can, Can King, and Top Sales lines.
2. Livestock Feed Sales: Manufacturing and selling feed for farm animals including horses, chickens, turkeys, rabbits, pigs, sheep, pigeons, and partridges.
3. Pet Accessories and Hygiene Products: Sale of pet accessories including carriers, dog houses, cat scrapers, cages, nests, as well as hygiene/antiparasitic products and snacks/bones.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

PIENSOS ORTIN SA manufactures and sells complete nutrition products for pets (dogs and cats) and livestock (horses, poultry, turkeys, rabbits, pigs, sheep, pigeons, partridges). The pet food line includes dry and wet food under brands such as Ortín Premium, Golden Can, Golden Cat, Can King, Extrucan, Fenómeno, Cats Basic, and Cat Micifu, complemented by snacks, hygiene/antiparasitic products, and pet accessories. The livestock feed line offers species-specific formulations for all life stages plus cereal and feed ingredient products.

Product overview

PIENSOS ORTIN SA is a Spanish pet food and livestock feed manufacturer with 60 years of experience. The company operates two main product divisions: Pet Food and Livestock Feed. The pet food division includes dry and wet food brands (ORTÍN PREMIUM, EXTRUCAN, FENÓMENO, CATS BASIC, CAT MICIFU, GOLDEN CAN, GOLDEN CAT, CAN KING), complemented by pet care accessories (cat scratching posts, pet carriers, dog houses, pet cages, cat litter trays, pet nests, cradles), hygiene products (shampoos, colonies, antiparasitic collars/pipettes), snacks, and cat litter. The livestock feed division provides specialized formulations for horses, poultry, turkeys, rabbits, pigs, sheep, pigeons, and partridges, plus feed ingredients. Products are distributed throughout Spain, across the EU, and in select non-EU countries.

Differentiator

Problem solved

Functional benefit

Brands

• Ortín Premium: Premium pet food brand for dogs and cats with various formulations including Adult, Lamb & Rice, Pork & Rice, Junior, Energía, Salmón & Rice, Mini Adult, Light, and cat-specific variants.
• Golden Can
• Golden Cat
• Can King
• Extrucan
• Fenómeno
• Cats Basic
• Cat Micifu

Products and services

• Ortín Premium (Pet Food) Premium dry pet food line for dogs and cats featuring multiple protein options (lamb & rice, pork & rice, salmon & rice, chicken & rice) and life stage variants (adult, junior, mini adult, light, sterilized cats). Marketed to pet owners seeking high-quality nutrition for their dogs and cats.
• Golden Can (Dog Wet Food) Wet food (canned) product line for dogs featuring multiple variants including Daily, Mix, Selección, Energy, Puppy, Premium, Vitality Premium, Adult Maintenance, and Traditional. Sold to distributors and retailers serving dog owners.
• Golden Cat (Cat Wet Food) Wet food (canned) product line for cats with Fish and Chicken variants. Used by cat owners seeking complete nutrition for their cats.
• Can King (Dog and Cat Wet Food) Wet food (canned) product line for dogs featuring variants including Adults, Basic, Daily Menu, High Energy, Mix 2, and Puppies, plus a cat variant. Marketed to pet owners seeking affordable wet food options.
• Top Sales Brand Line (Extrucan, Fenómeno, Cats Basic, Cat Micifu) Top-selling dog and cat food brands including Extrucan (dog), Fenómeno (dog), Cats Basic (cat), and Cat Micifu (cat), positioned as value-tier offerings within the TOP SALES product line. Used by price-sensitive pet owners looking for reliable everyday nutrition.
• Pet Snacks and Bones Pet snacks including ham bones, chicken snack, serrano ham snack, beef snack, fish snack, cat snacks (salmon/tuna), pig ears, and dental sticks (NutriPet brand). Sold to pet owners for treats and dental health.
• Pet Hygiene and Antiparasitic Products Range of pet hygiene and parasite control products including ADVANTIX pipettes (triple protection), Scalibor collars, Seresto collars for cats and dogs, and DIPTON products including shampoos, eye/ear hygiene, and pipettes. Used by pet owners for parasite prevention and hygiene.
• Pet Shampoos and Grooming Products Grooming shampoos including Dermo, Puppies, White Hair, Yorkshire, Repellent, and Nº5 Gold varieties, plus hair mask treatments. Used by pet owners for coat and skin care.
• Cat Litter Products Cat litter products including absorbent and silica variants. Used by cat owners for hygienic waste management.
• Cat Scratching Posts Cat scratching posts/climbers in various models (YS68283, YS68310, YS72201, YS72200, YS2181) with different designs including high bed with tunnel, footprint, roof, and double roof with ball. Sold to cat owners for feline exercise and furniture protection.
• Pet Carriers (Transportines) Pet transport carriers including TB series (TB1, TB2) and CD series (CD2-1, CD2-2, CD3, CD4, CD5G, CD6, CD7, CD8) in various sizes ranges, plus carrier feeder and deluxe transport wheels. Used by pet owners for transporting pets.
• Dog Houses and Cat Shelters (Casetas) Outdoor dog and cat shelters including KEN series (KEN1-KEN5), DH series (DH001, DH002), and CAT houses (CAT-L01, CAT-L08 G). Used by pet owners for outdoor housing.
• Pet Cages Pet cages including metal cages (100Z-104Z series), bird cages (Ibiza, Mallorca, Bali, Ninfa, Breeding Cage), ferret cages (FER80, FER100), rabbit cages (RB60), parrot cages/aviaries (A13, Loro Mini, Loro Maxi, Hotel Aviary), and hamster cages. Used by pet owners for housing small animals and birds.
• Pet Beds and Cradles (Cradles Pola) Pet beds/cradles in Pola series models (POLA 02, 04, 06, 08) with matching mattresses. Used by pet owners for pet comfort.
• Ortín Caballos (Horse Feed) Horse feed product line including Premium, Natur Plus, Maintenance, and Foal (Potros) formulations. Used by horse owners and equine operations for complete equine nutrition.
• Chicken and Poultry Feed Poultry feed products for laying hens (A-1, A-2, A-3) and broilers (B-1, Pollos Engorde), including complete feed, mash, and crumble forms. Used by poultry farmers for layers and meat birds.
• Turkey Feed Turkey feed products including starter (P-1) and finisher (P-F) formulations, plus cereals with soy. Used by turkey farmers for complete turkey nutrition.
• Rabbit Feed Rabbit feed including peri-weaning, fattening, mothers, and rural farm natural feed formulations. Used by rabbit farmers and breeders.
• Pig Feed Pig feed products including piglet (Cerdos), breeding (Cría), growing/fattening (Cebo Crecimiento), and mineral supplement formulations. Used by pig farmers for swine nutrition at all life stages.
• Sheep Feed Sheep/lamb feed including starter, breeding, and fattening formulations. Used by sheep farmers for ovine nutrition.
• Pigeon Feed (Palomax) Pigeon feed including breeding, maintenance, and competition formulations. Used by pigeon breeders and racing pigeon enthusiasts.
• Partridge Feed Partridge feed including starter, growth (including organic ECO), breeder, and maintenance formulations. Used by game bird farmers and partridge breeders.
• Cereals and Feed Mixes Whole grains and feed ingredients including wheat, barley, corn grain, oats, cracked corn, and Campo Sol free-range poultry feed. Used by farmers and livestock operations as base feed ingredients.

Quantifiable outcome

• Products distributed in many countries across three continents

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Versele-Laga: Belgian manufacturer of pet food and care products specializing in birds, small animals, pigeons, and specialty species with strong distribution in Spain and southern Europe. Directly comparable to Piensos Ortin's specialty livestock feed (pigeon, partridge, rabbit) and small animal category focus.
• Trixie Heimtierbedarf: German family-owned pet accessories and supplies company with a broad product portfolio including carriers, beds, cages, and pet care products distributed across Europe. Comparable in being a regional mid-sized player with a wide accessory SKU range, overlapping directly with Piensos Ortin's accessory offering.
• Ferplast: Italian pet accessories manufacturer producing cages, carriers, beds, and small animal products with pan-European distribution. Closely comparable to Piensos Ortin's accessories business in product mix and target customer (pet retailers) but with stronger brand presence across the EU.
• Grupo Visán: Spanish manufacturer of pet food and animal feed, including brands such as Visán and Natural Trainer, headquartered in Spain with broad distribution across Iberia. Closely comparable in business model, product mix (pet food plus livestock feed), and regional positioning to Piensos Ortin.

Broad incumbents

• Affinity Petcare: Spanish-headquartered pet food manufacturer (owned by Agrolimen) and the market leader in Iberia with brands including Affinity Advance, Ultima, and Brekkies. Directly comparable as a Spanish-origin pet food producer, but operates at vastly larger scale and broader geographic reach than Piensos Ortin.
• Nestlé Purina PetCare: Global pet food division of Nestlé and one of the two largest pet care companies in the world with deep presence in Spain and the EU. Competes with Piensos Ortin across mainstream, premium, and veterinary pet food categories and shapes retailer category decisions.
• Mars Petcare: Global pet food and care division of Mars Inc. with brands including Pedigree, Whiskas, Royal Canin, and CESAR; major presence in Spanish retail. Sets the competitive ceiling on pricing, innovation cycles, and trade terms that smaller Spanish manufacturers like Piensos Ortin must navigate.
• Grupo Nutreco: Netherlands-based global animal nutrition and aquafeed company with Iberian operations, producing feed for livestock, poultry, and swine. Comparable in livestock feed manufacturing and Iberian market presence but operates at vastly larger industrial scale than Piensos Ortin.

Emerging players

• Arion Petfood: Belgian pet food manufacturer focused on premium dry and wet food for dogs and cats, with growing presence in southern European markets. Comparable in mid-sized pet food manufacturer positioning, product range (premium kibble and wet food), and EU distribution model, though with stronger export focus.
• Pietercil Group (SPC nv): Belgian pet food manufacturer producing private-label and branded dry pet food with strong European distribution. Comparable as a European mid-sized private-label pet food manufacturer and a potential partner or competitive threat in EU export markets for Piensos Ortin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/piensos-ortin-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIENSOS ORTIN SA