Centre Pierre-Péladeau - Salle Pierre-Mercure

What Centre Pierre-Péladeau - Salle Pierre-Mercure does

Centre Pierre-Péladeau – Salle Pierre-Mercure is a performing-arts venue and cultural complex operated by the public Université du Québec à Montréal (UQAM) in Montreal's Quartier Latin. Founded in 1992 through a major philanthropic donation from Pierre Péladeau (founder of Québecor) with support from federal and provincial governments and the UQAM Foundation, the venue has been officially affiliated with UQAM since 2006 while retaining autonomous cultural programming. The first concert in Salle Pierre-Mercure was presented by the Société de musique contemporaine du Québec (SMCQ), which maintains offices in the building.

The core facility is the flagship Salle Pierre-Mercure, an 793–845 seat concert hall (parterre 556–608, balcony 237) recognized as having among the best acoustics in Montreal. The complex is supplemented by Salon Orange (80-person meeting/reception room), Studio de Musique (60-person music rehearsal), Studio de Danse (60-person dance rehearsal with mirrors and barres), three reception foyers, and four dressing rooms. Operations are unionized under IATSE, which mandates department chiefs for stage, lighting, and sound when those departments are open.

The business model is dual: (1) self-produced and co-presented programming across classical music, theatre, comedy, opera, dance, conferences, and film screenings, monetized through ticket sales (service fees ranging from CAD $3.48 in-person to $5.22–$10 online/phone); and (2) space rental to external event producers, with rehearsal days at $1,175, performance days at $2,300, ancillary spaces at $30–$75/hour, and technical personnel billed at $29.70–$50.08/hour. Additional revenue is generated from equipment rental, bar/cloakroom service, piano tuning ($250), and a 15% royalty on merchandise. The venue markets through its website, Facebook, an email newsletter, and box office channels; ticketing is operated through tuxedobillet.com, ticketpro.ca, Eventbrite, and Brightstar Events depending on producer preference.

Name

Centre Pierre-Péladeau - Salle Pierre-Mercure

Legal name

Centre Pierre-Péladeau de l'UQAM

Website

https://pierre-mercure.uqam.ca

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Centre Pierre-Péladeau is a UQAM-affiliated performing-arts venue in Montreal's Quartier Latin, operating the 845-seat Salle Pierre-Mercure and ancillary rehearsal/event spaces. It serves event producers, performing-arts companies, and the general public through ticket sales, space rentals, and self-produced cultural programming.

Ownership category

akta.pro rank

Product category

Performing Arts Venue and Event Space Rental

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGALAC

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYMPAGAAAC

Concert Venue Operators (Arenas, Amphitheaters, Clubs)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYMPAGALAB

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYMPAIAFAL

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

SECONDARYTHAHAAAG

Performing Arts & Cultural Event Venues (Theaters, Museums)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Performing arts venue
• Concert hall rental
• Event space rental
• Cultural event programming
• Theatre and music venue

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for performances and events held at the venue. Tickets are sold online, by phone, and at the box office with service fees ranging from $3.48 to $5.22 per ticket.
2. Space Rental: The venue rents out multiple spaces including the main Salle Pierre-Mercure (793-845 seats), Salon orange (80 seats), music studio (60 people), dance studio (60 people), and various foyers for receptions. Rental fees vary based on event type, duration, and technical requirements, ranging from $1,175 per rehearsal day to $2,300 per performance day.
3. Technical Services: Revenue from technical support services including equipment rental (sound console $200, lighting console $200), technical personnel (department chiefs from $34.58/h, technicians from $29.70/h), and staff services (ushering team, bar service).
4. Venue Services: Additional revenue streams include cloakroom service ($4), bar sales, piano rental and tuning ($250 per tuning), and royalties on merchandise sales (15% of sales).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Centre Pierre-Péladeau operates a 793–845-seat concert hall (Salle Pierre-Mercure) renowned for its exceptional acoustics, alongside complementary rental spaces (Salon Orange, Music Studio, Dance Studio, three Foyers) and produces a diverse cultural programming slate spanning concerts, theatre, dance, comedy, opera, conferences, and film screenings. The venue generates revenue through ticket sales for self-presented events, space rentals to external event producers, technical services (sound/lighting equipment and unionized personnel), and ancillary services such as bar and cloakroom.

Product overview

Centre Pierre-Péladeau - Salle Pierre-Mercure is a performing arts venue and cultural center operated by Université du Québec à Montréal (UQAM) in Montreal's Latin Quarter. The venue operates a portfolio of interconnected spaces and services: the flagship Salle Pierre-Mercure (845-seat concert hall renowned for exceptional acoustics), supplemented by professional rehearsal facilities including the Salon Orange meeting room, Studio de Musique, and Studio de Danse, plus three reception foyers. The venue offers its spaces for rental to organizers and produces a diverse cultural programming encompassing concerts, theater, dance, comedy, and cultural events. Since its founding in 1992, the venue has been a key contributor to Montreal's cultural scene.

Differentiator

Problem solved

Functional benefit

Products and services

• Salle Pierre-Mercure Main concert hall of Centre Pierre-Péladeau with 793 to 845 seats (parterre 556-608 seats, balcony 237 seats), renowned for exceptional acoustics and intimate atmosphere. Available for venue rental to event producers and performing arts organizations.
• Salon Orange Versatile meeting and reception room (15.85m x 8.25m) with 80-person capacity, featuring natural light from floor-to-ceiling windows and configurable layout with optional black curtains.
• Studio de Musique Music rehearsal studio (11.90m x 8.25m) with resilient floor, acoustic panels, and upright piano, suitable for small orchestras, amplified or acoustic music groups, theatre rehearsals, or musical comedy rehearsals. Capacity: 60 people or 45 musicians with instruments.
• Studio de Danse Dance rehearsal studio (12.20m x 10.00m) with resilient floor, dance mat, mirrored wall, ballet bars, sound system, and piano available on request. Capacity: 60 people.
• Espaces Foyers (Parterre, Balcon, Hall) Three reception spaces available for rental - parterre foyer (120 persons, includes built-in bar), balcony foyer, and entrance hall (165 persons). Ideal for receptions, typically rented in conjunction with Salle Pierre-Mercure.
• Event Programming and Ticket Sales Diverse cultural programming featuring music (classical, contemporary, world), theater, dance, comedy, and cultural events, with tickets sold online, by phone, and at the box office. The venue hosts both emerging artists and recognized ensembles.
• Technical Production Services Technical support services including equipment rental (sound and lighting consoles), IATSE-unionized technical personnel (department chiefs and technicians), and front-of-house staff (ushers, bartenders, supervisors) billed at hourly rates.

Quantifiable outcome

• Over 1 million cumulative spectators for major productions (e.g., Québec Issime's Décembre)
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Université du Québec à Montréal (UQAM)coreStrategic or Co-development Partner · 1 January 2006Since 2006, the Centre Pierre-Péladeau has been officially affiliated with UQAM while maintaining autonomous cultural programming. The venue is located on UQAM's campus in the Quartier Latin.
• Société de musique contemporaine du Québec (SMCQ)minorStrategic or Co-development PartnerThe first concert presented in Salle Pierre-Mercure was by SMCQ, which still maintains offices in the establishment.
• IATSE (International Alliance of Theatrical Stage Employees)coreStrategic or Co-development PartnerThe Centre Pierre-Péladeau is unionized under IATSE. According to the collective agreement, department chiefs are mandatory when departments are open (stage, lighting, sound). The venue must ensure IATSE convention compliance.
• UQAM Catering (Traiteurs UQAM)minorChannel Partner/ Reseller/ DistributorRecommended catering service by the venue. The UQAM caterer is familiar with service in the venue spaces. Private caterers can also be recommended.
• Canada-China Culture Development AssociationminorGTM or Marketing PartnerPresenting organization for the Orchestre symphonique national de Chine chamber orchestra Canadian tour.
• Alliance des artistes NextGen du CanadaminorGTM or Marketing PartnerCo-presenting partner for the Orchestre symphonique national de Chine concert, with support from China's National Arts Fund.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• L'Astral: Montreal music venue in the Quartier des Spectacles hosting concerts across genres. Comparable mid-sized Montreal music venue with similar rental/event programming model and ticketing infrastructure.
• TOHU: Montreal performing arts venue and Cité des arts du cirque, hosting circus, music, dance, and multidisciplinary productions. Comparable cultural venue with multi-space rental model and strong institutional/civic backing in Montreal.
• Usine C: Montreal contemporary performing arts venue hosting experimental theater, dance, and performance art. Comparable culturally-focused venue serving producers and audiences seeking distinctive performance spaces in Montreal.
• Monument-National: Historic Montreal theater (built 1893) hosting theater, music, comedy, and community events. Directly comparable performing arts venue in central Montreal with similar mix of self-produced and externally-rented programming.
• Théâtre Saint-Denis: Montreal entertainment venue on Saint-Denis Street hosting concerts, comedy shows, and large-scale performances. Comparable multi-format event venue in Montreal's entertainment district, competing for similar touring acts and rental clients.
• Le Gesù: Montreal performing arts venue hosting diverse programming including music, theater, dance, comedy, and emerging artists. Comparable intimate-scale multi-genre venue with strong rental-event business model in central Montreal.
• Place des Arts: Montreal's premier performing arts complex with multiple halls (Salle Wilfrid-Pelletier, Théâtre Maisonneuve, etc.) operated by a non-profit. Directly comparable multi-venue performing arts operation in Montreal's cultural core, hosting orchestras, opera, dance, and large-scale touring productions.
• Théâtre de Quat'Sous: Montreal independent theater producing contemporary theatrical works and hosting performing arts events. Comparable performing arts venue operating in Montreal with mixed programming and rental model.
• Salle Bourgie: Intimate 460-seat concert hall at the Montreal Museum of Fine Arts, renowned for its acoustics and classical/chamber music programming. Directly comparable mid-sized Montreal concert hall with acoustic-led differentiation and similar institutional museum/university affiliation.
• Théâtre du Rideau Vert: Established Montreal theater producing and hosting theatrical productions and performing arts events. Comparable theater venue operating in Montreal's Quartier Latin / downtown core with mixed self-produced and rental programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Centre-Pierre-P%C3%A9ladeau-salle-Pierre-Mercure-188617241176442
• LinkedInlinkedin.com/company/centre-pierre-p%C3%A9ladeau---salle-pierre-mercure

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre Pierre-Péladeau - Salle Pierre-Mercure