PieseAuto.ro Marketplace
PieseAuto.ro is a Romanian online marketplace founded in 2010 that connects buyers of new and used auto parts with dismantling yards, parts stores, service shops, and individual sellers across Romania via web and mobile apps.
- Company typePrivate
- Founded2010
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What PieseAuto.ro Marketplace does
PieseAuto.ro Marketplace, legally PIESEAUTO.RO MARKETPLACE SRL, is a Romanian online B2C marketplace founded in 2010 that connects buyers of new and used auto parts with sellers including auto dismantling yards (parcuri dezmembrari), parts stores (magazine piese auto), service shops, and individual sellers. The platform serves the Romanian domestic market only, offering buyers the ability to post part requests (cereri piese) and receive quotes, browse listings, and access directories of dismantling yards, parts stores, and service providers, while sellers can list parts and manage inquiries.
The product surface consists of the web-based marketplace at pieseauto.ro supplemented by native iOS and Android applications, providing mobile access to listings and quote requests. The supporting technology is a standard online marketplace platform with self-serve listing and discovery functionality, including a request-for-quote workflow; the input data does not disclose any proprietary technology, integrations, APIs, or AI/ML capabilities.
The business model is a marketplace, with implied monetisation through transaction commissions or fees on sales facilitated through the platform; pricing is not publicly disclosed and the platform appears to allow free listing by sellers. The company operates with a very lean headcount of six employees, is privately held as a Romanian SRL with no disclosed external investment, and reaches users through organic channels including its website, mobile apps, and a Facebook page. No funding rounds, acquisitions, partnerships, management disclosures, or expansion beyond Romania are documented in the available data.
PieseAuto.ro Marketplace firmographics
Firmographics- Name
- PieseAuto.ro Marketplace
- Legal name
- PIESEAUTO.RO MARKETPLACE SRL
- Website
- https://pieseauto.ro
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PieseAuto.ro is a Romanian online marketplace founded in 2010 that connects buyers of new and used auto parts with dismantling yards, parts stores, service shops, and individual sellers across Romania via web and mobile apps.
- Ownership category
- akta.pro rank
PieseAuto.ro Marketplace industry classification
Industry- Product category
- Auto Parts Marketplace
- akta.pro primary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
- akta.pro secondary industry
- Vertical/Specialty Marketplaces (BPAMAGAB)
Keywords
PieseAuto.ro Marketplace business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Marketplace Commission / Transaction Fees: As a marketplace platform connecting auto parts buyers and sellers, PieseAuto.ro likely generates revenue through transaction fees or commissions on sales facilitated through the platform. The site facilitates both part requests (cereri piese) and direct sales (vinde o piesa).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
PieseAuto.ro Marketplace product offering
Product offeringCore offering
PieseAuto.ro Marketplace operates an online auto parts marketplace that connects individual car owners and buyers with sellers such as auto dismantlers, parts stores, and private sellers across Romania. The platform supports part requests, seller listings, and a service provider directory, accessible via web and mobile applications on Android and iOS.
Product overview
PieseAuto.ro Marketplace is an online B2C marketplace for new and used auto parts in Romania. The core platform enables buyers to request quotes, browse listings, and connect with sellers including auto dismantlers, parts stores, and service shops. The offering consists of the web-based marketplace (PieseAuto.ro Marketplace), supplemented by native mobile applications for Android and iOS. The platform also features a directory of service providers and labor services.
Differentiator
Problem solved
Functional benefit
Products and services
- PieseAuto.ro Marketplace web platform Online web-based marketplace that connects Romanian auto parts buyers with sellers including auto dismantlers, parts stores, and individuals, featuring part requests, listings, and a service provider directory.
- PieseAuto.ro Android mobile app Android mobile application that provides access to the PieseAuto.ro marketplace, allowing buyers to search auto parts listings, submit part requests, and contact sellers from a mobile device.
- PieseAuto.ro iOS mobile app iOS mobile application that provides access to the PieseAuto.ro marketplace, allowing buyers to search auto parts listings, submit part requests, and contact sellers from an iPhone or iPad.
Companies that use PieseAuto.ro Marketplace
Customer profileSegments3 records
Ideal customer profiles2 records
PieseAuto.ro Marketplace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PieseAuto.ro Marketplace partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights2 records
PieseAuto.ro Marketplace competitors and assessment
Company assessmentDirect peers
- Mister-Auto: European online auto parts retailer with a Romanian storefront; offers multi-seller listings and is a direct comparable in the parts discovery and pricing vertical.
- OLX Romania: Romania's largest general classifieds platform with a strong auto parts category; competes for the same buyer and seller attention as PieseAuto.ro with vastly greater traffic and marketing spend.
- Autodoc: Major European online retailer and marketplace for auto parts operating in Romania; competes with PieseAuto.ro on new-parts discovery and pricing comparison across multiple sellers.
- Autovit.ro: Romania's leading online auto classifieds marketplace owned by OLX Group; covers vehicles and auto parts and is the most direct competitive threat in the Romanian listings space.
Broad incumbents
- RockAuto: Large US-based online auto parts retailer with extensive international shipping; provides a comparable multi-supplier, catalog-driven parts e-commerce model even though not Romania-specific.
- Allegro: Major CEE e-commerce marketplace now operating in Romania with auto parts categories; broad-incumbent competition that can leverage scale and logistics infrastructure against niche Romanian marketplaces.
- eMAG: Romania's largest general e-commerce marketplace with an established auto parts category; broad-incumbent competition that can absorb parts listings into a much larger traffic base.
Emerging players
- Autohut: Romanian auto parts and accessories online retailer; smaller-scale domestic competitor operating in the same local aftermarket parts space as PieseAuto.ro.
- Piese Pro: Romanian online auto parts retailer serving both consumers and workshops; operates in the same vertical with overlapping seller and buyer audiences.
- Norauto Romania: European automotive service-and-parts retailer with Romanian centers; competes in adjacent territory by combining parts retail with installation services, similar to PieseAuto.ro's parts + service provider directory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
PieseAuto.ro Marketplace social profiles
Digital presencePieseAuto.ro Marketplace financial estimates
Financial estimateRevenue estimate
Valuation estimate
PieseAuto.ro Marketplace leadership team
Management profileNumber of profiles
PieseAuto.ro Marketplace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PieseAuto.ro Marketplace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PieseAuto.ro Marketplace
What does PieseAuto.ro Marketplace do?
PieseAuto.ro Marketplace operates an online auto parts marketplace that connects individual car owners and buyers with sellers such as auto dismantlers, parts stores, and private sellers across Romania. The platform supports part requests, seller listings, and a service provider directory, accessible via web and mobile applications on Android and iOS.
Is PieseAuto.ro Marketplace a public or private company?
PieseAuto.ro Marketplace is a private company. It is classified as unknown and is currently operating.
When was PieseAuto.ro Marketplace founded?
PieseAuto.ro Marketplace was founded in 2010. It employs 1 to 10 people.
How does PieseAuto.ro Marketplace make money?
One revenue line is on record: marketplace Commission / Transaction Fees.
Who are PieseAuto.ro Marketplace's main competitors?
Direct peers on record are Mister-Auto, OLX Romania, Autodoc and Autovit.ro. Broad incumbents are RockAuto, Allegro and eMAG. Emerging players are Autohut, Piese Pro and Norauto Romania.
Does PieseAuto.ro Marketplace have an API?
No public API is recorded for PieseAuto.ro Marketplace.
What industry is PieseAuto.ro Marketplace in?
PieseAuto.ro Marketplace's product category is Auto Parts Marketplace. Its primary akta.pro industry code is CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces, with a secondary code of BPAMAGAB, Vertical/Specialty Marketplaces.