PIET STUDIO

What PIET STUDIO does

PIET STUDIO is an Argentine privately held leather goods and accessories brand founded in 2015 and headquartered in Buenos Aires (Comuna 13). The company designs, sources and sells minimalist leather and technical-material products including wallets, card holders, bags, backpacks, travel accessories, jewelry, caps and lifestyle items such as candles and blankets. Its core technology differentiator is RFID-blocking integration across wallets, card holders and passport holders, complemented by a Tech Line built on high-density technical nylon and microfiber, and a personalization service offering initial engraving in low relief.

The business runs a direct-to-consumer model with no third-party resellers, combining three localized e-commerce storefronts (Argentina, Uruguay and the United States) with two physical retail studios in Núñez, Buenos Aires and La Barra, Uruguay. Pricing is unit-based in Argentine Pesos for the domestic market and US Dollars for cross-border customers, with installment options (3 to 12 interest-free cuotas) and a 10% bank-transfer discount designed to support retail affordability on higher-ticket items. Revenue comes from one-time product sales to individual consumers (primary) and a secondary corporate gifting program offering bulk orders with volume discounts. The company is independently owned with no disclosed institutional investors, no funding rounds and no M&A activity on record, and employs approximately 13 staff across its operations.

Name

PIET STUDIO

Legal name

PIET

Website

https://piet.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PIET STUDIO is an Argentine privately held leather goods brand that designs and sells minimalist wallets, bags, travel accessories and RFID-protected products directly to consumers via three localized e-commerce sites and two physical studios in Buenos Aires and Uruguay.

Ownership category

akta.pro rank

Product category

Leather Goods & Accessories

NAICS

Leather and Allied Product Manufacturing (316), Luggage and Leather Goods Retailers (458320)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Wallets & Cardholders (Small Leather Goods) (CRAAAJAC)

akta.pro secondary industries

Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB), Leather Travel Goods & Luggage (CRAKAEAC), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)

Keywords

• Leather goods
• Leather accessories
• Minimalist wallets
• RFID blocking wallets
• Premium leather bags

Headquarters

HQ city

Buenos Aires (Núñez)

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: PIET generates revenue through direct sales of leather goods and accessories via owned e-commerce platforms (Argentina, Uruguay, US) and two physical retail studios. Revenue is primarily one-time product purchase with installment payment options (3-12 cuotas sin interés). No subscription model indicated.
2. Corporate / Bulk Orders: Corporate gifting program offering bulk orders of PIET products for corporate gifts, with customization capabilities. No specific B2B pricing tiers disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

PIET STUDIO designs, sources, and sells premium minimalist leather goods and accessories — wallets, cardholders, bags, backpacks, toiletry bags, waist bags, travel accessories, jewelry, caps, and leather apparel — through its own localized e-commerce platforms in Argentina, Uruguay and the US, supported by two physical retail studios. Select product lines (RFID Collection, Tech Line) layer in functional technology such as RFID-blocking and water-resistant technical materials, while an optional paid initial-engraving service and a corporate gifting program round out the offering.

Product overview

PIET STUDIO is an Argentine leather goods and accessories brand offering a comprehensive portfolio of minimalist, timeless-design products across wallets, cardholders, bags, backpacks, travel accessories, and personal accessories. The product range is organized into core leather goods categories (Billeteras, Tarjeteros, Bolsos, Mochilas, Necessaires, Riñoneras) alongside specialized lines including Tech Line (tech-optimized accessories), RFID Collection (blockchain-protected products), and Home & Games (lifestyle items). Notable individual products include the Carry On Deluxe aluminum cabin suitcase, Campera Cuero Trucker leather jacket, and various travel combos. The brand emphasizes high-quality materials including smooth and grained cowhide leather, technical nylon, and premium hardware, with personalization services through initial engraving. The company operates across Argentina, Uruguay, and the United States through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Billeteras (Leather Wallets) Leather wallets in bifold, zipper, and card-viewer styles, with and without RFID-blocking protection, targeted at men and women for everyday carry.
• Tarjeteros (Cardholders) Cardholders in leather and RFID-blocking versions, ranging from minimalist to multi-card capacity designs, for daily use and travel.
• Bolsos (Bags and Totes) Bags and totes including Bolso Lounge, Bolso Smart Bold Black, Bolso Mobile Tech, Bolso Cross Tech, and Bolso Only One for everyday and travel use.
• Mochilas (Backpacks) Backpacks including Mochila Legend, Mochila Slim Advance, Mochila Tech, Mochila Tech Advance, and Mochila Traveller, featuring laptop compartments and water-resistant options.
• Necessaires (Toiletry Bags) Toiletry bags and organizers in leather and technical nylon materials, including Necessaire Cuero Deluxe, Necessaire Tech Origami, and Necessaire Tech Deluxe.
• Riñoneras (Waist and Crossbody Bags) Waist and crossbody bags including Riñonera Urban, Riñonera Tech, and Riñonera Citizen Bold Black with adjustable straps and multiple compartments.
• Travel Accessories (Porta Pasaportes and Luggage Tags) Passport holders, travel document wallets, and luggage tags with RFID protection, including Porta Pasaporte Priority RFID, Porta Pasaporte Priority RFID Matte, and Mini Tag engraved luggage tag.
• Carry On Deluxe (Cabin Suitcase) Cabin-size hardshell suitcase in black anodized aluminum with leather handles, four multidirectional wheels, TSA locks, and removable fabric separators.
• Tech Line (Tech-Optimized Accessories) Technology-focused accessories including laptop cases, AirTag holders, and tech-optimized bags and organizers built in technical nylon for daily commuters and travelers.
• RFID Collection Product line spanning wallets, cardholders, and passport holders with integrated RFID-blocking technology to protect contactless cards and passports from unauthorized scanning.
• Llaveros (Keychains) Keychains including Llavero Access, Llavero Access Cuero, Llavero Access XL, Llavero AirTag, Llavero Puño, and Llavero Snap in leather and metal.
• Pulseras (Leather Bracelets) Bracelets in leather including Pulsera PIET STUDIO, Pulsera Icon 3.0, Pulsera Icon 6.0, Pulsera Icon 9.0, Pulsera Cuero Doble Trenzado, Pulsera Link Black, Pulsera Link Silver, Pulsera Onix, Pulsera Tokyo, and Pulsera X.
• Collares (Necklaces) Necklaces including Collar Bar, Collar Link Black, and Collar Link Silver in stainless steel with matte and polished finishes.
• Gorras (Caps) Caps including Cap Minimal, Cap Duo, Cap 3 Estrellas, and Cap Trucker in polyester and faux leather combinations.
• Campera Cuero Trucker (Leather Bomber Jacket) Sheepskin leather bomber jacket in shirt format with chest pockets, Italian collar, and six black resin buttons, available in sizes XS to XXXL.
• Home & Games (Lifestyle Items) Home and lifestyle products including Vela Midnight Cedar scented candle, Manta Cashmere blanket, and Reloj FlipClock.
• Combo Travel Bundles Pre-priced travel bundles (Combo Travel Priority, Combo Travel Essentials, Combo Travel Signature) pairing bags with RFID passport holders, often with complimentary initial engraving on both items and bulk-quantity discounts up to 20%.
• Clip Cuero (Leather Money Clip) Smooth cowhide money clip that folds in half and closes with magnets to securely hold up to 20 bills, with PIET logo embossed in low relief.
• Correa Mobile (Phone Strap) Nylon phone strap with 10mm diameter rope, adjustable to 120cm length with 60cm drop, featuring PIET STUDIO branded metal carabiners.
• Porta Laptop Cuero (Leather Laptop Sleeve) Leather laptop sleeve with padded compartment for laptops up to 15 inches, with adjustable straps and cotton-lined interior.
• Corporate Gifting Program Bulk-order program for companies seeking PIET products for employee gifting, client appreciation, and corporate events, with customization (initials engraving, branding) and volume discounts up to 20%.
• Personalización con Grabado de Iniciales Optional initials engraving service in low relief that transforms most leather goods into unique personalized items, available for an additional fee (ARS $10,000) and complimentary on selected travel combos.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bellroy: Australia-based DTC minimalist leather and tech-carry brand best known for slim wallets, cardholders, bags, and backpacks — directly comparable to PIET on product category, design language, and DTC distribution model.
• Ridge: DTC brand specializing in RFID-blocking wallets, cardholders, and metal/tech EDC accessories — directly comparable to PIET's RFID Collection positioning and tech-forward functional carry focus.
• Secrid: Dutch premium minimalist wallet/cardholder specialist with patented RFID protection and a compact carry line — closely comparable to PIET on minimalist cardholder design and RFID feature positioning.

Broad incumbents

• Fossil Group: Large multi-brand leather goods and accessories group (Fossil, Michael Kors, Skagen) — competes with PIET across small leather goods, watches, and gifting at significantly broader scale and distribution.
• Herschel Supply Co. Established global carry brand with backpacks, bags, and travel accessories sold through own DTC plus department stores and travel retail — overlaps with PIET's Mochilas/Travel assortment at much larger scale.
• Tumi: Premium global travel and carry brand with luggage, backpacks, and leather accessories — directly comparable to PIET's Carry On Deluxe suitcase and travel combo strategy.
• Coach: Global luxury leather goods house with extensive small leather goods, bags, and travel assortment — competes with PIET's premium positioning but at vastly larger scale and brand recognition.

Emerging players

• Cuyana: DTC minimalist leather goods brand targeting similar premium everyday-carry and travel customers — comparable positioning to PIET but with stronger US brand awareness and a broader leather apparel assortment.
• Mismo: European minimalist leather bag and travel goods brand sold DTC — comparable premium minimalist positioning and travel/leather focus to PIET, but with stronger European/Asian distribution.
• Status Anxiety: Australia-based premium minimalist leather goods brand offering wallets, bags, and travel accessories — comparable scale, design ethos, and DTC-led distribution to PIET.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/piet-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIET STUDIO